- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 92.24 | 155.16 | 11.85 | 11.36 | 268.83 | 21.5 | 0.62 | 12.73 | 14.81 | 0.13 | 18.18 | 8.33 | 12.32 | 44.55 | 8.63 | 0.67 | -55.82 | 2.65 | 0.14 | -53.68 | -3.14 | 776 | 0.0 | 0.0 |
| 23Q3 (19) | 36.15 | 1.18 | 12.44 | 3.08 | 0.33 | 14.5 | 0.55 | -1.79 | 1.85 | 0.11 | -15.38 | 22.22 | 8.52 | -0.84 | 1.83 | 1.52 | -2.93 | -9.42 | 0.30 | -16.37 | 8.7 | 776 | 0.0 | 0.91 |
| 23Q2 (18) | 35.73 | 5.06 | 17.92 | 3.07 | 14.55 | 38.29 | 0.56 | 5.66 | 16.67 | 0.13 | -13.33 | 44.44 | 8.59 | 9.04 | 17.27 | 1.57 | 0.57 | -1.06 | 0.36 | -17.51 | 22.49 | 776 | 0.0 | 0.91 |
| 23Q1 (17) | 34.01 | -58.76 | 20.65 | 2.68 | -71.34 | 14.53 | 0.53 | -1.85 | 17.78 | 0.15 | 25.0 | 66.67 | 7.88 | -30.5 | -5.07 | 1.56 | 138.0 | -2.38 | 0.44 | 203.11 | 38.15 | 776 | 0.0 | 0.91 |
| 22Q4 (16) | 82.47 | 156.52 | 166.55 | 9.35 | 247.58 | 292.86 | 0.54 | 0.0 | 1.89 | 0.12 | 33.33 | 50.0 | 11.34 | 35.5 | 47.39 | 0.65 | -61.02 | -61.78 | 0.15 | -48.02 | -43.72 | 776 | 0.91 | 0.91 |
| 22Q3 (15) | 32.15 | 6.11 | 1.58 | 2.69 | 21.17 | 27.49 | 0.54 | 12.5 | 10.2 | 0.09 | 0.0 | 12.5 | 8.37 | 14.2 | 25.51 | 1.68 | 6.03 | 8.49 | 0.28 | -5.75 | 10.75 | 769 | 0.0 | 31.45 |
| 22Q2 (14) | 30.3 | 7.48 | 10.22 | 2.22 | -5.13 | 11.0 | 0.48 | 6.67 | 4.35 | 0.09 | 0.0 | 12.5 | 7.33 | -11.73 | 0.71 | 1.58 | -0.76 | -5.33 | 0.30 | -6.96 | 2.07 | 769 | 0.0 | 31.45 |
| 22Q1 (13) | 28.19 | -8.89 | -5.81 | 2.34 | -1.68 | 9.35 | 0.45 | -15.09 | -4.26 | 0.09 | 12.5 | 50.0 | 8.30 | 7.91 | 16.1 | 1.60 | -6.81 | 1.65 | 0.32 | 23.47 | 59.26 | 769 | 0.0 | 31.45 |
| 21Q4 (12) | 30.94 | -2.24 | -2.52 | 2.38 | 12.8 | 30.05 | 0.53 | 8.16 | -5.36 | 0.08 | 0.0 | 100.0 | 7.69 | 15.38 | 33.42 | 1.71 | 10.65 | -2.91 | 0.26 | 2.29 | 105.17 | 769 | 31.45 | 31.45 |
| 21Q3 (11) | 31.65 | 15.13 | -12.35 | 2.11 | 5.5 | 9.33 | 0.49 | 6.52 | -5.77 | 0.08 | 0.0 | 100.0 | 6.67 | -8.37 | 24.73 | 1.55 | -7.48 | 7.51 | 0.25 | -13.14 | 128.18 | 585 | 0.0 | 16.77 |
| 21Q2 (10) | 27.49 | -8.15 | -28.22 | 2.0 | -6.54 | 10.5 | 0.46 | -2.13 | -28.12 | 0.08 | 33.33 | 100.0 | 7.28 | 1.75 | 53.95 | 1.67 | 6.56 | 0.14 | 0.29 | 45.17 | 178.65 | 585 | 0.0 | 16.77 |
| 21Q1 (9) | 29.93 | -5.7 | -7.42 | 2.14 | 16.94 | 8.63 | 0.47 | -16.07 | -14.55 | 0.06 | 50.0 | 20.0 | 7.15 | 24.01 | 17.34 | 1.57 | -11.0 | -7.69 | 0.20 | 59.07 | 29.62 | 585 | 0.0 | 30.0 |
| 20Q4 (8) | 31.74 | -12.1 | 6.4 | 1.83 | -5.18 | 30.71 | 0.56 | 7.69 | 7.69 | 0.04 | 0.0 | 100.0 | 5.77 | 7.87 | 22.85 | 1.76 | 22.52 | 1.21 | 0.13 | 13.77 | 87.96 | 585 | 16.77 | 30.0 |
