- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 543.96 | 29.76 | 2.82 | 5.94 | 12.93 | -1.33 | 19.54 | 3.99 | -12.77 | 28.66 | 11.82 | 19.62 | 1.09 | -12.97 | -4.04 | 3.59 | -19.86 | -15.16 | 5.27 | -13.83 | 16.33 | 39941 | 0.0 | 0.0 |
| 23Q3 (19) | 419.19 | 78.1 | -16.17 | 5.26 | 36.27 | -1.5 | 18.79 | 40.85 | -4.43 | 25.63 | 11.53 | 7.19 | 1.25 | -23.49 | 17.5 | 4.48 | -20.91 | 14.01 | 6.11 | -37.38 | 27.87 | 39941 | 0.0 | -6.72 |
| 23Q2 (18) | 235.37 | -25.39 | -31.84 | 3.86 | -2.03 | -13.06 | 13.34 | -14.38 | -12.01 | 22.98 | 18.51 | 23.61 | 1.64 | 31.3 | 27.56 | 5.67 | 14.75 | 29.11 | 9.76 | 58.84 | 81.37 | 39941 | 0.0 | -6.72 |
| 23Q1 (17) | 315.45 | -40.37 | -6.99 | 3.94 | -34.55 | 3.68 | 15.58 | -30.45 | 5.63 | 19.39 | -19.07 | 18.67 | 1.25 | 9.76 | 11.47 | 4.94 | 16.64 | 13.56 | 6.15 | 35.72 | 27.58 | 39941 | 0.0 | -6.72 |
| 22Q4 (16) | 529.02 | 5.79 | -6.27 | 6.02 | 12.73 | 36.82 | 22.4 | 13.94 | 37.59 | 23.96 | 0.21 | 32.82 | 1.14 | 6.56 | 45.97 | 4.23 | 7.7 | 46.8 | 4.53 | -5.28 | 41.7 | 39941 | -6.72 | -6.72 |
| 22Q3 (15) | 500.05 | 44.8 | 20.15 | 5.34 | 20.27 | 24.19 | 19.66 | 29.68 | 32.39 | 23.91 | 28.62 | 24.4 | 1.07 | -16.94 | 3.36 | 3.93 | -10.44 | 10.19 | 4.78 | -11.18 | 3.54 | 42820 | 0.0 | -8.74 |
| 22Q2 (14) | 345.34 | 1.83 | 16.01 | 4.44 | 16.84 | 12.12 | 15.16 | 2.78 | 19.65 | 18.59 | 13.77 | -4.57 | 1.29 | 14.75 | -3.35 | 4.39 | 0.94 | 3.14 | 5.38 | 11.73 | -17.74 | 42820 | 0.0 | -8.74 |
| 22Q1 (13) | 339.15 | -39.91 | 24.72 | 3.8 | -13.64 | -0.26 | 14.75 | -9.4 | 2.22 | 16.34 | -9.42 | 0.37 | 1.12 | 43.73 | -20.03 | 4.35 | 50.78 | -18.04 | 4.82 | 50.74 | -19.52 | 42820 | 0.0 | -8.74 |
| 21Q4 (12) | 564.42 | 35.62 | 2.25 | 4.4 | 2.33 | -17.14 | 16.28 | 9.63 | -15.21 | 18.04 | -6.14 | -11.96 | 0.78 | -24.55 | -18.96 | 2.88 | -19.16 | -17.08 | 3.20 | -30.79 | -13.9 | 42820 | -8.74 | -8.74 |
| 21Q3 (11) | 416.19 | 39.81 | 29.75 | 4.3 | 8.59 | -17.47 | 14.85 | 17.21 | 20.93 | 19.22 | -1.33 | 35.45 | 1.03 | -22.33 | -36.39 | 3.57 | -16.17 | -6.8 | 4.62 | -29.43 | 4.39 | 46919 | 0.0 | 29.68 |
| 21Q2 (10) | 297.68 | 9.47 | 12.37 | 3.96 | 3.94 | -33.67 | 12.67 | -12.2 | 17.86 | 19.48 | 19.66 | 65.37 | 1.33 | -5.05 | -40.97 | 4.26 | -19.79 | 4.88 | 6.54 | 9.31 | 47.16 | 46919 | 0.0 | 29.68 |
| 21Q1 (9) | 271.93 | -50.74 | 55.28 | 3.81 | -28.25 | 35.59 | 14.43 | -24.84 | 99.59 | 16.28 | -20.55 | 81.09 | 1.40 | 45.65 | -12.68 | 5.31 | 52.56 | 28.53 | 5.99 | 61.28 | 16.62 | 46919 | 0.0 | 29.15 |
| 20Q4 (8) | 551.99 | 72.08 | 31.51 | 5.31 | 1.92 | 19.59 | 19.2 | 56.35 | 19.93 | 20.49 | 44.4 | -1.77 | 0.96 | -40.77 | -9.06 | 3.48 | -9.14 | -8.81 | 3.71 | -16.09 | -25.31 | 46919 | 29.68 | 29.15 |
