玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)15.074.36-30.872.319.48-82.72-3.87-146.24-134.8-2.97-142.49-132.21-0.55-134.38-118.39-0.45-136.89-119.910.15-11.76-37.5-1.39-113.26-111.1221.38-8.44-22.37-63.64-372.73-153.19163.64123.14933.0622.028.4242.43
23Q3 (19)14.44-14.81-31.952.11-70.53-81.628.37-25.13-62.426.99-21.02-61.721.60-41.61-73.421.22-36.79-71.360.17-22.73-26.0910.48-17.74-55.5623.35-41.57-37.7323.33-63.23-54.1773.33100.752.220.3116.1912.09
23Q2 (18)16.95-11.99-19.867.16-28.83-40.8811.1819.7-32.418.8521.23-27.992.7426.27-34.131.9320.62-32.750.220.0-4.3512.7418.07-28.6739.96-10.54-11.963.46-42.06-13.6536.54611.5437.8517.481.81-0.06
23Q1 (17)19.26-11.65-3.610.06-24.76-0.29.34-16.01-38.957.30-20.82-40.262.17-27.42-38.871.60-29.2-37.740.22-8.334.7610.79-13.68-35.3944.6762.21.78109.52-8.4667.94-7.1463.64-121.4317.1711.06-11.4
22Q4 (16)21.802.7336.7613.3716.4685.6911.12-50.0748.079.22-49.51-12.692.99-50.33-6.852.26-46.95-3.830.244.359.0912.50-46.9941.0827.54-26.56-16.09119.64135.0126.68-19.64-140.77-807.1415.46-14.685.03
22Q3 (15)21.220.3329.6311.48-5.264.2322.2734.6490.518.2648.5845.56.0244.7133.194.2648.4333.120.230.0-8.023.5832.0385.5237.50-17.33-8.050.91-30.73-13.3248.1881.7821.4218.123.6-7.12
22Q2 (14)21.155.8629.9912.1120.1497.5516.548.1291.9412.290.57269.074.1617.18210.452.8711.67211.960.239.52-14.8117.866.95238.945.363.354.6173.4912.69-50.2826.51-20.48155.4217.49-9.75-1.07
22Q1 (13)19.9825.3521.4610.0840.024.4415.30103.7364.1612.2215.7231.123.5510.59-2.472.579.364.050.21-4.55-19.2316.7088.4958.2943.8933.73-12.1765.22-30.95-23.6533.331100.0166.6719.3831.668.45
21Q4 (12)15.94-2.633.917.203.0-8.287.51-35.7614.8310.56-15.8687.93.21-28.9841.412.35-26.5645.960.22-12.0-24.148.86-30.2914.0332.82-19.48-28.2894.4460.81-19.382.78-93.0113.8914.72-24.55-8.91
21Q3 (11)16.370.6112.746.9914.039.3911.69177.0149.8712.55276.8860.94.52237.3147.233.20247.8344.140.25-7.41-10.7112.71141.1838.9140.76-6.013.158.73-60.27-28.4239.68182.97121.0919.5110.3511.36
21Q2 (10)16.27-1.0921.786.13-24.32113.594.22-54.72172.263.33-64.27104.291.34-63.19168.00.92-62.75155.560.273.8522.735.27-50.0544.3843.36-13.236.35147.8373.06-19.37-47.83-482.6142.6117.68-1.060
21Q1 (9)16.457.2422.948.103.18212.749.3242.51100.439.3265.84100.433.6460.35165.692.4753.42149.490.26-10.3423.8110.5535.7859.1349.979.222.5185.42-27.0845.2112.50162.5-73.4417.8710.58-18.4
20Q4 (8)15.345.6512.887.8522.85104.966.54-16.15154.475.62-27.95118.682.27-26.06152.221.61-27.48136.760.293.5711.547.77-15.0833.5145.7626.9727.18117.1442.77-21.9-20.00-211.4360.016.16-7.76-17.13
