- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 44.48 | -5.64 | -20.83 | 0.8 | -9.09 | -8.05 | 1.34 | -31.28 | -52.82 | 0.51 | -8.93 | 2.0 | 1.80 | -3.65 | 16.14 | 3.01 | -27.17 | -40.41 | 1.15 | -3.48 | 28.83 | 1356 | 0.0 | 0.0 |
| 23Q3 (19) | 47.14 | 15.68 | -29.57 | 0.88 | 18.92 | -18.52 | 1.95 | -31.58 | -14.1 | 0.56 | 5.66 | -1.75 | 1.87 | 2.8 | 15.69 | 4.14 | -40.85 | 21.97 | 1.19 | -8.66 | 39.49 | 1356 | 0.0 | 5.12 |
| 23Q2 (18) | 40.75 | -12.16 | -30.28 | 0.74 | -3.9 | -36.75 | 2.85 | 31.34 | 31.94 | 0.53 | 8.16 | 20.45 | 1.82 | 9.41 | -9.28 | 6.99 | 49.51 | 89.26 | 1.30 | 23.13 | 72.77 | 1356 | 0.0 | 5.12 |
| 23Q1 (17) | 46.39 | -17.43 | -10.98 | 0.77 | -11.49 | -34.75 | 2.17 | -23.59 | 8.5 | 0.49 | -2.0 | 25.64 | 1.66 | 7.18 | -26.7 | 4.68 | -7.47 | 21.88 | 1.06 | 18.68 | 41.13 | 1356 | 0.0 | 5.12 |
| 22Q4 (16) | 56.18 | -16.06 | -29.34 | 0.87 | -19.44 | -15.53 | 2.84 | 25.11 | 776.19 | 0.5 | -12.28 | 4.17 | 1.55 | -4.03 | 19.54 | 5.06 | 49.05 | 1056.99 | 0.89 | 4.5 | 47.42 | 1356 | 5.12 | 5.12 |
| 22Q3 (15) | 66.93 | 14.51 | 23.49 | 1.08 | -7.69 | -6.09 | 2.27 | 5.09 | -15.93 | 0.57 | 29.55 | -13.64 | 1.61 | -19.39 | -23.95 | 3.39 | -8.22 | -31.92 | 0.85 | 13.13 | -30.06 | 1290 | 0.0 | -44.87 |
| 22Q2 (14) | 58.45 | 12.17 | -0.65 | 1.17 | -0.85 | -3.31 | 2.16 | 8.0 | -46.93 | 0.44 | 12.82 | -63.33 | 2.00 | -11.6 | -2.68 | 3.70 | -3.71 | -46.58 | 0.75 | 0.58 | -63.09 | 1290 | 0.0 | -44.87 |
| 22Q1 (13) | 52.11 | -34.46 | -2.85 | 1.18 | 14.56 | -13.24 | 2.0 | 576.19 | -27.8 | 0.39 | -18.75 | -66.95 | 2.26 | 74.8 | -10.69 | 3.84 | 826.58 | -25.68 | 0.75 | 23.97 | -65.98 | 1290 | 0.0 | -44.87 |
| 21Q4 (12) | 79.51 | 46.7 | 61.67 | 1.03 | -10.43 | -23.7 | -0.42 | -115.56 | -117.65 | 0.48 | -27.27 | -56.76 | 1.30 | -38.95 | -52.81 | -0.53 | -110.6 | -110.92 | 0.60 | -50.42 | -73.25 | 1290 | -44.87 | -44.87 |
| 21Q3 (11) | 54.2 | -7.87 | 10.52 | 1.15 | -4.96 | 11.65 | 2.7 | -33.66 | -8.78 | 0.66 | -45.0 | -56.86 | 2.12 | 3.16 | 1.02 | 4.98 | -27.99 | -17.47 | 1.22 | -40.3 | -60.97 | 2340 | 0.0 | -1.22 |
| 21Q2 (10) | 58.83 | 9.68 | 108.84 | 1.21 | -11.03 | 80.6 | 4.07 | 46.93 | 63.45 | 1.2 | 1.69 | -33.33 | 2.06 | -18.88 | -13.52 | 6.92 | 33.97 | -21.73 | 2.04 | -7.28 | -68.08 | 2340 | 0.0 | -1.22 |
| 21Q1 (9) | 53.64 | 9.07 | 20.11 | 1.36 | 0.74 | 33.33 | 2.77 | 16.39 | -2.12 | 1.18 | 6.31 | -31.4 | 2.54 | -7.64 | 11.01 | 5.16 | 6.71 | -18.51 | 2.20 | -2.53 | -42.88 | 2340 | 0.0 | 12.39 |
| 20Q4 (8) | 49.18 | 0.29 | 37.49 | 1.35 | 31.07 | 9.76 | 2.38 | -19.59 | -21.45 | 1.11 | -27.45 | -34.32 | 2.75 | 30.69 | -20.17 | 4.84 | -19.82 | -42.87 | 2.26 | -27.66 | -52.23 | 2340 | -1.22 | 12.39 |
