- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.2 | 14.44 | -7.69 | 0.3 | -34.78 | -38.78 | 0 | 0 | 0 | 0.46 | -19.3 | -13.21 | 7.14 | -43.01 | -33.67 | 0.00 | 0 | 0 | 10.95 | -29.48 | -5.97 | 0 | 0 | 0 |
| 23Q3 (19) | 3.67 | -2.65 | -14.45 | 0.46 | -4.17 | 0.0 | 0 | 0 | 0 | 0.57 | 5.56 | -5.0 | 12.53 | -1.56 | 16.89 | 0.00 | 0 | 0 | 15.53 | 8.43 | 11.05 | 0 | 0 | 0 |
| 23Q2 (18) | 3.77 | 2.72 | 4.72 | 0.48 | 20.0 | 14.29 | 0 | 0 | 0 | 0.54 | 5.88 | -5.26 | 12.73 | 16.82 | 9.13 | 0.00 | 0 | 0 | 14.32 | 3.07 | -9.54 | 0 | 0 | 0 |
| 23Q1 (17) | 3.67 | -19.34 | -27.04 | 0.4 | -18.37 | -9.09 | 0 | 0 | 0 | 0.51 | -3.77 | -17.74 | 10.90 | 1.21 | 24.6 | 0.00 | 0 | 0 | 13.90 | 19.3 | 12.74 | 0 | 0 | 0 |
| 22Q4 (16) | 4.55 | 6.06 | -14.31 | 0.49 | 6.52 | -2.0 | 0 | 0 | 0 | 0.53 | -11.67 | -30.26 | 10.77 | 0.43 | 14.37 | 0.00 | 0 | 0 | 11.65 | -16.71 | -18.61 | 0 | 0 | 0 |
| 22Q3 (15) | 4.29 | 19.17 | -7.54 | 0.46 | 9.52 | 9.52 | 0 | 0 | 0 | 0.6 | 5.26 | -4.76 | 10.72 | -8.09 | 18.46 | 0.00 | 0 | 0 | 13.99 | -11.67 | 3.01 | 0 | 0 | 0 |
| 22Q2 (14) | 3.6 | -28.43 | -12.2 | 0.42 | -4.55 | 13.51 | 0 | 0 | 0 | 0.57 | -8.06 | 9.62 | 11.67 | 33.37 | 29.28 | 0.00 | 0 | 0 | 15.83 | 28.45 | 24.84 | 0 | 0 | 0 |
| 22Q1 (13) | 5.03 | -5.27 | 66.56 | 0.44 | -12.0 | 25.71 | 0 | 0 | 0 | 0.62 | -18.42 | 31.91 | 8.75 | -7.1 | -24.52 | 0.00 | 0 | 0 | 12.33 | -13.88 | -20.8 | 0 | 0 | 0 |
| 21Q4 (12) | 5.31 | 14.44 | 111.55 | 0.5 | 19.05 | 72.41 | 0 | 0 | 0 | 0.76 | 20.63 | 11.76 | 9.42 | 4.03 | -18.5 | 0.00 | 0 | 0 | 14.31 | 5.41 | -47.17 | 0 | 0 | 0 |
| 21Q3 (11) | 4.64 | 13.17 | 89.39 | 0.42 | 13.51 | 40.0 | 0 | 0 | 0 | 0.63 | 21.15 | 46.51 | 9.05 | 0.3 | -26.08 | 0.00 | 0 | 0 | 13.58 | 7.05 | -22.64 | 0 | 0 | 0 |
| 21Q2 (10) | 4.1 | 35.76 | 30.16 | 0.37 | 5.71 | 5.71 | 0 | 0 | 0 | 0.52 | 10.64 | 8.33 | 9.02 | -22.13 | -18.78 | 0.00 | 0 | 0 | 12.68 | -18.51 | -16.77 | 0 | 0 | 0 |
| 21Q1 (9) | 3.02 | 20.32 | -17.03 | 0.35 | 20.69 | -22.22 | 0 | 0 | 0 | 0.47 | -30.88 | -17.54 | 11.59 | 0.31 | -6.25 | 0.00 | 0 | 0 | 15.56 | -42.55 | -0.62 | 0 | 0 | 0 |
| 20Q4 (8) | 2.51 | 2.45 | -50.69 | 0.29 | -3.33 | -47.27 | 0 | 0 | 0 | 0.68 | 58.14 | 0.0 | 11.55 | -5.64 | 6.93 | 0.00 | 0 | 0 | 27.09 | 54.36 | 102.79 | 0 | 0 | 0 |
| 20Q3 (7) | 2.45 | -22.22 | -47.76 | 0.3 | -14.29 | -43.4 | 0 | 0 | 0 | 0.43 | -10.42 | -23.21 | 12.24 | 10.2 | 8.36 | 0.00 | 0 | 0 | 17.55 | 15.18 | 46.99 | 0 | 0 | 0 |
