- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 85.0 | -1.09 | -3.95 | 1.05 | 1.94 | 6.06 | 4.54 | -19.07 | -21.99 | 3.41 | 0.0 | 5.57 | 1.24 | 3.07 | 10.43 | 5.34 | -18.18 | -18.78 | 4.01 | 1.11 | 9.92 | 0 | 0 | 0 |
| 23Q3 (19) | 85.94 | 5.23 | -4.72 | 1.03 | 5.1 | 6.19 | 5.61 | 2.75 | -1.75 | 3.41 | 7.23 | 11.44 | 1.20 | -0.12 | 11.45 | 6.53 | -2.36 | 3.12 | 3.97 | 1.9 | 16.96 | 0 | 0 | 0 |
| 23Q2 (18) | 81.67 | 5.19 | -17.74 | 0.98 | 6.52 | 8.89 | 5.46 | 5.0 | -7.14 | 3.18 | 9.28 | -3.34 | 1.20 | 1.27 | 32.37 | 6.69 | -0.18 | 12.88 | 3.89 | 3.89 | 17.5 | 0 | 0 | 0 |
| 23Q1 (17) | 77.64 | -12.27 | -13.58 | 0.92 | -7.07 | 1.1 | 5.2 | -10.65 | 0.19 | 2.91 | -9.91 | -5.83 | 1.18 | 5.93 | 16.99 | 6.70 | 1.84 | 15.94 | 3.75 | 2.69 | 8.97 | 0 | 0 | 0 |
| 22Q4 (16) | 88.5 | -1.88 | -7.17 | 0.99 | 2.06 | 1.02 | 5.82 | 1.93 | 4.11 | 3.23 | 5.56 | -2.71 | 1.12 | 4.02 | 8.83 | 6.58 | 3.88 | 12.16 | 3.65 | 7.58 | 4.81 | 0 | 0 | 0 |
| 22Q3 (15) | 90.2 | -9.15 | 0.26 | 0.97 | 7.78 | 6.59 | 5.71 | -2.89 | 5.94 | 3.06 | -6.99 | 2.0 | 1.08 | 18.63 | 6.32 | 6.33 | 6.88 | 5.67 | 3.39 | 2.37 | 1.74 | 0 | 0 | 0 |
| 22Q2 (14) | 99.28 | 10.51 | 30.68 | 0.9 | -1.1 | 4.65 | 5.88 | 13.29 | -1.67 | 3.29 | 6.47 | 12.29 | 0.91 | -10.5 | -19.92 | 5.92 | 2.52 | -24.76 | 3.31 | -3.65 | -14.08 | 0 | 0 | 0 |
| 22Q1 (13) | 89.84 | -5.77 | 17.73 | 0.91 | -7.14 | 2.25 | 5.19 | -7.16 | 7.45 | 3.09 | -6.93 | 11.15 | 1.01 | -1.46 | -13.15 | 5.78 | -1.47 | -8.73 | 3.44 | -1.23 | -5.59 | 0 | 0 | 0 |
| 21Q4 (12) | 95.34 | 5.97 | 37.44 | 0.98 | 7.69 | 3.16 | 5.59 | 3.71 | 27.33 | 3.32 | 10.67 | -2.35 | 1.03 | 1.63 | -24.94 | 5.86 | -2.13 | -7.35 | 3.48 | 4.43 | -28.95 | 0 | 0 | 0 |
| 21Q3 (11) | 89.97 | 18.43 | 22.19 | 0.91 | 5.81 | -9.0 | 5.39 | -9.87 | 25.06 | 3.0 | 2.39 | -5.36 | 1.01 | -10.65 | -25.53 | 5.99 | -23.89 | 2.35 | 3.33 | -13.54 | -22.55 | 0 | 0 | 0 |
| 21Q2 (10) | 75.97 | -0.45 | -0.81 | 0.86 | -3.37 | -7.53 | 5.98 | 23.81 | 38.11 | 2.93 | 5.4 | 2.09 | 1.13 | -2.94 | -6.77 | 7.87 | 24.36 | 39.23 | 3.86 | 5.87 | 2.92 | 0 | 0 | 0 |
| 21Q1 (9) | 76.31 | 10.0 | 9.0 | 0.89 | -6.32 | -10.1 | 4.83 | 10.02 | 18.67 | 2.78 | -18.24 | 7.75 | 1.17 | -14.84 | -17.52 | 6.33 | 0.02 | 8.88 | 3.64 | -25.67 | -1.14 | 0 | 0 | 0 |
| 20Q4 (8) | 69.37 | -5.79 | -2.94 | 0.95 | -5.0 | -10.38 | 4.39 | 1.86 | 10.3 | 3.4 | 7.26 | 21.86 | 1.37 | 0.83 | -7.66 | 6.33 | 8.11 | 13.64 | 4.90 | 13.84 | 25.55 | 0 | 0 | -100.0 |
