- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 44.49 | 3.2 | -19.9 | 0.28 | 0.0 | -17.65 | 0.91 | 12.35 | 5.81 | 1.1 | 13.4 | -0.9 | 0.63 | -3.1 | 2.81 | 2.05 | 8.86 | 32.1 | 2.47 | 9.88 | 23.71 | 2584 | 0.0 | 0.0 |
| 23Q3 (19) | 43.11 | -5.73 | -11.51 | 0.28 | -28.21 | 7.69 | 0.81 | -2.41 | 2.53 | 0.97 | -3.0 | -5.83 | 0.65 | -23.84 | 21.71 | 1.88 | 3.52 | 15.87 | 2.25 | 2.9 | 6.43 | 2584 | 0.0 | -34.08 |
| 23Q2 (18) | 45.73 | 17.35 | 7.15 | 0.39 | 44.44 | 50.0 | 0.83 | 9.21 | 1.22 | 1.0 | 49.25 | -5.66 | 0.85 | 23.09 | 40.0 | 1.82 | -6.93 | -5.53 | 2.19 | 27.19 | -11.95 | 2584 | 0.0 | -34.08 |
| 23Q1 (17) | 38.97 | -29.83 | -10.99 | 0.27 | -20.59 | 3.85 | 0.76 | -11.63 | 8.57 | 0.67 | -39.64 | -16.25 | 0.69 | 13.18 | 16.66 | 1.95 | 25.95 | 21.97 | 1.72 | -13.97 | -5.91 | 2584 | 0.0 | -34.08 |
| 22Q4 (16) | 55.54 | 14.0 | 3.46 | 0.34 | 30.77 | 25.93 | 0.86 | 8.86 | -3.37 | 1.11 | 7.77 | 2.78 | 0.61 | 14.71 | 21.71 | 1.55 | -4.51 | -6.61 | 2.00 | -5.47 | -0.66 | 2584 | -34.08 | -34.08 |
| 22Q3 (15) | 48.72 | 14.15 | -6.7 | 0.26 | 0.0 | 0.0 | 0.79 | -3.66 | -2.47 | 1.03 | -2.83 | 10.75 | 0.53 | -12.4 | 7.18 | 1.62 | -15.6 | 4.54 | 2.11 | -14.88 | 18.71 | 3920 | 0.0 | 10.92 |
| 22Q2 (14) | 42.68 | -2.51 | -14.96 | 0.26 | 0.0 | -3.7 | 0.82 | 17.14 | 9.33 | 1.06 | 32.5 | 13.98 | 0.61 | 2.58 | 13.24 | 1.92 | 20.16 | 28.57 | 2.48 | 35.91 | 34.03 | 3920 | 0.0 | 10.92 |
| 22Q1 (13) | 43.78 | -18.44 | -15.16 | 0.26 | -3.7 | 13.04 | 0.7 | -21.35 | 0.0 | 0.8 | -25.93 | 15.94 | 0.59 | 18.07 | 33.24 | 1.60 | -3.56 | 17.86 | 1.83 | -9.18 | 36.65 | 3920 | 0.0 | 10.92 |
| 21Q4 (12) | 53.68 | 2.8 | 1.63 | 0.27 | 3.85 | 0.0 | 0.89 | 9.88 | 23.61 | 1.08 | 16.13 | 38.46 | 0.50 | 1.02 | -1.6 | 1.66 | 6.89 | 21.63 | 2.01 | 12.97 | 36.24 | 3920 | 10.92 | 10.92 |
| 21Q3 (11) | 52.22 | 4.04 | -6.15 | 0.26 | -3.7 | 18.18 | 0.81 | 8.0 | 9.46 | 0.93 | 0.0 | 14.81 | 0.50 | -7.45 | 25.92 | 1.55 | 3.8 | 16.63 | 1.78 | -3.89 | 22.33 | 3534 | 0.0 | 42.5 |
| 21Q2 (10) | 50.19 | -2.73 | -9.34 | 0.27 | 17.39 | -12.9 | 0.75 | 7.14 | 10.29 | 0.93 | 34.78 | -3.12 | 0.54 | 20.69 | -3.93 | 1.49 | 10.15 | 21.66 | 1.85 | 38.57 | 6.85 | 3534 | 0.0 | 42.5 |
| 21Q1 (9) | 51.6 | -2.31 | 74.03 | 0.23 | -14.81 | -23.33 | 0.7 | -2.78 | 42.86 | 0.69 | -11.54 | -6.76 | 0.45 | -12.8 | -55.95 | 1.36 | -0.48 | -17.91 | 1.34 | -9.45 | -46.42 | 3534 | 0.0 | 15.26 |
| 20Q4 (8) | 52.82 | -5.07 | 13.84 | 0.27 | 22.73 | 22.73 | 0.72 | -2.7 | 9.09 | 0.78 | -3.7 | -21.21 | 0.51 | 29.28 | 7.81 | 1.36 | 2.49 | -4.17 | 1.48 | 1.44 | -30.79 | 3534 | 42.5 | 15.26 |
