- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 11.23 | 70.15 | 10.53 | 0.68 | 112.5 | 28.3 | 1.02 | 14.61 | 8.51 | 0.97 | 18.29 | 3.19 | 6.06 | 24.89 | 16.08 | 9.08 | -32.64 | -1.83 | 8.64 | -30.48 | -6.64 | 675 | 0.0 | 0.0 |
| 23Q3 (19) | 6.6 | -12.58 | -6.38 | 0.32 | -30.43 | -8.57 | 0.89 | 1.14 | 2.3 | 0.82 | -19.61 | 34.43 | 4.85 | -20.42 | -2.34 | 13.48 | 15.69 | 9.27 | 12.42 | -8.04 | 43.59 | 675 | 0.0 | -1.89 |
| 23Q2 (18) | 7.55 | 16.51 | -6.33 | 0.46 | 35.29 | 4.55 | 0.88 | 3.53 | -12.0 | 1.02 | 34.21 | 52.24 | 6.09 | 16.12 | 11.61 | 11.66 | -11.14 | -6.06 | 13.51 | 15.19 | 62.52 | 675 | 0.0 | -1.89 |
| 23Q1 (17) | 6.48 | -36.22 | -12.2 | 0.34 | -35.85 | -2.86 | 0.85 | -9.57 | -32.0 | 0.76 | -19.15 | 55.1 | 5.25 | 0.58 | 10.63 | 13.12 | 41.78 | -22.56 | 11.73 | 26.77 | 76.64 | 675 | 0.0 | -1.89 |
| 22Q4 (16) | 10.16 | 44.11 | 41.31 | 0.53 | 51.43 | 15.22 | 0.94 | 8.05 | -32.86 | 0.94 | 54.1 | 8.05 | 5.22 | 5.08 | -18.46 | 9.25 | -25.03 | -52.48 | 9.25 | 6.93 | -23.54 | 675 | -1.89 | -1.89 |
| 22Q3 (15) | 7.05 | -12.53 | 7.8 | 0.35 | -20.45 | -10.26 | 0.87 | -13.0 | -32.03 | 0.61 | -8.96 | -12.86 | 4.96 | -9.06 | -16.75 | 12.34 | -0.54 | -36.95 | 8.65 | 4.09 | -19.16 | 688 | 0.0 | 1.33 |
| 22Q2 (14) | 8.06 | 9.21 | 7.75 | 0.44 | 25.71 | 25.71 | 1.0 | -20.0 | -24.24 | 0.67 | 36.73 | 15.52 | 5.46 | 15.11 | 16.67 | 12.41 | -26.75 | -29.69 | 8.31 | 25.2 | 7.2 | 688 | 0.0 | 1.33 |
| 22Q1 (13) | 7.38 | 2.64 | 15.13 | 0.35 | -23.91 | 6.06 | 1.25 | -10.71 | -5.3 | 0.49 | -43.68 | -45.56 | 4.74 | -25.87 | -7.88 | 16.94 | -13.01 | -17.75 | 6.64 | -45.13 | -52.71 | 688 | 0.0 | 1.33 |
| 21Q4 (12) | 7.19 | 9.94 | -17.73 | 0.46 | 17.95 | 17.95 | 1.4 | 9.38 | -2.1 | 0.87 | 24.29 | 52.63 | 6.40 | 7.29 | 43.38 | 19.47 | -0.51 | 19.01 | 12.10 | 13.05 | 85.54 | 688 | 1.33 | 1.33 |
| 21Q3 (11) | 6.54 | -12.57 | -13.72 | 0.39 | 11.43 | -7.14 | 1.28 | -3.03 | -5.88 | 0.7 | 20.69 | -26.32 | 5.96 | 27.44 | 7.62 | 19.57 | 10.91 | 9.08 | 10.70 | 38.04 | -14.6 | 679 | 0.0 | -13.17 |
| 21Q2 (10) | 7.48 | 16.69 | -17.62 | 0.35 | 6.06 | -37.5 | 1.32 | 0.0 | 1.54 | 0.58 | -35.56 | 26.09 | 4.68 | -9.11 | -24.13 | 17.65 | -14.3 | 23.26 | 7.75 | -44.77 | 53.06 | 679 | 0.0 | -13.17 |
| 21Q1 (9) | 6.41 | -26.66 | 18.05 | 0.33 | -15.38 | -2.94 | 1.32 | -7.69 | 12.82 | 0.9 | 57.89 | 91.49 | 5.15 | 15.37 | -17.78 | 20.59 | 25.86 | -4.43 | 14.04 | 115.29 | 62.21 | 679 | 0.0 | -9.71 |
| 20Q4 (8) | 8.74 | 15.3 | 6.59 | 0.39 | -7.14 | 11.43 | 1.43 | 5.15 | 7.52 | 0.57 | -40.0 | 5.56 | 4.46 | -19.47 | 4.54 | 16.36 | -8.81 | 0.88 | 6.52 | -47.96 | -0.97 | 679 | -13.17 | -9.71 |
