玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)55.5415.781.0717.66671.52-5.016.72614.46-3.5813.38614.62-3.399.07989.2211.293.491845.025.990.2578.5731.5827.3179.43-4.91165.01-9.36-21.69105.755.75-1.7-5.75024.1428.29-20.899.91
23Q3 (19)47.97-6.2712.16-3.09-177.6484.27-3.25-191.2984.0-2.60-326.0983.97-1.02-304.077.23-0.20-157.1485.920.14-6.6740.015.22-25.76280.5182.052.14-14.83100.00-15.385.88-0.00100.0-100.035.7611.37-16.21
23Q2 (18)51.18-4.3960.993.98-76.39106.713.56-77.76105.91.15-90.76102.370.50-93.15106.270.35-86.79111.250.15-25.0114.2920.50-24.52184.29178.23-0.9316.46118.1813.1219.97-9.09-52.27-709.0932.1117.23-46.7
23Q1 (17)53.53-2.58-0.8716.86-9.31-19.8716.01-7.67-22.9212.45-10.11-27.247.30-10.43-6.412.65-4.33-16.140.205.2611.1127.16-5.43-21.09179.90-14.6226.21104.48-2.882.87-5.9721.19-282.0927.396.4122.0
22Q4 (16)54.9528.4810.6118.59194.651940.5917.34185.38822.513.85185.3919.298.15281.9283.152.77295.0753.890.1990.026.6728.72618.088.58210.71-1.4224.94107.5813.9222.73-7.58-372.73-115.1525.74-39.69-19.81
22Q3 (15)42.7734.54185.97-19.6466.8992.08-20.3166.3492.01-16.2266.5293.58-4.4843.8669.69-1.4254.3476.530.1042.86400.04.00116.45102.79213.7439.6635.3294.44-4.12-2.632.7886.1138.8942.68-29.15-74.03
22Q2 (14)31.79-41.1310.34-59.31-381.8912.89-60.34-390.5214.62-48.45-383.1727.31-7.98-202.3114.01-3.11-198.4223.770.07-61.1116.67-24.32-170.6617.62153.047.3722.9298.51-3.011.241.49195.52-63.1860.24168.33-5.37
22Q1 (13)54.008.72.1221.042183.1799.8120.77965.42113.6817.1147.37121.637.8075.28181.593.1675.56137.590.1820.012.534.42126.038.18142.54-15.4818.83101.56204.69-8.59-1.56-103.1278.9122.45-30.06-21.99
21Q4 (12)49.68199.86-7.45-1.0199.59-107.58-2.4099.06-115.0811.61104.6-47.084.45130.11-63.671.80129.75-64.50.15650.0-34.7815.23110.61-52.3168.656.7731.7633.33-65.64-60.4950.002400.0220.032.10-80.4727.89
21Q3 (11)-49.75-272.68-235.85-248.06-264.31-604.72-254.14-259.62-884.28-252.63-279.04-864.97-14.78-59.27-107.0-6.05-48.28-128.30.02-66.67-81.82-143.59-386.42-1155.03157.9526.87-6.397.00-0.31-29.062.00-50.67105.44164.33158.14274.5
21Q2 (10)28.81-45.521755.75-68.09-746.6347.79-70.67-827.0674.35-66.65-963.3452.04-9.28-435.0226.06-4.08-406.7720.310.06-62.550.0-29.52-218.5182.72124.503.79-16.9297.30-12.43105.984.05154.73-92.3263.66121.2-36.95
21Q1 (9)52.88-1.495.1110.53-21.01175.659.72-38.94228.387.72-64.81315.052.77-77.39269.331.33-73.77209.30.16-30.43-5.8824.91-21.99-0.91119.95-6.29-9.13111.1131.69-14.53-7.41-147.4175.3128.7814.663.12
20Q4 (8)53.6846.59-2.8613.33137.8727.815.92161.66-11.3621.94183.837.5512.25271.5763.995.07291.3263.550.23109.0921.0531.93134.61-13.09128.00-24.07-16.1584.38-38.2944.3815.62142.53-62.425.10-42.8-1.49
