玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)58.665.5415.064.27484.68207.560.13-98.01103.061.83-66.11169.850.34-69.37162.960.30-62.96196.770.13-7.14-7.146.79-46.66301.7839.52-11.65-20.063300.0018580.03482.86-3200.00-2815.15-40633.3337.01-13.931.15
23Q3 (19)55.582.5814.93-1.1174.48-311.116.52-59.15-22.295.40-61.81-8.321.11-63.37-20.140.81-61.61-13.830.140.0-6.6712.73-42.06-6.8844.73-9.8-9.21-17.8634.98-394.05117.86-7.5413.7543.00-0.5623.0
23Q2 (18)54.183.795.04-4.3558.77-147.4915.96255.7148.8814.14265.1957.643.03311.8924.182.11331.8730.250.1427.27-22.2221.97913.745.549.596.23-18.45-27.46-126.72-132.43127.464688.73778.0943.24-5.9439.71
23Q1 (17)52.202.398.43-10.55-165.74-1801.61-10.25-141.18-282.06-8.56-226.72-236.74-1.43-164.81-202.88-0.91-193.55-193.810.11-21.43-26.67-2.70-259.76-124.9346.68-5.58-4.85102.7811.59807.87-2.78-135.19-103.1345.9725.6432.71
22Q4 (16)50.985.42-0.82-3.97-1370.37-144.76-4.25-150.66-164.79-2.62-144.48-281.94-0.54-138.85-254.29-0.31-132.98-219.230.14-6.67-12.51.69-87.64-84.8749.440.35-1.8792.112648.25-32.467.89-92.38122.6536.594.6647.9
22Q3 (15)48.36-6.248.97-0.27-102.95-105.998.39-21.7428.885.89-34.34114.961.39-43.03107.460.94-41.9895.830.15-16.67-11.7613.67-9.4733.1149.27-18.98-18.94-3.61-104.27-105.24103.61613.79233.3734.9612.9615.19
22Q2 (14)51.587.156.289.161377.42-28.3810.7290.41-12.778.9743.29-14.162.4475.54-2.791.6267.01-13.370.1820.00.015.1039.43-2.1460.8123.9578.2284.68647.98-18.4214.52-83.63482.2630.95-10.6512.63
22Q1 (13)48.14-6.34-9.410.62-93.01-96.575.63-14.18-66.946.26334.72-57.591.39297.14-58.510.97273.08-60.250.15-6.25-6.2510.83-3.04-45.849.06-2.6234.2611.32-91.7-89.3288.68354.471587.0834.6440.0231.86
21Q4 (12)51.4015.82-0.968.8796.67-62.626.560.77-72.131.44-47.45-92.530.35-47.76-95.490.26-45.83-95.070.16-5.88-40.7411.178.76-55.6450.38-17.1126.42136.3697.8635.32-34.85-212.12-4404.1724.74-18.4843.34
21Q3 (11)44.38-8.55-20.394.51-64.74-87.76.51-47.03-82.292.74-73.78-91.510.67-73.31-96.860.48-74.33-96.760.17-5.56-63.0410.27-33.44-72.9260.7878.148.4668.92-33.6-30.9631.08918.4717507.4330.3510.44101.39
21Q2 (10)48.53-8.68-7.6812.79-29.14-28.1512.29-27.83-32.5110.45-29.2-38.492.51-25.07-45.671.87-23.36-50.270.1812.5-18.1815.43-22.77-28.134.12-6.6216.61103.80-2.045.89-3.8036.32-253.4227.484.610
21Q1 (9)53.142.391.0318.05-23.949927.7817.03-27.66991.6714.76-23.48852.263.35-56.831188.462.44-53.7916.670.16-40.7414.2919.98-20.65187.936.54-8.31114.44105.965.15959.63-5.96-670.76-106.6326.2752.2-28.92
20Q4 (8)51.90-6.91-8.0823.73-35.31195.8923.54-35.95171.219.29-40.26131.857.76-63.6376.075.27-64.42284.670.27-41.368.7525.18-33.690.939.85-28.8991.4100.770.958.77-0.77-538.3-110.5217.2614.530
