- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.34 | 2.6 | -22.91 | 0.57 | -8.06 | -19.72 | 0.43 | -2.27 | 2.38 | 0.53 | -7.02 | 1.92 | 13.13 | -10.39 | 4.14 | 9.91 | -4.75 | 32.81 | 12.21 | -9.37 | 32.22 | 579 | 0.0 | 0.0 |
| 23Q3 (19) | 4.23 | 50.0 | -39.66 | 0.62 | -4.62 | -28.74 | 0.44 | 15.79 | -4.35 | 0.57 | 14.0 | 11.76 | 14.66 | -36.41 | 18.1 | 10.40 | -22.81 | 58.52 | 13.48 | -24.0 | 85.22 | 579 | 0.0 | 5.85 |
| 23Q2 (18) | 2.82 | -31.39 | -74.08 | 0.65 | 38.3 | -21.69 | 0.38 | -2.56 | -32.14 | 0.5 | 6.38 | -15.25 | 23.05 | 101.56 | 202.14 | 13.48 | 42.01 | 161.8 | 17.73 | 55.05 | 226.96 | 579 | 0.0 | 5.85 |
| 23Q1 (17) | 4.11 | -27.0 | -52.81 | 0.47 | -33.8 | -33.8 | 0.39 | -7.14 | -20.41 | 0.47 | -9.62 | 2.17 | 11.44 | -9.32 | 40.29 | 9.49 | 27.2 | 68.67 | 11.44 | 23.81 | 116.53 | 579 | 0.0 | 5.85 |
| 22Q4 (16) | 5.63 | -19.69 | -11.76 | 0.71 | -18.39 | 26.79 | 0.42 | -8.7 | -10.64 | 0.52 | 1.96 | 8.33 | 12.61 | 1.61 | 43.68 | 7.46 | 13.68 | 1.27 | 9.24 | 26.95 | 22.76 | 579 | 5.85 | 5.85 |
| 22Q3 (15) | 7.01 | -35.57 | 12.34 | 0.87 | 4.82 | 52.63 | 0.46 | -17.86 | 6.98 | 0.51 | -13.56 | 37.84 | 12.41 | 62.69 | 35.87 | 6.56 | 27.49 | -4.77 | 7.28 | 34.16 | 22.7 | 547 | 0.0 | 5.39 |
| 22Q2 (14) | 10.88 | 24.91 | 72.7 | 0.83 | 16.9 | 69.39 | 0.56 | 14.29 | 30.23 | 0.59 | 28.26 | 68.57 | 7.63 | -6.41 | -1.92 | 5.15 | -8.51 | -24.59 | 5.42 | 2.68 | -2.39 | 547 | 0.0 | 5.39 |
| 22Q1 (13) | 8.71 | 36.52 | 33.38 | 0.71 | 26.79 | 36.54 | 0.49 | 4.26 | 19.51 | 0.46 | -4.17 | 15.0 | 8.15 | -7.13 | 2.36 | 5.63 | -23.63 | -10.4 | 5.28 | -29.8 | -13.78 | 547 | 0.0 | 5.39 |
| 21Q4 (12) | 6.38 | 2.24 | 4.42 | 0.56 | -1.75 | 16.67 | 0.47 | 9.3 | 11.9 | 0.48 | 29.73 | 50.0 | 8.78 | -3.91 | 11.73 | 7.37 | 6.9 | 7.17 | 7.52 | 26.88 | 43.65 | 547 | 5.39 | 5.39 |
| 21Q3 (11) | 6.24 | -0.95 | 13.66 | 0.57 | 16.33 | 26.67 | 0.43 | 0.0 | 2.38 | 0.37 | 5.71 | -15.91 | 9.13 | 17.45 | 11.44 | 6.89 | 0.96 | -9.92 | 5.93 | 6.73 | -26.02 | 519 | 0.0 | -2.08 |
| 21Q2 (10) | 6.3 | -3.52 | 13.11 | 0.49 | -5.77 | 22.5 | 0.43 | 4.88 | 16.22 | 0.35 | -12.5 | -16.67 | 7.78 | -2.33 | 8.31 | 6.83 | 8.71 | 2.75 | 5.56 | -9.31 | -26.32 | 519 | 0.0 | -2.08 |
| 21Q1 (9) | 6.53 | 6.87 | 101.54 | 0.52 | 8.33 | 79.31 | 0.41 | -2.38 | 28.12 | 0.4 | 25.0 | 21.21 | 7.96 | 1.37 | -11.03 | 6.28 | -8.66 | -36.43 | 6.13 | 16.96 | -39.86 | 519 | 0.0 | -5.64 |
| 20Q4 (8) | 6.11 | 11.29 | 81.31 | 0.48 | 6.67 | 17.07 | 0.42 | 0.0 | 13.51 | 0.32 | -27.27 | -17.95 | 7.86 | -4.16 | -35.43 | 6.87 | -10.15 | -37.39 | 5.24 | -34.65 | -54.74 | 519 | -2.08 | -5.64 |
