玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)24.48-1.92-22.343.23-41.59-75.970.38-97.13-96.59-1.21-110.67-112.93-0.20-109.57-110.58-0.02-101.45-101.590.110.0-8.339.60-56.48-51.153.61-1.51-24.12883.332023.97634.2-766.67-1412.53-3674.3625.15-14.1320.22
23Q3 (19)24.9625.18-14.375.5384.95-36.2913.26-52.69-33.1311.34-56.0-31.732.09-56.73-37.051.38-47.92-36.70.1110.0-15.3822.06-40.46-22.2754.43-37.0-3.9541.59292.9-5.1358.41-34.674.029.2943.9336.17
23Q2 (18)19.94-30.11-27.152.99-73.52-58.5328.03134.36109.9625.77146.688.654.83135.61108.192.65110.3273.20.10-9.09-9.0937.0568.4964.8986.39-14.5847.010.58-88.75-80.3689.421408.8893.9920.35-1.97-7.71
23Q1 (17)28.53-9.498.6411.29-16.044.9311.967.17-31.8510.4511.65-31.32.058.47-17.01.260.0-23.640.11-8.330.021.9912.02-14.8101.1343.1476.9294.07-21.81112.585.93129.17-89.3720.76-0.76-4.55
22Q4 (16)31.528.1313.0213.4454.8492.011.16-43.7244.09.36-43.6517.441.89-43.0761.541.26-42.251.810.12-7.6920.019.63-30.8320.8770.6524.6741.64120.31174.4633.68-20.31-136.17-303.1220.92-2.74-5.0
22Q3 (15)29.156.51.998.6820.39-3.9819.8348.5419.4616.6121.610.883.3243.144.352.1842.4834.570.1318.1830.028.3826.313.5256.67-3.5716.143.84-18.68-19.2856.1621.8522.9121.51-2.45-4.74
22Q2 (14)27.374.23-12.427.21-7.45-47.7513.35-23.93-0.5213.66-10.1923.42.32-6.0722.751.53-7.2715.040.110.0-8.3322.47-12.946.858.772.8234.2453.9121.81-47.6846.09-17.321621.0922.051.388.84
22Q1 (13)26.26-5.84-16.027.7911.29-45.117.55126.45-3.3115.2190.840.662.47111.11-6.791.6598.8-12.230.1110.0-8.3325.8158.930.6257.1614.620.4144.25-50.83-43.5155.75457.47157.2921.75-1.235.33
21Q4 (12)27.89-2.41-13.497.00-22.57-48.427.75-53.313.067.97-46.836.941.17-49.1317.00.83-48.779.210.100.0-16.6716.24-35.042.5349.882.1925.1790.0065.73-50.3210.00-78.12112.3222.02-2.485.51
21Q3 (11)28.58-8.5421.939.04-34.49165.116.6023.73.6914.9835.325.052.3021.699.01.6221.87.280.10-16.670.025.0018.82-5.8748.8111.4916.7154.30-47.29151.9745.701607.95-41.7522.5811.451.39
21Q2 (10)31.25-0.0645.1513.80-2.75365.913.42-26.06236.811.07-26.74244.141.89-28.68310.01.33-29.26337.50.120.050.021.04-17.97528.0643.78-7.77-11.14103.0331.5398.96-3.03-113.99-106.5320.26-1.890
21Q1 (9)31.27-3.016.5114.194.5722.3318.15141.3680.2415.11159.62103.362.65165.0110.321.88147.37100.00.120.00.025.6561.9335.7147.4719.12-3.0278.33-56.76-31.9521.67126.7243.3320.65-1.05-6.18
20Q4 (8)32.2437.546.6813.57297.9512.617.52-53.0318.245.82-59.1955.21.00-52.6126.580.76-49.6724.590.1220.0-14.2915.84-40.3611.7939.85-4.716.1181.16740.58-3.91-81.16-203.468.3220.87-6.295.24
