- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 696.91 | -4.29 | -37.23 | 7.54 | -0.92 | -77.6 | 40.05 | 20.92 | -58.29 | 0 | 0 | 0 | 1.08 | 3.52 | -64.31 | 5.75 | 26.34 | -33.54 | 0.00 | 0 | 0 | 10844 | 0.0 | 0.0 |
| 23Q3 (19) | 728.12 | 8.05 | -57.28 | 7.61 | 0.0 | 14.61 | 33.12 | 1.04 | -3.38 | 0 | 0 | 0 | 1.05 | -7.45 | 168.27 | 4.55 | -6.49 | 126.15 | 0.00 | 0 | 0 | 10844 | 0.0 | 33.83 |
| 23Q2 (18) | 673.85 | 0.83 | -61.49 | 7.61 | -0.78 | 20.6 | 32.78 | 3.57 | -8.02 | 0 | 0 | 0 | 1.13 | -1.6 | 213.2 | 4.86 | 2.71 | 138.86 | 0.00 | 0 | 0 | 10844 | 0.0 | 33.83 |
| 23Q1 (17) | 668.27 | -39.81 | -60.88 | 7.67 | -77.21 | 21.55 | 31.65 | -67.03 | 10.01 | 0 | 0 | 0 | 1.15 | -62.14 | 210.72 | 4.74 | -45.23 | 181.21 | 0.00 | 0 | 0 | 10844 | 0.0 | 33.83 |
| 22Q4 (16) | 1110.27 | -34.86 | -28.83 | 33.66 | 406.93 | 60.29 | 96.01 | 180.08 | 41.27 | 0 | 0 | 0 | 3.03 | 678.16 | 125.22 | 8.65 | 329.93 | 98.51 | 0.00 | 0 | 0 | 10844 | 33.83 | 33.83 |
| 22Q3 (15) | 1704.33 | -2.61 | 18.78 | 6.64 | 5.23 | 21.17 | 34.28 | -3.82 | 42.36 | 0 | 0 | 0 | 0.39 | 8.05 | 2.01 | 2.01 | -1.24 | 19.85 | 0.00 | 0 | 0 | 8103 | 0.0 | 12.87 |
| 22Q2 (14) | 1749.99 | 2.44 | 75.06 | 6.31 | 0.0 | 18.83 | 35.64 | 23.88 | 57.42 | 0 | 0 | 0 | 0.36 | -2.39 | -32.12 | 2.04 | 20.92 | -10.08 | 0.00 | 0 | 0 | 8103 | 0.0 | 12.87 |
| 22Q1 (13) | 1708.25 | 9.5 | 89.9 | 6.31 | -69.95 | 19.06 | 28.77 | -57.67 | 34.69 | 0 | 0 | 0 | 0.37 | -72.56 | -37.31 | 1.68 | -61.34 | -29.07 | 0.00 | 0 | 0 | 8103 | 0.0 | 12.87 |
| 21Q4 (12) | 1560.06 | 8.73 | 141.16 | 21.0 | 283.21 | 171.32 | 67.96 | 182.23 | 136.71 | 0 | 0 | 0 | 1.35 | 252.45 | 12.51 | 4.36 | 159.57 | -1.84 | 0.00 | 0 | 0 | 8103 | 12.87 | 12.87 |
| 21Q3 (11) | 1434.82 | 43.53 | 160.68 | 5.48 | 3.2 | 97.12 | 24.08 | 6.36 | 12.95 | 0 | 0 | 0 | 0.38 | -28.1 | -24.38 | 1.68 | -25.9 | -56.67 | 0.00 | 0 | 0 | 7179 | 0.0 | 6.74 |
| 21Q2 (10) | 999.66 | 11.13 | 127.86 | 5.31 | 0.19 | 20.41 | 22.64 | 5.99 | 17.0 | 0 | 0 | 0 | 0.53 | -9.85 | -47.16 | 2.26 | -4.62 | -48.65 | 0.00 | 0 | 0 | 7179 | 0.0 | 6.74 |
| 21Q1 (9) | 899.53 | 39.05 | 106.91 | 5.3 | -31.52 | 41.71 | 21.36 | -25.6 | 2.84 | 0 | 0 | 0 | 0.59 | -50.76 | -31.51 | 2.37 | -46.5 | -50.3 | 0.00 | 0 | 0 | 7179 | 0.0 | 8.97 |
| 20Q4 (8) | 646.9 | 17.53 | 34.98 | 7.74 | 178.42 | 68.63 | 28.71 | 34.66 | 31.1 | 0 | 0 | 0 | 1.20 | 136.89 | 24.93 | 4.44 | 14.58 | -2.88 | 0.00 | 0 | 0 | 7179 | 6.74 | 8.97 |
