玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)16.98-5.773.168.32-19.77-9.666.61-42.675.094.12-48.5-21.522.15-55.02-33.231.29-48.19-19.880.27-6.90.014.75-22.827.1287.09-16.58-24.87125.9139.89-14.14-25.91-355.3544.4517.372.120.64
23Q3 (19)18.0226.3721.4310.3746.2619.3311.53-0.35-4.398.00-8.05-8.784.78-7.0-29.392.49-8.79-15.880.290.0-9.3819.11-2.994.88104.40-5.78-22.9390.0046.6824.8210.14-73.85-63.7817.01-5.765.39
23Q2 (18)14.2610.9725.757.0982.2678.5911.57714.7943.918.702618.7564.775.143571.4384.232.73911.11116.670.2938.131.8219.7052.1218.96110.8015.84-22.8161.36-77.3623.9538.79122.48-23.1818.05-7.63-15.81
23Q1 (17)12.85-21.9316.713.89-57.7614.411.42-77.42-80.60.32-93.9-94.140.14-95.65-96.020.27-83.23-82.470.21-22.22-22.2212.95-5.95-8.2295.65-17.49-30.21270.9784.79481.4-172.58-270.09-421.8619.5413.219.9
22Q4 (16)16.4610.9268.659.215.9889.96.29-47.8459.645.25-40.1476.773.22-52.4444.391.61-45.6164.290.27-15.62-12.913.77-24.4241.23115.92-14.42-18.06146.63103.3619.11-46.63-266.49-101.8217.266.94-9.21
22Q3 (15)14.8430.8612.258.69118.8917.2712.0650.062.978.7766.192.756.77142.65119.812.96134.92119.260.3245.4514.2918.2210.0230.61135.46-5.63-6.1172.1045.66-27.928.01-44.53016.14-24.72-17.53
22Q2 (14)11.343.0-15.063.9716.76-49.048.049.8415.025.28-3.3-10.662.79-20.74-32.451.26-18.18-25.880.22-18.52-21.4316.5617.3630.7143.544.731.7649.506.21-55.5750.50-5.82542.1121.4420.5811.96
22Q1 (13)11.0112.81-9.083.40-29.9-40.977.3285.7934.565.4683.8439.293.5257.8546.671.5457.1443.930.27-12.912.514.1144.7215.18137.06-3.12-8.7946.61-62.14-56.0353.62332.06995.7717.78-6.47-19.03
21Q4 (12)9.76-26.17-41.874.85-34.55-54.633.94-46.76-49.942.97-34.73-52.712.23-27.6-56.950.98-27.41-51.240.3110.710.09.75-30.11-21.94141.47-1.95-13.04123.1123.11-9.44-23.11035.6919.01-2.86-4.04
21Q3 (11)13.22-0.97-23.187.41-4.88-38.967.405.87-26.154.55-23.01-44.513.08-25.42-57.341.35-20.59-53.290.280.0-17.6513.9510.1-2.52144.282.28-12.76100.00-10.25-17.380.00100.0100.019.572.19-1.81
21Q2 (10)13.3510.24-20.547.7935.24-26.36.9928.49-31.075.9150.77-26.584.1372.08-30.71.7058.88-35.850.2816.67-12.512.673.43-16.09141.06-6.13-3.24111.425.136.97-11.42-90.81-174.1319.15-12.8-9.8
21Q1 (9)12.11-27.8754.075.76-46.12404.765.44-30.88755.423.92-37.58230.672.40-53.67305.131.07-46.77343.180.24-22.5833.3312.25-1.9254.87150.27-7.6326.26105.99-22.03-53.12-5.9983.3495.2521.9610.85-16.28
20Q4 (8)16.79-2.4465.0910.69-11.94312.747.87-21.46398.16.28-23.41740.825.18-28.251115.692.01-30.451157.890.31-8.8224.012.49-12.7238.78162.68-1.6339.19135.9312.31-17.32-35.93-70.8144.2119.81-0.60
