- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 32.37 | -14.64 | 10.18 | 1.86 | 33.81 | -1.06 | 0.5 | 16.28 | 56.25 | 0.06 | 0.0 | 50.0 | 5.75 | 56.76 | -10.2 | 1.54 | 36.22 | 41.82 | 0.19 | 17.15 | 36.14 | 216 | 0.0 | 0.0 |
| 23Q3 (19) | 37.92 | 19.58 | 0.99 | 1.39 | -14.2 | -8.55 | 0.43 | 16.22 | 13.16 | 0.06 | 0.0 | 50.0 | 3.67 | -28.25 | -9.44 | 1.13 | -2.82 | 12.05 | 0.16 | -16.38 | 48.54 | 216 | 0.0 | 0.0 |
| 23Q2 (18) | 31.71 | -14.76 | 6.84 | 1.62 | -0.61 | 25.58 | 0.37 | 0.0 | -5.13 | 0.06 | 20.0 | 100.0 | 5.11 | 16.59 | 17.54 | 1.17 | 17.31 | -11.2 | 0.19 | 40.78 | 87.2 | 216 | 0.0 | 0.0 |
| 23Q1 (17) | 37.2 | 26.62 | 21.05 | 1.63 | -13.3 | 18.98 | 0.37 | 15.62 | 0.0 | 0.05 | 25.0 | 66.67 | 4.38 | -31.52 | -1.72 | 0.99 | -8.68 | -17.39 | 0.13 | -1.28 | 37.68 | 216 | 0.0 | 0.0 |
| 22Q4 (16) | 29.38 | -21.76 | -3.29 | 1.88 | 23.68 | 7.43 | 0.32 | -15.79 | -20.0 | 0.04 | 0.0 | 33.33 | 6.40 | 58.08 | 11.09 | 1.09 | 7.63 | -17.28 | 0.14 | 27.81 | 37.87 | 216 | 0.0 | 0.0 |
| 22Q3 (15) | 37.55 | 26.52 | -12.1 | 1.52 | 17.83 | 33.33 | 0.38 | -2.56 | 0.0 | 0.04 | 33.33 | 0.0 | 4.05 | -6.87 | 51.69 | 1.01 | -22.99 | 13.77 | 0.11 | 5.39 | 13.77 | 216 | 0.0 | 0.0 |
| 22Q2 (14) | 29.68 | -3.42 | 11.08 | 1.29 | -5.84 | 16.22 | 0.39 | 5.41 | 2.63 | 0.03 | 0.0 | 50.0 | 4.35 | -2.51 | 4.63 | 1.31 | 9.13 | -7.6 | 0.10 | 3.54 | 35.04 | 216 | 0.0 | 0.0 |
| 22Q1 (13) | 30.73 | 1.15 | 6.15 | 1.37 | -21.71 | 22.32 | 0.37 | -7.5 | -2.63 | 0.03 | 0.0 | 50.0 | 4.46 | -22.61 | 15.24 | 1.20 | -8.55 | -8.27 | 0.10 | -1.14 | 41.31 | 216 | 0.0 | 0.0 |
| 21Q4 (12) | 30.38 | -28.89 | 35.87 | 1.75 | 53.51 | 37.8 | 0.4 | 5.26 | 48.15 | 0.03 | -25.0 | 0.0 | 5.76 | 115.86 | 1.42 | 1.32 | 48.02 | 9.04 | 0.10 | 5.46 | -26.4 | 216 | 0.0 | 0.0 |
| 21Q3 (11) | 42.72 | 59.88 | 73.17 | 1.14 | 2.7 | 16.33 | 0.38 | 0.0 | 8.57 | 0.04 | 100.0 | 100.0 | 2.67 | -35.76 | -32.82 | 0.89 | -37.45 | -37.3 | 0.09 | 25.09 | 15.5 | 216 | 0.0 | 0.0 |
| 21Q2 (10) | 26.72 | -7.7 | 2.77 | 1.11 | -0.89 | 16.84 | 0.38 | 0.0 | 0.0 | 0.02 | 0.0 | 100.0 | 4.15 | 7.38 | 13.69 | 1.42 | 8.35 | -2.69 | 0.07 | 8.35 | 94.61 | 216 | 0.0 | 0.0 |
| 21Q1 (9) | 28.95 | 29.47 | 14.34 | 1.12 | -11.81 | 36.59 | 0.38 | 40.74 | 11.76 | 0.02 | -33.33 | 100.0 | 3.87 | -31.89 | 19.46 | 1.31 | 8.7 | -2.25 | 0.07 | -48.51 | 74.92 | 216 | 0.0 | 0.0 |
| 20Q4 (8) | 22.36 | -9.36 | -8.17 | 1.27 | 29.59 | 11.4 | 0.27 | -22.86 | -25.0 | 0.03 | 50.0 | 0.0 | 5.68 | 42.98 | 21.32 | 1.21 | -14.89 | -18.33 | 0.13 | 65.5 | 8.9 | 216 | 0.0 | 0.0 |