20Q3 (7)14.528.683.276.39122.6538.017.80403.2338.547.80378.5338.543.07514.054.272.22516.6755.240.2827.2712.09.15150.685.936.04-11.623.9882.05-55.241.5917.95121.54-6.6717.5201.68
20Q2 (6)13.36-0.15-1.262.8710.81-8.011.55-66.67-69.731.63-64.95-67.720.50-63.5-71.910.36-63.64-71.650.224.76-12.03.65-44.95-49.5240.77-0.05-17.27183.33211.67193.33-83.33-277.08-322.220.00-100.0-100.0
20Q1 (5)13.38-1.55-6.372.59-32.38-46.044.6580.93-26.544.6580.93-26.541.3752.22-38.840.9945.59-40.00.21-19.23-19.236.6313.92-22.7340.7913.3724.6358.82-60.78-23.2747.06194.12101.6821.9012.3117.24
19Q4 (4)13.59-3.340.03.83-17.280.02.57-54.350.02.57-54.350.00.90-54.770.00.68-52.450.00.264.00.05.82-32.640.035.9823.770.0150.0085.710.0-50.00-360.00.019.5013.170.0
19Q3 (3)14.063.920.04.6348.40.05.639.960.05.6311.490.01.9911.80.01.4312.60.00.250.00.08.6419.50.029.07-41.010.080.7729.230.019.23-48.720.017.23-13.20.0
19Q2 (2)13.53-5.320.03.12-35.00.05.12-19.120.05.05-20.220.01.78-20.540.01.27-23.030.00.25-3.850.07.23-15.730.049.2850.570.062.50-18.480.037.5060.710.019.856.260.0
19Q1 (1)14.290.00.04.800.00.06.330.00.06.330.00.02.240.00.01.650.00.00.260.00.08.580.00.032.730.00.076.670.00.023.330.00.018.680.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)16.71-20.695.97-49.451.5436.477.22-55.715.79-55.435.72-64.124.60-62.480.79-15.968.99-49.0721.38-22.3782.3013.7917.70-36.040.37-16.1718.877.46
2022 (9)21.0729.5811.8166.811.1316.8316.3099.7512.9946.7815.9426.4112.2634.580.94-8.7417.6589.3827.54-16.0972.33-16.8527.67112.580.443.0917.560.23
2021 (8)16.2613.877.0834.350.97-30.748.1650.288.8570.8512.6179.639.1182.571.037.299.3232.5732.82-28.2886.98-10.2413.02320.910.4337.9217.52-5.81
2020 (7)14.282.965.2728.541.40-41.875.4310.375.185.57.021.34.99-1.190.96-6.87.03-7.1345.7627.1896.9115.793.09-81.030.31-30.2818.60-1.17
2019 (6)13.87-23.964.10-43.762.4032.364.92-57.514.91-57.66.93-57.545.05-54.51.038.427.57-44.9135.98-7.6783.7032.7816.30-55.890.45-7.8918.82-5.57
2018 (5)18.240.727.29-16.691.81-28.2611.5881.511.5898.9716.32111.1311.10110.230.955.5613.7447.938.97-32.2363.03-54.0136.9700.48019.934.67
2017 (4)18.11-23.598.75-46.022.5332.296.38-61.265.82-65.327.73-76.865.28-77.110.90-35.719.29-49.9757.5042.15137.0739.33-37.0700.00019.0421.97
2016 (3)23.7015.6716.2122.341.911.7216.4715.8216.7823.3833.41-19.2623.07-4.711.40-17.6518.5713.6540.45-20.4598.385.621.62-76.330.00015.6115.72
2015 (2)20.4945.4213.25229.61.88-59.8214.22187.2713.60041.38220.2824.21247.351.7027.8216.3460.3550.85-50.0193.1414.996.86-63.890.00013.49-22.91
2014 (1)14.0904.0204.67-45.274.950-2.50012.9206.9701.3320.9110.19329.96101.7211.9381.00-34.5119.0000.00017.50-4.21

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