| 20Q3 (7) | 320.77 | 21.09 | -9.9 | 5.21 | -12.73 | -4.93 | 12.28 | 14.23 | 17.74 | 14.19 | 20.46 | -6.03 | 1.62 | -27.93 | 5.52 | 3.83 | -5.66 | 30.68 | 4.42 | -0.52 | 4.3 | 36181 | 0.0 | -0.41 |
| 20Q2 (6) | 264.9 | 51.27 | 14.77 | 5.97 | 112.46 | 65.37 | 10.75 | 48.69 | -0.92 | 11.78 | 31.03 | -31.71 | 2.25 | 40.45 | 44.09 | 4.06 | -1.71 | -13.68 | 4.45 | -13.38 | -40.5 | 36181 | -0.41 | -0.41 |
| 20Q1 (5) | 175.12 | -58.28 | -9.79 | 2.81 | -36.71 | -7.57 | 7.23 | -54.84 | -17.28 | 8.99 | -56.9 | 9.77 | 1.60 | 51.69 | 2.47 | 4.13 | 8.24 | -8.3 | 5.13 | 3.3 | 21.68 | 36330 | 0.0 | 0.0 |
| 19Q4 (4) | 419.73 | 17.9 | 0.0 | 4.44 | -18.98 | 0.0 | 16.01 | 53.5 | 0.0 | 20.86 | 38.15 | 0.0 | 1.06 | -31.28 | 0.0 | 3.81 | 30.2 | 0.0 | 4.97 | 17.18 | 0.0 | 36330 | 0.0 | 0.0 |
| 19Q3 (3) | 356.02 | 54.25 | 0.0 | 5.48 | 51.8 | 0.0 | 10.43 | -3.87 | 0.0 | 15.1 | -12.46 | 0.0 | 1.54 | -1.59 | 0.0 | 2.93 | -37.68 | 0.0 | 4.24 | -43.25 | 0.0 | 36330 | 0.0 | 0.0 |
| 19Q2 (2) | 230.8 | 18.89 | 0.0 | 3.61 | 18.75 | 0.0 | 10.85 | 24.14 | 0.0 | 17.25 | 110.62 | 0.0 | 1.56 | -0.12 | 0.0 | 4.70 | 4.42 | 0.0 | 7.47 | 77.16 | 0.0 | 36330 | 0.0 | 0.0 |
| 19Q1 (1) | 194.13 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 8.74 | 0.0 | 0.0 | 8.19 | 0.0 | 0.0 | 1.57 | 0.0 | 0.0 | 4.50 | 0.0 | 0.0 | 4.22 | 0.0 | 0.0 | 36330 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1513.98 | -11.65 | 19.0 | -3.06 | 67.25 | -6.56 | 96.65 | 16.73 | 1.25 | 9.72 | 4.44 | 5.76 | 6.38 | 32.11 | 39941 | 0.0 |
| 2022 (9) | 1713.56 | 10.54 | 19.6 | 19.0 | 71.97 | 23.62 | 82.8 | 13.39 | 1.14 | 7.66 | 4.20 | 11.83 | 4.83 | 2.58 | 39941 | -6.72 |
| 2021 (8) | 1550.22 | 18.09 | 16.47 | -14.66 | 58.22 | 17.71 | 73.02 | 31.69 | 1.06 | -27.73 | 3.76 | -0.32 | 4.71 | 11.52 | 42820 | -8.74 |
| 2020 (7) | 1312.79 | 9.34 | 19.3 | 16.48 | 49.46 | 7.43 | 55.45 | -9.69 | 1.47 | 6.53 | 3.77 | -1.75 | 4.22 | -17.4 | 46919 | 29.68 |
| 2019 (6) | 1200.68 | 1.83 | 16.57 | 11.13 | 46.04 | 12.98 | 61.4 | 8.9 | 1.38 | 9.14 | 3.83 | 10.95 | 5.11 | 6.95 | 36181 | -0.41 |
| 2018 (5) | 1179.13 | 7.94 | 14.91 | 20.83 | 40.75 | 26.67 | 56.38 | 19.32 | 1.26 | 11.94 | 3.46 | 17.35 | 4.78 | 10.54 | 36330 | -12.5 |
| 2017 (4) | 1092.38 | 32.58 | 12.34 | 25.03 | 32.17 | 1.39 | 47.25 | 25.5 | 1.13 | -5.7 | 2.94 | -23.53 | 4.33 | -5.34 | 41522 | 1.84 |
| 2016 (3) | 823.93 | -3.9 | 9.87 | -18.43 | 31.73 | -4.54 | 37.65 | 6.42 | 1.20 | -15.12 | 3.85 | -0.67 | 4.57 | 10.74 | 40773 | 17.05 |
| 2015 (2) | 857.38 | 12.88 | 12.1 | 29.97 | 33.24 | 21.76 | 35.38 | 28.94 | 1.41 | 15.14 | 3.88 | 7.86 | 4.13 | 14.22 | 34833 | -2.2 |
| 2014 (1) | 759.54 | 17.79 | 9.31 | 20.75 | 27.3 | -1.27 | 27.44 | 26.34 | 1.23 | 0 | 3.59 | 0 | 3.61 | 0 | 35618 | 12.3 |
