- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 48.68 | 16.88 | 37.86 | 1.03 | 0.98 | 39.19 | 2.95 | -4.22 | 41.83 | 3.95 | -10.23 | -18.39 | 2.12 | -13.6 | 0.96 | 6.06 | -18.05 | 2.87 | 8.11 | -23.19 | -40.8 | 3808 | 0.0 | 0.0 |
| 23Q3 (19) | 41.65 | 5.6 | 6.55 | 1.02 | -8.93 | 14.61 | 3.08 | -10.47 | 7.32 | 4.4 | -13.21 | -1.79 | 2.45 | -13.76 | 7.56 | 7.39 | -15.22 | 0.72 | 10.56 | -17.82 | -7.82 | 3808 | 0.0 | 26.26 |
| 23Q2 (18) | 39.44 | 37.9 | -25.54 | 1.12 | 7.69 | 16.67 | 3.44 | 10.26 | -2.55 | 5.07 | 0.6 | 25.5 | 2.84 | -21.91 | 56.69 | 8.72 | -20.05 | 30.88 | 12.85 | -27.05 | 68.55 | 3808 | 0.0 | 26.26 |
| 23Q1 (17) | 28.6 | -19.0 | -48.9 | 1.04 | 40.54 | 20.93 | 3.12 | 50.0 | -14.52 | 5.04 | 4.13 | 45.24 | 3.64 | 73.51 | 136.66 | 10.91 | 85.19 | 67.28 | 17.62 | 28.56 | 184.24 | 3808 | 0.0 | 26.26 |
| 22Q4 (16) | 35.31 | -9.67 | -51.07 | 0.74 | -16.85 | -3.9 | 2.08 | -27.53 | -58.4 | 4.84 | 8.04 | 44.05 | 2.10 | -7.95 | 96.43 | 5.89 | -19.77 | -14.97 | 13.71 | 19.6 | 194.42 | 3808 | 26.26 | 26.26 |
| 22Q3 (15) | 39.09 | -26.2 | -42.18 | 0.89 | -7.29 | 0.0 | 2.87 | -18.7 | -29.48 | 4.48 | 10.89 | 40.88 | 2.28 | 25.63 | 72.96 | 7.34 | 10.17 | 21.96 | 11.46 | 50.27 | 143.67 | 3016 | 0.0 | 0.0 |
| 22Q2 (14) | 52.97 | -5.36 | -14.5 | 0.96 | 11.63 | 5.49 | 3.53 | -3.29 | -1.67 | 4.04 | 16.43 | 14.12 | 1.81 | 17.95 | 23.38 | 6.66 | 2.19 | 15.0 | 7.63 | 23.02 | 33.47 | 3016 | 0.0 | 0.0 |
| 22Q1 (13) | 55.97 | -22.45 | -6.86 | 0.86 | 11.69 | -4.44 | 3.65 | -27.0 | -9.2 | 3.47 | 3.27 | 7.1 | 1.54 | 44.02 | 2.59 | 6.52 | -5.87 | -2.52 | 6.20 | 33.17 | 14.98 | 3016 | 0.0 | 0.0 |
| 21Q4 (12) | 72.17 | 6.74 | 5.19 | 0.77 | -13.48 | -21.43 | 5.0 | 22.85 | 43.27 | 3.36 | 5.66 | 16.67 | 1.07 | -18.95 | -25.3 | 6.93 | 15.09 | 36.2 | 4.66 | -1.02 | 10.91 | 3016 | 0.0 | 0.0 |
| 21Q3 (11) | 67.61 | 9.14 | 2.97 | 0.89 | -2.2 | 9.88 | 4.07 | 13.37 | 17.29 | 3.18 | -10.17 | 15.22 | 1.32 | -10.39 | 6.71 | 6.02 | 3.88 | 13.91 | 4.70 | -17.69 | 11.89 | 3016 | 0.0 | 0.0 |
| 21Q2 (10) | 61.95 | 3.1 | 2.43 | 0.91 | 1.11 | 15.19 | 3.59 | -10.7 | 15.81 | 3.54 | 9.26 | 24.21 | 1.47 | -1.92 | 12.46 | 5.79 | -13.38 | 13.06 | 5.71 | 5.98 | 21.26 | 3016 | 0.0 | -50.97 |
| 21Q1 (9) | 60.09 | -12.42 | -1.02 | 0.9 | -8.16 | 5.88 | 4.02 | 15.19 | 30.1 | 3.24 | 12.5 | 16.13 | 1.50 | 4.86 | 6.97 | 6.69 | 31.52 | 31.44 | 5.39 | 28.45 | 17.33 | 3016 | 0.0 | 0.0 |
| 20Q4 (8) | 68.61 | 4.49 | -0.62 | 0.98 | 20.99 | 2.08 | 3.49 | 0.58 | -0.57 | 2.88 | 4.35 | 3.97 | 1.43 | 15.79 | 2.72 | 5.09 | -3.75 | 0.05 | 4.20 | -0.14 | 4.62 | 3016 | 0.0 | 0.0 |
