玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)22.2618.2213.813.8346.516.819.75-23.771.997.46-33.87-30.351.85-32.73-28.851.30-28.96-25.290.166.676.6717.37-12.846.753.87-5.23-12.03141.3092.8415.14-41.30-259.71-73.086.770.74-3.97
23Q3 (19)18.83-6.18-32.589.44-18.48-50.2912.79-2.37-43.5311.2812.8-39.162.752.23-33.091.832.81-30.420.15-11.767.1419.932.42-33.7956.84-11.83-8.6673.28-17.25-12.4525.86125.8658.626.7212.75-11.46
23Q2 (18)20.07-0.94-25.9711.580.7-39.7213.1022.09-38.1510.0021.07-35.532.6950.28-37.31.7843.55-35.510.1721.430.019.464.62-28.4864.4713.54-2.588.55-17.04-2.7811.45269.8521.955.96-23.88-4.94
23Q1 (17)20.263.58-21.1411.50-2.87-34.2510.7312.24-44.528.26-22.88-45.481.79-31.15-62.241.24-28.74-59.870.14-6.67-26.3218.6014.25-25.3356.78-7.28-6.55106.74-13.0317.75-6.7471.75-172.137.8311.0638.34
22Q4 (16)19.56-29.97-18.1211.84-37.65-23.279.56-57.79-36.7310.71-42.23-12.932.60-36.74-37.351.74-33.84-35.070.157.14-25.016.28-45.91-20.1661.24-1.59-3.35122.7346.6420.59-23.86-246.36-908.247.05-7.11-1.26
22Q3 (15)27.933.028.1718.99-1.158.2722.656.9426.1118.5419.5428.134.11-4.2-17.32.63-4.71-16.770.14-17.65-33.3330.1010.6230.8762.23-5.88-9.3683.70-8.11-14.1416.3073.64545.657.5921.056.75
22Q2 (14)27.115.539.4919.219.8311.4321.189.5126.015.512.3810.794.29-9.49-6.742.76-10.68-7.690.17-10.53-15.027.219.2322.1866.128.824.4791.080.47-11.09.390.47501.416.2710.7831.72
22Q1 (13)25.697.5310.8817.4913.358.7719.3427.9913.8315.1523.175.144.7414.22-1.043.0915.32.660.19-5.0-5.024.9122.1710.6660.76-4.1-4.3190.65-10.93-4.649.35494.8668.225.66-20.73-15.14
21Q4 (12)23.89-7.477.2315.43-12.033.7715.11-15.8710.1312.30-15.07.334.15-16.54.82.68-15.1911.670.20-4.765.2620.39-11.355.1663.36-7.72-15.0101.784.41-5.65-2.37-193.7372.677.140.422.0
21Q3 (11)25.824.288.2617.541.7411.0817.966.8423.7814.473.3613.584.978.0423.633.165.6933.330.215.023.5323.003.2810.9568.668.48-19.3397.47-4.75-10.262.53207.95129.297.1149.3713.4
21Q2 (10)24.766.867.017.247.2117.6816.81-1.0637.7914.00-2.8539.864.60-3.9733.722.99-0.6641.040.200.05.2622.27-1.0723.1163.29-0.33-25.43102.347.66-14.99-2.34-142.1188.534.76-28.640
21Q1 (9)23.173.9919.9316.088.1477.8816.9923.8393.5114.4125.7491.624.7920.96124.883.0125.42111.970.205.2625.022.5116.0940.5163.50-14.81-17.5895.06-11.88-7.965.56164.14269.446.67-4.71-6.58
20Q4 (8)22.28-6.5822.3514.87-5.8347.2313.72-5.4496.5611.46-10.0583.653.96-1.49103.082.401.2780.450.1911.7611.7619.39-6.4640.174.54-12.42-6.35107.87-0.69-25.75-8.66-0.4780.877.0011.64-5.15
