- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.01 | 100.67 | -19.95 | 0.12 | 71.43 | -78.57 | 0.72 | 35.85 | -56.1 | 0 | 0 | 0 | 3.99 | -14.57 | -73.23 | 23.92 | -32.3 | -45.16 | 0.00 | 0 | 0 | 83 | 0.0 | 0.0 |
| 23Q3 (19) | 1.5 | 581.82 | -69.51 | 0.07 | 75.0 | -79.41 | 0.53 | -7.02 | 1.92 | 0 | 0 | 0 | 4.67 | -74.33 | -32.47 | 35.33 | -86.36 | 234.31 | 0.00 | 0 | 0 | 83 | 0.0 | 0.0 |
| 23Q2 (18) | 0.22 | -91.63 | -97.43 | 0.04 | -73.33 | -82.61 | 0.57 | -6.56 | 0.0 | 0 | 0 | 0 | 18.18 | 218.79 | 575.89 | 259.09 | 1017.06 | 3786.36 | 0.00 | 0 | 0 | 83 | 0.0 | 0.0 |
| 23Q1 (17) | 2.63 | -30.05 | -88.22 | 0.15 | -73.21 | -76.56 | 0.61 | -62.8 | 8.93 | 0 | 0 | 0 | 5.70 | -61.71 | 98.91 | 23.19 | -46.82 | 824.44 | 0.00 | 0 | 0 | 83 | 0.0 | 0.0 |
| 22Q4 (16) | 3.76 | -23.58 | -24.8 | 0.56 | 64.71 | 250.0 | 1.64 | 215.38 | 97.59 | 0 | 0 | 0 | 14.89 | 115.52 | 365.43 | 43.62 | 312.68 | 162.75 | 0.00 | 0 | 0 | 83 | 0.0 | 0.0 |
| 22Q3 (15) | 4.92 | -42.46 | 1.65 | 0.34 | 47.83 | 41.67 | 0.52 | -8.77 | 13.04 | 0 | 0 | 0 | 6.91 | 156.89 | 39.36 | 10.57 | 58.54 | 11.21 | 0.00 | 0 | 0 | 83 | 0.0 | 0.0 |
| 22Q2 (14) | 8.55 | -61.69 | -62.43 | 0.23 | -64.06 | -67.61 | 0.57 | 1.79 | -10.94 | 0 | 0 | 0 | 2.69 | -6.18 | -13.77 | 6.67 | 165.71 | 137.08 | 0.00 | 0 | 0 | 83 | 0.0 | 0.0 |
| 22Q1 (13) | 22.32 | 346.4 | 19.68 | 0.64 | 300.0 | 8.47 | 0.56 | -32.53 | -6.67 | 0 | 0 | 0 | 2.87 | -10.39 | -9.36 | 2.51 | -84.89 | -22.01 | 0.00 | 0 | 0 | 83 | 0.0 | 0.0 |
| 21Q4 (12) | 5.0 | 3.31 | -85.59 | 0.16 | -33.33 | -75.38 | 0.83 | 80.43 | -20.95 | 0 | 0 | 0 | 3.20 | -35.47 | 70.83 | 16.60 | 74.66 | 448.59 | 0.00 | 0 | 0 | 83 | 0.0 | -7.78 |
| 21Q3 (11) | 4.84 | -78.73 | -12.95 | 0.24 | -66.2 | 0.0 | 0.46 | -28.12 | -16.36 | 0 | 0 | 0 | 4.96 | 58.96 | 14.88 | 9.50 | 237.99 | -3.92 | 0.00 | 0 | 0 | 83 | 0.0 | -7.78 |
| 21Q2 (10) | 22.76 | 22.04 | -77.3 | 0.71 | 20.34 | -25.26 | 0.64 | 6.67 | -40.74 | 0 | 0 | 0 | 3.12 | -1.39 | 229.29 | 2.81 | -12.6 | 161.09 | 0.00 | 0 | 0 | 83 | 0.0 | -7.78 |
| 21Q1 (9) | 18.65 | -46.25 | 728.89 | 0.59 | -9.23 | 195.0 | 0.6 | -42.86 | 22.45 | 0 | 0 | 0 | 3.16 | 68.88 | -64.41 | 3.22 | 6.32 | -85.23 | 0.00 | 0 | 0 | 83 | -7.78 | -7.78 |
| 20Q4 (8) | 34.7 | 524.1 | 342.04 | 0.65 | 170.83 | 51.16 | 1.05 | 90.91 | 90.91 | 0 | 0 | 0 | 1.87 | -56.6 | -65.8 | 3.03 | -69.41 | -56.81 | 0.00 | 0 | 0 | 90 | 0.0 | 0.0 |