20Q3 (7)55.756.059.8736.68106.071810.4236.75101.811341.1832.2990.051475.1221.32361.475366.6714.81293.884131.430.46109.09187.537.9276.7430.3556.0491.52177.1599.821.8435.470.18-92.87-99.3315.070-54.69
20Q2 (6)52.57-0.060.9617.809788.89528.9818.211067.31240.3716.99996.13235.774.621676.92381.253.761466.67358.540.2257.1437.521.46209.22120.129.2671.7134.5998.02880.286.72.48-97.25-94.790.00-100.0-100.0
20Q1 (5)52.60-6.8428.390.18-97.76101.41.56-82.03112.971.55-81.37112.950.26-84.05113.070.24-82.48114.460.14-12.50.06.94-47.38193.7817.04-18.16-8.4910.00-89.21-90.5990.001124.01300.036.960-1.52
19Q4 (4)56.4611.270.08.02317.710.08.68240.390.08.32305.850.01.63317.950.01.37291.430.00.160.00.013.1984.480.020.822.970.092.6525.740.07.35-72.060.00.00-100.00.0
19Q3 (3)50.74-2.550.01.92-32.160.02.55-52.340.02.05-59.490.00.39-59.380.00.35-57.320.00.160.00.07.15-26.670.020.22-6.990.073.6840.350.026.32-44.60.033.264.30.0
19Q2 (2)52.0727.090.02.83121.970.05.35144.470.05.06142.270.00.96148.240.00.82149.40.00.1614.290.09.75231.760.021.7416.760.052.50-50.590.047.50733.330.031.89-15.030.0
19Q1 (1)40.970.00.0-12.880.00.0-12.030.00.0-11.970.00.0-1.990.00.0-1.660.00.00.140.00.0-7.400.00.018.620.00.0106.250.00.0-7.500.00.037.530.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)55.2010.8-2.7605.3423.373.94-29.523.92-21.293.00-35.92.31-30.00.53-15.8710.46-2.6139.52-20.06-69.530169.53152.590.39-29.1442.2724.0
2022 (9)49.820.851.85-83.744.3334.265.59-48.954.98-36.324.68-37.13.30-37.140.63-4.5510.74-25.9849.44-1.8733.33-67.9167.1200.55-13.0934.0925.06
2021 (8)49.40-8.1111.38-56.633.2269.6310.95-58.547.82-65.917.44-77.615.25-79.210.66-40.014.51-49.050.3826.42103.884.55-3.8800.63407.3327.2640.88
2020 (7)53.766.6726.245863.641.90-55.226.411540.3722.941637.8833.233325.7725.252674.731.1080.3328.45363.3639.8591.499.36259.210.64-99.110.13-24.1419.35-42.26
2019 (6)50.402.520.4404.2426.391.613.871.3234.690.9742.650.9156.90.613.396.1423.7920.8217.2327.66072.34-29.30.1630.7233.511.39
2018 (5)49.16-3.97-0.0103.36-18.911.5500.9800.6800.5800.5911.324.9640.1117.7613.340.000102.3300.13-2.1233.05-14.09
2017 (4)51.191.25-2.3404.14-1.31-0.690-1.450-0.880-0.7600.533.923.54-16.3115.67-8.36347.06-68.45-241.1800.13038.47-2.76
2016 (3)50.5612.33-0.8804.19-23.84-0.080-1.210-0.710-0.6100.5118.64.23017.1011.691100.00884.57-1000.0000.00039.56-13.09
2015 (2)45.01-3.23-14.5005.5110.75-12.970-12.830-6.300-5.4800.43-23.21-6.94015.315.51111.72-19.72-11.7200.00045.529.74
2014 (1)46.510-6.3404.97-0.57-4.550-5.110-3.240-2.8800.56107.410.99014.5153.71139.177.22-39.1700.00041.48-5.01

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