玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)29.4333.3532.3313.13681.552125.425.80647.17253.855.71392.82225.490.79429.17271.740.63600.0625.00.0716.6740.034.577.3620.7595.676.8-0.81226.60242.431535.11-126.60-148.86-209.3318.33-14.78-1.29
23Q3 (19)22.0710.0738.21.68138.89132.75-1.0688.44-113.84-1.9572.14-131.15-0.2470.37-134.290.09142.86-79.550.060.020.032.2025.63-13.689.58-1.71-9.52-159.09-438.77-137.84259.09391.0554.9421.51-7.160.05
23Q2 (18)20.0575.88-33.65-4.3279.23-130.62-9.1752.8-172.66-7.0058.18-168.16-0.8141.3-151.92-0.2160.38-125.30.0650.0-14.2925.636.22-26.191.14-11.3-15.6746.96-56.12-57.9452.76852.2546.8123.17-28.045.46
23Q1 (17)11.40-48.74-62.78-20.80-3625.42-227.06-19.43-415.38-209.77-16.74-267.91-219.23-1.38-200.0-163.3-0.53-341.67-146.490.04-20.0-50.024.13-15.72-37.62102.756.53-8.48107.01777.7615.78-7.01-106.06-192.6832.2073.450.47
22Q4 (16)22.2439.26-45.090.59111.5-97.88-3.77-149.22-113.27-4.55-172.68-119.44-0.46-165.71-109.81-0.12-127.27-105.020.050.0-50.028.63-23.18-35.1796.45-2.58-5.21-15.7976.39-116.1115.79-30.765686.6518.57-13.63-1.01
22Q3 (15)15.97-47.15-58.84-5.13-136.36-119.177.66-39.3-71.826.26-39.05-71.710.70-55.13-83.640.44-46.99-79.630.05-28.57-44.4437.277.47-14.3299.00-8.4-6.46-66.89-159.91-167.92167.221516.1110877.0721.50-2.148.97
22Q2 (14)30.22-1.34-15.3714.11-13.81-37.9812.62-28.7-30.5810.27-26.85-31.581.56-28.44-42.860.83-27.19-40.290.07-12.5-22.2234.68-10.34-5.06108.08-3.730.35111.6620.8-10.77-11.81-256.0353.0221.972.6613.72
22Q1 (13)30.63-24.37-8.5116.37-41.18-17.717.70-37.68-23.2814.04-40.03-22.942.18-53.52-31.451.14-52.3-38.040.08-20.0-20.038.68-12.41-6.5112.2710.341.0592.43-5.737.127.57278.22-45.0821.4014.07-0.79
21Q4 (12)40.504.3815.8127.834.014.7228.404.4920.4923.415.7825.934.699.5826.422.3910.65-4.020.1011.11-23.0844.161.5213.79101.75-3.8691.6298.05-0.44-4.722.0031.35167.4118.76-4.9217.1
21Q3 (11)38.808.65-10.6426.7617.63-18.1427.1849.5-25.3522.1347.44-26.134.2856.78-29.842.1655.4-47.320.090.0-35.7143.5019.08-15.55105.84-1.73107.9898.48-21.39.721.52106.06-85.0719.732.129.92
21Q2 (10)35.716.66-20.2222.7514.38-32.3318.18-21.2-45.8415.01-17.62-45.02.73-14.15-50.361.39-24.46-62.330.09-10.0-30.7736.53-11.7-24.82107.70-3.06117.36125.1345.0124.95-25.13-282.38-16906.8119.32-10.430
21Q1 (9)33.48-4.26-22.1819.89-18.01-37.7123.07-2.12-28.7118.22-1.99-29.793.18-14.29-41.111.84-26.1-50.80.10-23.08-28.5741.376.6-11.79111.10109.23117.5986.29-16.15-12.5513.78564.24940.9721.5734.645.94
20Q4 (8)34.97-19.46-20.924.26-25.79-28.0823.57-35.27-26.6618.59-37.95-30.243.71-39.18-41.112.49-39.27-44.540.13-7.14-23.5338.81-24.66-14.3653.104.3428.95102.9114.66-1.95-2.97-129.0940.1216.02-10.75-4.36
