- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 157.48 | 27.11 | 28.14 | 3.91 | 20.31 | 17.07 | 3.54 | 48.74 | 73.53 | 34.26 | 18.3 | 108.39 | 2.48 | -5.35 | -8.64 | 2.25 | 17.01 | 35.43 | 21.76 | -6.93 | 62.63 | 4190 | 0.0 | 0.0 |
| 23Q3 (19) | 123.89 | 23.8 | -15.0 | 3.25 | 8.33 | 0.93 | 2.38 | 25.26 | 13.88 | 28.96 | 46.04 | 62.15 | 2.62 | -12.5 | 18.74 | 1.92 | 1.18 | 33.97 | 23.38 | 17.96 | 90.76 | 4190 | 0.0 | 22.73 |
| 23Q2 (18) | 100.07 | -0.7 | -38.55 | 3.0 | 14.5 | -5.36 | 1.9 | 6.74 | -42.25 | 19.83 | -0.85 | -17.03 | 3.00 | 15.32 | 54.01 | 1.90 | 7.5 | -6.02 | 19.82 | -0.15 | 35.02 | 4190 | 0.0 | 22.73 |
| 23Q1 (17) | 100.78 | -18.0 | -41.08 | 2.62 | -21.56 | -11.19 | 1.78 | -12.75 | -40.86 | 20.0 | 21.65 | -13.49 | 2.60 | -4.34 | 50.75 | 1.77 | 6.41 | 0.38 | 19.85 | 48.36 | 46.83 | 4190 | 0.0 | 22.73 |
| 22Q4 (16) | 122.9 | -15.68 | -26.99 | 3.34 | 3.73 | 14.38 | 2.04 | -2.39 | -10.13 | 16.44 | -7.95 | -31.18 | 2.72 | 23.01 | 56.67 | 1.66 | 15.76 | 23.09 | 13.38 | 9.16 | -5.75 | 4190 | 22.73 | 22.73 |
| 22Q3 (15) | 145.75 | -10.5 | -13.89 | 3.22 | 1.58 | 16.67 | 2.09 | -36.47 | 6.09 | 17.86 | -25.27 | -14.34 | 2.21 | 13.49 | 35.49 | 1.43 | -29.02 | 23.21 | 12.25 | -16.5 | -0.52 | 3414 | 0.0 | 31.36 |
| 22Q2 (14) | 162.85 | -4.8 | 2.36 | 3.17 | 7.46 | 23.83 | 3.29 | 9.3 | 44.3 | 23.9 | 3.37 | 14.46 | 1.95 | 12.88 | 20.98 | 2.02 | 14.81 | 40.98 | 14.68 | 8.59 | 11.83 | 3414 | 0.0 | 31.36 |
| 22Q1 (13) | 171.06 | 1.62 | 32.73 | 2.95 | 1.03 | 39.81 | 3.01 | 32.6 | 55.96 | 23.12 | -3.22 | 47.64 | 1.72 | -0.58 | 5.34 | 1.76 | 30.48 | 17.5 | 13.52 | -4.77 | 11.23 | 3414 | 0.0 | 31.36 |
| 21Q4 (12) | 168.33 | -0.56 | 31.09 | 2.92 | 5.8 | -30.81 | 2.27 | 15.23 | -2.16 | 23.89 | 14.58 | -1.89 | 1.73 | 6.39 | -47.22 | 1.35 | 15.87 | -25.36 | 14.19 | 15.22 | -25.16 | 3414 | 31.36 | 31.36 |
| 21Q3 (11) | 169.27 | 6.39 | 41.84 | 2.76 | 7.81 | 85.23 | 1.97 | -13.6 | 2.07 | 20.85 | -0.14 | 56.65 | 1.63 | 1.33 | 30.6 | 1.16 | -18.79 | -28.04 | 12.32 | -6.14 | 10.44 | 2599 | 0.0 | 26.66 |
| 21Q2 (10) | 159.1 | 23.45 | 46.57 | 2.56 | 21.33 | 85.51 | 2.28 | 18.13 | 39.02 | 20.88 | 33.33 | 68.52 | 1.61 | -1.72 | 26.57 | 1.43 | -4.3 | -5.15 | 13.12 | 8.01 | 14.98 | 2599 | 0.0 | 26.66 |
| 21Q1 (9) | 128.88 | 0.37 | 0.16 | 2.11 | -50.0 | 25.6 | 1.93 | -16.81 | -3.5 | 15.66 | -35.69 | -10.41 | 1.64 | -50.18 | 25.39 | 1.50 | -17.11 | -3.66 | 12.15 | -35.92 | -10.56 | 2599 | 0.0 | 123.67 |
| 20Q4 (8) | 128.41 | 7.6 | -2.52 | 4.22 | 183.22 | 111.0 | 2.32 | 20.21 | -11.45 | 24.35 | 82.95 | 45.72 | 3.29 | 163.22 | 116.46 | 1.81 | 11.72 | -9.16 | 18.96 | 70.02 | 49.49 | 2599 | 26.66 | 123.67 |