| 20Q3 (7) | 49.04 | 74.09 | -23.54 | 1.03 | 53.73 | -7.21 | 2.96 | 18.88 | -2.95 | 1.53 | -15.0 | -6.13 | 2.10 | -11.69 | 21.36 | 6.04 | -31.71 | 26.93 | 3.12 | -51.17 | 22.77 | 2369 | 0.0 | 13.78 |
| 20Q2 (6) | 28.17 | -36.92 | -54.65 | 0.67 | -34.31 | -37.96 | 2.49 | -12.01 | 1.22 | 1.8 | 4.65 | 21.62 | 2.38 | 4.14 | 36.8 | 8.84 | 39.49 | 123.21 | 6.39 | 65.91 | 168.2 | 2369 | 13.78 | 13.78 |
| 20Q1 (5) | 44.66 | 24.85 | -26.41 | 1.02 | -17.07 | 0.99 | 2.83 | -6.6 | 7.6 | 1.72 | 1.78 | 43.33 | 2.28 | -33.58 | 37.24 | 6.34 | -25.19 | 46.23 | 3.85 | -18.48 | 94.78 | 2082 | 0.0 | 0.0 |
| 19Q4 (4) | 35.77 | -44.23 | 0.0 | 1.23 | 10.81 | 0.0 | 3.03 | -0.66 | 0.0 | 1.69 | 3.68 | 0.0 | 3.44 | 98.7 | 0.0 | 8.47 | 78.14 | 0.0 | 4.72 | 85.91 | 0.0 | 2082 | 0.0 | 0.0 |
| 19Q3 (3) | 64.14 | 3.25 | 0.0 | 1.11 | 2.78 | 0.0 | 3.05 | 23.98 | 0.0 | 1.63 | 10.14 | 0.0 | 1.73 | -0.46 | 0.0 | 4.76 | 20.08 | 0.0 | 2.54 | 6.67 | 0.0 | 2082 | 0.0 | 0.0 |
| 19Q2 (2) | 62.12 | 2.36 | 0.0 | 1.08 | 6.93 | 0.0 | 2.46 | -6.46 | 0.0 | 1.48 | 23.33 | 0.0 | 1.74 | 4.47 | 0.0 | 3.96 | -8.62 | 0.0 | 2.38 | 20.49 | 0.0 | 2082 | 0.0 | 0.0 |
| 19Q1 (1) | 60.69 | 0.0 | 0.0 | 1.01 | 0.0 | 0.0 | 2.63 | 0.0 | 0.0 | 1.2 | 0.0 | 0.0 | 1.66 | 0.0 | 0.0 | 4.33 | 0.0 | 0.0 | 1.98 | 0.0 | 0.0 | 2082 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 178.75 | -23.51 | 3.2 | -25.58 | 8.31 | -10.36 | 2.09 | 9.42 | 1.79 | -2.71 | 4.65 | 17.19 | 1.17 | 43.05 | 1356 | 0.0 |
| 2022 (9) | 233.68 | -5.07 | 4.3 | -9.28 | 9.27 | 1.64 | 1.91 | -45.74 | 1.84 | -4.43 | 3.97 | 7.08 | 0.82 | -42.84 | 1356 | 5.12 |
| 2021 (8) | 246.17 | 43.91 | 4.74 | 16.46 | 9.12 | -14.37 | 3.52 | -42.58 | 1.93 | -19.07 | 3.70 | -40.49 | 1.43 | -60.1 | 1290 | -44.87 |
| 2020 (7) | 171.06 | -23.19 | 4.07 | -7.92 | 10.65 | -4.57 | 6.13 | 3.9 | 2.38 | 19.88 | 6.23 | 24.24 | 3.58 | 35.27 | 2340 | -1.22 |
| 2019 (6) | 222.71 | -8.84 | 4.42 | 10.22 | 11.16 | 2.76 | 5.9 | 41.83 | 1.98 | 20.92 | 5.01 | 12.73 | 2.65 | 55.59 | 2369 | 13.78 |
| 2018 (5) | 244.32 | 21.47 | 4.01 | 3.08 | 10.86 | 19.74 | 4.16 | -34.28 | 1.64 | -15.13 | 4.44 | -1.43 | 1.70 | -45.9 | 2082 | 34.76 |
| 2017 (4) | 201.14 | 26.59 | 3.89 | -20.77 | 9.07 | 10.48 | 6.33 | 95.98 | 1.93 | -37.42 | 4.51 | -12.73 | 3.15 | 54.81 | 1545 | 2.39 |
| 2016 (3) | 158.89 | -5.71 | 4.91 | 18.03 | 8.21 | 12.31 | 3.23 | -23.46 | 3.09 | 25.17 | 5.17 | 19.11 | 2.03 | -18.83 | 1509 | -1.82 |
| 2015 (2) | 168.51 | -23.42 | 4.16 | -6.73 | 7.31 | -15.78 | 4.22 | -4.74 | 2.47 | 21.8 | 4.34 | 9.97 | 2.50 | 24.4 | 1537 | 2.54 |
| 2014 (1) | 220.05 | 2.16 | 4.46 | 6.44 | 8.68 | 12.87 | 4.43 | -0.67 | 2.03 | 0 | 3.94 | 0 | 2.01 | 0 | 1499 | -6.37 |
