- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 14.78 | -8.71 | -7.34 | 0.69 | 30.19 | 11.29 | 1.05 | -11.76 | -11.02 | 0.25 | 38.89 | 0.0 | 4.67 | 42.61 | 20.1 | 7.10 | -3.35 | -3.97 | 1.69 | 52.14 | 7.92 | 0 | 0 | 0 |
| 23Q3 (19) | 16.19 | 3.78 | -13.56 | 0.53 | 8.16 | -22.06 | 1.19 | 11.21 | 3.48 | 0.18 | 0.0 | 0.0 | 3.27 | 4.22 | -9.83 | 7.35 | 7.16 | 19.71 | 1.11 | -3.64 | 15.69 | 0 | 0 | 0 |
| 23Q2 (18) | 15.6 | 10.09 | -27.34 | 0.49 | -9.26 | -35.53 | 1.07 | 2.88 | -7.76 | 0.18 | 5.88 | 5.88 | 3.14 | -17.58 | -11.27 | 6.86 | -6.55 | 26.95 | 1.15 | -3.82 | 45.72 | 0 | 0 | 0 |
| 23Q1 (17) | 14.17 | -11.16 | -36.29 | 0.54 | -12.9 | -25.0 | 1.04 | -11.86 | -9.57 | 0.17 | -32.0 | -5.56 | 3.81 | -1.96 | 17.71 | 7.34 | -0.79 | 41.94 | 1.20 | -23.46 | 48.23 | 0 | 0 | 0 |
| 22Q4 (16) | 15.95 | -14.84 | -32.3 | 0.62 | -8.82 | -23.46 | 1.18 | 2.61 | 14.56 | 0.25 | 38.89 | 4.17 | 3.89 | 7.07 | 13.06 | 7.40 | 20.49 | 69.22 | 1.57 | 63.1 | 53.87 | 0 | 0 | 0 |
| 22Q3 (15) | 18.73 | -12.76 | -13.21 | 0.68 | -10.53 | -2.86 | 1.15 | -0.86 | 0.0 | 0.18 | 5.88 | 5.88 | 3.63 | 2.56 | 11.92 | 6.14 | 13.64 | 15.22 | 0.96 | 21.37 | 21.99 | 0 | 0 | 0 |
| 22Q2 (14) | 21.47 | -3.46 | -2.32 | 0.76 | 5.56 | 10.14 | 1.16 | 0.87 | -11.45 | 0.17 | -5.56 | 0.0 | 3.54 | 9.34 | 12.76 | 5.40 | 4.49 | -9.35 | 0.79 | -2.17 | 2.38 | 0 | 0 | 0 |
| 22Q1 (13) | 22.24 | -5.6 | 10.87 | 0.72 | -11.11 | 0.0 | 1.15 | 11.65 | 5.5 | 0.18 | -25.0 | 0.0 | 3.24 | -5.84 | -9.8 | 5.17 | 18.28 | -4.84 | 0.81 | -20.55 | -9.8 | 0 | 0 | 0 |
| 21Q4 (12) | 23.56 | 9.18 | 14.87 | 0.81 | 15.71 | 5.19 | 1.03 | -10.43 | -1.9 | 0.24 | 41.18 | 0.0 | 3.44 | 5.99 | -8.42 | 4.37 | -17.96 | -14.6 | 1.02 | 29.31 | -12.95 | 0 | 0 | 0 |
| 21Q3 (11) | 21.58 | -1.82 | 8.61 | 0.7 | 1.45 | 6.06 | 1.15 | -12.21 | -16.06 | 0.17 | 0.0 | -5.56 | 3.24 | 3.33 | -2.34 | 5.33 | -10.59 | -22.71 | 0.79 | 1.85 | -13.04 | 0 | 0 | 0 |
| 21Q2 (10) | 21.98 | 9.57 | 19.33 | 0.69 | -4.17 | 2.99 | 1.31 | 20.18 | 16.96 | 0.17 | -5.56 | -19.05 | 3.14 | -12.54 | -13.69 | 5.96 | 9.69 | -1.98 | 0.77 | -13.81 | -32.16 | 0 | 0 | 0 |
| 21Q1 (9) | 20.06 | -2.19 | 45.05 | 0.72 | -6.49 | 22.03 | 1.09 | 3.81 | 9.0 | 0.18 | -25.0 | -10.0 | 3.59 | -4.4 | -15.87 | 5.43 | 6.14 | -24.85 | 0.90 | -23.32 | -37.95 | 0 | 0 | 0 |
| 20Q4 (8) | 20.51 | 3.22 | 0.29 | 0.77 | 16.67 | 6.94 | 1.05 | -23.36 | 5.0 | 0.24 | 33.33 | -35.14 | 3.75 | 13.03 | 6.63 | 5.12 | -25.75 | 4.69 | 1.17 | 29.17 | -35.32 | 0 | 0 | 0 |
