- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.91 | 12.79 | 28.76 | 0.16 | 6.67 | 23.08 | 0.31 | 106.67 | 47.62 | 0.11 | -21.43 | 0.0 | 5.50 | -5.43 | -4.41 | 10.65 | 83.23 | 14.65 | 3.78 | -30.34 | -22.34 | 221 | 0.0 | -9.8 |
| 23Q3 (19) | 2.58 | -17.57 | -15.41 | 0.15 | -6.25 | -6.25 | 0.15 | 0.0 | -25.0 | 0.14 | 7.69 | 40.0 | 5.81 | 13.74 | 10.83 | 5.81 | 21.32 | -11.34 | 5.43 | 30.65 | 65.5 | 221 | 0.0 | -9.8 |
| 23Q2 (18) | 3.13 | -8.48 | 72.93 | 0.16 | 6.67 | 60.0 | 0.15 | -11.76 | -37.5 | 0.13 | 8.33 | 18.18 | 5.11 | 16.55 | -7.48 | 4.79 | -3.59 | -63.86 | 4.15 | 18.37 | -31.66 | 221 | 0.0 | -9.8 |
| 23Q1 (17) | 3.42 | 51.33 | 81.91 | 0.15 | 15.38 | 25.0 | 0.17 | -19.05 | 0.0 | 0.12 | 9.09 | 50.0 | 4.39 | -23.75 | -31.29 | 4.97 | -46.51 | -45.03 | 3.51 | -27.91 | -17.54 | 221 | -9.8 | -9.8 |
| 22Q4 (16) | 2.26 | -25.9 | 66.18 | 0.13 | -18.75 | 30.0 | 0.21 | 5.0 | 90.91 | 0.11 | 10.0 | 37.5 | 5.75 | 9.65 | -21.77 | 9.29 | 41.7 | 14.88 | 4.87 | 48.45 | -17.26 | 245 | 0.0 | 0.0 |
| 22Q3 (15) | 3.05 | 68.51 | 33.77 | 0.16 | 60.0 | 14.29 | 0.2 | -16.67 | 33.33 | 0.1 | -9.09 | 25.0 | 5.25 | -5.05 | -14.57 | 6.56 | -50.55 | -0.33 | 3.28 | -46.05 | -6.56 | 245 | 0.0 | 0.0 |
| 22Q2 (14) | 1.81 | -3.72 | 2.26 | 0.1 | -16.67 | -9.09 | 0.24 | 41.18 | 118.18 | 0.11 | 37.5 | 57.14 | 5.52 | -13.44 | -11.1 | 13.26 | 46.64 | 113.36 | 6.08 | 42.82 | 53.67 | 245 | 0.0 | 0.0 |
| 22Q1 (13) | 1.88 | 38.24 | -41.98 | 0.12 | 20.0 | -14.29 | 0.17 | 54.55 | 0.0 | 0.08 | 0.0 | 14.29 | 6.38 | -13.19 | 47.72 | 9.04 | 11.8 | 72.34 | 4.26 | -27.66 | 96.96 | 245 | 0.0 | 0.0 |
| 21Q4 (12) | 1.36 | -40.35 | -72.69 | 0.1 | -28.57 | -50.0 | 0.11 | -26.67 | 130.56 | 0.08 | 0.0 | -20.0 | 7.35 | 19.75 | 83.09 | 8.09 | 22.94 | 211.89 | 5.88 | 67.65 | 192.94 | 245 | 0.0 | 0.0 |
| 21Q3 (11) | 2.28 | 28.81 | -66.42 | 0.14 | 27.27 | -41.67 | 0.15 | 36.36 | -48.28 | 0.08 | 14.29 | -33.33 | 6.14 | -1.2 | 73.72 | 6.58 | 5.86 | 54.04 | 3.51 | -11.28 | 98.54 | 245 | 0.0 | 0.0 |
| 21Q2 (10) | 1.77 | -45.37 | -75.69 | 0.11 | -21.43 | -71.05 | 0.11 | -35.29 | -71.05 | 0.07 | 0.0 | -36.36 | 6.21 | 43.83 | 19.06 | 6.21 | 18.44 | 19.06 | 3.95 | 83.05 | 161.74 | 245 | 0.0 | 0.0 |
| 21Q1 (9) | 3.24 | -34.94 | -58.67 | 0.14 | -30.0 | -53.33 | 0.17 | 147.22 | -55.26 | 0.07 | -30.0 | -30.0 | 4.32 | 7.59 | 12.92 | 5.25 | 172.58 | 8.25 | 2.16 | 7.59 | 69.38 | 245 | 0.0 | 0.0 |
| 20Q4 (8) | 4.98 | -26.66 | -4.23 | 0.2 | -16.67 | -16.67 | -0.36 | -224.14 | -357.14 | 0.1 | -16.67 | 11.11 | 4.02 | 13.62 | -12.99 | -7.23 | -269.26 | -368.5 | 2.01 | 13.62 | 16.02 | 245 | 0.0 | 0.0 |