| 20Q3 (7) | 55.64 | 0.51 | 6.71 | 0.22 | -29.03 | -8.33 | 0.74 | 8.82 | 0.0 | 0.81 | -15.62 | -10.0 | 0.40 | -29.39 | -14.1 | 1.33 | 8.28 | -6.29 | 1.46 | -16.05 | -15.66 | 2480 | 0.0 | -19.11 |
| 20Q2 (6) | 55.36 | 86.71 | 34.6 | 0.31 | 3.33 | 47.62 | 0.68 | 38.78 | -1.45 | 0.96 | 29.73 | 28.0 | 0.56 | -44.66 | 9.67 | 1.23 | -25.67 | -26.78 | 1.73 | -30.52 | -4.9 | 2480 | -19.11 | -19.11 |
| 20Q1 (5) | 29.65 | -36.1 | -22.26 | 0.3 | 36.36 | 66.67 | 0.49 | -25.76 | -42.35 | 0.74 | -25.25 | 8.82 | 1.01 | 113.4 | 114.39 | 1.65 | 16.18 | -25.85 | 2.50 | 16.97 | 39.98 | 3066 | 0.0 | 0.0 |
| 19Q4 (4) | 46.4 | -11.01 | 0.0 | 0.22 | -8.33 | 0.0 | 0.66 | -10.81 | 0.0 | 0.99 | 10.0 | 0.0 | 0.47 | 3.01 | 0.0 | 1.42 | 0.22 | 0.0 | 2.13 | 23.61 | 0.0 | 3066 | 0.0 | 0.0 |
| 19Q3 (3) | 52.14 | 26.77 | 0.0 | 0.24 | 14.29 | 0.0 | 0.74 | 7.25 | 0.0 | 0.9 | 20.0 | 0.0 | 0.46 | -9.85 | 0.0 | 1.42 | -15.4 | 0.0 | 1.73 | -5.34 | 0.0 | 3066 | 0.0 | 0.0 |
| 19Q2 (2) | 41.13 | 7.84 | 0.0 | 0.21 | 16.67 | 0.0 | 0.69 | -18.82 | 0.0 | 0.75 | 10.29 | 0.0 | 0.51 | 8.19 | 0.0 | 1.68 | -24.72 | 0.0 | 1.82 | 2.28 | 0.0 | 3066 | 0.0 | 0.0 |
| 19Q1 (1) | 38.14 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.85 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 2.23 | 0.0 | 0.0 | 1.78 | 0.0 | 0.0 | 3066 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 172.3 | -9.66 | 1.23 | 10.81 | 3.31 | 4.75 | 3.74 | -6.5 | 0.71 | 22.66 | 1.92 | 15.94 | 2.17 | 3.5 | 2584 | 0.0 |
| 2022 (9) | 190.72 | -8.18 | 1.11 | 7.77 | 3.16 | 0.32 | 4.0 | 10.19 | 0.58 | 17.36 | 1.66 | 9.25 | 2.10 | 20.0 | 2584 | -34.08 |
| 2021 (8) | 207.7 | 7.35 | 1.03 | 14.44 | 3.15 | 19.77 | 3.63 | 10.33 | 0.50 | 6.61 | 1.52 | 11.57 | 1.75 | 2.78 | 3920 | 10.92 |
| 2020 (7) | 193.48 | 8.82 | 0.9 | 5.88 | 2.63 | -10.54 | 3.29 | -0.9 | 0.47 | -2.7 | 1.36 | -17.79 | 1.70 | -8.93 | 3534 | 42.5 |
| 2019 (6) | 177.8 | -0.6 | 0.85 | -3.41 | 2.94 | 2.44 | 3.32 | 21.61 | 0.48 | -2.83 | 1.65 | 3.06 | 1.87 | 22.34 | 2480 | -19.11 |
| 2018 (5) | 178.87 | 13.86 | 0.88 | -2.22 | 2.87 | 17.62 | 2.73 | 20.26 | 0.49 | -14.13 | 1.60 | 3.3 | 1.53 | 5.62 | 3066 | -4.99 |
| 2017 (4) | 157.09 | -10.61 | 0.9 | -25.0 | 2.44 | -14.08 | 2.27 | 0.44 | 0.57 | -16.1 | 1.55 | -3.88 | 1.45 | 12.37 | 3227 | -13.99 |
| 2016 (3) | 175.74 | -18.7 | 1.2 | -5.51 | 2.84 | 3.65 | 2.26 | 0.44 | 0.68 | 16.23 | 1.62 | 27.49 | 1.29 | 23.55 | 3752 | -19.43 |
| 2015 (2) | 216.17 | -16.11 | 1.27 | 22.12 | 2.74 | -8.05 | 2.25 | -25.25 | 0.59 | 45.57 | 1.27 | 9.61 | 1.04 | -10.89 | 4657 | 5.03 |
| 2014 (1) | 257.69 | -0.64 | 1.04 | -9.57 | 2.98 | 8.36 | 3.01 | 5.24 | 0.40 | 0 | 1.16 | 0 | 1.17 | 0 | 4434 | -10.46 |