| 20Q3 (7) | 24.67 | -5.12 | 3.52 | 0.98 | 3.16 | 11.36 | 0.35 | -7.89 | 0.0 | 0.02 | 100.0 | 0.0 | 3.97 | 8.72 | 7.57 | 1.42 | -2.93 | -3.4 | 0.08 | 110.78 | -3.4 | 216 | 0.0 | 0.0 |
| 20Q2 (6) | 26.0 | 2.69 | 30.0 | 0.95 | 15.85 | 21.79 | 0.38 | 11.76 | 11.76 | 0.01 | 0.0 | 0.0 | 3.65 | 12.82 | -6.31 | 1.46 | 8.84 | -14.03 | 0.04 | -2.62 | -23.08 | 216 | 0.0 | 0.0 |
| 20Q1 (5) | 25.32 | 3.98 | 20.74 | 0.82 | -28.07 | 3.8 | 0.34 | -5.56 | 13.33 | 0.01 | -66.67 | -50.0 | 3.24 | -30.83 | -14.04 | 1.34 | -9.17 | -6.14 | 0.04 | -67.94 | -58.59 | 216 | 0.0 | 0.0 |
| 19Q4 (4) | 24.35 | 2.18 | 0.0 | 1.14 | 29.55 | 0.0 | 0.36 | 2.86 | 0.0 | 0.03 | 50.0 | 0.0 | 4.68 | 26.78 | 0.0 | 1.48 | 0.66 | 0.0 | 0.12 | 46.8 | 0.0 | 216 | 0.0 | 0.0 |
| 19Q3 (3) | 23.83 | 19.15 | 0.0 | 0.88 | 12.82 | 0.0 | 0.35 | 2.94 | 0.0 | 0.02 | 100.0 | 0.0 | 3.69 | -5.31 | 0.0 | 1.47 | -13.6 | 0.0 | 0.08 | 67.86 | 0.0 | 216 | 0.0 | 0.0 |
| 19Q2 (2) | 20.0 | -4.63 | 0.0 | 0.78 | -1.27 | 0.0 | 0.34 | 13.33 | 0.0 | 0.01 | -50.0 | 0.0 | 3.90 | 3.52 | 0.0 | 1.70 | 18.83 | 0.0 | 0.05 | -47.57 | 0.0 | 216 | 0.0 | 0.0 |
| 19Q1 (1) | 20.97 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 3.77 | 0.0 | 0.0 | 1.43 | 0.0 | 0.0 | 0.10 | 0.0 | 0.0 | 216 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 139.21 | 9.32 | 6.5 | 7.44 | 1.66 | 13.7 | 0.22 | 57.14 | 4.67 | -1.72 | 1.19 | 4.0 | 0.16 | 43.74 | 216 | 0.0 |
| 2022 (9) | 127.34 | -1.12 | 6.05 | 18.16 | 1.46 | -5.19 | 0.14 | 40.0 | 4.75 | 19.5 | 1.15 | -4.12 | 0.11 | 41.58 | 216 | 0.0 |
| 2021 (8) | 128.78 | 30.95 | 5.12 | 27.05 | 1.54 | 14.07 | 0.1 | 42.86 | 3.98 | -2.98 | 1.20 | -12.89 | 0.08 | 9.09 | 216 | 0.0 |
| 2020 (7) | 98.34 | 10.31 | 4.03 | 11.94 | 1.35 | 0.0 | 0.07 | 0.0 | 4.10 | 1.48 | 1.37 | -9.35 | 0.07 | -9.35 | 216 | 0.0 |
| 2019 (6) | 89.15 | 34.12 | 3.6 | 20.81 | 1.35 | 21.62 | 0.07 | -12.5 | 4.04 | -9.93 | 1.51 | -9.32 | 0.08 | -34.76 | 216 | 0.0 |
| 2018 (5) | 66.47 | 11.38 | 2.98 | 32.44 | 1.11 | -5.93 | 0.08 | -20.0 | 4.48 | 18.92 | 1.67 | -15.54 | 0.12 | -28.17 | 216 | 0.0 |
| 2017 (4) | 59.68 | 0.61 | 2.25 | -1.32 | 1.18 | 45.68 | 0.1 | -9.09 | 3.77 | -1.91 | 1.98 | 44.8 | 0.17 | -9.64 | 216 | 0.0 |
| 2016 (3) | 59.32 | 9.77 | 2.28 | -3.39 | 0.81 | -7.95 | 0.11 | 22.22 | 3.84 | -11.99 | 1.37 | -16.15 | 0.19 | 11.34 | 216 | 0.0 |
| 2015 (2) | 54.04 | 8.71 | 2.36 | 11.85 | 0.88 | 18.92 | 0.09 | -55.0 | 4.37 | 2.89 | 1.63 | 9.39 | 0.17 | -58.61 | 216 | 0.0 |
| 2014 (1) | 49.71 | 15.42 | 2.11 | 7.65 | 0.74 | 17.46 | 0.2 | -42.86 | 4.24 | 0 | 1.49 | 0 | 0.40 | 0 | 216 | 0.0 |
