- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 20.96 | -11.22 | -5.67 | 1.1 | -8.33 | -1.79 | 1.55 | -12.92 | -3.73 | 0.21 | -12.5 | 5.0 | 5.25 | 3.26 | 4.12 | 7.40 | -1.91 | 2.06 | 1.00 | -1.44 | 11.31 | 634 | 0.0 | 0.0 |
| 23Q3 (19) | 23.61 | 5.07 | -6.12 | 1.2 | 3.45 | -14.29 | 1.78 | -11.44 | 2.89 | 0.24 | 0.0 | 0.0 | 5.08 | -1.55 | -8.69 | 7.54 | -15.72 | 9.6 | 1.02 | -4.83 | 6.52 | 634 | 0.0 | 0.0 |
| 23Q2 (18) | 22.47 | 0.4 | -34.62 | 1.16 | 6.42 | -42.86 | 2.01 | 11.05 | -25.0 | 0.24 | 20.0 | 4.35 | 5.16 | 6.0 | -12.59 | 8.95 | 10.6 | 14.72 | 1.07 | 19.52 | 59.61 | 634 | 0.0 | 0.0 |
| 23Q1 (17) | 22.38 | 0.72 | -35.97 | 1.09 | -2.68 | -49.07 | 1.81 | 12.42 | -22.98 | 0.2 | 0.0 | -23.08 | 4.87 | -3.37 | -20.46 | 8.09 | 11.62 | 20.28 | 0.89 | -0.71 | 20.13 | 634 | 0.0 | 0.0 |
| 22Q4 (16) | 22.22 | -11.65 | -43.1 | 1.12 | -20.0 | -34.88 | 1.61 | -6.94 | -24.41 | 0.2 | -16.67 | -4.76 | 5.04 | -9.45 | 14.44 | 7.25 | 5.34 | 32.84 | 0.90 | -5.68 | 67.37 | 634 | 0.0 | 0.0 |
| 22Q3 (15) | 25.15 | -26.83 | -53.9 | 1.4 | -31.03 | -17.16 | 1.73 | -35.45 | -48.51 | 0.24 | 4.35 | 60.0 | 5.57 | -5.75 | 79.68 | 6.88 | -11.78 | 11.68 | 0.95 | 42.6 | 247.04 | 634 | 0.0 | 0.0 |
| 22Q2 (14) | 34.37 | -1.66 | -52.3 | 2.03 | -5.14 | -3.33 | 2.68 | 14.04 | -25.35 | 0.23 | -11.54 | -30.3 | 5.91 | -3.54 | 102.64 | 7.80 | 15.97 | 56.49 | 0.67 | -10.05 | 46.11 | 634 | 0.0 | 0.0 |
| 22Q1 (13) | 34.95 | -10.5 | -49.73 | 2.14 | 24.42 | -0.47 | 2.35 | 10.33 | -56.64 | 0.26 | 23.81 | -39.53 | 6.12 | 39.01 | 98.02 | 6.72 | 23.27 | -13.74 | 0.74 | 38.33 | 20.29 | 634 | 0.0 | 0.0 |
| 21Q4 (12) | 39.05 | -28.41 | -30.22 | 1.72 | 1.78 | -2.27 | 2.13 | -36.61 | -43.5 | 0.21 | 40.0 | -47.5 | 4.40 | 42.17 | 40.05 | 5.45 | -11.44 | -19.04 | 0.54 | 95.57 | -24.77 | 634 | 0.0 | 0.0 |
| 21Q3 (11) | 54.55 | -24.29 | 58.16 | 1.69 | -19.52 | 18.18 | 3.36 | -6.41 | 44.83 | 0.15 | -54.55 | -44.44 | 3.10 | 6.29 | -25.28 | 6.16 | 23.62 | -8.43 | 0.27 | -39.96 | -64.87 | 634 | 0.0 | 0.0 |
| 21Q2 (10) | 72.05 | 3.62 | 165.87 | 2.1 | -2.33 | 66.67 | 3.59 | -33.76 | 93.01 | 0.33 | -23.26 | 37.5 | 2.91 | -5.74 | -37.31 | 4.98 | -36.08 | -27.4 | 0.46 | -25.94 | -48.28 | 634 | 0.0 | 0.0 |
| 21Q1 (9) | 69.53 | 24.25 | 162.58 | 2.15 | 22.16 | 74.8 | 5.42 | 43.77 | 201.11 | 0.43 | 7.5 | 95.45 | 3.09 | -1.68 | -33.43 | 7.80 | 15.71 | 14.68 | 0.62 | -13.48 | -25.56 | 634 | 0.0 | 0.0 |
| 20Q4 (8) | 55.96 | 62.25 | 87.97 | 1.76 | 23.08 | 39.68 | 3.77 | 62.5 | 185.61 | 0.4 | 48.15 | 73.91 | 3.15 | -24.14 | -25.69 | 6.74 | 0.15 | 51.94 | 0.71 | -8.69 | -7.48 | 634 | 0.0 | 0.0 |
