玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)19.23-4.9-0.571.72-68.27-38.131.58-72.13-66.531.53-65.07-72.820.67-71.37-80.120.40-63.96-74.030.19-17.39-26.928.68-24.32-11.07134.78-0.3513.02110.0015.386.24-10.00-337.27-124.4317.7011.81-6.74
23Q3 (19)20.2214.56-5.255.4257.5636.875.6715.24-77.914.3812.02-69.942.3410.9-75.571.118.82-72.990.230.0-17.8611.477.2-62.72135.26-1.38-0.4595.4036.8515.844.21-86.07-95.0115.83-2.52-23.64
23Q2 (18)17.652.68-14.153.4419.44-42.284.92146.0-36.523.91153.9-38.032.11151.19-56.131.02100.0-52.560.23-4.17-30.310.7026.93-11.64137.151.52-3.4269.74-51.72-9.230.26168.0932.2516.24-3.1-8.92
23Q1 (17)17.19-11.12-5.182.883.6-41.822.00-57.63-74.751.54-72.65-77.910.84-75.07-84.560.51-66.88-78.750.24-7.69-27.278.43-13.63-30.33135.0913.287.39144.44144.55131.39-44.44-208.57-218.2816.76-11.7-0.48
22Q4 (16)19.34-9.370.732.78-29.8-45.284.72-81.61-39.495.63-61.36-11.893.37-64.82-35.691.54-62.53-30.940.26-7.14-23.539.76-68.28-18.8119.25-12.23-16.3759.06281.27-9.2640.94-51.5617.2818.98-8.4418.55
22Q3 (15)21.343.794.13.96-33.56-47.7625.67231.23218.0914.57130.9120.099.5899.1766.324.1191.1670.540.28-15.15-20.030.77154.09153.67135.87-4.32-4.8115.49-79.83-83.584.51269.291281.7120.7316.2631.79
22Q2 (14)20.5613.45.765.9620.4-19.027.75-2.15-5.376.31-9.47-1.714.81-11.58-21.152.15-10.42-15.350.330.0-13.1612.110.081.34142.0112.89-4.4876.8023.03-14.4222.88-39.1123.1217.835.8820.64
22Q1 (13)18.13-5.5720.874.95-2.5635.997.921.5452.026.979.0870.835.443.8244.32.407.6251.90.33-2.94-10.8112.100.6732.97125.79-11.79-14.4462.42-4.1-11.1837.587.6524.4716.845.1813.48
21Q4 (12)19.20-6.3416.295.08-32.98-3.247.80-3.3549.436.39-3.4752.515.24-9.0330.672.23-7.4733.530.34-2.86-10.5312.02-0.9132.96142.60-0.1-8.565.09-30.66-35.2134.91470.717500.016.011.7815.01
21Q3 (11)20.505.4537.497.582.9991.418.07-1.47102.266.623.12117.765.76-5.57102.822.41-5.1299.170.35-7.89-2.7812.131.5143.21142.74-3.99-6.4393.884.61-6.126.12-40.37829.6615.736.4311.56
21Q2 (10)19.4429.635.07.36102.2174.638.1957.2201.16.4257.35210.146.1061.8222.752.5460.76202.380.382.78.5711.9531.3260.62148.671.12-7.2789.7427.69-9.3610.26-66.03935.914.78-0.45.5
21Q1 (9)15.00-9.153.953.64-30.6751.045.21-0.19303.884.08-2.63329.473.77-5.99377.221.58-5.39243.480.37-2.6312.129.100.6640.0147.02-5.66-6.7870.28-30.05-61.8930.196500.0135.7514.846.613.34
20Q4 (8)16.5110.7330.515.2532.58533.885.2230.83416.834.1937.83345.744.0141.2420.781.6738.02263.040.385.5618.759.046.7332.75155.842.163.89100.470.47183.32-0.47-171.7-100.2113.92-1.28-3.33