| 20Q3 (7) | 19.87 | 7.87 | 0.2 | 0.66 | -1.49 | 3.12 | 1.37 | 22.32 | -6.16 | 0.18 | -14.29 | 20.0 | 3.32 | -8.68 | 2.92 | 6.89 | 13.4 | -6.35 | 0.91 | -20.54 | 19.76 | 0 | 0 | 0 |
| 20Q2 (6) | 18.42 | 33.19 | 6.35 | 0.67 | 13.56 | 0.0 | 1.12 | 12.0 | -8.94 | 0.21 | 5.0 | 50.0 | 3.64 | -14.74 | -5.97 | 6.08 | -15.91 | -14.38 | 1.14 | -21.16 | 41.04 | 0 | 0 | 0 |
| 20Q1 (5) | 13.83 | -32.37 | -25.76 | 0.59 | -18.06 | -14.49 | 1.0 | 0.0 | -2.91 | 0.2 | -45.95 | 33.33 | 4.27 | 21.17 | 15.18 | 7.23 | 47.87 | 30.78 | 1.45 | -20.07 | 79.61 | 0 | 0 | 0 |
| 19Q4 (4) | 20.45 | 3.13 | 0.0 | 0.72 | 12.5 | 0.0 | 1.0 | -31.51 | 0.0 | 0.37 | 146.67 | 0.0 | 3.52 | 9.09 | 0.0 | 4.89 | -33.58 | 0.0 | 1.81 | 139.19 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 19.83 | 14.49 | 0.0 | 0.64 | -4.48 | 0.0 | 1.46 | 18.7 | 0.0 | 0.15 | 7.14 | 0.0 | 3.23 | -16.57 | 0.0 | 7.36 | 3.67 | 0.0 | 0.76 | -6.42 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 17.32 | -7.03 | 0.0 | 0.67 | -2.9 | 0.0 | 1.23 | 19.42 | 0.0 | 0.14 | -6.67 | 0.0 | 3.87 | 4.45 | 0.0 | 7.10 | 28.45 | 0.0 | 0.81 | 0.39 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 18.63 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 1.03 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 3.70 | 0.0 | 0.0 | 5.53 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 60.74 | -22.52 | 2.25 | -19.06 | 4.35 | -6.45 | 0.78 | 0.0 | 3.70 | 4.45 | 7.16 | 20.73 | 1.28 | 29.06 | 0 | 0 |
| 2022 (9) | 78.39 | -10.08 | 2.78 | -4.47 | 4.65 | 1.53 | 0.78 | 1.3 | 3.55 | 6.24 | 5.93 | 12.91 | 1.00 | 12.66 | 0 | 0 |
| 2021 (8) | 87.18 | 20.03 | 2.91 | 8.18 | 4.58 | 0.88 | 0.77 | -8.33 | 3.34 | -9.88 | 5.25 | -15.96 | 0.88 | -23.63 | 0 | 0 |
| 2020 (7) | 72.63 | -4.72 | 2.69 | -1.1 | 4.54 | -4.02 | 0.84 | 3.7 | 3.70 | 3.8 | 6.25 | 0.74 | 1.16 | 8.84 | 0 | 0 |
| 2019 (6) | 76.23 | 6.72 | 2.72 | -7.8 | 4.73 | 7.74 | 0.81 | 22.73 | 3.57 | -13.6 | 6.20 | 0.96 | 1.06 | 15.0 | 0 | 0 |
| 2018 (5) | 71.43 | 13.78 | 2.95 | 11.74 | 4.39 | -6.79 | 0.66 | 10.0 | 4.13 | -1.79 | 6.15 | -18.08 | 0.92 | -3.32 | 0 | 0 |
| 2017 (4) | 62.78 | 2.05 | 2.64 | -12.87 | 4.71 | 5.84 | 0.6 | 1.69 | 4.21 | -14.62 | 7.50 | 3.72 | 0.96 | -0.35 | 0 | 0 |
| 2016 (3) | 61.52 | -12.55 | 3.03 | -20.47 | 4.45 | -12.23 | 0.59 | 3.51 | 4.93 | -9.06 | 7.23 | 0.37 | 0.96 | 18.37 | 5164 | 0.0 |
| 2015 (2) | 70.35 | -25.48 | 3.81 | -5.69 | 5.07 | -1.36 | 0.57 | -21.92 | 5.42 | 26.56 | 7.21 | 32.37 | 0.81 | 4.79 | 5164 | 0.0 |
| 2014 (1) | 94.41 | -1.2 | 4.04 | 25.08 | 5.14 | -4.46 | 0.73 | -2.67 | 4.28 | 0 | 5.44 | 0 | 0.77 | 0 | 5164 | 0.0 |
