- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.2 | 79.93 | 35.77 | 1.69 | 30.0 | 39.67 | 0.28 | 64.71 | 55.56 | 0 | 0 | 0 | 32.50 | -27.75 | 2.87 | 5.38 | -8.46 | 14.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 2.89 | -8.83 | 65.14 | 1.3 | -2.26 | 38.3 | 0.17 | 6.25 | 0.0 | 0 | 0 | 0 | 44.98 | 7.21 | -16.26 | 5.88 | 16.54 | -39.45 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 3.17 | -23.8 | 185.59 | 1.33 | -4.32 | 52.87 | 0.16 | 14.29 | 23.08 | 0 | 0 | 0 | 41.96 | 25.57 | -46.47 | 5.05 | 49.98 | -56.9 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 4.16 | 8.62 | 35.06 | 1.39 | 14.88 | 39.0 | 0.14 | -22.22 | 27.27 | 0 | 0 | 0 | 33.41 | 5.76 | 2.91 | 3.37 | -28.39 | -5.77 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 3.83 | 118.86 | 57.61 | 1.21 | 28.72 | 14.15 | 0.18 | 5.88 | 5.88 | 0 | 0 | 0 | 31.59 | -41.18 | -27.58 | 4.70 | -51.62 | -32.82 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 1.75 | 57.66 | 348.72 | 0.94 | 8.05 | 14.63 | 0.17 | 30.77 | 30.77 | 0 | 0 | 0 | 53.71 | -31.47 | -74.45 | 9.71 | -17.05 | -70.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 1.11 | -63.96 | 5.71 | 0.87 | -13.0 | -5.43 | 0.13 | 18.18 | 30.0 | 0 | 0 | 0 | 78.38 | 141.41 | -10.55 | 11.71 | 227.93 | 22.97 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 3.08 | 26.75 | 9.61 | 1.0 | -5.66 | -7.41 | 0.11 | -35.29 | 0.0 | 0 | 0 | 0 | 32.47 | -25.57 | -15.52 | 3.57 | -48.95 | -8.77 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 2.43 | 523.08 | -39.85 | 1.06 | 29.27 | -23.19 | 0.17 | 30.77 | -32.0 | 0 | 0 | 0 | 43.62 | -79.25 | 27.7 | 7.00 | -79.01 | 13.05 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 0.39 | -62.86 | -79.58 | 0.82 | -10.87 | -28.7 | 0.13 | 30.0 | -38.1 | 0 | 0 | 0 | 210.26 | 139.97 | 249.21 | 33.33 | 250.0 | 203.17 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 1.05 | -62.63 | 45.83 | 0.92 | -14.81 | -6.12 | 0.1 | -9.09 | -44.44 | 0 | 0 | 0 | 87.62 | 127.97 | -35.63 | 9.52 | 143.29 | -61.9 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 2.81 | -30.45 | -19.71 | 1.08 | -21.74 | -26.53 | 0.11 | -56.0 | -31.25 | 0 | 0 | 0 | 38.43 | 12.52 | -8.49 | 3.91 | -36.74 | -14.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 4.04 | 111.52 | -6.05 | 1.38 | 20.0 | -13.21 | 0.25 | 19.05 | -24.24 | 0 | 0 | 0 | 34.16 | -43.27 | -7.62 | 6.19 | -43.72 | -19.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 1.91 | 165.28 | -12.79 | 1.15 | 17.35 | -23.33 | 0.21 | 16.67 | -16.0 | 0 | 0 | 0 | 60.21 | -55.76 | -12.09 | 10.99 | -56.02 | -3.69 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 0.72 | -79.43 | -78.38 | 0.98 | -33.33 | -38.36 | 0.18 | 12.5 | -21.74 | 0 | 0 | 0 | 136.11 | 224.07 | 185.06 | 25.00 | 446.88 | 261.96 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 3.5 | -18.6 | -36.59 | 1.47 | -7.55 | -20.54 | 0.16 | -51.52 | -33.33 | 0 | 0 | 0 | 42.00 | 13.58 | 25.32 | 4.57 | -40.43 | 5.14 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 4.3 | 96.35 | 0.0 | 1.59 | 6.0 | 0.0 | 0.33 | 32.0 | 0.0 | 0 | 0 | 0.0 | 36.98 | -46.01 | 0.0 | 7.67 | -32.77 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 2.19 | -34.23 | 0.0 | 1.5 | -5.66 | 0.0 | 0.25 | 8.7 | 0.0 | 0 | 0 | 0.0 | 68.49 | 43.45 | 0.0 | 11.42 | 65.28 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 3.33 | -39.67 | 0.0 | 1.59 | -14.05 | 0.0 | 0.23 | -4.17 | 0.0 | 0 | 0 | 0.0 | 47.75 | 42.47 | 0.0 | 6.91 | 58.86 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 5.52 | 0.0 | 0.0 | 1.85 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 33.51 | 0.0 | 0.0 | 4.35 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.41 | 57.57 | 5.71 | 42.04 | 0.75 | 27.12 | 0 | 0 | 37.05 | -9.85 | 4.87 | -19.32 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 9.78 | 46.19 | 4.02 | 3.61 | 0.59 | 15.69 | 0 | 0 | 41.10 | -29.13 | 6.03 | -20.86 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 6.69 | -34.22 | 3.88 | -22.24 | 0.51 | -36.25 | 0 | 0 | 58.00 | 18.2 | 7.62 | -3.09 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 10.17 | -33.7 | 4.99 | -23.58 | 0.8 | -23.81 | 0 | 0 | 49.07 | 15.26 | 7.87 | 14.92 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 15.34 | 3.93 | 6.53 | 3.82 | 1.05 | 10.53 | 0 | 0 | 42.57 | -0.11 | 6.84 | 6.35 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 14.76 | 2.57 | 6.29 | 1.62 | 0.95 | -6.86 | 0 | 0 | 42.62 | -0.93 | 6.44 | -9.2 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 14.39 | -4.07 | 6.19 | 5.99 | 1.02 | -5.56 | 0 | 0 | 43.02 | 10.49 | 7.09 | -1.55 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 15.0 | -9.2 | 5.84 | -6.56 | 1.08 | -17.56 | 0 | 0 | 38.93 | 2.91 | 7.20 | -9.2 | 0.00 | 0 | 1119 | 0.0 |
| 2015 (2) | 16.52 | 4.96 | 6.25 | 9.84 | 1.31 | -15.48 | 0 | 0 | 37.83 | 4.66 | 7.93 | -19.47 | 0.00 | 0 | 1119 | 0.0 |
| 2014 (1) | 15.74 | 21.36 | 5.69 | 18.79 | 1.55 | -11.43 | 0 | 0 | 36.15 | 0 | 9.85 | 0 | 0.00 | 0 | 1119 | 0.0 |
