- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.2 | -19.08 | -38.86 | 0.14 | 7.69 | -6.67 | 0.22 | -21.43 | -31.25 | 0.09 | -10.0 | 0.0 | 3.33 | 33.08 | 52.67 | 5.24 | -2.91 | 12.46 | 2.14 | 11.21 | 63.57 | 0 | 0 | 0 |
| 23Q3 (19) | 5.19 | -5.46 | -21.24 | 0.13 | -18.75 | -7.14 | 0.28 | -17.65 | -17.65 | 0.1 | -9.09 | 11.11 | 2.50 | -14.05 | 17.91 | 5.39 | -12.89 | 4.57 | 1.93 | -3.84 | 41.08 | 0 | 0 | 0 |
| 23Q2 (18) | 5.49 | -8.5 | -7.11 | 0.16 | 14.29 | 23.08 | 0.34 | 36.0 | 3.03 | 0.11 | 22.22 | 22.22 | 2.91 | 24.9 | 32.49 | 6.19 | 48.63 | 10.91 | 2.00 | 33.58 | 31.57 | 0 | 0 | 0 |
| 23Q1 (17) | 6.0 | -12.66 | 23.71 | 0.14 | -6.67 | 27.27 | 0.25 | -21.88 | 4.17 | 0.09 | 0.0 | 12.5 | 2.33 | 6.87 | 2.88 | 4.17 | -10.55 | -15.8 | 1.50 | 14.5 | -9.06 | 0 | 0 | 0 |
| 22Q4 (16) | 6.87 | 4.25 | 28.89 | 0.15 | 7.14 | 50.0 | 0.32 | -5.88 | 52.38 | 0.09 | 0.0 | 50.0 | 2.18 | 2.78 | 16.38 | 4.66 | -9.72 | 18.22 | 1.31 | -4.08 | 16.38 | 0 | 0 | 0 |
| 22Q3 (15) | 6.59 | 11.51 | 22.04 | 0.14 | 7.69 | 27.27 | 0.34 | 3.03 | 25.93 | 0.09 | 0.0 | 12.5 | 2.12 | -3.42 | 4.29 | 5.16 | -7.6 | 3.19 | 1.37 | -10.32 | -7.81 | 0 | 0 | 0 |
| 22Q2 (14) | 5.91 | 21.86 | 14.53 | 0.13 | 18.18 | 30.0 | 0.33 | 37.5 | 37.5 | 0.09 | 12.5 | 0.0 | 2.20 | -3.01 | 13.5 | 5.58 | 12.84 | 20.05 | 1.52 | -7.68 | -12.69 | 0 | 0 | 0 |
| 22Q1 (13) | 4.85 | -9.01 | 11.24 | 0.11 | 10.0 | 10.0 | 0.24 | 14.29 | -17.24 | 0.08 | 33.33 | 0.0 | 2.27 | 20.89 | -1.11 | 4.95 | 25.6 | -25.6 | 1.65 | 46.53 | -10.1 | 0 | 0 | 0 |
| 21Q4 (12) | 5.33 | -1.3 | 36.32 | 0.1 | -9.09 | 0.0 | 0.21 | -22.22 | 75.0 | 0.06 | -25.0 | -25.0 | 1.88 | -7.9 | -26.64 | 3.94 | -21.2 | 28.38 | 1.13 | -24.02 | -44.98 | 0 | 0 | 0 |
| 21Q3 (11) | 5.4 | 4.65 | 27.36 | 0.11 | 10.0 | 10.0 | 0.27 | 12.5 | 8.0 | 0.08 | -11.11 | 0.0 | 2.04 | 5.11 | -13.63 | 5.00 | 7.5 | -15.2 | 1.48 | -15.06 | -21.48 | 0 | 0 | 0 |
| 21Q2 (10) | 5.16 | 18.35 | -10.26 | 0.1 | 0.0 | -9.09 | 0.24 | -17.24 | -20.0 | 0.09 | 12.5 | 12.5 | 1.94 | -15.5 | 1.3 | 4.65 | -30.07 | -10.85 | 1.74 | -4.94 | 25.36 | 0 | 0 | 0 |
| 21Q1 (9) | 4.36 | 11.51 | 13.25 | 0.1 | 0.0 | -9.09 | 0.29 | 141.67 | 38.1 | 0.08 | 0.0 | 0.0 | 2.29 | -10.32 | -19.72 | 6.65 | 116.72 | 21.94 | 1.83 | -10.32 | -11.7 | 0 | 0 | 0 |