| 20Q3 (7) | 65.66 | 8.56 | 2.53 | 0.81 | 2.53 | -4.71 | 3.47 | 11.94 | 7.1 | 2.76 | -3.16 | 1.1 | 1.23 | -5.56 | -7.06 | 5.28 | 3.1 | 4.46 | 4.20 | -10.8 | -1.4 | 3016 | -50.97 | 0.0 |
| 20Q2 (6) | 60.48 | -0.38 | 35.88 | 0.79 | -7.06 | -5.95 | 3.1 | 0.32 | 33.05 | 2.85 | 2.15 | 3.26 | 1.31 | -6.71 | -30.79 | 5.13 | 0.71 | -2.08 | 4.71 | 2.54 | -24.01 | 6151 | 103.95 | 103.95 |
| 20Q1 (5) | 60.71 | -12.07 | 67.75 | 0.85 | -11.46 | 13.33 | 3.09 | -11.97 | 26.12 | 2.79 | 0.72 | -1.06 | 1.40 | 0.69 | -32.44 | 5.09 | 0.11 | -24.82 | 4.60 | 14.54 | -41.02 | 3016 | 0.0 | 0.0 |
| 19Q4 (4) | 69.04 | 7.81 | 0.0 | 0.96 | 12.94 | 0.0 | 3.51 | 8.33 | 0.0 | 2.77 | 1.47 | 0.0 | 1.39 | 4.76 | 0.0 | 5.08 | 0.49 | 0.0 | 4.01 | -5.88 | 0.0 | 3016 | 0.0 | 0.0 |
| 19Q3 (3) | 64.04 | 43.88 | 0.0 | 0.85 | 1.19 | 0.0 | 3.24 | 39.06 | 0.0 | 2.73 | -1.09 | 0.0 | 1.33 | -29.67 | 0.0 | 5.06 | -3.35 | 0.0 | 4.26 | -31.25 | 0.0 | 3016 | 0.0 | 0.0 |
| 19Q2 (2) | 44.51 | 22.99 | 0.0 | 0.84 | 12.0 | 0.0 | 2.33 | -4.9 | 0.0 | 2.76 | -2.13 | 0.0 | 1.89 | -8.94 | 0.0 | 5.23 | -22.67 | 0.0 | 6.20 | -20.42 | 0.0 | 3016 | 0.0 | 0.0 |
| 19Q1 (1) | 36.19 | 0.0 | 0.0 | 0.75 | 0.0 | 0.0 | 2.45 | 0.0 | 0.0 | 2.82 | 0.0 | 0.0 | 2.07 | 0.0 | 0.0 | 6.77 | 0.0 | 0.0 | 7.79 | 0.0 | 0.0 | 3016 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 158.36 | -13.62 | 4.2 | 21.74 | 12.59 | 3.88 | 18.46 | 9.62 | 2.65 | 40.94 | 7.95 | 20.26 | 11.66 | 26.91 | 3808 | 0.0 |
| 2022 (9) | 183.34 | -29.97 | 3.45 | -0.58 | 12.12 | -27.29 | 16.84 | 26.43 | 1.88 | 41.98 | 6.61 | 3.83 | 9.19 | 80.54 | 3808 | 26.26 |
| 2021 (8) | 261.82 | 2.49 | 3.47 | 0.87 | 16.67 | 26.77 | 13.32 | 18.09 | 1.33 | -1.58 | 6.37 | 23.69 | 5.09 | 15.22 | 3016 | 0.0 |
| 2020 (7) | 255.46 | 19.5 | 3.44 | 1.47 | 13.15 | 14.05 | 11.28 | 1.81 | 1.35 | -15.08 | 5.15 | -4.56 | 4.42 | -14.81 | 3016 | 0.0 |
| 2019 (6) | 213.78 | 23.49 | 3.39 | 41.84 | 11.53 | 15.53 | 11.08 | 13.76 | 1.59 | 14.86 | 5.39 | -6.45 | 5.18 | -7.88 | 3016 | 0.0 |
| 2018 (5) | 173.11 | 1.32 | 2.39 | 20.71 | 9.98 | 14.98 | 9.74 | 40.55 | 1.38 | 19.14 | 5.77 | 13.48 | 5.63 | 38.72 | 3016 | 0 |
| 2017 (4) | 170.86 | 25.42 | 1.98 | 16.47 | 8.68 | 18.1 | 6.93 | 14.36 | 1.16 | -7.14 | 5.08 | -5.84 | 4.06 | -8.82 | 0 | 0 |
| 2016 (3) | 136.23 | 13.37 | 1.7 | 29.77 | 7.35 | 34.37 | 6.06 | 5.94 | 1.25 | 14.46 | 5.40 | 18.52 | 4.45 | -6.55 | 1462 | 0.0 |
| 2015 (2) | 120.16 | 21.25 | 1.31 | -3.68 | 5.47 | 10.06 | 5.72 | 1.78 | 1.09 | -20.56 | 4.55 | -9.23 | 4.76 | -16.06 | 1462 | 0.0 |
| 2014 (1) | 99.1 | -5.45 | 1.36 | 6.25 | 4.97 | -0.4 | 5.62 | 13.54 | 1.37 | 0 | 5.02 | 0 | 5.67 | 0 | 1462 | 0.0 |