| 20Q3 (7) | 6.79 | -6.73 | 8.12 | 0.24 | -36.84 | -14.29 | 0.29 | -23.68 | 16.0 | 0.12 | 9.09 | 20.0 | 3.53 | -32.28 | -20.72 | 4.27 | -18.18 | 7.29 | 1.77 | 16.96 | 10.99 | 245 | 0.0 | 0.0 |
| 20Q2 (6) | 7.28 | -7.14 | 20.53 | 0.38 | 26.67 | 58.33 | 0.38 | 0.0 | 58.33 | 0.11 | 10.0 | 10.0 | 5.22 | 36.41 | 31.36 | 5.22 | 7.69 | 31.36 | 1.51 | 18.46 | -8.74 | 245 | 0.0 | 0.0 |
| 20Q1 (5) | 7.84 | 50.77 | 29.8 | 0.3 | 25.0 | -9.09 | 0.38 | 171.43 | 31.03 | 0.1 | 11.11 | 0.0 | 3.83 | -17.09 | -29.96 | 4.85 | 80.03 | 0.95 | 1.28 | -26.3 | -22.96 | 245 | 0.0 | 0.0 |
| 19Q4 (4) | 5.2 | -17.2 | 0.0 | 0.24 | -14.29 | 0.0 | 0.14 | -44.0 | 0.0 | 0.09 | -10.0 | 0.0 | 4.62 | 3.52 | 0.0 | 2.69 | -32.37 | 0.0 | 1.73 | 8.69 | 0.0 | 245 | 0.0 | 0.0 |
| 19Q3 (3) | 6.28 | 3.97 | 0.0 | 0.28 | 16.67 | 0.0 | 0.25 | 4.17 | 0.0 | 0.1 | 0.0 | 0.0 | 4.46 | 12.21 | 0.0 | 3.98 | 0.19 | 0.0 | 1.59 | -3.82 | 0.0 | 245 | 0.0 | 0.0 |
| 19Q2 (2) | 6.04 | 0.0 | 0.0 | 0.24 | -27.27 | 0.0 | 0.24 | -17.24 | 0.0 | 0.1 | 0.0 | 0.0 | 3.97 | -27.27 | 0.0 | 3.97 | -17.24 | 0.0 | 1.66 | 0.0 | 0.0 | 245 | 0.0 | 0.0 |
| 19Q1 (1) | 6.04 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 5.46 | 0.0 | 0.0 | 4.80 | 0.0 | 0.0 | 1.66 | 0.0 | 0.0 | 245 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.04 | 33.78 | 0.62 | 24.0 | 0.79 | -3.66 | 0.49 | 22.5 | 5.15 | -7.31 | 6.56 | -27.98 | 4.07 | -8.43 | 221 | -9.8 |
| 2022 (9) | 9.0 | 4.17 | 0.5 | 2.04 | 0.82 | 49.09 | 0.4 | 33.33 | 5.56 | -2.04 | 9.11 | 43.13 | 4.44 | 28.0 | 245 | 0.0 |
| 2021 (8) | 8.64 | -67.87 | 0.49 | -56.25 | 0.55 | -20.29 | 0.3 | -30.23 | 5.67 | 36.16 | 6.37 | 148.08 | 3.47 | 117.14 | 245 | 0.0 |
| 2020 (7) | 26.89 | 14.13 | 1.12 | 3.7 | 0.69 | -24.18 | 0.43 | 10.26 | 4.17 | -9.14 | 2.57 | -33.57 | 1.60 | -3.4 | 245 | 0.0 |
| 2019 (6) | 23.56 | 21.44 | 1.08 | -7.69 | 0.91 | 16.67 | 0.39 | 5.41 | 4.58 | -23.99 | 3.86 | -3.93 | 1.66 | -13.21 | 245 | 0.0 |
| 2018 (5) | 19.4 | 49.12 | 1.17 | 36.05 | 0.78 | 85.71 | 0.37 | 12.12 | 6.03 | -8.76 | 4.02 | 24.54 | 1.91 | -24.81 | 245 | 0.0 |
| 2017 (4) | 13.01 | -31.63 | 0.86 | -48.5 | 0.42 | -41.67 | 0.33 | -8.33 | 6.61 | -24.67 | 3.23 | -14.67 | 2.54 | 34.08 | 245 | 2.51 |
| 2016 (3) | 19.03 | 5.08 | 1.67 | 43.97 | 0.72 | 12.5 | 0.36 | 2.86 | 8.78 | 37.01 | 3.78 | 7.06 | 1.89 | -2.12 | 239 | 6.22 |
| 2015 (2) | 18.11 | 21.38 | 1.16 | 63.38 | 0.64 | -16.88 | 0.35 | -2.78 | 6.41 | 34.6 | 3.53 | -31.52 | 1.93 | -19.9 | 225 | 9.76 |
| 2014 (1) | 14.92 | 15.39 | 0.71 | 20.34 | 0.77 | -23.0 | 0.36 | 12.5 | 4.76 | 0 | 5.16 | 0 | 2.41 | 0 | 205 | 0.49 |
