玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)39.82-18.9-4.7826.23-10.17-17.5726.66-0.97-20.1121.657.6-18.213.4262.86-44.121.6751.82-52.010.0740.0-46.1533.11-8.99-11.85124.928.2838.1698.23-9.212.91.77121.63-62.699.48-23.8627.08
23Q3 (19)49.1019.3221.8429.20-5.59-2.626.92-17.55-11.7720.12-17.3-15.852.10-56.61-63.731.10-52.59-69.190.05-44.44-66.6736.38-2.545.76115.371.8864.86108.2014.110.0-8.20-258.47-601.1712.4564.03104.43
23Q2 (18)41.15-2.63-10.1530.93-0.71-13.8432.655.42-9.5624.330.5-14.274.84-1.43-19.472.32-6.83-40.660.09-10.0-35.7137.335.27-8.97113.24-8.6184.1394.83-5.88-4.555.171129.31689.667.596.0117.31
23Q1 (17)42.261.054.3531.15-2.115.0930.97-7.194.724.21-8.544.674.91-19.7718.032.49-28.45-17.820.10-23.08-23.0835.46-5.595.44123.9137.04143.77100.755.550.75-0.50-110.57-66.837.16-4.02-12.04
22Q4 (16)41.823.77-15.3631.826.14-3.2533.379.37-4.7726.4710.71-4.686.125.755.333.48-2.5211.540.13-13.3318.1837.569.19-7.3190.4229.21234.2795.45-2.961.964.75190.55-21.337.4622.5-26.57
22Q3 (15)40.30-12.01-38.9829.98-16.49-39.6330.51-15.48-36.223.91-15.75-35.595.79-3.6613.983.57-8.7-5.310.157.1450.034.40-16.12-35.9969.9813.79159.5798.36-0.99-5.271.64149.69142.646.09-5.87-30.87
22Q2 (14)45.8013.09-34.8235.9021.12-33.4936.1022.04-35.7528.3822.7-36.086.0144.4730.093.9129.0412.680.147.6975.041.0121.94-36.5761.5020.9937.7799.34-0.663.370.66317.47-83.176.47-20.52-21.19
22Q1 (13)40.50-18.03-42.7429.64-9.88-48.2129.58-15.58-48.8923.13-16.71-49.214.165.58-33.553.03-2.88-40.120.1318.1818.1833.63-17.0-47.5750.8387.91108.66100.006.811.07-0.30-104.99-128.498.14-19.8813.85
21Q4 (12)49.41-25.18-31.0632.89-33.77-44.0735.04-26.73-42.4627.77-25.19-42.343.94-22.44-31.723.12-17.24-33.620.1110.010.040.52-24.6-40.0727.050.3312.4393.62-9.83-3.056.04257.4876.0310.1615.3254.17
21Q3 (11)66.04-6.02-11.9549.66-8.0-12.7947.82-14.9-18.4737.12-16.4-19.225.089.96-18.23.778.65-19.620.1025.00.053.74-16.88-18.0726.96-39.6120.14103.848.046.91-3.84-198.55-233.298.817.316.14
21Q2 (10)70.27-0.657.553.98-5.6815.1556.19-2.916.4344.40-2.515.694.62-26.22.93.47-31.421.170.08-27.27-11.1164.650.817.544.6483.252.0396.11-2.87-1.043.89268.234.938.2114.830
21Q1 (9)70.73-1.313.5657.23-2.698.2157.87-4.987.7745.54-5.447.636.268.4931.795.067.6630.410.1110.022.2264.14-5.135.8824.361.2516.098.942.460.381.06-69.19-26.07.158.5-20.99
20Q4 (8)71.67-4.4414.658.813.2817.0860.903.8420.9548.164.815.225.77-7.09-4.794.700.21-1.470.100.00.067.613.0817.7524.067.22-4.396.57-0.57-3.173.4319.241159.316.59-20.60
