玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)12.52-24.39.15-0.58-109.426.450.58-89.14176.190.64-83.25156.01.20-61.29185.710.73-52.29128.120.84127.032.442.12-66.6725.44126.184.2125.23-101.89-188.1866.04201.891398.81-49.535.13-22.51-3.93
23Q3 (19)16.5414.2312.446.1654.7735.985.34-7.29-2.913.82-16.78-16.043.10-18.85-9.091.53-18.62-12.070.37-2.630.06.36-6.47-1.24121.085.4614.57115.5467.6240.08-15.54-150.83-188.756.62-10.3-14.8
23Q2 (18)14.48-3.473.83.98-22.11-9.755.76-23.6134.894.59-27.9439.093.82-13.1861.181.88-14.5551.610.3815.155.566.80-20.5629.52114.81-3.8314.8868.931.42-33.1330.58-4.521093.937.38-2.893.51
23Q1 (17)15.0030.7810.465.11924.1952.547.543490.48102.696.372448.0110.934.40947.62125.642.20587.5105.610.33-59.760.08.56406.5180.21119.3818.4820.8567.97122.66-24.0832.03-91.99236.337.6042.32-2.56
22Q4 (16)11.47-22.03-18.48-0.62-113.69-114.320.21-96.18-96.310.25-94.51-94.750.42-87.68-87.310.32-81.61-81.610.82121.62127.781.69-73.76-74.51100.76-4.6614.58-300.00-463.7-494.03400.002183.871576.195.34-31.27-23.05
22Q3 (15)14.715.4513.944.532.722.265.5028.811.294.5537.883.173.4143.884.921.7440.325.450.372.782.786.4422.672.38105.685.742.4782.49-19.981.3417.51669.21-5.867.778.9821.79
22Q2 (14)13.952.729.154.4131.6414.554.2714.789.493.309.27-0.32.3721.549.221.2415.899.730.369.099.095.2510.538.4799.941.17-2.18103.0815.144.05-3.08-132.31-429.237.13-8.592.74
22Q1 (13)13.58-3.488.733.35-22.63-13.443.72-34.62-56.993.02-36.55-60.261.95-41.09-62.361.07-38.51-61.510.33-8.33-8.334.75-28.36-50.1198.7812.335.3389.5217.5899.899.52-60.09-82.757.8012.3910.33
21Q4 (12)14.078.9913.294.33-2.26-7.085.694.79-5.484.767.941.493.311.851.851.745.45-3.330.360.0-2.76.635.41-3.4987.94-14.733.4376.14-6.46-1.7423.8628.276.06.948.7833.46
21Q3 (11)12.911.029.974.4315.06-6.745.4339.234.624.4133.237.33.2549.77-2.691.6546.02-7.30.369.09-14.296.2929.966.07103.130.9419.6881.40-17.84-10.9918.601890.7117.446.38-8.0733.19
21Q2 (10)12.782.328.863.85-0.52-25.683.90-54.91-27.373.31-56.45-22.842.17-58.11-40.381.13-59.35-44.330.33-8.33-29.794.84-49.16-17.97102.178.9511.5899.07121.193.070.93-98.31-72.56.94-1.8448.29
21Q1 (9)12.490.560.973.87-16.95-11.648.6543.6979.467.6062.0596.895.1859.3894.012.7854.4477.070.36-2.7-10.09.5238.5775.9793.7810.327.9144.79-42.2-50.4555.21145.25515.227.0735.9641.4
20Q4 (8)12.425.7919.884.66-1.8911.486.0215.9938.394.6914.1139.173.25-2.6947.061.801.1238.460.37-11.9-2.636.8715.8539.3585.02-1.3319.9277.49-15.26-19.4122.51163.12485.345.208.5610.17
20Q3 (7)11.740.012.024.75-8.317.285.19-3.3510.194.11-4.29.313.34-8.24-1.761.78-12.3210.560.42-10.640.05.930.5110.8486.17-5.918.4591.44-4.866.338.56151.8-38.884.792.3512.71
20Q2 (6)11.74-5.0912.885.1818.2636.685.3711.4127.864.2911.1422.573.6436.33-16.322.0329.326.090.4717.56.825.909.0622.6691.5724.89-52.5796.126.347.333.40-62.14-64.974.68-6.48.08
20Q1 (5)12.3719.432.164.384.7839.054.8210.836.933.8614.5436.882.6720.81-18.351.5720.7721.710.405.26-9.095.419.7430.3673.323.41-55.6190.38-6.01.088.97133.33-15.155.005.9316.55
19Q4 (4)10.36-1.150.04.183.210.04.35-7.640.03.37-10.370.02.21-35.00.01.30-19.250.00.38-9.520.04.93-7.850.070.90-2.540.096.1511.810.03.85-72.530.04.7211.060.0
19Q3 (3)10.480.770.04.056.860.04.7112.140.03.767.430.03.40-21.840.01.610.00.00.42-4.550.05.3511.230.072.75-62.320.086.00-3.970.014.0044.310.04.25-1.850.0
19Q2 (2)10.4011.110.03.7920.320.04.2019.320.03.5024.110.04.3533.030.01.6124.810.00.440.00.04.8115.90.0193.0816.90.089.550.140.09.70-8.280.04.330.930.0
19Q1 (1)9.360.00.03.150.00.03.520.00.02.820.00.03.270.00.01.290.00.00.440.00.04.150.00.0165.170.00.089.420.00.010.580.00.04.290.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)14.039.182.4531.720.5512.043.5743.952.9243.8410.5952.595.4342.151.70-2.864.8531.08126.1825.2368.50-9.2331.5027.186.38-14.826.23-4.3
2022 (9)12.85-1.761.86-54.960.49-25.412.48-58.322.03-59.726.94-47.423.82-47.311.7525.03.70-45.99100.7614.5875.478.6424.77-18.887.49232.636.51-4.55
2021 (8)13.088.284.13-12.130.6617.495.9518.295.0427.5913.208.027.252.41.40-19.546.8518.3187.943.4369.47-25.6730.53366.432.2564.86.8238.34
2020 (7)12.0818.94.7023.680.5618.885.0319.763.9517.2112.224.897.0819.81.741.755.7919.8885.0219.9293.453.466.55-32.311.3704.9312.3
2019 (6)10.163.893.80-0.520.47102.784.205.533.378.7111.65-20.215.911.91.71-5.524.8310.0270.90-55.990.33-5.869.67139.090.0004.399.48
2018 (5)9.788.193.8211.050.2327.483.9815.033.108.0114.604.435.804.131.81-2.694.3914.62160.770.4795.96-3.514.04630.110.0004.014.97
2017 (4)9.043.433.4413.530.18-16.893.465.492.874.7413.9811.755.577.741.864.493.831.32160.01-1.5399.457.730.55-92.80.0003.82-6.6
2016 (3)8.741.513.031.340.22-6.663.28-1.82.740.012.512.215.175.31.784.713.78-1.82162.508.7692.313.217.69-27.180.0004.091.24
2015 (2)8.614.242.99-1.320.239.863.34-0.892.74-1.4412.24-4.384.91-2.391.70-0.583.850.26149.41-16.3789.44-0.7410.566.770.0004.048.89
2014 (1)8.2603.0300.217.183.3702.78012.8005.0301.710.03.841.32178.6511.7490.11-4.629.8978.80.0003.71-5.6

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