玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)43.64-9.76-5.5213.11-24.91-8.6410.92-40.13-14.959.43-35.2824.743.15-28.2510.921.20-23.5715.380.1122.220.017.51-32.76-9.13205.34-4.19-7.45121.3327.118.38-20.00-540.0-67.2724.38-10.76-22.41
23Q3 (19)48.360.92-5.917.4628.67-18.6418.2469.2-14.6514.5778.34-14.194.3979.92-28.851.5765.26-24.150.090.0-18.1826.0441.44-7.43214.32-5.5-8.3495.45-23.64-5.234.55117.11727.2727.32-8.51-1.83
23Q2 (18)47.923.21-7.2413.5724.04-35.2910.78-15.25-52.418.17-17.81-59.312.440.41-66.440.95-1.04-60.580.0912.5-18.1818.41-17.59-37.38226.795.365.01125.0046.2334.92-26.56-282.99-461.2529.86-7.381.98
23Q1 (17)46.430.52-10.8510.94-23.76-50.3212.72-0.93-54.419.9431.48-55.332.43-14.44-60.420.96-7.69-54.720.08-27.27-11.1122.3415.93-37.89215.26-2.97-4.9385.48-23.657.8914.52221.41-32.632.242.6118.49
22Q4 (16)46.19-10.12-18.2314.35-33.13-51.612.84-39.92-62.527.56-55.48-73.732.84-53.97-71.991.04-49.76-73.740.110.0-15.3819.27-31.5-51.66221.86-5.1216.68111.9611.1528.89-11.96-1550.0-188.1831.4212.919.79
22Q3 (15)51.39-0.52-10.6721.462.34-15.9121.37-5.65-35.1216.98-15.44-37.576.17-15.13-21.12.07-14.11-35.910.110.00.028.13-4.32-28.84233.838.2765.38100.728.7230.07-0.72-109.86-103.2127.83-4.95-12.87
22Q2 (14)51.66-0.81-8.520.97-4.77-11.6722.65-18.821.6220.08-9.753.617.2718.448.672.4113.689.050.1122.220.029.40-18.270.48215.97-4.6234.9692.6516.93-12.977.35-65.86213.9729.287.61-7.55
22Q1 (13)52.08-7.81-3.0722.02-25.7318.7727.90-18.5648.0122.25-22.6940.386.14-39.45111.722.12-46.4648.250.09-30.7712.535.97-9.7627.06226.4219.08104.5579.23-8.79-18.8121.5458.851687.6927.213.74-15.05
21Q4 (12)56.49-1.8112.7529.6516.1830.5634.264.0180.2228.785.8154.2310.1429.6789.183.9622.663.640.1318.188.3339.860.8356.81190.1434.4843.9986.8612.18-27.0313.56-39.91171.1926.23-17.883.84
21Q3 (11)57.531.913.3825.527.526.5232.9447.7861.7927.2040.3546.167.8259.9255.783.2346.1545.50.110.00.039.5335.141.79141.39-11.642.4677.44-27.26-21.9222.56449.742652.8231.940.857.91
21Q2 (10)56.465.0814.6923.7428.0529.0922.2918.2522.6119.3822.2726.344.8968.6240.522.2154.5535.580.1137.510.029.263.367.02160.0244.578.34106.459.085.34-6.45-635.48-512.931.67-1.120
21Q1 (9)53.737.257.8318.54-18.36941.5718.85-0.84793.0115.85-15.06342.352.90-45.9453.661.43-40.91852.630.08-33.3333.3328.3111.37106.19110.69-16.18-12.7997.59-18.02256.141.20106.33-99.3132.0326.8-18.19
20Q4 (8)50.10-1.265.6722.7112.5951.619.01-6.63117.7518.660.27117.485.366.77103.032.429.0184.730.129.09-7.6925.42-8.8258.97132.05-4.312.81119.0520.03-30.29-19.05-2423.8173.6625.26-14.660