20Q3 (7)43.42-2.993.2632.69-2.774.0436.418.4617.629.969.7817.216.1010.911.54.1011.11-3.070.147.69-12.551.516.0116.850.892.720.8889.75-10.38-11.5410.207005.34797.8117.9502.63
20Q2 (6)44.764.0431.7233.625.2963.0533.573.7449.5327.295.1657.025.501.8587.073.69-1.3474.060.13-7.148.3348.593.616.0249.55-2.9610.8100.151.498.98-0.15-111.16-101.80.00-100.0-100.0
20Q1 (5)43.02-2.6972.3631.93-5.34285.1632.360.68508.2725.95-2.63522.35.40-14.29831.033.74-16.7750.00.14-17.6540.046.903.4962.951.0623.9946.0198.68-5.98-36.851.32126.71102.3520.3621.55-15.87
19Q4 (4)44.215.140.033.737.350.032.143.810.026.654.260.06.304.830.04.496.150.00.176.250.045.322.770.041.18-2.190.0104.963.440.0-4.96-238.970.016.75-4.230.0
19Q3 (3)42.0523.750.031.4252.380.030.9637.910.025.5647.070.06.01104.420.04.2399.530.00.1633.330.044.105.30.042.10-5.860.0101.4610.410.0-1.46-117.820.017.49-20.860.0
19Q2 (2)33.9836.140.020.62148.730.022.45321.990.017.38316.790.02.94406.90.02.12381.820.00.1220.00.041.8845.470.044.7227.880.091.89-41.190.08.21114.590.022.10-8.680.0
19Q1 (1)24.960.00.08.290.00.05.320.00.04.170.00.00.580.00.00.440.00.00.100.00.028.790.00.034.970.00.0156.250.00.0-56.250.00.024.200.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)21.91-14.98-0.35029.1828.48-4.290-3.520-1.580-0.0400.23-8.029.84-15.4495.67-0.818.25-89.8591.75389.880.76-6.6122.888.75
2022 (9)25.77-30.958.09-67.0222.7147.379.96-59.257.71-61.263.91-72.662.34-72.210.25-37.535.29-15.0596.45-5.2181.27-19.0218.7300.82-5.2621.046.32
2021 (8)37.32-9.7924.53-19.4715.418.5224.44-21.9719.90-21.4114.30-27.528.42-37.680.40-24.5341.54-10.32101.7591.62100.363.2-0.3600.86-25.5819.798.92
2020 (7)41.378.3830.4617.1514.20-9.3231.3224.1425.3222.9719.7324.3213.5117.990.53-3.6446.3211.7853.1028.9597.25-5.652.7501.16-22.518.17-6.05
2019 (6)38.1722.0326.0040.3915.66-14.1825.2316.9720.5916.2615.8733.0311.4534.550.5514.5841.442.7841.186.99103.0820.12-3.0601.49-9.819.34-0.77
2018 (5)31.28-15.5518.52-30.7418.2523.9721.57-18.617.71-18.5411.93-29.168.51-28.250.48-11.1140.32-3.5938.49-11.585.81-14.9414.1601.66019.4910.42
2017 (4)37.040.7926.744.2514.72-14.2326.50-7.1521.74-4.3616.84-3.3811.86-3.730.540.041.82-9.2843.49-1.56100.8812.23-0.9100.00017.653.7
2016 (3)36.75-7.2425.65-12.1917.168.5928.54-0.1422.732.2517.438.1312.325.480.543.8546.103.1344.1810.1589.89-12.0510.1100.00017.026.51
2015 (2)39.6211.8929.2125.0415.80-15.4328.5816.6122.2312.2216.1226.5311.6825.190.5213.0444.701.6140.118.79102.217.25-2.2400.00015.98-4.94
2014 (1)35.41023.36018.699.7924.51019.81012.7409.3300.46-2.1343.9912.0536.87-11.7395.31-0.094.690.790.00016.8111.84

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