| 20Q3 (7) | 550.42 | 25.46 | 10.4 | 2.78 | -36.96 | -24.86 | 21.32 | 10.18 | -2.25 | 0 | 0 | 0 | 0.51 | -49.76 | -31.94 | 3.87 | -12.18 | -11.46 | 0.00 | 0 | 0 | 6726 | 0.0 | 2.09 |
| 20Q2 (6) | 438.71 | 0.91 | -6.88 | 4.41 | 17.91 | 13.66 | 19.35 | -6.84 | -12.8 | 0 | 0 | 0 | 1.01 | 16.85 | 22.06 | 4.41 | -7.68 | -6.36 | 0.00 | 0 | 0 | 6726 | 2.09 | 2.09 |
| 20Q1 (5) | 434.75 | -9.29 | -4.86 | 3.74 | -18.52 | 1.63 | 20.77 | -5.16 | -1.75 | 0 | 0 | 0 | 0.86 | -10.18 | 6.82 | 4.78 | 4.55 | 3.27 | 0.00 | 0 | 0 | 6588 | 0.0 | 0.0 |
| 19Q4 (4) | 479.25 | -3.87 | 0.0 | 4.59 | 24.05 | 0.0 | 21.9 | 0.41 | 0.0 | 0 | 0 | 0.0 | 0.96 | 29.05 | 0.0 | 4.57 | 4.46 | 0.0 | 0.00 | 0 | 0.0 | 6588 | 0.0 | 0.0 |
| 19Q3 (3) | 498.56 | 5.82 | 0.0 | 3.7 | -4.64 | 0.0 | 21.81 | -1.71 | 0.0 | 0 | 0 | 0.0 | 0.74 | -9.89 | 0.0 | 4.37 | -7.12 | 0.0 | 0.00 | 0 | 0.0 | 6588 | 0.0 | 0.0 |
| 19Q2 (2) | 471.12 | 3.1 | 0.0 | 3.88 | 5.43 | 0.0 | 22.19 | 4.97 | 0.0 | 0 | 0 | 0.0 | 0.82 | 2.27 | 0.0 | 4.71 | 1.81 | 0.0 | 0.00 | 0 | 0.0 | 6588 | 0.0 | 0.0 |
| 19Q1 (1) | 456.97 | 0.0 | 0.0 | 3.68 | 0.0 | 0.0 | 21.14 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 4.63 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 6588 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2767.15 | -55.89 | 30.44 | -42.48 | 137.6 | -29.33 | 0 | 0 | 1.10 | 30.39 | 4.97 | 60.2 | 0.00 | 0 | 10844 | 0.0 |
| 2022 (9) | 6272.84 | 28.17 | 52.92 | 42.72 | 194.71 | 43.13 | 0 | 0 | 0.84 | 11.35 | 3.10 | 11.67 | 0.00 | 0 | 10844 | 33.83 |
| 2021 (8) | 4894.07 | 136.34 | 37.08 | 98.71 | 136.04 | 50.9 | 0 | 0 | 0.76 | -15.92 | 2.78 | -36.15 | 0.00 | 0 | 8103 | 12.87 |
| 2020 (7) | 2070.78 | 8.65 | 18.66 | 17.65 | 90.15 | 3.58 | 0 | 0 | 0.90 | 8.29 | 4.35 | -4.66 | 0.00 | 0 | 7179 | 6.74 |
| 2019 (6) | 1905.89 | 12.62 | 15.86 | 3.46 | 87.03 | 33.48 | 0 | 0 | 0.83 | -8.13 | 4.57 | 18.53 | 0.00 | 0 | 6726 | 2.09 |
| 2018 (5) | 1692.37 | 12.39 | 15.33 | 10.53 | 65.2 | 26.06 | 0 | 0 | 0.91 | -1.66 | 3.85 | 12.17 | 0.00 | 0 | 6588 | 36.85 |
| 2017 (4) | 1505.83 | 20.98 | 13.87 | 0 | 51.72 | 0 | 0 | 0 | 0.92 | 0 | 3.43 | 0 | 0.00 | 0 | 4814 | 7.53 |
| 2016 (3) | 1244.68 | -6.98 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 4477 | -2.74 |
| 2015 (2) | 1338.14 | -7.26 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 4603 | -5.4 |
| 2014 (1) | 1442.84 | 3.64 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 4866 | 28.63 |