20Q3 (7)17.212.4466.2812.1414.85475.3610.02-1.1810.728.201.8624.437.2221.14127.042.899.0665.140.346.2530.7714.31-5.23-0.56165.3813.4475.08121.0416.2420.13-21.04-404.88-127.4219.93-6.12-17.13
20Q2 (6)16.80113.7460.4610.57659.26444.8510.141321.6958.198.05368.3395.395.96609.4240.572.65702.27152.380.3277.7828.015.1090.923.77145.7822.4891.44104.17-53.93241.06-4.1796.7-106.021.23-19.06-3.72
20Q1 (5)7.86-22.71-16.56-1.89-172.97-186.36-0.83-152.5365.84-3.00-206.1221.47-1.17-129.415.65-0.44-131.5837.140.18-28.0-5.267.91-12.1160.77119.021.8375.83226.0937.52733.7-126.09-95.77-273.026.2304.71
19Q4 (4)10.17-1.740.02.5922.750.01.58-82.540.0-0.98-114.870.0-0.51-116.040.0-0.19-110.860.00.25-3.850.09.00-37.460.0116.8823.730.0164.41606.50.0-64.41-183.940.00.00-100.00.0
19Q3 (3)10.35-1.150.02.118.760.09.0541.190.06.5959.950.03.1881.710.01.7566.670.00.264.00.014.3917.950.094.4624.040.023.27-23.810.076.7310.470.024.059.070.0
19Q2 (2)10.4711.150.01.94393.940.06.41363.790.04.12207.850.01.75241.130.01.05250.00.00.2531.580.012.20147.970.076.1512.50.030.5412.620.069.46-4.70.022.05-11.980.0
19Q1 (1)9.420.00.0-0.660.00.0-2.430.00.0-3.820.00.0-1.240.00.0-0.700.00.00.190.00.04.920.00.067.690.00.027.120.00.072.880.00.025.050.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)15.7015.537.6716.927.6717.148.28-4.065.68-10.6911.92-26.836.70-12.31.04-7.1416.947.4987.09-24.8792.5721.827.43-69.050.161.6917.89-0.06
2022 (9)13.5912.786.562.026.5412.628.6346.026.3647.2216.2937.357.6452.81.122.7515.7630.46115.92-18.0675.99-30.2424.0100.16-12.6117.90-9.73
2021 (8)12.05-23.546.43-32.175.8121.55.91-25.854.32-29.311.86-28.555.00-29.971.09-2.6812.08-7.79141.47-13.04108.94-8.43-8.9400.18-15.9719.83-5.71
2020 (7)15.7655.279.48460.954.78-22.37.9797.286.11239.4416.60422.017.14298.881.1223.0813.1025.0162.6839.19118.97185.09-18.9700.21-36.9721.03-13.81
2019 (6)10.15-14.131.6924.266.16-7.964.0424.691.8048.763.1891.571.7962.730.9113.7510.482.54116.8859.9141.73-0.6758.460.30.34-29.0624.4011.93
2018 (5)11.82-29.891.36-71.436.699.523.24-13.831.21-24.841.66-28.761.10-26.170.80-6.9810.221.2973.096.1742.01-66.8658.2800.47021.8012.26
2017 (4)16.8610.564.76-16.26.111.13.76-48.911.61-60.832.33-63.651.49-60.990.86-4.4410.09-26.1968.842.82126.7764.24-26.7700.00019.425.26
2016 (3)15.2512.885.68-4.226.0417.697.363.954.11-14.556.41-29.483.82-27.510.90-15.8913.679.8966.95-15.3377.19-7.8122.8140.160.00018.45-5.58
2015 (2)13.511.55.93-8.065.1316.527.0817.024.818.339.095.575.273.541.07-1.8312.4415.0879.078.1783.72-21.3816.2800.00019.541.82
2014 (1)13.3106.4504.40-4.156.0504.4408.6105.0901.0917.210.8164.5473.10-10.34106.48-44.22-6.4800.00019.19-13.05

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