20Q3 (7)14.913.54-3.313.9647.7668.513.9946.6953.463.0446.8655.92.8450.2669.051.2144.0545.780.362.865.888.4713.844.44152.55-4.85-5.59100.001.010.840.66-33.55-93.2714.100.64-5.62
20Q2 (6)14.40-0.21-17.762.6811.2-47.142.72110.85-15.02.07117.89-12.661.89139.24-8.70.8482.61-13.40.356.060.07.4414.46-9.6160.321.655.9599.01-46.32-37.720.99101.17101.714.01-2.44-3.98
20Q1 (5)14.4314.07-7.912.41299.17-35.221.2927.72-52.40.951.06-53.660.792.6-52.120.460.0-43.210.333.133.136.50-4.55-20.15157.715.135.66184.44252.9534.67-84.44-138.28-128.514.36-0.28-6.39
19Q4 (4)12.65-17.960.0-1.21-151.490.01.01-61.150.00.94-51.790.00.77-54.170.00.46-44.580.00.32-5.880.06.81-16.030.0150.01-7.170.0-120.59-233.660.0220.592154.90.014.40-3.610.0
19Q3 (3)15.42-11.940.02.35-53.650.02.60-18.750.01.95-17.720.01.68-18.840.00.83-14.430.00.34-2.860.08.11-1.460.0161.596.790.090.22-43.250.09.78116.830.014.942.40.0
19Q2 (2)17.5111.740.05.0736.290.03.2018.080.02.3715.610.02.0725.450.00.9719.750.00.359.370.08.231.110.0151.311.370.0158.9716.080.0-58.12-57.260.014.59-4.890.0
19Q1 (1)15.670.00.03.720.00.02.710.00.02.050.00.01.650.00.00.810.00.00.320.00.08.140.00.0149.260.00.0136.960.00.0-36.960.00.015.340.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)18.58-6.213.45-22.995.1931.153.68-67.42.94-64.456.71-70.23.51-65.321.00-15.979.92-37.81134.7813.0293.82136.236.18-89.750.97-5.4416.58-10.43
2022 (9)19.816.794.48-24.453.9614.6411.2954.028.2740.6522.5210.0710.1218.921.19-15.015.9540.9119.25-16.3739.72-50.8960.28215.261.03-22.4718.5120.66
2021 (8)18.5522.775.9362.913.45-10.427.33116.225.88123.5720.46118.368.51104.571.40-0.7111.3243.11142.60-8.580.88-24.5919.1201.33331.6115.348.87
2020 (7)15.11-1.633.6443.313.85-16.823.3941.252.6342.939.3751.624.1633.331.414.447.911.02155.843.89107.251.2-7.4500.31-29.4414.09-4.93
2019 (6)15.365.932.54-26.164.6319.232.40-17.811.84-27.846.18-21.073.12-16.351.358.877.831.95150.011.9105.99-10.39-5.6900.440.1514.82-0.94
2018 (5)14.50-7.533.4429.323.89-16.02.92-40.412.55-45.977.83-42.133.73-34.791.2413.767.68-26.65147.210.03118.28117.78-18.0100.44014.96-7.6
2017 (4)15.6856.332.6604.6316.834.9004.72013.5305.7201.09-8.410.47494.89147.17-18.2854.3125.8945.69-19.650.00016.1917.83
2016 (3)10.03-33.93-1.3603.96-17.84-3.140-3.290-10.190-3.3401.19-2.461.76-81.95180.0824.2943.14-61.8156.8600.00013.74-3.98
2015 (2)15.1811.954.46-36.294.82-3.633.95-39.323.46-46.1110.96-58.24.68-51.451.22-12.869.75-20.73144.89-16.22112.985.06-13.1500.00014.3114.94
2014 (1)13.5607.0005.00-24.976.5106.42026.2209.6401.40-8.512.30-21.81172.94-19.56107.5314.46-7.5300.00012.4516.14

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