- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.11 | -76.03 | -67.73 | 0.19 | -26.92 | -38.71 | 0.32 | 3.23 | 6.67 | 0 | 0 | 0 | 17.12 | 204.82 | 89.94 | 28.83 | 330.57 | 230.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 4.63 | -81.72 | 1.09 | 0.26 | -82.07 | -27.78 | 0.31 | -22.5 | 34.78 | 0 | 0 | 0 | 5.62 | -1.9 | -28.56 | 6.70 | 323.99 | 33.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 25.33 | 308.55 | 101.51 | 1.45 | 245.24 | 107.14 | 0.4 | 0.0 | 25.0 | 0 | 0 | 0 | 5.72 | -15.5 | 2.79 | 1.58 | -75.52 | -37.97 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 6.2 | 80.23 | -32.17 | 0.42 | 35.48 | -17.65 | 0.4 | 33.33 | 48.15 | 0 | 0 | 0 | 6.77 | -24.83 | 21.4 | 6.45 | -26.02 | 118.4 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 3.44 | -24.89 | -16.1 | 0.31 | -13.89 | 29.17 | 0.3 | 30.43 | -16.67 | 0 | 0 | 0 | 9.01 | 14.65 | 53.95 | 8.72 | 73.66 | -0.68 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 4.58 | -63.56 | -52.49 | 0.36 | -48.57 | -32.08 | 0.23 | -28.12 | 0.0 | 0 | 0 | 0 | 7.86 | 41.15 | 42.97 | 5.02 | 97.26 | 110.48 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 12.57 | 37.53 | 0 | 0.7 | 37.25 | 1300.0 | 0.32 | 18.52 | 68.42 | 0 | 0 | 0 | 5.57 | -0.2 | -55.45 | 2.55 | -13.82 | -94.64 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 9.14 | 122.93 | 2185.0 | 0.51 | 112.5 | 920.0 | 0.27 | -25.0 | 42.11 | 0 | 0 | 0 | 5.58 | -4.68 | -55.36 | 2.95 | -66.36 | -93.78 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 4.1 | -57.47 | 502.94 | 0.24 | -54.72 | 242.86 | 0.36 | 56.52 | 33.33 | 0 | 0 | 0 | 5.85 | 6.47 | -43.14 | 8.78 | 268.02 | -77.89 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 9.64 | 0 | 1454.84 | 0.53 | 960.0 | 1225.0 | 0.23 | 21.05 | 15.0 | 0 | 0 | 0 | 5.50 | -56.02 | -14.78 | 2.39 | -94.98 | -92.6 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 0 | -100.0 | -100.0 | 0.05 | 0.0 | 0.0 | 0.19 | 0.0 | 58.33 | 0 | 0 | 0 | 12.50 | 0.0 | -27.5 | 47.50 | 0.0 | 14.79 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 0.4 | -41.18 | 344.44 | 0.05 | -28.57 | 150.0 | 0.19 | -29.63 | 26.67 | 0 | 0 | 0 | 12.50 | 21.43 | -43.75 | 47.50 | 19.63 | -71.5 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 0.68 | 9.68 | 0 | 0.07 | 75.0 | 600.0 | 0.27 | 35.0 | 92.86 | 0 | 0 | 0 | 10.29 | 59.56 | -12.5 | 39.71 | 23.09 | -57.81 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 0.62 | 113.79 | 264.71 | 0.04 | -20.0 | 100.0 | 0.2 | 66.67 | 25.0 | 0 | 0 | 0 | 6.45 | -62.58 | -45.16 | 32.26 | -22.04 | -65.73 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 0.29 | 222.22 | 0 | 0.05 | 150.0 | 150.0 | 0.12 | -20.0 | -45.45 | 0 | 0 | 0 | 17.24 | -22.41 | 0 | 41.38 | -75.17 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 0.09 | 0 | 0 | 0.02 | 100.0 | 0.0 | 0.15 | 7.14 | -6.25 | 0 | 0 | 0 | 22.22 | 88.89 | 0 | 166.67 | 77.08 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 0 | -100.0 | 0.0 | 0.01 | -50.0 | 0.0 | 0.14 | -12.5 | 0.0 | 0 | 0 | 0.0 | 11.76 | 0.0 | 0.0 | 94.12 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 0.17 | 0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.16 | -27.27 | 0.0 | 0 | 0 | 0.0 | 11.76 | 0 | 0.0 | 94.12 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 0 | 0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.22 | 37.5 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 0 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 37.28 | 25.35 | 2.32 | 23.4 | 1.43 | 27.68 | 0 | 0 | 6.22 | -1.55 | 3.84 | 1.86 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 29.74 | 110.18 | 1.88 | 116.09 | 1.12 | 16.67 | 0 | 0 | 6.32 | 2.81 | 3.77 | -44.49 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 14.15 | 742.26 | 0.87 | 383.33 | 0.96 | 29.73 | 0 | 0 | 6.15 | -42.61 | 6.78 | -84.6 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 1.68 | 888.24 | 0.18 | 157.14 | 0.74 | 8.82 | 0 | 0 | 10.71 | -73.98 | 44.05 | -88.99 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 0.17 | -94.3 | 0.07 | -72.0 | 0.68 | 0.0 | 0 | 0 | 41.18 | 390.82 | 400.00 | 1652.94 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 2.98 | -69.9 | 0.25 | -64.29 | 0.68 | 11.48 | 0 | 0 | 8.39 | 18.65 | 22.82 | 270.34 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 9.9 | 14.72 | 0.7 | 4.48 | 0.61 | 8.93 | 0 | 0 | 7.07 | -8.93 | 6.16 | -5.05 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 8.63 | 12.08 | 0.67 | 39.58 | 0.56 | 9.8 | 0 | 0 | 7.76 | 24.54 | 6.49 | -2.03 | 0.00 | 0 | 620 | 0.0 |
| 2015 (2) | 7.7 | 3400.0 | 0.48 | 500.0 | 0.51 | -5.56 | 0 | 0 | 6.23 | -82.86 | 6.62 | -97.3 | 0.00 | 0 | 620 | 0.0 |
| 2014 (1) | 0.22 | -97.8 | 0.08 | -85.19 | 0.54 | 8.0 | 0 | 0 | 36.36 | 0 | 245.45 | 0 | 0.00 | 0 | 620 | 0.0 |
