玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)41.16-0.0710.57.09136.33-7.920.60-94.01-81.650.18-97.68-91.630.03-97.86-93.330.12-86.81-63.640.100.0-16.679.68-51.822.8777.024.75-3.461033.333238.46332.56-933.33-1406.67-572.027.03-1.126.96
23Q3 (19)41.197.9417.553.00117.89-62.510.02207.51-41.957.75187.77-42.461.40234.62-60.450.91289.58-57.870.1042.86-33.3320.09277.63-9.7173.53-1.65-9.4630.95-82.88-33.1271.43188.4432.9727.33-26.6757.79
23Q2 (18)38.161.818.63-16.77-432.08-199.53-9.32-294.98-148.42-8.83-342.58-157.26-1.04-276.27-115.43-0.48-217.07-111.620.07-22.22-74.075.32-62.3-76.0874.76-12.5726.28180.7772.16106.45-80.77-1515.38-749.2637.2737.53159.18
23Q1 (17)37.480.6213.965.05-34.42-63.644.7846.18-71.513.6469.3-72.630.5931.11-87.710.4124.24-86.510.09-25.0-60.8714.1149.95-31.7485.517.1821.41105.00-56.0526.69-5.0096.4-129.227.1027.29103.3
22Q4 (16)37.256.3114.697.70-3.75-12.63.27-81.05-62.112.15-84.04-67.230.45-87.29-74.140.33-84.72-72.950.12-20.0-33.339.41-57.71-31.7679.78-1.7661.33238.89416.17134.62-138.89-358.55-7538.8921.2922.9211.23
22Q3 (15)35.04-0.264.698.00-52.52-28.2517.26-10.3450.6113.47-12.6546.253.54-47.4826.882.16-47.714.290.15-44.44-25.022.250.0434.7781.2137.1894.5646.28-47.14-53.0653.72331.821807.0217.3220.455.61
22Q2 (14)35.136.815.9116.8521.3124.0819.2514.7264.8115.4215.9463.356.7440.4288.274.1335.8692.090.2717.3922.7322.247.633.4159.20-15.94-6.787.565.65-24.6612.44-27.35176.7114.387.88-16.05
22Q1 (13)32.891.26-6.4313.8957.66-10.0416.7894.444.6813.30102.741.764.80175.86-13.673.04149.18-6.170.2327.78-4.1720.6749.89-0.7770.4342.43-8.0882.88-18.6-13.8417.121041.78349.4913.33-30.36-16.27
21Q4 (12)32.48-2.96-5.28.81-20.99-41.278.63-24.69-33.316.56-28.77-37.761.74-37.63-62.341.22-35.45-54.140.18-10.0-28.013.79-16.47-25.4249.4518.47-32.04101.823.27-12.57-1.82-164.5588.9519.1416.7133.57
21Q3 (11)33.470.9-4.7311.15-17.89-22.2511.46-1.88-5.919.21-2.44-1.712.79-22.07-32.451.89-12.09-14.860.20-9.09-13.0416.51-0.96-4.5741.74-34.22-50.3998.59-15.17-16.382.82117.37115.7316.40-4.26-7.4
21Q2 (10)33.17-5.631.5913.58-12.0517.4711.68-27.141.749.44-27.77-7.723.58-35.61-28.972.15-33.64-14.680.22-8.33-8.3316.67-19.970.9163.45-17.19-37.92116.2220.8216.22-16.22-525.68017.137.60
21Q1 (9)35.152.656.6415.442.93335.7316.0323.88360.2313.0724.0327.75.5620.35428.993.2421.8532.00.24-4.071.4320.8312.66649.2876.625.31-30.4396.19-17.4-8.393.81123.15176.1915.9211.1-32.17
20Q4 (8)34.26-2.48101.0615.004.6180.6912.946.24156.4310.5412.49152.754.6211.86178.712.6619.82190.480.258.766.6718.496.88235.4672.76-13.53-25.03116.46-1.2342.33-16.468.12-184.4714.33-19.09-49.56
