玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)12.78-25.0-68.846.77-43.72-77.119.37-72.92-72.965.92-81.3-79.130.86-82.52-84.190.69-76.21-81.040.090.0-30.7724.52-50.12-41.955.45-8.955.9272.26107.85-15.3127.74-57.4889.058.1632.68-38.6
23Q3 (19)17.04-16.76-74.3312.03-20.01-81.2334.6043.81-50.1331.66230.14-47.634.92293.6-74.682.90245.24-75.440.0912.5-52.6349.1630.43-33.660.90-36.5713.9434.77-44.36-62.3765.2373.87756.826.15-3.61139.3
23Q2 (18)20.47-7.58-70.5815.04-9.78-77.6824.06-0.91-66.49.591.16-84.091.2515.74-94.350.845.0-93.540.080.0-61.937.691.95-50.3896.0183.2620.1962.49-8.94-33.5937.5219.6535.816.382.08147.29
23Q1 (17)22.15-45.99-67.9416.67-43.63-75.1924.28-29.93-64.669.48-66.57-84.741.08-80.15-95.80.80-78.02-94.870.08-38.46-68.036.97-12.39-49.2752.390.08-15.6968.62-19.58-29.8431.37113.821330.486.25-52.97184.09
22Q4 (16)41.01-38.21-37.0229.57-53.87-50.2734.65-50.06-43.1428.36-53.09-48.675.44-72.0-80.133.64-69.18-76.210.13-31.58-51.8542.20-43.0-35.3852.35-2.06-26.2785.33-7.64-12.5514.6792.7504.313.29417.12118.23
22Q3 (15)66.37-4.61-3.8164.10-4.88-4.3169.38-3.113.4160.450.27-0.6119.43-12.2-47.4411.81-9.15-35.390.19-9.52-36.6774.04-2.513.4253.45-33.09-42.1692.39-1.82-7.477.6129.034818.832.57-0.3916.82
22Q2 (14)69.580.7127.0267.390.2829.5571.614.2236.1160.29-2.9823.5522.13-14.02-20.7113.00-16.678.790.21-16.0-12.575.954.2128.679.8828.55-32.7794.10-3.79-4.845.90169.07429.542.5817.27-8.51
22Q1 (13)69.096.133.2567.2013.0237.4268.7112.7539.4862.1412.4736.7825.74-5.99-20.8515.601.9636.130.25-7.410.072.8811.6129.9662.14-12.48-61.497.810.24-1.462.19-9.67195.382.20-63.88-28.1
21Q4 (12)65.12-5.6295.7959.46-11.24115.0560.94-9.17124.4655.25-9.16121.0927.38-25.9457.915.30-16.3197.090.27-10.035.065.30-8.7978.1271.00-23.17-69.0497.57-2.28-4.182.431468.56232.446.09176.8212.36
21Q3 (11)69.0025.96182.0966.9928.78232.4667.0927.52248.1660.8224.63252.7836.9732.46212.2518.2852.97459.020.3025.076.4771.5921.22133.7392.41-22.22-67.199.850.97-4.540.15-86.11103.372.20-21.99-49.31
21Q2 (10)54.785.65217.7552.026.38339.3652.616.8438.4948.807.42457.0827.91-14.18432.6311.954.28661.150.24-4.071.4359.065.31139.4118.81-26.2-61.4398.89-0.37-18.361.1150.09105.272.82-7.840
21Q1 (9)51.8555.89665.8848.9076.854189.4749.2681.443569.0145.4381.792788.1732.5287.543319.811.46122.5210318.180.2525.078.5756.0852.97303.16161.00-29.79-51.2499.26-2.53223.670.74140.5-99.593.06-43.54-42.26
20Q4 (8)33.2635.98352.5227.6537.221402.7227.1540.8917068.7524.9944.953775.017.3446.453953.335.1557.491807.410.2017.6525.036.6619.69160.0229.30-18.36-27.57101.83-2.64108.87-1.8360.08-100.155.4224.880