| 20Q3 (7) | 34.49 | 27.27 | 7.51 | 1.43 | 13.49 | 20.17 | 2.32 | 24.73 | 39.76 | 0.27 | 12.5 | 17.39 | 4.15 | -10.83 | 11.77 | 6.73 | -1.99 | 29.99 | 0.78 | -11.6 | 9.19 | 634 | 0.0 | 0.0 |
| 20Q2 (6) | 27.1 | 2.34 | -10.68 | 1.26 | 2.44 | 5.88 | 1.86 | 3.33 | -5.1 | 0.24 | 9.09 | 9.09 | 4.65 | 0.1 | 18.54 | 6.86 | 0.97 | 6.24 | 0.89 | 6.6 | 22.13 | 634 | 0.0 | 0.0 |
| 20Q1 (5) | 26.48 | -11.05 | -16.55 | 1.23 | -2.38 | -1.6 | 1.8 | 36.36 | 7.14 | 0.22 | -4.35 | -8.33 | 4.65 | 9.75 | 17.91 | 6.80 | 53.31 | 28.39 | 0.83 | 7.54 | 9.84 | 634 | 0.0 | 0.0 |
| 19Q4 (4) | 29.77 | -7.2 | 0.0 | 1.26 | 5.88 | 0.0 | 1.32 | -20.48 | 0.0 | 0.23 | 0.0 | 0.0 | 4.23 | 14.1 | 0.0 | 4.43 | -14.31 | 0.0 | 0.77 | 7.76 | 0.0 | 634 | 0.0 | 0.0 |
| 19Q3 (3) | 32.08 | 5.74 | 0.0 | 1.19 | 0.0 | 0.0 | 1.66 | -15.31 | 0.0 | 0.23 | 4.55 | 0.0 | 3.71 | -5.42 | 0.0 | 5.17 | -19.9 | 0.0 | 0.72 | -1.13 | 0.0 | 634 | 0.0 | 0.0 |
| 19Q2 (2) | 30.34 | -4.38 | 0.0 | 1.19 | -4.8 | 0.0 | 1.96 | 16.67 | 0.0 | 0.22 | -8.33 | 0.0 | 3.92 | -0.44 | 0.0 | 6.46 | 22.01 | 0.0 | 0.73 | -4.13 | 0.0 | 634 | 0.0 | 0.0 |
| 19Q1 (1) | 31.73 | 0.0 | 0.0 | 1.25 | 0.0 | 0.0 | 1.68 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 3.94 | 0.0 | 0.0 | 5.29 | 0.0 | 0.0 | 0.76 | 0.0 | 0.0 | 634 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 89.42 | -23.37 | 4.57 | -31.69 | 7.15 | -14.58 | 0.88 | -5.38 | 5.11 | -10.86 | 8.00 | 11.48 | 0.98 | 23.48 | 634 | 0.0 |
| 2022 (9) | 116.69 | -50.38 | 6.69 | -12.66 | 8.37 | -42.28 | 0.93 | -17.7 | 5.73 | 76.02 | 7.17 | 16.34 | 0.80 | 65.87 | 634 | 0.0 |
| 2021 (8) | 235.18 | 63.29 | 7.66 | 34.62 | 14.5 | 48.87 | 1.13 | 0.0 | 3.26 | -17.55 | 6.17 | -8.83 | 0.48 | -38.76 | 634 | 0.0 |
| 2020 (7) | 144.03 | 16.23 | 5.69 | 16.36 | 9.74 | 47.13 | 1.13 | 22.83 | 3.95 | 0.11 | 6.76 | 26.59 | 0.78 | 5.68 | 634 | 0.0 |
| 2019 (6) | 123.92 | -10.27 | 4.89 | -2.59 | 6.62 | -8.44 | 0.92 | 4.55 | 3.95 | 8.56 | 5.34 | 2.04 | 0.74 | 16.51 | 634 | 0.0 |
| 2018 (5) | 138.1 | 18.56 | 5.02 | 14.09 | 7.23 | 29.8 | 0.88 | 6.02 | 3.64 | -3.77 | 5.24 | 9.48 | 0.64 | -10.57 | 634 | 0.0 |
| 2017 (4) | 116.48 | 22.58 | 4.4 | -0.9 | 5.57 | 13.67 | 0.83 | -9.78 | 3.78 | -19.16 | 4.78 | -7.27 | 0.71 | -26.4 | 634 | 0.0 |
| 2016 (3) | 95.02 | -1.7 | 4.44 | -5.93 | 4.9 | 5.15 | 0.92 | -1.08 | 4.67 | -4.31 | 5.16 | 6.97 | 0.97 | 0.63 | 634 | 0.0 |
| 2015 (2) | 96.66 | 17.89 | 4.72 | 12.65 | 4.66 | 35.47 | 0.93 | 1.09 | 4.88 | -4.45 | 4.82 | 14.91 | 0.96 | -14.25 | 634 | -0.31 |
| 2014 (1) | 81.99 | -3.93 | 4.19 | 2.95 | 3.44 | 1.78 | 0.92 | -4.17 | 5.11 | 0 | 4.20 | 0 | 1.12 | 0 | 636 | -3.64 |