20Q3 (7)23.853.0744.2815.797.7892.814.5118.93251.3312.7427.27336.34.0216.86402.52.3711.79259.090.17-10.5313.3320.7314.5976.4385.110.285.16108.62-9.77-45.69-8.6257.7291.386.270-17.72
20Q2 (6)23.1419.7759.2614.6562.06113.5612.2038.95202.7310.0133.11253.713.4461.5319.512.1249.3216.420.1918.7518.7518.0912.9264.1684.8710.16-6.54120.3916.57-30.55-20.39-521.8470.870.00-100.0-100.0
20Q1 (5)19.326.12.779.04-10.5-12.838.7825.79-18.937.5220.51-14.552.139.23-10.131.426.77-7.790.16-5.886.6716.0215.75-10.9577.04-3.20.5103.28-28.918.86-3.2892.76-185.257.14-3.25-7.87
19Q4 (4)18.2110.160.010.1023.320.06.9869.010.06.24113.70.01.95143.750.01.33101.520.00.1713.330.013.8417.790.079.59-1.660.0145.28-27.360.0-45.2854.720.07.38-3.150.0
19Q3 (3)16.5313.760.08.1919.390.04.132.480.02.923.180.00.80-2.440.00.66-1.490.00.15-6.250.011.756.620.080.93-10.880.0200.0015.380.0-100.00-42.860.07.626.570.0
19Q2 (2)14.53-22.710.06.86-33.850.04.03-62.790.02.83-67.840.00.82-65.40.00.67-56.490.00.166.670.011.02-38.740.090.8118.460.0173.3382.70.0-70.00-1920.00.07.15-7.740.0
19Q1 (1)18.800.00.010.370.00.010.830.00.08.800.00.02.370.00.01.540.00.00.150.00.017.990.00.076.660.00.094.870.00.03.850.00.07.750.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)20.37-18.7811.61-31.346.2819.5811.63-36.19.27-37.799.00-43.646.16-40.830.62-6.0618.85-23.2553.87-12.0399.777.290.23-96.670.034.236.783.35
2022 (9)25.082.6216.912.055.2525.0418.208.9814.908.2815.97-14.9610.41-12.230.66-18.5224.5611.5361.24-3.3592.99-6.347.01880.00.03-8.886.561.71
2021 (8)24.449.8416.5720.164.20-9.1316.7034.0313.7630.4318.7841.6311.8642.210.8114.0822.0218.2663.36-15.099.28-10.20.7200.04-42.526.45-0.77
2020 (7)22.2530.8113.7955.124.62-11.8312.4691.6910.55102.513.26120.278.3496.70.7112.718.6236.5174.54-6.35110.57-18.89-10.8100.06-7.86.50-12.99
2019 (6)17.01-17.798.89-33.365.2559.896.50-49.35.21-50.056.02-58.144.24-52.730.63-22.2213.64-19.1979.59-6.11136.3230.83-36.3200.07-18.57.4712.67
2018 (5)20.6922.6413.3430.023.28-5.012.82-21.5910.43-19.8314.38-8.528.97-14.00.816.5816.88-18.2684.7758.24104.1966.14-3.9700.0806.63-11.13
2017 (4)16.8717.7310.2638.273.45-19.9416.35224.413.01239.6915.72293.9810.43250.00.7620.6320.6595.5553.57-16.4862.72-57.3237.2800.0007.46-5.81
2016 (3)14.3312.137.4252.364.31-2.755.0473.793.8354.443.9960.892.9846.80.6312.510.5619.0564.14-1.87146.96-12.45-46.9600.0007.92-18.6
2015 (2)12.7854.724.87801.854.44-6.512.90-2.032.4855.972.4836.262.0325.310.56-6.678.87-3.865.36-32.0167.86840.0-67.8600.0009.73-4.7
2014 (1)8.2600.5404.7424.442.9601.5901.8201.6200.605.269.2274.6296.1211.2917.86080.36-93.30.00010.21-5.11

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