20Q3 (7)24.4641.88213.9920.1570.19638.119.2797.243008.0617.2496.89477.7811.84125.959766.673.27108.28697.560.1721.436.2530.6324.16117.39280.87-8.82-16.8104.59-13.65-76.04-4.5978.2698.644.340-3.34
20Q2 (6)17.24154.65119.6211.84938.6403.839.77788.032891.438.76618.341022.115.24618.81931.751.571327.27554.170.140.0-12.524.6777.3582.34308.03-6.71-4.17121.13250.92118.02-21.13-111.72-102.740.00-100.0-100.0
20Q1 (5)6.77-7.89-9.371.14-38.04-60.0-1.42-787.5-191.61-1.69-148.53-265.69-1.01-124.44-255.380.11-59.26-81.360.14-12.5-22.2213.91-1.35-10.03330.184.297.47-80.2693.01-143.67180.26-85.54314.85.3002.91
19Q4 (4)7.35-5.650.01.84-32.60.0-0.16-125.810.0-0.68-477.780.0-0.45-475.00.00.27-34.150.00.160.00.014.100.070.0316.60-6.220.0-1148.05-362.990.01246.75470.110.00.00-100.00.0
19Q3 (3)7.79-0.760.02.7316.170.00.62277.140.00.18118.950.00.12119.050.00.4170.830.00.160.00.014.094.140.0337.595.020.0436.54164.950.0-336.86-143.630.04.49-12.820.0
19Q2 (2)7.855.090.02.35-17.540.0-0.35-122.580.0-0.95-193.140.0-0.63-196.920.00.24-59.320.00.16-11.110.013.53-12.480.0321.454.630.0-672.12-465.720.0772.121020.060.05.150.00.0
19Q1 (1)7.470.00.02.850.00.01.550.00.01.020.00.00.650.00.00.590.00.00.180.00.015.460.00.0307.230.00.0183.780.00.0-83.920.00.05.150.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)18.04-71.612.56-78.9812.11176.9523.19-63.5814.45-73.827.59-89.75.43-88.340.34-59.5237.22-45.7655.455.9254.15-42.2945.85643.950.152.196.7454.23
2022 (9)63.522.9359.752.654.37-4.1163.688.1355.192.6673.66-35.7746.55-17.20.84-19.2368.626.9252.35-26.2793.84-5.056.16426.80.15-27.364.3717.47
2021 (8)61.71180.8858.21247.734.56-54.558.89282.953.76287.04114.69249.0356.22456.081.0460.064.18131.3671.00-69.0498.83-9.231.1700.21-55.213.72-26.77
2020 (7)21.97188.3216.74586.0710.03-6.5715.383651.2213.89032.86010.11527.950.65-8.4527.7494.26229.30-27.57108.88-81.79-8.8800.46-26.235.082.21
2019 (6)7.6272.792.44343.6410.73106.260.41-42.25-0.120-0.3101.61117.570.71-10.1314.28102.27316.6042.16597.95671.65-497.9500.63-36.414.977.58
2018 (5)4.41-39.00.55-82.815.201.840.71-85.660.05-98.870.11-99.010.74-81.550.792.67.06-35.82222.7011.3477.4919.8122.51-36.250.9904.620.43
2017 (4)7.2303.2005.11-21.564.9504.42011.0704.0100.7718.4611.002291.3200.02-21.1864.68-27.4135.31223.680.0004.60-11.88
2016 (3)-2.800-6.3106.516.37-7.080-6.880-14.900-3.9400.65-7.140.46-86.35253.7618.4189.098.4310.91-38.830.0005.227.85
2015 (2)1.21-76.23-2.8706.1214.58-3.500-3.540-7.510-2.0600.70-11.393.37-57.61214.3111.9782.17-29.7717.8300.0004.849.26
2014 (1)5.0902.6005.349.692.2301.4103.2601.3600.79-5.957.9597.27191.400.28117.00140.51-17.0000.0004.437.0

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