- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 25.19 | 9.47 | 0 | 2.29 | 32.37 | 3716.67 | 0.3 | -6.25 | 76.47 | 0 | 0 | 0 | 9.09 | 20.91 | 153.56 | 1.19 | -14.36 | 11.73 | 0.00 | 0 | 0 | 81 | 0.0 | 9.46 |
| 23Q3 (19) | 23.01 | 461.22 | -25.68 | 1.73 | 13.07 | 55.86 | 0.32 | 77.78 | -3.03 | 0 | 0 | 0 | 7.52 | -79.85 | 109.7 | 1.39 | -68.32 | 30.47 | 0.00 | 0 | 0 | 81 | 1.25 | 2.53 |
| 23Q2 (18) | 4.1 | -77.63 | -87.05 | 1.53 | 50.0 | 51.49 | 0.18 | -37.93 | -48.57 | 0 | 0 | 0 | 37.32 | 570.61 | 1069.76 | 4.39 | 177.49 | 297.13 | 0.00 | 0 | 0 | 80 | -2.44 | 11.11 |
| 23Q1 (17) | 18.33 | 0 | 91550.0 | 1.02 | 1600.0 | 537.5 | 0.29 | 70.59 | 38.1 | 0 | 0 | 0 | 5.56 | 55.21 | -99.3 | 1.58 | 48.43 | -99.85 | 0.00 | 0 | 0 | 82 | 10.81 | 18.84 |
| 22Q4 (16) | 0 | -100.0 | -100.0 | 0.06 | -94.59 | -92.77 | 0.17 | -48.48 | -41.38 | 0 | 0 | 0 | 3.59 | 0.0 | -8.34 | 1.07 | 0.0 | -22.01 | 0.00 | 0 | 0 | 74 | -6.33 | 17.46 |
| 22Q3 (15) | 30.96 | -2.21 | 55.89 | 1.11 | 9.9 | 3.74 | 0.33 | -5.71 | 26.92 | 0 | 0 | 0 | 3.59 | 12.39 | -33.45 | 1.07 | -3.58 | -18.58 | 0.00 | 0 | 0 | 79 | 9.72 | 19.7 |
| 22Q2 (14) | 31.66 | 158200.0 | 316500.0 | 1.01 | 531.25 | 339.13 | 0.35 | 66.67 | 84.21 | 0 | 0 | 0 | 3.19 | -99.6 | -99.86 | 1.11 | -99.89 | -99.94 | 0.00 | 0 | 0 | 72 | 4.35 | 7.46 |
| 22Q1 (13) | 0.02 | -99.91 | -98.8 | 0.16 | -80.72 | -77.14 | 0.21 | -27.59 | 16.67 | 0 | 0 | 0 | 800.00 | 20353.01 | 1797.14 | 1050.00 | 76731.03 | 9583.33 | 0.00 | 0 | 0 | 69 | 9.52 | 21.05 |
| 21Q4 (12) | 21.22 | 6.85 | -13.74 | 0.83 | -22.43 | -35.16 | 0.29 | 11.54 | 11.54 | 0 | 0 | 0 | 3.91 | -27.4 | -24.83 | 1.37 | 4.39 | 29.3 | 0.00 | 0 | 0 | 63 | -4.55 | 16.67 |
| 21Q3 (11) | 19.86 | 198500.0 | 176.6 | 1.07 | 365.22 | 46.58 | 0.26 | 36.84 | 52.94 | 0 | 0 | 0 | 5.39 | -99.77 | -47.01 | 1.31 | -99.93 | -44.71 | 0.00 | 0 | 0 | 66 | -1.49 | 17.86 |
| 21Q2 (10) | 0.01 | -99.4 | -99.86 | 0.23 | -67.14 | -77.45 | 0.19 | 5.56 | 0.0 | 0 | 0 | 0 | 2300.00 | 5354.29 | 16450.98 | 1900.00 | 17422.22 | 73300.0 | 0.00 | 0 | 0 | 67 | 17.54 | 31.37 |
| 21Q1 (9) | 1.66 | -93.25 | -76.42 | 0.7 | -45.31 | -5.41 | 0.18 | -30.77 | 0.0 | 0 | 0 | 0 | 42.17 | 710.43 | 301.17 | 10.84 | 925.95 | 324.1 | 0.00 | 0 | 0 | 57 | 5.56 | 11.76 |
| 20Q4 (8) | 24.6 | 242.62 | -46.08 | 1.28 | 75.34 | -24.71 | 0.26 | 52.94 | -18.75 | 0 | 0 | 0 | 5.20 | -48.82 | 39.63 | 1.06 | -55.36 | 50.68 | 0.00 | 0 | 0 | 54 | -3.57 | 1.89 |