20Q3 (7)35.137.625.7314.3424.05325.8312.186.1267.089.37-8.41245.724.13-18.06319.682.22-11.9346.670.23-4.1753.3317.304.722935.0984.14-17.68-7.51117.9117.9139.35-17.910-255.2217.710-28.67
20Q2 (6)32.6545.526.0611.56276.4984.9611.48286.362.510.23278.2221.645.04398.2257.52.52436.050.00.2471.4326.3216.52494.24-4.18102.21-7.27.45100.00-4.7679.31-0.00100.0-100.00.00-100.0-100.0
20Q1 (5)22.4431.69-2.65-6.5564.7756.77-6.1673.1454.2-5.7471.2750.9-1.6971.2143.67-0.7574.4948.280.14-6.677.692.78120.37158.53110.1413.498.0105.0028.33-8.12-5.00-125.6758.023.47-17.39-13.11
19Q4 (4)17.04-39.010.0-18.59-192.760.0-22.93-214.540.0-19.98-210.730.0-5.87-212.230.0-2.94-226.670.00.150.00.0-13.65-2494.740.097.056.680.081.82-3.310.019.4868.830.028.4114.420.0
19Q3 (3)27.947.880.0-6.35-201.60.0-7.29-165.090.0-6.43-176.460.0-1.88-158.750.0-0.90-153.570.00.15-21.050.00.57-96.690.090.97-4.360.084.6251.720.011.54-73.910.024.8332.00.0
19Q2 (2)25.9012.360.06.25141.250.011.20183.270.08.41171.940.03.20206.670.01.68215.860.00.1946.150.017.24462.950.095.12-6.730.055.77-51.20.044.23471.540.018.81-30.360.0
19Q1 (1)23.050.00.0-15.150.00.0-13.450.00.0-11.690.00.0-3.000.00.0-1.450.00.00.130.00.0-4.750.00.0101.980.00.0114.290.00.0-11.900.00.027.010.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)39.6513.681.09-91.38.46137.022.47-83.921.52-87.440.95-93.840.92-90.40.35-54.5512.91-34.1777.02-3.4644.74-45.1955.26200.610.4161.4228.9981.87
2022 (9)34.883.8712.532.123.57-18.1915.3628.2112.1026.1715.4222.679.5818.270.77-7.2319.6115.7679.7861.3381.62-20.2118.3800.25-51.715.94-7.0
2021 (8)33.584.3812.2717.34.36-12.7311.9828.829.5927.0212.574.928.1018.420.83-4.616.9412.2649.45-32.04102.30-8.75-2.3000.52-39.8717.14-1.38
2020 (7)32.1735.4510.4605.00-26.599.3007.55011.9806.8400.8735.9415.091009.5672.76-25.03112.110.25-12.6300.8736.3417.38-28.24
2019 (6)23.75-15.87-7.0706.8172.37-6.360-5.980-7.450-3.5100.64-31.911.36-85.2597.052.74111.8325.97-10.7500.64121.2924.2236.07
2018 (5)28.2311.934.2303.95-31.324.7804.6808.0104.6500.9422.089.22094.4634.2188.7813.0811.22-49.960.29017.80-19.82
2017 (4)25.226.91-5.8605.75-2.38-7.530-6.860-10.500-4.9400.770.0-1.05070.38-50.5178.50-13.2622.43136.380.00022.20-10.34
2016 (3)23.59-13.24-8.8905.8948.91-9.840-9.590-16.480-6.8800.77-10.47-2.950142.2032.5490.51148.919.49-82.60.00024.7610.98
2015 (2)27.19-7.260.28-94.963.9671.480.69-89.750.18-96.930.32-98.080.54-93.660.86-36.765.38-44.71107.29-2.2536.36-56.154.55217.790.00022.3131.78
2014 (1)29.3205.5602.31-29.456.7305.86016.7108.5201.3619.39.7339.0109.76-1.1182.84-9.8617.16111.690.00016.93-2.7

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