- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.45 | -13.73 | -62.48 | 0.18 | 12.5 | -14.29 | 0.2 | 5.26 | -37.5 | 0.18 | 0.0 | 12.5 | 7.35 | 30.41 | 128.45 | 8.16 | 22.02 | 66.58 | 7.35 | 15.92 | 199.85 | 333 | 0.0 | 0.0 |
| 23Q3 (19) | 2.84 | -44.75 | -65.95 | 0.16 | -5.88 | -44.83 | 0.19 | -36.67 | -53.66 | 0.18 | 0.0 | 5.88 | 5.63 | 70.34 | 62.02 | 6.69 | 14.62 | 36.09 | 6.34 | 80.99 | 210.94 | 333 | 0.0 | 0.0 |
| 23Q2 (18) | 5.14 | -22.94 | -13.18 | 0.17 | -22.73 | -22.73 | 0.3 | 0.0 | 15.38 | 0.18 | 5.88 | 12.5 | 3.31 | 0.27 | -11.0 | 5.84 | 29.77 | 32.89 | 3.50 | 37.4 | 29.57 | 333 | 0.0 | 0.0 |
| 23Q1 (17) | 6.67 | 2.14 | -0.3 | 0.22 | 4.76 | 10.0 | 0.3 | -6.25 | 7.14 | 0.17 | 6.25 | 6.25 | 3.30 | 2.56 | 10.33 | 4.50 | -8.22 | 7.46 | 2.55 | 4.02 | 6.57 | 333 | 0.0 | 0.0 |
| 22Q4 (16) | 6.53 | -21.7 | 17.24 | 0.21 | -27.59 | 10.53 | 0.32 | -21.95 | 60.0 | 0.16 | -5.88 | 6.67 | 3.22 | -7.51 | -5.72 | 4.90 | -0.32 | 36.48 | 2.45 | 20.21 | -9.01 | 333 | 0.0 | 0.0 |
| 22Q3 (15) | 8.34 | 40.88 | 179.87 | 0.29 | 31.82 | 107.14 | 0.41 | 57.69 | 141.18 | 0.17 | 6.25 | 13.33 | 3.48 | -6.43 | -25.98 | 4.92 | 11.94 | -13.82 | 2.04 | -24.58 | -59.5 | 333 | 0.0 | 0.0 |
| 22Q2 (14) | 5.92 | -11.51 | 87.34 | 0.22 | 10.0 | 15.79 | 0.26 | -7.14 | 62.5 | 0.16 | 0.0 | 0.0 | 3.72 | 24.31 | -38.19 | 4.39 | 4.93 | -13.26 | 2.70 | 13.01 | -46.62 | 333 | 0.0 | 0.0 |
| 22Q1 (13) | 6.69 | 20.11 | 106.48 | 0.2 | 5.26 | 66.67 | 0.28 | 40.0 | 40.0 | 0.16 | 6.67 | 0.0 | 2.99 | -12.36 | -19.28 | 4.19 | 16.56 | -32.2 | 2.39 | -11.19 | -51.57 | 333 | 0.0 | 0.0 |
| 21Q4 (12) | 5.57 | 86.91 | 31.99 | 0.19 | 35.71 | 46.15 | 0.2 | 17.65 | 11.11 | 0.15 | 0.0 | -6.25 | 3.41 | -27.39 | 10.73 | 3.59 | -37.06 | -15.82 | 2.69 | -46.5 | -28.97 | 333 | 0.0 | 0.0 |
| 21Q3 (11) | 2.98 | -5.7 | -22.6 | 0.14 | -26.32 | -12.5 | 0.17 | 6.25 | -10.53 | 0.15 | -6.25 | -6.25 | 4.70 | -21.87 | 13.05 | 5.70 | 12.67 | 15.6 | 5.03 | -0.59 | 21.12 | 333 | 0.0 | 0.0 |
| 21Q2 (10) | 3.16 | -2.47 | -20.6 | 0.19 | 58.33 | 26.67 | 0.16 | -20.0 | -15.79 | 0.16 | 0.0 | 6.67 | 6.01 | 62.34 | 59.54 | 5.06 | -17.97 | 6.06 | 5.06 | 2.53 | 34.35 | 333 | 0.0 | 0.0 |
| 21Q1 (9) | 3.24 | -23.22 | -23.22 | 0.12 | -7.69 | -45.45 | 0.2 | 11.11 | -9.09 | 0.16 | 0.0 | 6.67 | 3.70 | 20.23 | -28.96 | 6.17 | 44.72 | 18.41 | 4.94 | 30.25 | 38.93 | 333 | 0.0 | 0.0 |
| 20Q4 (8) | 4.22 | 9.61 | -12.45 | 0.13 | -18.75 | -31.58 | 0.18 | -5.26 | -30.77 | 0.16 | 0.0 | -5.88 | 3.08 | -25.87 | -21.85 | 4.27 | -13.57 | -20.93 | 3.79 | -8.77 | 7.5 | 333 | 0.0 | 0.0 |