| 20Q3 (7) | 5.49 | -1.44 | 55.52 | 0.45 | 12.5 | -10.0 | 0.42 | 13.51 | 27.27 | 0.44 | 4.76 | 25.71 | 8.20 | 14.14 | -42.13 | 7.65 | 15.17 | -18.17 | 8.01 | 6.29 | -19.17 | 530 | 0.0 | -3.64 |
| 20Q2 (6) | 5.57 | 71.91 | 20.04 | 0.4 | 37.93 | -14.89 | 0.37 | 15.62 | 27.59 | 0.42 | 27.27 | 16.67 | 7.18 | -19.77 | -29.1 | 6.64 | -32.74 | 6.28 | 7.54 | -25.97 | -2.81 | 530 | -3.64 | -3.64 |
| 20Q1 (5) | 3.24 | -3.86 | 2.53 | 0.29 | -29.27 | -35.56 | 0.32 | -13.51 | -5.88 | 0.33 | -15.38 | 10.0 | 8.95 | -26.43 | -37.15 | 9.88 | -10.04 | -8.21 | 10.19 | -11.99 | 7.28 | 550 | 0.0 | 0.0 |
| 19Q4 (4) | 3.37 | -4.53 | 0.0 | 0.41 | -18.0 | 0.0 | 0.37 | 12.12 | 0.0 | 0.39 | 11.43 | 0.0 | 12.17 | -14.11 | 0.0 | 10.98 | 17.44 | 0.0 | 11.57 | 16.72 | 0.0 | 550 | 0.0 | 0.0 |
| 19Q3 (3) | 3.53 | -23.92 | 0.0 | 0.5 | 6.38 | 0.0 | 0.33 | 13.79 | 0.0 | 0.35 | -2.78 | 0.0 | 14.16 | 39.83 | 0.0 | 9.35 | 49.58 | 0.0 | 9.92 | 27.79 | 0.0 | 550 | 0.0 | 0.0 |
| 19Q2 (2) | 4.64 | 46.84 | 0.0 | 0.47 | 4.44 | 0.0 | 0.29 | -14.71 | 0.0 | 0.36 | 20.0 | 0.0 | 10.13 | -28.87 | 0.0 | 6.25 | -41.91 | 0.0 | 7.76 | -18.28 | 0.0 | 550 | 0.0 | 0.0 |
| 19Q1 (1) | 3.16 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 14.24 | 0.0 | 0.0 | 10.76 | 0.0 | 0.0 | 9.49 | 0.0 | 0.0 | 550 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.49 | -51.94 | 2.3 | -26.05 | 1.64 | -15.03 | 2.07 | -0.96 | 14.85 | 53.88 | 10.59 | 76.81 | 13.36 | 106.08 | 579 | 0.0 |
| 2022 (9) | 32.23 | 26.64 | 3.11 | 46.01 | 1.93 | 10.29 | 2.09 | 30.63 | 9.65 | 15.29 | 5.99 | -12.91 | 6.48 | 3.15 | 579 | 5.85 |
| 2021 (8) | 25.45 | 24.69 | 2.13 | 31.48 | 1.75 | 14.38 | 1.6 | 5.26 | 8.37 | 5.44 | 6.88 | -8.27 | 6.29 | -15.58 | 547 | 5.39 |
| 2020 (7) | 20.41 | 38.94 | 1.62 | -11.48 | 1.53 | 14.18 | 1.52 | 8.57 | 7.94 | -36.28 | 7.50 | -17.82 | 7.45 | -21.86 | 519 | -2.08 |
| 2019 (6) | 14.69 | -28.38 | 1.83 | -10.73 | 1.34 | -1.47 | 1.4 | -1.41 | 12.46 | 24.64 | 9.12 | 37.57 | 9.53 | 37.65 | 530 | -3.64 |
| 2018 (5) | 20.51 | 43.83 | 2.05 | 4.59 | 1.36 | 7.94 | 1.42 | 17.36 | 10.00 | -27.28 | 6.63 | -24.95 | 6.92 | -18.41 | 550 | 5.97 |
| 2017 (4) | 14.26 | 2.44 | 1.96 | 18.07 | 1.26 | -8.7 | 1.21 | -18.24 | 13.74 | 15.26 | 8.84 | -10.87 | 8.49 | -20.19 | 519 | -5.98 |
| 2016 (3) | 13.92 | -9.73 | 1.66 | -3.49 | 1.38 | 2.99 | 1.48 | 34.55 | 11.93 | 6.91 | 9.91 | 14.08 | 10.63 | 49.04 | 552 | -1.25 |
| 2015 (2) | 15.42 | -22.67 | 1.72 | -18.1 | 1.34 | -11.84 | 1.1 | -1.79 | 11.15 | 5.91 | 8.69 | 14.0 | 7.13 | 27.0 | 559 | 4.68 |
| 2014 (1) | 19.94 | 51.63 | 2.1 | 54.41 | 1.52 | 46.15 | 1.12 | 77.78 | 10.53 | 0 | 7.62 | 0 | 5.62 | 0 | 534 | 26.24 |