20Q3 (7)23.448.87-20.033.41165.7-63.0216.01263.275.1614.26285.68118.382.11334.4438.821.51369.6445.190.1025.0-28.5726.56692.8447.9741.82-15.12-27.021.55-58.38-78.7378.4568.976062.0722.270-2.2
20Q2 (6)21.53-26.67-26.62-5.19-144.74-154.35-9.81-197.42-174.83-7.68-203.36-179.34-0.90-171.43-140.72-0.56-159.57-139.160.08-33.33-42.863.35-82.28-84.4849.270.65-25.1851.79-55.01-28.3546.43407.1473.680.00-100.0-100.0
20Q1 (5)29.36-2.85-4.1111.60-3.73-11.1110.0758.33-33.667.4398.13-35.341.2659.49-54.840.9454.1-49.730.12-14.29-25.018.9033.38-18.2248.9530.32-16.88115.12-38.9433.58-15.1282.92-209.3722.0110.992.04
19Q4 (4)30.223.10.012.0530.690.06.36-30.420.03.75-42.570.00.79-48.030.00.61-41.350.00.140.00.014.17-21.060.037.56-34.440.0188.5286.080.0-88.52-6627.870.019.83-12.910.0
19Q3 (3)29.31-0.10.09.22-3.460.09.14-30.280.06.53-32.540.01.52-31.220.01.04-27.270.00.140.00.017.95-16.860.057.29-13.00.0101.3240.180.0-1.32-104.920.022.77-1.130.0
19Q2 (2)29.34-4.180.09.55-26.820.013.11-13.640.09.68-15.750.02.21-20.790.01.43-23.530.00.14-12.50.021.59-6.580.065.8511.820.072.28-16.130.026.7393.420.023.036.770.0
19Q1 (1)30.620.00.013.050.00.015.180.00.011.490.00.02.790.00.01.870.00.00.160.00.023.110.00.058.890.00.086.180.00.013.820.00.021.570.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)24.40-15.015.44-42.317.43-2.4612.65-18.1210.83-20.547.74-17.225.43-11.270.454.6521.86-9.1453.61-24.1243.14-29.4157.0046.587.43209.5624.3713.19
2022 (9)28.71-3.699.43-15.357.625.615.459.8113.6310.549.3521.96.1212.290.430.024.069.1270.6541.6461.11-22.8538.8987.092.40-5.2221.530.89
2021 (8)29.818.8811.1455.597.22-19.1314.07100.1412.33114.067.67138.25.45117.130.437.522.0530.449.8825.1779.21-22.2320.7902.53-19.221.34-8.61
2020 (7)27.38-8.47.16-35.038.9322.97.03-34.365.76-24.83.22-46.862.51-44.590.40-28.5716.91-10.8139.856.1101.85-0.9-1.8503.14-12.1523.357.55
2019 (6)29.89-7.3811.02-36.197.2630.5710.71-41.987.66-45.526.06-60.394.53-57.860.56-25.3318.96-22.9637.56-25.99102.789.89-2.7803.576.8421.718.39
2018 (5)32.27-4.7517.27-10.015.56-12.3518.466.6414.061.8115.30-1.110.75-7.490.75-9.6424.612.3350.7528.5893.52-15.636.4803.34020.034.87
2017 (4)33.88-0.0919.19-2.096.35-6.8817.31-7.9713.81-8.4815.47-9.2111.62-14.310.83-6.7424.05-7.1139.4734.16110.856.35-10.8500.00019.102.63
2016 (3)33.916.6719.604.536.811.5818.81-9.4415.09-12.4717.04-16.8413.56-18.510.89-7.2925.89-6.3729.4227.14104.2315.51-4.2300.00018.619.86
2015 (2)31.790.4118.75-6.256.716.0820.77-0.9117.240.5220.49-0.7716.641.280.960.027.650.7323.14-1.9590.23-5.499.63112.820.00016.945.41
2014 (1)31.66020.0006.3222.8820.96017.15020.65016.4300.96-1.0327.452.4323.60-16.8795.4715.224.53-73.370.00016.073.81

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