| 20Q3 (7) | 3.85 | -3.27 | -21.11 | 0.16 | 6.67 | -15.79 | 0.19 | 0.0 | -26.92 | 0.16 | 6.67 | 6.67 | 4.16 | 10.27 | 6.74 | 4.94 | 3.38 | -7.37 | 4.16 | 10.27 | 35.2 | 333 | 0.0 | 0.0 |
| 20Q2 (6) | 3.98 | -5.69 | -33.22 | 0.15 | -31.82 | -31.82 | 0.19 | -13.64 | -26.92 | 0.15 | 0.0 | -6.25 | 3.77 | -27.71 | 2.1 | 4.77 | -8.43 | 9.43 | 3.77 | 6.03 | 40.39 | 333 | 0.0 | 0.0 |
| 20Q1 (5) | 4.22 | -12.45 | -1.17 | 0.22 | 15.79 | -4.35 | 0.22 | -15.38 | 22.22 | 0.15 | -11.76 | 7.14 | 5.21 | 32.25 | -3.21 | 5.21 | -3.35 | 23.67 | 3.55 | 0.78 | 8.41 | 333 | 0.0 | 0.0 |
| 19Q4 (4) | 4.82 | -1.23 | 0.0 | 0.19 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.17 | 13.33 | 0.0 | 3.94 | 1.24 | 0.0 | 5.39 | 1.24 | 0.0 | 3.53 | 14.74 | 0.0 | 333 | 0.0 | 0.0 |
| 19Q3 (3) | 4.88 | -18.12 | 0.0 | 0.19 | -13.64 | 0.0 | 0.26 | 0.0 | 0.0 | 0.15 | -6.25 | 0.0 | 3.89 | 5.48 | 0.0 | 5.33 | 22.13 | 0.0 | 3.07 | 14.5 | 0.0 | 333 | 0.0 | 0.0 |
| 19Q2 (2) | 5.96 | 39.58 | 0.0 | 0.22 | -4.35 | 0.0 | 0.26 | 44.44 | 0.0 | 0.16 | 14.29 | 0.0 | 3.69 | -31.47 | 0.0 | 4.36 | 3.49 | 0.0 | 2.68 | -18.12 | 0.0 | 333 | 0.0 | 0.0 |
| 19Q1 (1) | 4.27 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 5.39 | 0.0 | 0.0 | 4.22 | 0.0 | 0.0 | 3.28 | 0.0 | 0.0 | 333 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 17.11 | -37.76 | 0.74 | -20.43 | 0.98 | -22.22 | 0.72 | 9.09 | 4.32 | 27.84 | 5.73 | 24.96 | 4.21 | 75.27 | 333 | 0.0 |
| 2022 (9) | 27.49 | 83.88 | 0.93 | 47.62 | 1.26 | 72.6 | 0.66 | 6.45 | 3.38 | -19.72 | 4.58 | -6.13 | 2.40 | -42.11 | 333 | 0.0 |
| 2021 (8) | 14.95 | -8.11 | 0.63 | -4.55 | 0.73 | -6.41 | 0.62 | 1.64 | 4.21 | 3.88 | 4.88 | 1.85 | 4.15 | 10.61 | 333 | 0.0 |
| 2020 (7) | 16.27 | -18.36 | 0.66 | -19.51 | 0.78 | -18.75 | 0.61 | -1.61 | 4.06 | -1.41 | 4.79 | -0.47 | 3.75 | 20.52 | 333 | 0.0 |
| 2019 (6) | 19.93 | 12.66 | 0.82 | 6.49 | 0.96 | 28.0 | 0.62 | 24.0 | 4.11 | -5.48 | 4.82 | 13.61 | 3.11 | 10.06 | 333 | 0.0 |
| 2018 (5) | 17.69 | 1.26 | 0.77 | 75.0 | 0.75 | 4.17 | 0.5 | -1.96 | 4.35 | 72.82 | 4.24 | 2.87 | 2.83 | -3.18 | 333 | 0.0 |
| 2017 (4) | 17.47 | -1.52 | 0.44 | -4.35 | 0.72 | -5.26 | 0.51 | 6.25 | 2.52 | -2.87 | 4.12 | -3.8 | 2.92 | 7.89 | 333 | 0.0 |
| 2016 (3) | 17.74 | 9.64 | 0.46 | 15.0 | 0.76 | -16.48 | 0.48 | 9.09 | 2.59 | 4.89 | 4.28 | -23.83 | 2.71 | -0.5 | 333 | 0.0 |
| 2015 (2) | 16.18 | 42.05 | 0.4 | 29.03 | 0.91 | -7.14 | 0.44 | -30.16 | 2.47 | -9.17 | 5.62 | -34.63 | 2.72 | -50.83 | 333 | 10.26 |
| 2014 (1) | 11.39 | -22.83 | 0.31 | 3.33 | 0.98 | -16.24 | 0.63 | -13.7 | 2.72 | 0 | 8.60 | 0 | 5.53 | 0 | 302 | -10.12 |