20Q3 (7)36.622204.62.75-35.2073.0120.74-25.8290.6352.19-26.1881.1647.31-7.1443.1132.7-2.6548.2439.640.11175.022.2213.61107.97210.38168.5712.4814.25136.73189.4766.34-36.73-169.62-306.4143.88-56.54-0.68
20Q2 (6)-1.74-103.46-103.82-130.42-3514.14-1333.19-275.52-9408.11-2680.22-138.98-7572.04-1347.71-12.55-1773.33-331.27-5.12-1290.7-337.610.04-76.47-69.23-170.83-779.51-1032.48149.8613.5320.4947.24-63.66-48.0452.76275.88480.4100.97261.77228.89
20Q1 (5)50.31-8.96-5.293.82-63.37-75.212.96-83.52-81.221.86-88.34-85.640.75-89.96-88.650.43-86.13-86.390.17-10.53-26.0925.14-31.57-22.05132.00-13.532.58130.00122.4433.06-30.00-172.19-1405.027.919.5423.39
19Q4 (4)55.2655.050.010.43123.490.017.96133.250.015.95132.10.07.47170.410.03.10170.620.00.19111.110.036.74397.970.0152.653.460.058.44-28.910.041.56133.520.025.48-42.330.0
19Q3 (3)35.64-21.70.0-44.41-388.020.0-54.01-445.010.0-49.69-417.60.0-10.61-264.60.0-4.39-275.210.00.09-30.770.0-12.33-167.30.0147.5418.620.082.20-9.580.017.8095.760.044.1843.910.0
19Q2 (2)45.52-14.310.0-9.10-159.050.0-9.91-162.880.0-9.60-174.130.0-2.91-144.020.0-1.17-137.030.00.13-43.480.018.32-43.190.0124.38-3.340.090.91-6.950.09.09295.450.030.7035.720.0
19Q1 (1)53.120.00.015.410.00.015.760.00.012.950.00.06.610.00.03.160.00.00.230.00.032.250.00.0128.680.00.097.700.00.02.300.00.022.620.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)52.695.7410.75194.5211.81-24.5110.08256.187.63217.9215.83349.726.20258.380.7343.1423.6217.86165.01-21.69107.10-16.7-6.4500.090.0930.23-4.52
2022 (9)49.8318.933.65015.64-34.182.8302.4003.5201.7300.5134.2120.04570.23210.7124.94128.5738.53-28.5700.09-17.831.66-27.12
2021 (8)41.90-7.67-21.24023.77-10.48-22.850-17.860-16.810-6.4200.38-26.922.99-74.44168.6531.7692.8171.87.19-84.160.110.7443.4424.19
2020 (7)45.38-8.45-9.26026.5526.48-17.060-5.430-6.750-2.3700.52-26.7611.70-51.49128.00-16.1554.02251.1545.40-46.340.1124.134.9823.78
2019 (6)49.574.140.14020.9963.930.830-0.060-0.0900.4700.714.4124.1282.59152.6543.2815.38-83.8884.6200.09-1.1528.26-3.42
2018 (5)47.60-1.49-1.45012.8011.67-1.470-2.260-3.220-1.0800.68-6.8513.2113.2106.54-7.3995.45-27.45-0.0000.09029.26-5.86
2017 (4)48.32-1.27-1.77011.472.99-1.340-1.530-2.390-0.7600.73-18.8911.67-24.22115.042.14131.5812.78-31.5800.00031.0814.35
2016 (3)48.946.392.83988.4611.13-4.212.41551.352.0203.7302.2500.90-7.2215.4011.11112.6315.26116.6775.0-16.6700.00027.181.12
2015 (2)46.0010.630.26011.6212.920.370-0.670-1.360-0.2000.9710.2313.86145.3197.72-17.2666.67-6.6733.3316.670.00026.88-4.82
2014 (1)41.580-4.43010.2917.1-6.240-6.550-11.800-5.4100.888.645.65-26.72118.1030.8671.43-59.3828.5700.00028.24-1.74

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