- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.32 | 0.0 | 19.82 | 0.43 | 34.38 | 22.86 | 0.51 | -10.53 | 21.43 | 0.31 | -3.12 | 0.0 | 8.08 | 34.38 | 2.53 | 9.59 | -10.53 | 1.34 | 5.83 | -3.12 | -16.54 | 690 | 0.0 | 0.0 |
| 23Q3 (19) | 5.32 | 11.3 | 17.18 | 0.32 | -13.51 | -3.03 | 0.57 | 29.55 | 21.28 | 0.32 | -15.79 | 10.34 | 6.02 | -22.29 | -17.25 | 10.71 | 16.4 | 3.5 | 6.02 | -24.34 | -5.83 | 690 | 0.0 | -6.12 |
| 23Q2 (18) | 4.78 | 6.46 | 1.92 | 0.37 | 19.35 | 19.35 | 0.44 | -2.22 | 0.0 | 0.38 | 31.03 | 31.03 | 7.74 | 12.11 | 17.11 | 9.21 | -8.15 | -1.88 | 7.95 | 23.08 | 28.57 | 690 | 0.0 | -6.12 |
| 23Q1 (17) | 4.49 | 1.13 | -5.27 | 0.31 | -11.43 | 19.23 | 0.45 | 7.14 | 9.76 | 0.29 | -6.45 | 11.54 | 6.90 | -12.41 | 25.87 | 10.02 | 5.95 | 15.87 | 6.46 | -7.49 | 17.75 | 690 | 0.0 | -6.12 |
| 22Q4 (16) | 4.44 | -2.2 | -11.2 | 0.35 | 6.06 | 29.63 | 0.42 | -10.64 | 31.25 | 0.31 | 6.9 | 29.17 | 7.88 | 8.45 | 45.98 | 9.46 | -8.63 | 47.8 | 6.98 | 9.3 | 45.46 | 690 | -6.12 | -6.12 |
| 22Q3 (15) | 4.54 | -3.2 | -6.39 | 0.33 | 6.45 | 43.48 | 0.47 | 6.82 | 27.03 | 0.29 | 0.0 | 16.0 | 7.27 | 9.97 | 53.28 | 10.35 | 10.35 | 35.7 | 6.39 | 3.3 | 23.92 | 735 | 0.0 | -7.43 |
| 22Q2 (14) | 4.69 | -1.05 | -19.0 | 0.31 | 19.23 | 19.23 | 0.44 | 7.32 | -8.33 | 0.29 | 11.54 | -3.33 | 6.61 | 20.5 | 47.2 | 9.38 | 8.46 | 13.17 | 6.18 | 12.73 | 19.34 | 735 | 0.0 | -7.43 |
| 22Q1 (13) | 4.74 | -5.2 | -12.55 | 0.26 | -3.7 | -3.7 | 0.41 | 28.12 | -6.82 | 0.26 | 8.33 | 18.18 | 5.49 | 1.58 | 10.11 | 8.65 | 35.15 | 6.55 | 5.49 | 14.28 | 35.14 | 735 | 0.0 | -7.43 |
| 21Q4 (12) | 5.0 | 3.09 | 13.12 | 0.27 | 17.39 | 35.0 | 0.32 | -13.51 | -27.27 | 0.24 | -4.0 | 0.0 | 5.40 | 13.87 | 19.34 | 6.40 | -16.11 | -35.71 | 4.80 | -6.88 | -11.6 | 735 | -7.43 | -7.43 |
| 21Q3 (11) | 4.85 | -16.23 | 1.46 | 0.23 | -11.54 | 21.05 | 0.37 | -22.92 | 27.59 | 0.25 | -16.67 | -19.35 | 4.74 | 5.61 | 19.31 | 7.63 | -7.98 | 25.74 | 5.15 | -0.52 | -20.52 | 794 | 0.0 | -3.05 |
| 21Q2 (10) | 5.79 | 6.83 | 19.63 | 0.26 | -3.7 | 62.5 | 0.48 | 9.09 | 26.32 | 0.3 | 36.36 | 20.0 | 4.49 | -9.86 | 35.84 | 8.29 | 2.12 | 5.59 | 5.18 | 27.65 | 0.31 | 794 | 0.0 | -3.05 |
| 21Q1 (9) | 5.42 | 22.62 | 9.27 | 0.27 | 35.0 | 0.0 | 0.44 | 0.0 | 10.0 | 0.22 | -8.33 | 0.0 | 4.98 | 10.09 | -8.49 | 8.12 | -18.45 | 0.66 | 4.06 | -25.25 | -8.49 | 794 | 0.0 | -10.48 |
| 20Q4 (8) | 4.42 | -7.53 | -8.11 | 0.2 | 5.26 | -42.86 | 0.44 | 51.72 | -31.25 | 0.24 | -22.58 | -40.0 | 4.52 | 13.84 | -37.82 | 9.95 | 64.08 | -25.18 | 5.43 | -16.27 | -34.71 | 794 | -3.05 | -10.48 |