| 20Q3 (7) | 7.58 | -16.52 | 10.82 | 0.42 | -25.0 | -19.23 | 1.36 | 4.62 | 8.8 | 0.95 | 106.52 | 11.76 | 5.54 | -10.16 | -27.12 | 17.94 | 25.32 | -1.82 | 12.53 | 147.39 | 0.85 | 782 | 0.0 | 3.99 |
| 20Q2 (6) | 9.08 | 67.22 | 46.93 | 0.56 | 64.71 | 60.0 | 1.3 | 11.11 | 0.78 | 0.46 | -2.13 | -6.12 | 6.17 | -1.5 | 8.9 | 14.32 | -33.55 | -31.41 | 5.07 | -41.47 | -36.11 | 782 | 3.99 | 3.99 |
| 20Q1 (5) | 5.43 | -33.78 | -29.66 | 0.34 | -2.86 | -2.86 | 1.17 | -12.03 | -7.87 | 0.47 | -12.96 | -6.0 | 6.26 | 46.7 | 38.11 | 21.55 | 32.85 | 30.98 | 8.66 | 31.44 | 33.64 | 752 | 0.0 | 0.0 |
| 19Q4 (4) | 8.2 | 19.88 | 0.0 | 0.35 | -32.69 | 0.0 | 1.33 | 6.4 | 0.0 | 0.54 | -36.47 | 0.0 | 4.27 | -43.86 | 0.0 | 16.22 | -11.25 | 0.0 | 6.59 | -47.01 | 0.0 | 752 | 0.0 | 0.0 |
| 19Q3 (3) | 6.84 | 10.68 | 0.0 | 0.52 | 48.57 | 0.0 | 1.25 | -3.1 | 0.0 | 0.85 | 73.47 | 0.0 | 7.60 | 34.24 | 0.0 | 18.27 | -12.45 | 0.0 | 12.43 | 56.73 | 0.0 | 752 | 0.0 | 0.0 |
| 19Q2 (2) | 6.18 | -19.95 | 0.0 | 0.35 | 0.0 | 0.0 | 1.29 | 1.57 | 0.0 | 0.49 | -2.0 | 0.0 | 5.66 | 24.92 | 0.0 | 20.87 | 26.89 | 0.0 | 7.93 | 22.42 | 0.0 | 752 | 0.0 | 0.0 |
| 19Q1 (1) | 7.72 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 1.27 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 4.53 | 0.0 | 0.0 | 16.45 | 0.0 | 0.0 | 6.48 | 0.0 | 0.0 | 752 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 31.86 | -2.39 | 1.8 | 7.78 | 3.64 | -10.57 | 3.58 | 32.1 | 5.65 | 10.42 | 11.42 | -8.38 | 11.24 | 35.34 | 675 | 0.0 |
| 2022 (9) | 32.64 | 18.18 | 1.67 | 8.44 | 4.07 | -23.5 | 2.71 | -11.44 | 5.12 | -8.24 | 12.47 | -35.26 | 8.30 | -25.06 | 675 | -1.89 |
| 2021 (8) | 27.62 | -10.41 | 1.54 | -9.94 | 5.32 | 1.33 | 3.06 | 24.39 | 5.58 | 0.53 | 19.26 | 13.11 | 11.08 | 38.85 | 688 | 1.33 |
| 2020 (7) | 30.83 | 6.57 | 1.71 | 8.92 | 5.25 | 2.14 | 2.46 | 3.36 | 5.55 | 2.2 | 17.03 | -4.15 | 7.98 | -3.01 | 679 | -13.17 |
| 2019 (6) | 28.93 | -17.91 | 1.57 | 6.8 | 5.14 | -1.91 | 2.38 | -23.96 | 5.43 | 30.1 | 17.77 | 19.49 | 8.23 | -7.38 | 782 | -4.4 |
| 2018 (5) | 35.24 | 0.23 | 1.47 | 0.68 | 5.24 | -1.32 | 3.13 | -0.32 | 4.17 | 0.46 | 14.87 | -1.54 | 8.88 | -0.54 | 818 | 0.0 |
| 2017 (4) | 35.16 | -12.78 | 1.46 | -14.12 | 5.31 | 8.81 | 3.14 | 12.14 | 4.15 | -1.54 | 15.10 | 24.75 | 8.93 | 28.57 | 818 | 0.0 |
| 2016 (3) | 40.31 | 1.92 | 1.7 | 8.28 | 4.88 | 9.42 | 2.8 | -13.58 | 4.22 | 6.24 | 12.11 | 7.35 | 6.95 | -15.21 | 818 | -1.21 |
| 2015 (2) | 39.55 | -3.49 | 1.57 | -11.8 | 4.46 | -0.45 | 3.24 | -22.12 | 3.97 | -8.61 | 11.28 | 3.15 | 8.19 | -19.3 | 828 | -1.43 |
| 2014 (1) | 40.98 | -19.46 | 1.78 | -5.32 | 4.48 | -16.88 | 4.16 | -0.48 | 4.34 | 0 | 10.93 | 0 | 10.15 | 0 | 840 | 0.0 |
