玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)23.74-6.681.4510.29-24.78-2.6510.01-43.0326.396.26-48.6175.771.07-54.08148.840.86-53.26152.940.14-6.67-6.6716.78-29.799.2424.15-5.63-16.46102.7031.98-23.43-2.70-112.1891.8921.369.823.39
23Q3 (19)25.441.0316.3813.68-2.3622.817.57-17.4-6.7912.18-5.144.462.33-4.9-11.741.84-3.66-5.150.150.0-11.7623.90-15.28-6.5325.59-7.82-17.7277.8217.9731.4322.18-34.82-45.6219.454.916.46
23Q2 (18)25.1811.2218.6614.0134.9722.2521.2781.6423.3812.8448.2715.682.4564.43-14.931.9166.09-7.280.1515.38-16.6728.2141.7628.0527.76-5.39-33.4665.96-25.51-0.7934.04197.371.5618.54-7.8515.51
23Q1 (17)22.64-3.2516.3410.38-1.81.2711.7147.8511.08.66281.527.731.49246.51-19.021.15238.24-12.880.13-13.33-31.5819.9029.5630.1529.341.49-25.588.55-33.98-8.7311.45134.34284.2520.12-2.6116.71
22Q4 (16)23.407.0411.2710.57-5.12-13.087.92-57.98-39.912.27-80.53-73.260.43-83.71-83.140.34-82.47-81.420.15-11.76-28.5715.36-39.93-11.9328.91-7.04-30.95134.13126.5445.34-33.33-181.71-531.9420.6613.0820.33
22Q3 (15)21.863.02-7.8811.14-2.79-22.6418.859.3416.8611.665.0524.712.64-8.331.931.94-5.832.650.17-5.56-15.025.5716.0725.131.10-25.46-17.5959.21-10.95-33.7540.7921.72283.6818.2713.8312.57
22Q2 (14)21.229.04-16.3911.4611.8-26.1117.2463.411.2311.1063.72-16.352.8856.52-23.22.0656.06-25.090.18-5.26-14.2922.0344.082.6141.725.9412.2166.49-31.47-27.0833.511025.1279.8216.05-6.9-2.61
22Q1 (13)19.46-7.47-10.3610.25-15.71-13.2810.55-19.95-24.326.78-20.14-36.641.84-27.84-34.981.32-27.87-36.540.19-9.520.015.29-12.33-19.4839.38-5.957.0497.025.1314.622.98-61.4-80.617.240.41-8.4
21Q4 (12)21.03-11.38-16.0112.16-15.56-18.6113.18-18.293.298.49-9.2-17.812.55-1.54-11.761.83-3.17-13.270.215.05.017.44-14.68-1.1941.8710.9413.8792.283.26-20.997.72-27.42144.9317.175.79-5.56
21Q3 (11)23.73-6.51.8914.40-7.1618.5216.13-5.2827.019.35-29.5429.682.59-30.9326.961.89-31.2729.450.20-4.760.020.44-4.811.2737.741.51-3.0389.37-1.98-6.9410.6320.5143.5716.23-1.52-6.83
21Q2 (10)25.3816.91.0815.5131.229.1517.0322.177.1113.2724.029.043.7532.5117.552.7532.2117.020.2110.5310.5321.4713.06-1.8737.181.06-9.8491.187.721.968.82-42.54-16.616.48-12.430
21Q1 (9)21.71-13.310.6511.82-20.8876.4213.949.2538.1610.703.5852.22.83-2.08108.092.08-1.42103.920.19-5.035.7118.997.593.8336.790.0516.9884.64-27.5327.4215.36189.41-54.2618.823.52-6.97
20Q4 (8)25.047.5111.7914.9422.9622.8612.760.4713.6210.3343.2730.762.8941.6727.312.1144.5227.110.200.0-4.7617.65-3.922.5636.77-5.52-2.96116.7921.627.88-17.18-493.48-107.9118.184.363.89