| 20Q3 (7) | 119.34 | 9.94 | -3.71 | 1.49 | 7.97 | -6.29 | 1.93 | 17.68 | 10.29 | 13.31 | 7.43 | 0.91 | 1.25 | -1.79 | -2.68 | 1.62 | 7.04 | 14.54 | 11.15 | -2.29 | 4.8 | 2052 | 0.0 | 76.59 |
| 20Q2 (6) | 108.55 | -15.64 | 10.96 | 1.38 | -17.86 | 12.2 | 1.64 | -18.0 | 36.67 | 12.39 | -29.12 | 44.07 | 1.27 | -2.63 | 1.12 | 1.51 | -2.8 | 23.17 | 11.41 | -15.98 | 29.84 | 2052 | 76.59 | 76.59 |
| 20Q1 (5) | 128.67 | -2.32 | 37.72 | 1.68 | -16.0 | 38.84 | 2.0 | -23.66 | 66.67 | 17.48 | 4.61 | 102.08 | 1.31 | -14.0 | 0.82 | 1.55 | -21.85 | 21.02 | 13.59 | 7.1 | 46.74 | 1162 | 0.0 | 0.0 |
| 19Q4 (4) | 131.73 | 6.29 | 0.0 | 2.0 | 25.79 | 0.0 | 2.62 | 49.71 | 0.0 | 16.71 | 26.69 | 0.0 | 1.52 | 18.35 | 0.0 | 1.99 | 40.86 | 0.0 | 12.69 | 19.2 | 0.0 | 1162 | 0.0 | 0.0 |
| 19Q3 (3) | 123.94 | 26.69 | 0.0 | 1.59 | 29.27 | 0.0 | 1.75 | 45.83 | 0.0 | 13.19 | 53.37 | 0.0 | 1.28 | 2.04 | 0.0 | 1.41 | 15.11 | 0.0 | 10.64 | 21.06 | 0.0 | 1162 | 0.0 | 0.0 |
| 19Q2 (2) | 97.83 | 4.71 | 0.0 | 1.23 | 1.65 | 0.0 | 1.2 | 0.0 | 0.0 | 8.6 | -0.58 | 0.0 | 1.26 | -2.92 | 0.0 | 1.23 | -4.5 | 0.0 | 8.79 | -5.05 | 0.0 | 1162 | 0.0 | 0.0 |
| 19Q1 (1) | 93.43 | 0.0 | 0.0 | 1.21 | 0.0 | 0.0 | 1.2 | 0.0 | 0.0 | 8.65 | 0.0 | 0.0 | 1.30 | 0.0 | 0.0 | 1.28 | 0.0 | 0.0 | 9.26 | 0.0 | 0.0 | 1162 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 482.22 | -19.97 | 12.77 | 0.71 | 9.6 | -8.05 | 103.06 | 26.75 | 2.65 | 25.84 | 1.99 | 14.9 | 21.37 | 58.38 | 4190 | 0.0 |
| 2022 (9) | 602.56 | -3.68 | 12.68 | 22.51 | 10.44 | 23.4 | 81.31 | 0.04 | 2.10 | 27.19 | 1.73 | 28.12 | 13.49 | 3.86 | 4190 | 22.73 |
| 2021 (8) | 625.57 | 28.99 | 10.35 | 18.02 | 8.46 | 7.22 | 81.28 | 20.36 | 1.65 | -8.51 | 1.35 | -16.87 | 12.99 | -6.69 | 3414 | 31.36 |
| 2020 (7) | 484.97 | 8.51 | 8.77 | 45.68 | 7.89 | 16.54 | 67.53 | 43.25 | 1.81 | 34.25 | 1.63 | 7.4 | 13.92 | 32.02 | 2599 | 26.66 |
| 2019 (6) | 446.93 | 9.57 | 6.02 | 17.12 | 6.77 | 53.51 | 47.14 | 34.88 | 1.35 | 6.89 | 1.51 | 40.1 | 10.55 | 23.09 | 2052 | 76.59 |
| 2018 (5) | 407.88 | -2.57 | 5.14 | -3.38 | 4.41 | -15.52 | 34.95 | -5.9 | 1.26 | -0.83 | 1.08 | -13.29 | 8.57 | -3.41 | 1162 | 0.0 |
| 2017 (4) | 418.65 | -4.38 | 5.32 | -22.34 | 5.22 | 0.77 | 37.14 | 15.41 | 1.27 | -18.78 | 1.25 | 5.39 | 8.87 | 20.7 | 1162 | 0.0 |
| 2016 (3) | 437.83 | 17.04 | 6.85 | 25.92 | 5.18 | 12.36 | 32.18 | 34.36 | 1.56 | 7.59 | 1.18 | -3.99 | 7.35 | 14.8 | 1162 | 0.0 |
| 2015 (2) | 374.09 | 13.98 | 5.44 | 4.82 | 4.61 | 19.43 | 23.95 | 43.07 | 1.45 | -8.04 | 1.23 | 4.78 | 6.40 | 25.52 | 1162 | 92.07 |
| 2014 (1) | 328.2 | 4.53 | 5.19 | 14.82 | 3.86 | 2.39 | 16.74 | 1.82 | 1.58 | 0 | 1.18 | 0 | 5.10 | 0 | 605 | 0.0 |