| 20Q3 (7) | 73.63 | -3.86 | 4.57 | 1.0 | 7.53 | -5.66 | 4.31 | -0.46 | 8.02 | 3.17 | 10.45 | 12.41 | 1.36 | 11.85 | -9.79 | 5.85 | 3.54 | 3.3 | 4.31 | 14.89 | 7.5 | 0 | 0 | -100.0 |
| 20Q2 (6) | 76.59 | 9.4 | 25.74 | 0.93 | -6.06 | -4.12 | 4.33 | 6.39 | 18.96 | 2.87 | 11.24 | 12.99 | 1.21 | -14.13 | -23.75 | 5.65 | -2.75 | -5.4 | 3.75 | 1.68 | -10.14 | 0 | 0 | -100.0 |
| 20Q1 (5) | 70.01 | -2.04 | 33.1 | 0.99 | -6.6 | 10.0 | 4.07 | 2.26 | 14.65 | 2.58 | -7.53 | 17.27 | 1.41 | -4.66 | -17.35 | 5.81 | 4.39 | -13.86 | 3.69 | -5.6 | -11.89 | 0 | -100.0 | -100.0 |
| 19Q4 (4) | 71.47 | 1.51 | 0.0 | 1.06 | 0.0 | 0.0 | 3.98 | -0.25 | 0.0 | 2.79 | -1.06 | 0.0 | 1.48 | -1.48 | 0.0 | 5.57 | -1.73 | 0.0 | 3.90 | -2.53 | 0.0 | 6223 | 0.0 | 0.0 |
| 19Q3 (3) | 70.41 | 15.6 | 0.0 | 1.06 | 9.28 | 0.0 | 3.99 | 9.62 | 0.0 | 2.82 | 11.02 | 0.0 | 1.51 | -5.47 | 0.0 | 5.67 | -5.17 | 0.0 | 4.01 | -3.96 | 0.0 | 6223 | 0.0 | 0.0 |
| 19Q2 (2) | 60.91 | 15.8 | 0.0 | 0.97 | 7.78 | 0.0 | 3.64 | 2.54 | 0.0 | 2.54 | 15.45 | 0.0 | 1.59 | -6.93 | 0.0 | 5.98 | -11.45 | 0.0 | 4.17 | -0.3 | 0.0 | 6223 | 0.0 | 0.0 |
| 19Q1 (1) | 52.6 | 0.0 | 0.0 | 0.9 | 0.0 | 0.0 | 3.55 | 0.0 | 0.0 | 2.2 | 0.0 | 0.0 | 1.71 | 0.0 | 0.0 | 6.75 | 0.0 | 0.0 | 4.18 | 0.0 | 0.0 | 6223 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 330.25 | -10.21 | 3.98 | 5.29 | 20.81 | -7.92 | 12.91 | 1.89 | 1.21 | 17.27 | 6.30 | 2.55 | 3.91 | 13.49 | 0 | 0 |
| 2022 (9) | 367.82 | 8.95 | 3.78 | 3.85 | 22.6 | 3.72 | 12.67 | 5.32 | 1.03 | -4.69 | 6.14 | -4.81 | 3.44 | -3.34 | 0 | 0 |
| 2021 (8) | 337.59 | 16.58 | 3.64 | -5.94 | 21.79 | 27.35 | 12.03 | 0.0 | 1.08 | -19.32 | 6.45 | 9.24 | 3.56 | -14.22 | 0 | 0 |
| 2020 (7) | 289.59 | 13.39 | 3.87 | -3.01 | 17.11 | 12.86 | 12.03 | 16.23 | 1.34 | -14.46 | 5.91 | -0.47 | 4.15 | 2.51 | 0 | 0 |
| 2019 (6) | 255.39 | 22.7 | 3.99 | 20.18 | 15.16 | 8.29 | 10.35 | 13.86 | 1.56 | -2.05 | 5.94 | -11.74 | 4.05 | -7.2 | 6223 | 0.0 |
| 2018 (5) | 208.15 | 5.73 | 3.32 | 9.57 | 14.0 | 17.25 | 9.09 | 11.12 | 1.60 | 3.63 | 6.73 | 10.9 | 4.37 | 5.1 | 6223 | 0.0 |
| 2017 (4) | 196.87 | -1.97 | 3.03 | 1.0 | 11.94 | -0.08 | 8.18 | 11.6 | 1.54 | 3.03 | 6.06 | 1.92 | 4.16 | 13.84 | 6223 | 0.0 |
| 2016 (3) | 200.82 | 17.24 | 3.0 | 11.52 | 11.95 | 4.64 | 7.33 | 7.79 | 1.49 | -4.88 | 5.95 | -10.75 | 3.65 | -8.06 | 6223 | 0.0 |
| 2015 (2) | 171.29 | 5.23 | 2.69 | 8.47 | 11.42 | 4.2 | 6.8 | 12.4 | 1.57 | 3.08 | 6.67 | -0.98 | 3.97 | 6.81 | 6223 | 0.0 |
| 2014 (1) | 162.78 | 10.78 | 2.48 | -9.16 | 10.96 | 12.07 | 6.05 | 26.57 | 1.52 | 0 | 6.73 | 0 | 3.72 | 0 | 6223 | 15.86 |