| 20Q3 (7) | 36.11 | -5.72 | 13.62 | 1.93 | 6.63 | 38.85 | 0.52 | -18.75 | -16.13 | 0.04 | 0.0 | 33.33 | 5.34 | 13.1 | 22.2 | 1.44 | -13.82 | -26.19 | 0.11 | 6.06 | 17.35 | 501 | 0.0 | 11.33 |
| 20Q2 (6) | 38.3 | 18.47 | 20.48 | 1.81 | -8.12 | 26.57 | 0.64 | 16.36 | 12.28 | 0.04 | -20.0 | 33.33 | 4.73 | -22.44 | 5.06 | 1.67 | -1.77 | -6.8 | 0.10 | -32.47 | 10.67 | 501 | 11.33 | 11.33 |
| 20Q1 (5) | 32.33 | 8.38 | 8.97 | 1.97 | 40.71 | 42.75 | 0.55 | 5.77 | 25.0 | 0.05 | 150.0 | 25.0 | 6.09 | 29.83 | 31.01 | 1.70 | -2.41 | 14.72 | 0.15 | 130.67 | 14.72 | 450 | 0.0 | 0.0 |
| 19Q4 (4) | 29.83 | -6.14 | 0.0 | 1.4 | 0.72 | 0.0 | 0.52 | -16.13 | 0.0 | 0.02 | -33.33 | 0.0 | 4.69 | 7.3 | 0.0 | 1.74 | -10.65 | 0.0 | 0.07 | -28.98 | 0.0 | 450 | 0.0 | 0.0 |
| 19Q3 (3) | 31.78 | -0.03 | 0.0 | 1.39 | -2.8 | 0.0 | 0.62 | 8.77 | 0.0 | 0.03 | 0.0 | 0.0 | 4.37 | -2.77 | 0.0 | 1.95 | 8.81 | 0.0 | 0.09 | 0.03 | 0.0 | 450 | 0.0 | 0.0 |
| 19Q2 (2) | 31.79 | 7.15 | 0.0 | 1.43 | 3.62 | 0.0 | 0.57 | 29.55 | 0.0 | 0.03 | -25.0 | 0.0 | 4.50 | -3.29 | 0.0 | 1.79 | 20.91 | 0.0 | 0.09 | -30.0 | 0.0 | 450 | 0.0 | 0.0 |
| 19Q1 (1) | 29.67 | 0.0 | 0.0 | 1.38 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 4.65 | 0.0 | 0.0 | 1.48 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 450 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 198.14 | 14.46 | 20.2 | 21.69 | 2.26 | 13.0 | 0.51 | 27.5 | 10.19 | 6.31 | 1.14 | -1.27 | 0.26 | 11.39 | 776 | 0.0 |
| 2022 (9) | 173.11 | 44.25 | 16.6 | 92.35 | 2.0 | 3.09 | 0.4 | 33.33 | 9.59 | 33.35 | 1.16 | -28.53 | 0.23 | -7.57 | 776 | 0.91 |
| 2021 (8) | 120.01 | -15.95 | 8.63 | 8.01 | 1.94 | -14.54 | 0.3 | 76.47 | 7.19 | 28.51 | 1.62 | 1.68 | 0.25 | 109.97 | 769 | 31.45 |
| 2020 (7) | 142.79 | 16.02 | 7.99 | 42.68 | 2.27 | 5.58 | 0.17 | 41.67 | 5.60 | 22.97 | 1.59 | -9.0 | 0.12 | 22.1 | 585 | 16.77 |
| 2019 (6) | 123.07 | 10.01 | 5.6 | 17.65 | 2.15 | 21.47 | 0.12 | 0.0 | 4.55 | 6.94 | 1.75 | 10.41 | 0.10 | -9.1 | 501 | 11.33 |
| 2018 (5) | 111.87 | 7.34 | 4.76 | 18.11 | 1.77 | 5.36 | 0.12 | -7.69 | 4.25 | 10.04 | 1.58 | -1.85 | 0.11 | -14.0 | 450 | 21.95 |
| 2017 (4) | 104.22 | 14.3 | 4.03 | 12.26 | 1.68 | 13.51 | 0.13 | -7.14 | 3.87 | -1.79 | 1.61 | -0.69 | 0.12 | -18.76 | 369 | 16.4 |
| 2016 (3) | 91.18 | 7.13 | 3.59 | 9.12 | 1.48 | 10.45 | 0.14 | -12.5 | 3.94 | 1.85 | 1.62 | 3.1 | 0.15 | -18.33 | 317 | -2.76 |
| 2015 (2) | 85.11 | 1.14 | 3.29 | 8.22 | 1.34 | 8.06 | 0.16 | 33.33 | 3.87 | 7.0 | 1.57 | 6.85 | 0.19 | 31.83 | 326 | 6.89 |
| 2014 (1) | 84.15 | 11.96 | 3.04 | 10.55 | 1.24 | 3.33 | 0.12 | 0.0 | 3.61 | 0 | 1.47 | 0 | 0.14 | 0 | 305 | 8.93 |