| 20Q3 (7) | 5.56 | -94.46 | 97.16 | 0.24 | -74.74 | 14.29 | 0.55 | -49.07 | 3.77 | 0 | 0 | 0 | 4.32 | 355.65 | -42.03 | 9.89 | 818.5 | -47.37 | 0.00 | 0 | 0 | 90 | 0.0 | 0.0 |
| 20Q2 (6) | 100.28 | 4356.89 | 1204.03 | 0.95 | 375.0 | 106.52 | 1.08 | 120.41 | 86.21 | 0 | 0 | 0 | 0.95 | -89.34 | -84.16 | 1.08 | -95.05 | -85.72 | 0.00 | 0 | 0 | 90 | 0.0 | 0.0 |
| 20Q1 (5) | 2.25 | -71.34 | 158.62 | 0.2 | -53.49 | 122.22 | 0.49 | -10.91 | -10.91 | 0 | 0 | 0 | 8.89 | 62.27 | -14.07 | 21.78 | 210.83 | -65.55 | 0.00 | 0 | 0 | 90 | 0.0 | 0.0 |
| 19Q4 (4) | 7.85 | 178.37 | 0.0 | 0.43 | 104.76 | 0.0 | 0.55 | 3.77 | 0.0 | 0 | 0 | 0.0 | 5.48 | -26.44 | 0.0 | 7.01 | -62.72 | 0.0 | 0.00 | 0 | 0.0 | 90 | 0.0 | 0.0 |
| 19Q3 (3) | 2.82 | -63.33 | 0.0 | 0.21 | -54.35 | 0.0 | 0.53 | -8.62 | 0.0 | 0 | 0 | 0.0 | 7.45 | 24.49 | 0.0 | 18.79 | 149.19 | 0.0 | 0.00 | 0 | 0.0 | 90 | 0.0 | 0.0 |
| 19Q2 (2) | 7.69 | 783.91 | 0.0 | 0.46 | 411.11 | 0.0 | 0.58 | 5.45 | 0.0 | 0 | 0 | 0.0 | 5.98 | -42.18 | 0.0 | 7.54 | -88.07 | 0.0 | 0.00 | 0 | 0.0 | 90 | 0.0 | 0.0 |
| 19Q1 (1) | 0.87 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 10.34 | 0.0 | 0.0 | 63.22 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 90 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.35 | -81.42 | 0.38 | -78.53 | 2.43 | -26.14 | 0 | 0 | 5.17 | 15.52 | 33.06 | 297.44 | 0.00 | 0 | 83 | 0.0 |
| 2022 (9) | 39.55 | -22.81 | 1.77 | 4.73 | 3.29 | 30.04 | 0 | 0 | 4.48 | 35.69 | 8.32 | 68.48 | 0.00 | 0 | 83 | 0.0 |
| 2021 (8) | 51.24 | -64.11 | 1.69 | -17.16 | 2.53 | -20.19 | 0 | 0 | 3.30 | 130.84 | 4.94 | 122.39 | 0.00 | 0 | 83 | -7.78 |
| 2020 (7) | 142.78 | 642.49 | 2.04 | 72.88 | 3.17 | 43.44 | 0 | 0 | 1.43 | -76.72 | 2.22 | -80.68 | 0.00 | 0 | 90 | 0.0 |
| 2019 (6) | 19.23 | 155.38 | 1.18 | 96.67 | 2.21 | 4.74 | 0 | 0 | 6.14 | -22.99 | 11.49 | -58.99 | 0.00 | 0 | 90 | 0.0 |
| 2018 (5) | 7.53 | -71.83 | 0.6 | -64.29 | 2.11 | -7.05 | 0 | 0 | 7.97 | 26.78 | 28.02 | 229.96 | 0.00 | 0 | 90 | 0.0 |
| 2017 (4) | 26.73 | 83.33 | 1.68 | 46.09 | 2.27 | 0.0 | 0 | 0 | 6.29 | -20.32 | 8.49 | -45.45 | 0.00 | 0 | 90 | 0.0 |
| 2016 (3) | 14.58 | -51.4 | 1.15 | -43.35 | 2.27 | -16.54 | 0 | 0 | 7.89 | 16.56 | 15.57 | 71.72 | 0.00 | 0 | 90 | 0.0 |
| 2015 (2) | 30.0 | 92.68 | 2.03 | 30.97 | 2.72 | 10.57 | 0 | 0 | 6.77 | -32.03 | 9.07 | -42.61 | 0.00 | 0 | 90 | -5.26 |
| 2014 (1) | 15.57 | -85.33 | 1.55 | -61.15 | 2.46 | -8.55 | 0 | 0 | 9.96 | 0 | 15.80 | 0 | 0.00 | 0 | 95 | 18.75 |