| 20Q3 (7) | 7.18 | -2.18 | -41.0 | 0.73 | -28.43 | -24.74 | 0.17 | -10.53 | -5.56 | 0 | 0 | 0 | 10.17 | -26.84 | 27.56 | 2.37 | -8.53 | 60.08 | 0.00 | 0 | 0 | 56 | 9.8 | 12.0 |
| 20Q2 (6) | 7.34 | 4.26 | -50.14 | 1.02 | 37.84 | 3.03 | 0.19 | 5.56 | 11.76 | 0 | 0 | 0 | 13.90 | 32.2 | 106.62 | 2.59 | 1.24 | 124.14 | 0.00 | 0 | 0 | 51 | 0.0 | 4.08 |
| 20Q1 (5) | 7.04 | -84.57 | 291.11 | 0.74 | -56.47 | 89.74 | 0.18 | -43.75 | 38.46 | 0 | 0 | 0 | 10.51 | 182.08 | -51.49 | 2.56 | 264.51 | -64.6 | 0.00 | 0 | 0 | 51 | -3.77 | 8.51 |
| 19Q4 (4) | 45.62 | 274.86 | 0.0 | 1.7 | 75.26 | 0.0 | 0.32 | 77.78 | 0.0 | 0 | 0 | 0.0 | 3.73 | -53.25 | 0.0 | 0.70 | -52.57 | 0.0 | 0.00 | 0 | 0.0 | 53 | 6.0 | 0.0 |
| 19Q3 (3) | 12.17 | -17.32 | 0.0 | 0.97 | -2.02 | 0.0 | 0.18 | 5.88 | 0.0 | 0 | 0 | 0.0 | 7.97 | 18.51 | 0.0 | 1.48 | 28.07 | 0.0 | 0.00 | 0 | 0.0 | 50 | 2.04 | 0.0 |
| 19Q2 (2) | 14.72 | 717.78 | 0.0 | 0.99 | 153.85 | 0.0 | 0.17 | 30.77 | 0.0 | 0 | 0 | 0.0 | 6.73 | -68.96 | 0.0 | 1.15 | -84.01 | 0.0 | 0.00 | 0 | 0.0 | 49 | 4.26 | 0.0 |
| 19Q1 (1) | 1.8 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 21.67 | 0.0 | 0.0 | 7.22 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 47 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 70.63 | 12.76 | 6.56 | 180.34 | 1.09 | 3.81 | 0 | 0 | 9.29 | 148.63 | 1.54 | -7.93 | 0.00 | 0 | 81 | 9.46 |
| 2022 (9) | 62.64 | 46.56 | 2.34 | -17.31 | 1.05 | 15.38 | 0 | 0 | 3.74 | -43.58 | 1.68 | -21.27 | 0.00 | 0 | 74 | 17.46 |
| 2021 (8) | 42.74 | -7.41 | 2.83 | -24.93 | 0.91 | 15.19 | 0 | 0 | 6.62 | -18.93 | 2.13 | 24.41 | 0.00 | 0 | 63 | 16.67 |
| 2020 (7) | 46.16 | -37.88 | 3.77 | -6.91 | 0.79 | -1.25 | 0 | 0 | 8.17 | 49.85 | 1.71 | 58.97 | 0.00 | 0 | 54 | 10.2 |
| 2019 (6) | 74.31 | 95.97 | 4.05 | 44.13 | 0.8 | 33.33 | 0 | 0 | 5.45 | -26.45 | 1.08 | -31.96 | 0.00 | 0 | 49 | 13.95 |
| 2018 (5) | 37.92 | -9.3 | 2.81 | 34.45 | 0.6 | 3.45 | 0 | 0 | 7.41 | 48.24 | 1.58 | 14.06 | 0.00 | 0 | 43 | 13.16 |
| 2017 (4) | 41.81 | 25.07 | 2.09 | 15.47 | 0.58 | -3.33 | 0 | 0 | 5.00 | -7.67 | 1.39 | -22.71 | 0.00 | 0 | 38 | 5.56 |
| 2016 (3) | 33.43 | -0.09 | 1.81 | -5.24 | 0.6 | 20.0 | 0 | 0 | 5.41 | -5.15 | 1.79 | 20.11 | 0.00 | 0 | 36 | 0.0 |
| 2015 (2) | 33.46 | -9.71 | 1.91 | -9.48 | 0.5 | 11.11 | 0 | 0 | 5.71 | 0.26 | 1.49 | 23.07 | 0.00 | 0 | 36 | 9.09 |
| 2014 (1) | 37.06 | 18.74 | 2.11 | 54.01 | 0.45 | 4.65 | 0 | 0 | 5.69 | 0 | 1.21 | 0 | 0.00 | 0 | 33 | 10.0 |
