- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.61 | -7.12 | 9.57 | 0.09 | -18.18 | -18.18 | 0.2 | -9.09 | 5.26 | 0.32 | -8.57 | 18.52 | 1.60 | -11.91 | -25.33 | 3.57 | -2.12 | -3.93 | 5.70 | -1.56 | 8.17 | 0 | 0 | 0 |
| 23Q3 (19) | 6.04 | 6.34 | -31.29 | 0.11 | 0.0 | -38.89 | 0.22 | 10.0 | -4.35 | 0.35 | 0.0 | -7.89 | 1.82 | -5.96 | -11.07 | 3.64 | 3.44 | 39.2 | 5.79 | -5.96 | 34.04 | 0 | 0 | 0 |
| 23Q2 (18) | 5.68 | 25.39 | -46.36 | 0.11 | 10.0 | -35.29 | 0.2 | 11.11 | -28.57 | 0.35 | 12.9 | -23.91 | 1.94 | -12.27 | 20.64 | 3.52 | -11.38 | 33.17 | 6.16 | -9.96 | 41.86 | 0 | 0 | 0 |
| 23Q1 (17) | 4.53 | -11.52 | -57.1 | 0.1 | -9.09 | -33.33 | 0.18 | -5.26 | -18.18 | 0.31 | 14.81 | -13.89 | 2.21 | 2.75 | 55.41 | 3.97 | 7.08 | 90.73 | 6.84 | 29.77 | 100.74 | 0 | 0 | 0 |
| 22Q4 (16) | 5.12 | -41.75 | -50.44 | 0.11 | -38.89 | -21.43 | 0.19 | -17.39 | -13.64 | 0.27 | -28.95 | -28.95 | 2.15 | 4.92 | 58.52 | 3.71 | 41.82 | 74.25 | 5.27 | 21.98 | 43.35 | 0 | 0 | 0 |
| 22Q3 (15) | 8.79 | -17.0 | -8.25 | 0.18 | 5.88 | 28.57 | 0.23 | -17.86 | 4.55 | 0.38 | -17.39 | 11.76 | 2.05 | 27.56 | 40.13 | 2.62 | -1.04 | 13.94 | 4.32 | -0.47 | 21.81 | 0 | 0 | 0 |
| 22Q2 (14) | 10.59 | 0.28 | 29.3 | 0.17 | 13.33 | 41.67 | 0.28 | 27.27 | 47.37 | 0.46 | 27.78 | 39.39 | 1.61 | 13.01 | 9.56 | 2.64 | 26.91 | 13.97 | 4.34 | 27.42 | 7.8 | 0 | 0 | 0 |
| 22Q1 (13) | 10.56 | 2.23 | 81.44 | 0.15 | 7.14 | 25.0 | 0.22 | 0.0 | 37.5 | 0.36 | -5.26 | 24.14 | 1.42 | 4.81 | -31.11 | 2.08 | -2.18 | -24.22 | 3.41 | -7.33 | -31.58 | 0 | 0 | 0 |
| 21Q4 (12) | 10.33 | 7.83 | 46.52 | 0.14 | 0.0 | 16.67 | 0.22 | 0.0 | 100.0 | 0.38 | 11.76 | 15.15 | 1.36 | -7.26 | -20.38 | 2.13 | -7.26 | 36.5 | 3.68 | 3.65 | -21.41 | 0 | 0 | 0 |
| 21Q3 (11) | 9.58 | 16.97 | 24.42 | 0.14 | 16.67 | 40.0 | 0.22 | 15.79 | 46.67 | 0.34 | 3.03 | 30.77 | 1.46 | -0.26 | 12.53 | 2.30 | -1.01 | 17.88 | 3.55 | -11.92 | 5.11 | 0 | 0 | 0 |
| 21Q2 (10) | 8.19 | 40.72 | 12.35 | 0.12 | 0.0 | 9.09 | 0.19 | 18.75 | 35.71 | 0.33 | 13.79 | 32.0 | 1.47 | -28.94 | -2.9 | 2.32 | -15.61 | 20.8 | 4.03 | -19.14 | 17.49 | 0 | 0 | 0 |
| 21Q1 (9) | 5.82 | -17.45 | 0 | 0.12 | 0.0 | 0 | 0.16 | 45.45 | 0 | 0.29 | -12.12 | 0 | 2.06 | 21.13 | 0 | 2.75 | 76.19 | 0 | 4.98 | 6.45 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 7.05 | -8.44 | 0 | 0.12 | 20.0 | 0 | 0.11 | -26.67 | 0 | 0.33 | 26.92 | 0 | 1.70 | 31.06 | 0 | 1.56 | -19.91 | 0 | 4.68 | 38.63 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 7.7 | 5.62 | 0 | 0.1 | -9.09 | 0 | 0.15 | 7.14 | 0 | 0.26 | 4.0 | 0 | 1.30 | -13.93 | 0 | 1.95 | 1.44 | 0 | 3.38 | -1.54 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 7.29 | 0 | 0 | 0.11 | 0 | 0 | 0.14 | 0 | 0 | 0.25 | 0 | 0 | 1.51 | 0 | 0 | 1.92 | 0 | 0 | 3.43 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.86 | -37.65 | 0.4 | -34.43 | 0.81 | -11.96 | 1.32 | -9.59 | 1.83 | 5.17 | 3.71 | 41.21 | 6.04 | 45.0 | 0 | 0 |
| 2022 (9) | 35.06 | 3.36 | 0.61 | 17.31 | 0.92 | 17.95 | 1.46 | 9.77 | 1.74 | 13.49 | 2.62 | 14.11 | 4.16 | 6.21 | 0 | 0 |
| 2021 (8) | 33.92 | 27.28 | 0.52 | 18.18 | 0.78 | 44.44 | 1.33 | 23.15 | 1.53 | -7.15 | 2.30 | 13.49 | 3.92 | -3.25 | 0 | 0 |
| 2020 (7) | 26.65 | 21.91 | 0.44 | 69.23 | 0.54 | 45.95 | 1.08 | 20.0 | 1.65 | 38.81 | 2.03 | 19.71 | 4.05 | -1.57 | 0 | 0 |
| 2019 (6) | 21.86 | 6.79 | 0.26 | 8.33 | 0.37 | 23.33 | 0.9 | 1.12 | 1.19 | 1.44 | 1.69 | 15.49 | 4.12 | -5.31 | 0 | 0 |
| 2018 (5) | 20.47 | -10.81 | 0.24 | -25.0 | 0.3 | -34.78 | 0.89 | 11.25 | 1.17 | -15.91 | 1.47 | -26.88 | 4.35 | 24.73 | 374 | 0.0 |
| 2017 (4) | 22.95 | -12.9 | 0.32 | -3.03 | 0.46 | -19.3 | 0.8 | -5.88 | 1.39 | 11.34 | 2.00 | -7.34 | 3.49 | 8.06 | 374 | 0.0 |
| 2016 (3) | 26.35 | -1.68 | 0.33 | 32.0 | 0.57 | 1.79 | 0.85 | 6.25 | 1.25 | 34.25 | 2.16 | 3.52 | 3.23 | 8.06 | 374 | 0.0 |
| 2015 (2) | 26.8 | 12.13 | 0.25 | -32.43 | 0.56 | 12.0 | 0.8 | 40.35 | 0.93 | -39.74 | 2.09 | -0.12 | 2.99 | 25.16 | 374 | 0.0 |
| 2014 (1) | 23.9 | 0 | 0.37 | 0 | 0.5 | 0 | 0.57 | 0 | 1.55 | 0 | 2.09 | 0 | 2.38 | 0 | 374 | 0 |
