玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)25.048.8724.5214.2522.1157.988.03-61.1187.626.40-67.2177.781.86-70.66111.361.22-66.85130.190.180.028.579.80-55.573.1455.44-17.36-16.14177.78217.46-14.98-77.78-280.0428.76.87-18.510.29
23Q3 (19)23.003.79-6.9611.679.78-25.7220.6528.34-5.4919.5239.237.026.3440.27-20.453.6843.75-11.110.180.0-21.7422.0226.33-1.7467.09-20.49-20.9556.00-15.07-22.0943.2026.8153.68.4335.312.93
23Q2 (18)22.16-13.57-13.310.63-15.5-37.1716.0928.72-18.4514.0243.5-13.784.5295.67-54.532.5682.86-47.650.1828.57-40.017.4323.35-14.1484.3813.55-17.3165.93-34.07-23.0234.070137.336.23-42.37-2.2
23Q1 (17)25.6427.527.1812.5839.47-5.2712.50192.06-26.649.77171.39-29.12.31162.5-76.851.40164.15-71.250.140.0-60.014.13149.65-19.7674.3112.4-29.85100.00-52.1728.570.00100.0-100.010.8157.8196.55
22Q4 (16)20.11-18.65-7.549.02-42.58-38.354.28-80.41-72.013.60-80.26-69.750.88-88.96-90.490.53-87.2-87.670.14-39.13-61.115.66-74.74-64.3666.11-22.1-37.19209.09190.91118.78-109.09-487.88-2562.346.85-16.3628.76
22Q3 (15)24.72-3.297.5715.71-7.150.5121.8510.7532.8318.2412.1844.197.97-19.82-12.424.14-15.34-4.390.23-23.33-32.3522.4110.3931.7584.87-16.83-33.8971.88-16.08-24.7728.1295.94451.958.1928.5744.19
22Q2 (14)25.5626.7912.1116.9227.4111.5419.7315.7935.2316.2618.035.739.94-0.436.914.890.4127.680.30-14.29-6.2520.3015.2833.03102.04-3.677.9385.6510.12-17.1214.35-35.41444.56.3715.8210.98
22Q1 (13)20.16-7.31-7.4813.28-9.235.9917.0411.4522.9413.7815.821.629.987.8993.794.8713.2663.420.35-2.7834.6217.6110.8919.15105.930.6424.1377.78-18.62-13.722.22401.59125.05.503.38-27.44
21Q4 (12)21.75-5.35-7.2514.63-6.4-3.6915.29-7.059.3711.90-5.936.549.251.6541.444.30-0.6912.860.365.885.8815.88-6.648.69105.26-18.069.9995.570.03-11.584.43-13.05154.835.32-6.34-5.84
21Q3 (11)22.980.791.8215.633.03-2.0716.4512.7512.3612.655.597.669.1025.3412.354.3313.05-2.70.346.25-10.5317.0111.4711.98128.3735.7856.3895.54-7.54-12.235.10222.29157.585.68-1.057.98
21Q2 (10)22.804.6411.1715.1721.0711.2214.595.2714.6111.985.7411.867.2640.971.683.8328.52-8.150.3223.08-17.9515.263.2513.5494.5410.7814.1103.3314.66-2.93-4.17-142.1944.645.74-24.273.8
21Q1 (9)21.79-7.08012.53-17.51013.86-0.86011.331.4305.15-21.2502.98-21.7800.26-23.53014.781.16085.3437.82090.12-16.6109.88222.2207.5834.160
20Q4 (8)23.453.9015.19-4.82013.98-4.51011.17-4.9406.54-19.2603.81-14.3800.34-10.53014.61-3.82061.92-24.570108.08-0.710-8.088.6905.657.410
20Q3 (7)22.5710.04015.9617.01014.6415.0011.759.7108.1013.4504.456.7100.38-2.56015.1913.02082.09-0.930108.852.250-8.85-17.5705.26-4.880
20Q2 (6)20.510013.640012.730010.71007.14004.17000.390013.440082.8600106.4500-7.53005.5300
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)23.854.0112.25-14.750.73133.2914.53-15.5212.70-10.3113.68-51.888.72-44.60.67-39.6416.10-9.9655.44-16.1484.280.8315.72-4.231.628.777.9519.73
2022 (9)22.932.5514.37-2.110.31-23.9817.2013.1614.1617.6128.43-8.3515.74-6.641.11-20.7117.8812.5266.11-37.1983.58-13.416.42370.651.48-23.276.6412.35
2021 (8)22.363.3714.686.380.41-15.3915.2014.6312.0412.031.0225.7916.8612.851.400.7215.8913.83105.2669.9996.51-7.423.4901.94-31.495.91-2.48
2020 (7)21.6368.4613.80134.30.496.6313.26166.810.75160.9224.66193.5714.94188.421.3912.113.96136.6161.92-10.73104.25-11.91-3.9702.8206.0621.44
2019 (6)12.84109.85.8900.464.054.971029.554.121044.448.401135.295.18936.01.244.25.90315.4969.3616.89118.350-18.3500.0004.99-25.41
2018 (5)6.12-37.61-0.9000.44-75.390.44-83.460.36-83.640.68-85.090.50-82.881.19-7.751.42-71.1459.34-2.03-200.000300.0000.0006.69-23.28
2017 (4)9.81-17.632.94-44.111.79-9.472.66-49.142.20-40.384.56-56.282.92-53.721.29-8.514.92-35.5260.57-1.16109.849.05-9.8400.0008.728.05
2016 (3)11.91-10.855.26-28.441.97-28.535.23-38.113.698.8510.43-52.786.31-47.241.41-1.47.63-34.2261.28-16.95100.7216.06-0.7200.0008.074.67
2015 (2)13.3626.167.3561.542.76-20.498.4560.653.39-48.8722.090.4511.9610.231.43-11.1811.6025.4173.79-27.5986.780.3213.22-2.050.0007.71-17.19
2014 (1)10.5904.5503.4705.2606.63021.99010.8501.6109.250101.91086.51013.4900.0009.310

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