20Q3 (7)50.743.079.1220.179.6842.3420.3611.99122.2718.6121.32194.935.0244.25141.352.2236.2124.240.1110.0-8.3327.881.9864.1138.00-6.57-5.3899.18-1.85-35.820.82177.87101.529.60012.08
20Q2 (6)49.23-1.2-3.0918.39933.1544.1218.18768.3869.2715.34334.56127.933.48524.3967.311.63957.8975.270.1066.67-9.0927.3499.1339.13147.7016.37-24.07101.05261.68-14.3-1.05-100.694.570.00-100.0-100.0
20Q1 (5)49.835.1-3.671.78-88.12-57.21-2.72-131.16-183.69-6.54-176.22-747.52-0.82-131.06-441.67-0.19-114.5-161.290.06-53.85-33.3313.73-14.13-4.65126.92-1.18-31.86-62.50-136.6-147.62175.00342.02660.039.150-0.81
19Q4 (4)47.411.960.014.985.720.08.73-4.690.08.5835.970.02.6426.920.01.3132.320.00.138.330.015.99-5.890.0128.44-11.940.0170.7710.50.0-72.31-32.560.00.00-100.00.0
19Q3 (3)46.50-8.460.014.1711.050.09.16-14.710.06.31-6.240.02.080.00.00.996.450.00.129.090.016.99-13.540.0145.85-25.020.0154.5531.070.0-54.55-181.120.026.41-16.580.0
19Q2 (2)50.80-1.80.012.76206.730.010.74230.460.06.73566.340.02.08766.670.00.93200.00.00.1122.220.019.6536.460.0194.524.440.0117.91-10.160.0-19.4037.910.031.66-19.790.0
19Q1 (1)51.730.00.04.160.00.03.250.00.01.010.00.00.240.00.00.310.00.00.090.00.014.400.00.0186.250.00.0131.250.00.0-31.250.00.039.470.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)46.48-7.1513.88-28.275.142.4413.11-35.8310.53-34.1512.28-40.654.69-36.190.37-11.920.88-23.6205.34-7.45106.1111.97-5.7900.1116.5428.11-3.5
2022 (9)50.06-10.9619.35-22.575.01-7.1720.43-27.0915.99-32.1920.69-20.37.35-30.330.42-2.3327.33-21.71221.8616.6894.776.265.23-51.630.09-30.5629.13-3.42
2021 (8)56.2212.3724.9940.165.40-17.6728.0275.0223.5867.025.96111.5710.5577.310.4313.1634.9140.43190.1443.9989.18-19.9310.8200.14-32.5630.163.96
2020 (7)50.032.5217.8346.756.569.0416.0193.1214.12133.3912.2777.575.9562.570.38-17.3924.8647.54132.052.81111.38-24.21-11.3800.20-13.5129.01-5.13
2019 (6)48.80-12.2512.15-14.686.02125.298.29-31.326.05-28.236.91-41.493.66-28.520.46-9.816.850.0128.44-23.88146.9524.62-46.9500.23-14.0530.58-14.91
2018 (5)55.610.5214.24-6.52.678.2912.07-8.568.43-8.5711.81-0.255.12-4.30.512.016.85-5.66168.74-4.83117.922.14-17.9200.27-15.8435.940.34
2017 (4)55.325.3115.23-3.912.4720.8613.20-1.869.22-2.5411.84-3.585.35-19.550.50-21.8817.865.0177.3129.14115.45-1.69-15.4500.32035.8220.93
2016 (3)52.531.5915.85-4.42.0440.2613.45-13.739.46-20.312.28-31.26.65-38.20.64-25.5817.01-7.15137.30125.49117.4310.41-17.8900.00029.6218.91
2015 (2)51.7114.0516.5897.851.46-9.7215.5969.8311.8761.517.8525.8810.7651.120.86-1.1518.3245.7460.89-35.62106.3616.58-6.3600.00024.91-4.04
2014 (1)45.3408.3801.6109.1807.35014.1807.1200.87012.57094.58-46.1791.2308.7700.00025.960

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