20Q3 (7)23.29-7.25-6.9112.15-14.5-11.0512.70-20.13-23.547.21-40.76-28.192.04-36.05-27.661.46-37.87-29.130.205.260.018.37-16.04-17.438.92-5.635.3996.037.3916.584.37-58.74-75.6617.420-6.6
20Q2 (6)25.1127.9819.5114.21112.0954.2915.9057.5810.7212.1773.1265.583.19134.5680.232.35130.3979.390.1935.715.5621.8819.632.9641.2431.1310.2189.4234.6139.1610.58-68.48-70.40.00-100.0-100.0
20Q1 (5)19.62-12.41-13.196.70-44.9-46.6610.09-10.15-16.757.03-11.01-18.351.36-40.09-39.291.02-38.55-37.80.14-33.33-26.3218.296.28-1.5131.45-17.0-8.566.43-38.64-35.8433.57506.391048.3920.2315.621.14
19Q4 (4)22.40-10.470.012.16-10.980.011.23-32.390.07.90-21.310.02.27-19.50.01.66-19.420.00.215.00.017.21-22.620.037.892.60.0108.2631.430.0-8.26-146.060.017.50-6.170.0
19Q3 (3)25.0219.090.013.6648.320.016.6115.670.010.0436.60.02.8259.320.02.0657.250.00.2011.110.022.244.660.036.93-1.310.082.3728.190.017.93-49.830.018.654.720.0
19Q2 (2)21.01-7.040.09.21-26.670.014.3618.480.07.35-14.630.01.77-20.980.01.31-20.120.00.18-5.260.021.2514.430.037.428.870.064.26-37.940.035.741109.740.017.816.650.0
19Q1 (1)22.600.00.012.560.00.012.120.00.08.610.00.02.240.00.01.640.00.00.190.00.018.570.00.034.370.00.0103.540.00.0-3.540.00.016.700.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)24.3114.0212.1712.063.9825.4315.3110.710.0922.97.26-7.985.74-2.050.57-19.7222.3413.9224.15-16.4679.461.2220.54-4.450.00019.8411.15
2022 (9)21.32-7.110.86-19.443.1814.913.83-8.178.21-21.217.89-32.795.86-30.730.71-12.3519.610.2628.91-30.9578.51-12.2721.49106.00.00017.854.14
2021 (8)22.95-2.5513.488.452.76-10.7715.0615.5810.4211.9211.7426.788.4624.780.8112.519.562.6241.8713.8789.49-6.0510.43124.570.00017.14-5.88
2020 (7)23.553.2412.433.763.100.9213.03-3.919.319.49.260.876.782.420.72-7.6919.06-3.5436.77-2.9695.257.774.65-60.330.00018.213.06
2019 (6)22.814.311.9812.283.07-1.6713.566.68.51-4.819.18-1.926.62-0.30.785.4119.762.3337.89-6.6388.385.3211.71-27.150.00017.67-2.75
2018 (5)21.8714.6210.6766.23.12-18.3412.72122.388.94127.489.36154.356.64146.840.7410.4519.3136.3740.58-5.2883.92-25.2416.0800.00018.17-5.76
2017 (4)19.080.586.429.933.82-21.345.72-29.473.93-23.393.68-18.222.69-18.240.676.3514.16-17.9642.8418.87112.2656.03-12.2600.00019.28-9.74
2016 (3)18.9783.825.8404.86-6.078.1105.1304.5003.2900.630.017.26309.036.04-12.0571.9442.928.06-43.50.00021.36-7.61
2015 (2)10.32-32.28-3.1205.1729.92-6.190-7.550-6.830-4.6800.63-19.234.22-70.2840.98-10.4150.34-39.949.66205.920.00023.1219.3
2014 (1)15.2404.7603.985.725.6804.1704.9203.3500.78-6.0214.20-5.7145.74-19.1283.77-20.8516.2300.00019.382.59

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