20Q3 (7)75.0014.7315.5356.9421.4620.7958.6521.5321.2545.9519.7221.346.2138.3132.694.6936.7336.340.1011.1111.1165.5919.2117.1522.44-48.71-27.6197.120.01-0.312.88-0.2411.878.300-8.29
20Q2 (6)65.37-4.29-8.746.88-11.36-17.7548.26-10.13-18.4438.38-9.29-16.464.49-5.47-18.363.43-11.6-16.550.090.00.055.02-9.18-17.6643.75108.33-0.597.12-1.480.762.88101.92-20.260.00-100.0-100.0
20Q1 (5)68.309.21-3.3152.895.3-5.5253.706.65-4.642.31-7.56-3.584.75-21.62-9.523.88-18.66-8.270.09-10.0-10.060.585.5-5.321.00-16.47-20.0398.57-1.16-0.911.43424.29173.579.0501.12
19Q4 (4)62.54-3.670.050.236.550.050.354.090.045.7720.860.06.0629.490.04.7738.660.00.1011.110.057.422.550.025.14-18.90.099.732.360.00.27-89.410.00.00-100.00.0
19Q3 (3)64.92-9.330.047.14-17.30.048.37-18.250.037.87-17.570.04.68-14.910.03.44-16.30.00.090.00.055.99-16.210.031.00-29.50.097.431.080.02.57-28.890.09.051.690.0
19Q2 (2)71.601.360.057.001.820.059.175.120.045.944.690.05.504.760.04.11-2.840.00.09-10.00.066.824.460.043.9767.440.096.38-3.110.03.62592.760.08.90-0.560.0
19Q1 (1)70.640.00.055.980.00.056.290.00.043.880.00.05.250.00.04.230.00.00.100.00.063.970.00.026.260.00.099.480.00.00.520.00.08.950.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)42.420.7829.56-7.193.949.2929.75-8.3222.96-10.0714.61-30.737.49-44.270.31-40.3835.57-3.11124.9238.1699.371.270.63-66.470.0008.7024.29
2022 (9)42.09-33.6931.85-33.423.60-41.7432.45-33.2225.53-33.1721.098.2613.44-13.740.5226.8336.71-33.2790.42234.2798.12-0.321.8820.080.0007.00-18.79
2021 (8)63.47-9.647.84-11.396.19-5.7748.59-12.4538.20-12.7719.48-5.2115.58-5.920.417.8955.01-11.6927.0512.4398.431.221.57-41.760.0008.624.74
2020 (7)70.214.2853.992.686.56-6.9655.503.7443.790.7620.55-2.1416.56-2.70.38-2.5662.292.2524.06-4.397.24-1.052.6955.70.0008.23-3.86
2019 (6)67.336.4852.584.857.06-33.0753.505.9443.4611.7521.00-12.9717.02-17.10.39-26.4260.92-0.2525.148.4698.27-1.031.73146.750.0008.5616.78
2018 (5)63.23-11.2750.15-11.5210.5423.3650.50-12.1638.89-20.5524.13-5.2220.53-9.360.5315.2261.07-7.5123.1892.8599.300.680.70-51.290.0007.33-9.84
2017 (4)71.2611.6456.685.988.5541.9657.496.6848.956.1425.46-9.3622.65-7.320.46-13.2166.0310.2712.02-6.0998.63-0.611.4485.980.0008.1314.67
2016 (3)63.833.5253.483.746.02-11.4753.892.8246.123.0228.098.8824.449.30.536.059.881.1512.80-25.6299.230.910.77-53.590.0007.095.98
2015 (2)61.66-10.5251.55-7.66.80-7.8352.41-8.3344.77-7.1425.8013.5622.3611.580.5019.0559.20-8.3217.2128.5398.340.821.66-30.150.0006.69-30.67
2014 (1)68.91055.7907.386.7157.17048.21022.72020.0400.42-10.6464.57-5.0913.390.097.53-1.082.3862.380.0009.6519.43

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