| 20Q3 (7) | 4.78 | -1.24 | -10.49 | 0.19 | 18.75 | -29.63 | 0.29 | -23.68 | -38.3 | 0.31 | 24.0 | -20.51 | 3.97 | 20.24 | -21.39 | 6.07 | -22.73 | -31.07 | 6.49 | 25.56 | -11.2 | 819 | 0.0 | -7.67 |
| 20Q2 (6) | 4.84 | -2.42 | -18.24 | 0.16 | -40.74 | -42.86 | 0.38 | -5.0 | -13.64 | 0.25 | 13.64 | -26.47 | 3.31 | -39.27 | -30.11 | 7.85 | -2.64 | 5.63 | 5.17 | 16.45 | -10.06 | 819 | -7.67 | -7.67 |
| 20Q1 (5) | 4.96 | 3.12 | -24.04 | 0.27 | -22.86 | 3.85 | 0.4 | -37.5 | 5.26 | 0.22 | -45.0 | -26.67 | 5.44 | -25.19 | 36.72 | 8.06 | -39.39 | 38.58 | 4.44 | -46.66 | -3.45 | 887 | 0.0 | 0.0 |
| 19Q4 (4) | 4.81 | -9.93 | 0.0 | 0.35 | 29.63 | 0.0 | 0.64 | 36.17 | 0.0 | 0.4 | 2.56 | 0.0 | 7.28 | 43.91 | 0.0 | 13.31 | 51.17 | 0.0 | 8.32 | 13.87 | 0.0 | 887 | 0.0 | 0.0 |
| 19Q3 (3) | 5.34 | -9.8 | 0.0 | 0.27 | -3.57 | 0.0 | 0.47 | 6.82 | 0.0 | 0.39 | 14.71 | 0.0 | 5.06 | 6.9 | 0.0 | 8.80 | 18.42 | 0.0 | 7.30 | 27.16 | 0.0 | 887 | 0.0 | 0.0 |
| 19Q2 (2) | 5.92 | -9.34 | 0.0 | 0.28 | 7.69 | 0.0 | 0.44 | 15.79 | 0.0 | 0.34 | 13.33 | 0.0 | 4.73 | 18.79 | 0.0 | 7.43 | 27.72 | 0.0 | 5.74 | 25.01 | 0.0 | 887 | 0.0 | 0.0 |
| 19Q1 (1) | 6.53 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 3.98 | 0.0 | 0.0 | 5.82 | 0.0 | 0.0 | 4.59 | 0.0 | 0.0 | 887 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.91 | 8.09 | 1.44 | 15.2 | 1.97 | 13.22 | 1.3 | 13.04 | 7.23 | 6.58 | 9.89 | 4.75 | 6.53 | 4.58 | 690 | 0.0 |
| 2022 (9) | 18.42 | -12.54 | 1.25 | 20.19 | 1.74 | 8.75 | 1.15 | 12.75 | 6.79 | 37.42 | 9.45 | 24.34 | 6.24 | 28.9 | 690 | -6.12 |
| 2021 (8) | 21.06 | 10.78 | 1.04 | 26.83 | 1.6 | 5.96 | 1.02 | -0.97 | 4.94 | 14.48 | 7.60 | -4.35 | 4.84 | -10.61 | 735 | -7.43 |
| 2020 (7) | 19.01 | -15.88 | 0.82 | -29.31 | 1.51 | -22.16 | 1.03 | -27.97 | 4.31 | -15.96 | 7.94 | -7.47 | 5.42 | -14.37 | 794 | -3.05 |
| 2019 (6) | 22.6 | -13.54 | 1.16 | -15.33 | 1.94 | 18.29 | 1.43 | 22.22 | 5.13 | -2.07 | 8.58 | 36.82 | 6.33 | 41.37 | 819 | -7.67 |
| 2018 (5) | 26.14 | 1.08 | 1.37 | 3.01 | 1.64 | -13.68 | 1.17 | 14.71 | 5.24 | 1.9 | 6.27 | -14.61 | 4.48 | 13.48 | 887 | -6.63 |
| 2017 (4) | 25.86 | -22.44 | 1.33 | -5.0 | 1.9 | -2.06 | 1.02 | 7.37 | 5.14 | 22.48 | 7.35 | 26.27 | 3.94 | 38.42 | 950 | -0.31 |
| 2016 (3) | 33.34 | -2.0 | 1.4 | -20.0 | 1.94 | -3.48 | 0.95 | -8.65 | 4.20 | -18.37 | 5.82 | -1.51 | 2.85 | -6.79 | 953 | -18.06 |
| 2015 (2) | 34.02 | 15.44 | 1.75 | 8.02 | 2.01 | 4.15 | 1.04 | -17.46 | 5.14 | -6.42 | 5.91 | -9.78 | 3.06 | -28.5 | 1163 | 13.13 |
| 2014 (1) | 29.47 | 7.71 | 1.62 | 47.27 | 1.93 | -12.67 | 1.26 | 15.6 | 5.50 | 0 | 6.55 | 0 | 4.28 | 0 | 1028 | -15.11 |