| 20Q2 (6) | 3.15 | -13.46 | -22.22 | 0.35 | -22.22 | -30.0 | 0 | 0 | 0 | 0.48 | -15.79 | -23.81 | 11.11 | -10.12 | -10.0 | 0.00 | 0 | 0 | 15.24 | -2.69 | -2.04 | 0 | 0 | 0 |
| 20Q1 (5) | 3.64 | -28.49 | -13.33 | 0.45 | -18.18 | -11.76 | 0 | 0 | 0 | 0.57 | -16.18 | -6.56 | 12.36 | 14.41 | 1.81 | 0.00 | 0 | 0 | 15.66 | 17.21 | 7.82 | 0 | 0 | 0 |
| 19Q4 (4) | 5.09 | 8.53 | 0.0 | 0.55 | 3.77 | 0.0 | 0 | 0 | 0.0 | 0.68 | 21.43 | 0.0 | 10.81 | -4.38 | 0.0 | 0.00 | 0 | 0.0 | 13.36 | 11.89 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 4.69 | 15.8 | 0.0 | 0.53 | 6.0 | 0.0 | 0 | 0 | 0.0 | 0.56 | -11.11 | 0.0 | 11.30 | -8.46 | 0.0 | 0.00 | 0 | 0.0 | 11.94 | -23.24 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 4.05 | -3.57 | 0.0 | 0.5 | -1.96 | 0.0 | 0 | 0 | 0.0 | 0.63 | 3.28 | 0.0 | 12.35 | 1.67 | 0.0 | 0.00 | 0 | 0.0 | 15.56 | 7.1 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 4.2 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 12.14 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 14.52 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.31 | -12.31 | 1.63 | -9.94 | 0 | 0 | 2.08 | -10.34 | 10.65 | 2.7 | 0.00 | 0 | 13.59 | 2.25 | 0 | 0 |
| 2022 (9) | 17.46 | 2.28 | 1.81 | 10.37 | 0 | 0 | 2.32 | -2.11 | 10.37 | 7.9 | 0.00 | 0 | 13.29 | -4.3 | 0 | 0 |
| 2021 (8) | 17.07 | 45.15 | 1.64 | 18.84 | 0 | 0 | 2.37 | 9.72 | 9.61 | -18.13 | 0.00 | 0 | 13.88 | -24.41 | 0 | 0 |
| 2020 (7) | 11.76 | -34.74 | 1.38 | -33.97 | 0 | 0 | 2.16 | -12.55 | 11.73 | 1.18 | 0.00 | 0 | 18.37 | 34.0 | 0 | 0 |
| 2019 (6) | 18.02 | -13.03 | 2.09 | -7.11 | 0 | 0 | 2.47 | -9.85 | 11.60 | 6.81 | 0.00 | 0 | 13.71 | 3.65 | 0 | 0 |
| 2018 (5) | 20.72 | -6.33 | 2.25 | 6.13 | 0 | 0 | 2.74 | -1.08 | 10.86 | 13.3 | 0.00 | 0 | 13.22 | 5.6 | 0 | 0 |
| 2017 (4) | 22.12 | 12.0 | 2.12 | -10.92 | 0 | 0 | 2.77 | 4.92 | 9.58 | -20.47 | 0.00 | 0 | 12.52 | -6.32 | 0 | 0 |
| 2016 (3) | 19.75 | -14.35 | 2.38 | 10.19 | 0 | 0 | 2.64 | 9.09 | 12.05 | 28.65 | 0.00 | 0 | 13.37 | 27.37 | 328 | 0.0 |
| 2015 (2) | 23.06 | -14.69 | 2.16 | -30.77 | 0 | 0 | 2.42 | -21.94 | 9.37 | -18.85 | 0.00 | 0 | 10.49 | -8.5 | 328 | 0.0 |
| 2014 (1) | 27.03 | 18.29 | 3.12 | 24.3 | 0 | 0 | 3.1 | 7.27 | 11.54 | 0 | 0.00 | 0 | 11.47 | 0 | 328 | 0.0 |