| 20Q4 (8) | 3.91 | -7.78 | -6.9 | 0.1 | 0.0 | 0.0 | 0.12 | -52.0 | -7.69 | 0.08 | 0.0 | 14.29 | 2.56 | 8.44 | 7.42 | 3.07 | -47.95 | -0.85 | 2.05 | 8.44 | 22.76 | 0 | 0 | 0 |
| 20Q3 (7) | 4.24 | -26.26 | -12.94 | 0.1 | -9.09 | -33.33 | 0.25 | -16.67 | 19.05 | 0.08 | 0.0 | -11.11 | 2.36 | 23.28 | -23.43 | 5.90 | 13.01 | 36.74 | 1.89 | 35.61 | 2.1 | 0 | 0 | 0 |
| 20Q2 (6) | 5.75 | 49.35 | 15.23 | 0.11 | 0.0 | -21.43 | 0.3 | 42.86 | 3.45 | 0.08 | 0.0 | -11.11 | 1.91 | -33.04 | -31.81 | 5.22 | -4.35 | -10.22 | 1.39 | -33.04 | -22.86 | 0 | 0 | 0 |
| 20Q1 (5) | 3.85 | -8.33 | -23.91 | 0.11 | 10.0 | -8.33 | 0.21 | 61.54 | -8.7 | 0.08 | 14.29 | 0.0 | 2.86 | 20.0 | 20.48 | 5.45 | 76.22 | 20.0 | 2.08 | 24.68 | 31.43 | 0 | 0 | 0 |
| 19Q4 (4) | 4.2 | -13.76 | 0.0 | 0.1 | -33.33 | 0.0 | 0.13 | -38.1 | 0.0 | 0.07 | -22.22 | 0.0 | 2.38 | -22.7 | 0.0 | 3.10 | -28.22 | 0.0 | 1.67 | -9.81 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 4.87 | -2.4 | 0.0 | 0.15 | 7.14 | 0.0 | 0.21 | -27.59 | 0.0 | 0.09 | 0.0 | 0.0 | 3.08 | 9.78 | 0.0 | 4.31 | -25.8 | 0.0 | 1.85 | 2.46 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 4.99 | -1.38 | 0.0 | 0.14 | 16.67 | 0.0 | 0.29 | 26.09 | 0.0 | 0.09 | 12.5 | 0.0 | 2.81 | 18.3 | 0.0 | 5.81 | 27.86 | 0.0 | 1.80 | 14.08 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 5.06 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 2.37 | 0.0 | 0.0 | 4.55 | 0.0 | 0.0 | 1.58 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 20.88 | -13.79 | 0.56 | 3.7 | 1.08 | -12.2 | 0.39 | 8.33 | 2.68 | 20.29 | 5.17 | 1.85 | 1.87 | 25.66 | 0 | 0 |
| 2022 (9) | 24.22 | 19.6 | 0.54 | 31.71 | 1.23 | 23.0 | 0.36 | 20.0 | 2.23 | 10.12 | 5.08 | 2.84 | 1.49 | 0.33 | 0 | 0 |
| 2021 (8) | 20.25 | 14.08 | 0.41 | -2.38 | 1.0 | 13.64 | 0.3 | -6.25 | 2.02 | -14.43 | 4.94 | -0.39 | 1.48 | -17.82 | 0 | 0 |
| 2020 (7) | 17.75 | -7.17 | 0.42 | -17.65 | 0.88 | 2.33 | 0.32 | -3.03 | 2.37 | -11.29 | 4.96 | 10.22 | 1.80 | 4.45 | 0 | 0 |
| 2019 (6) | 19.12 | -1.75 | 0.51 | 6.25 | 0.86 | -17.31 | 0.33 | 3.12 | 2.67 | 8.14 | 4.50 | -15.84 | 1.73 | 4.96 | 0 | 0 |
| 2018 (5) | 19.46 | 9.02 | 0.48 | 0.0 | 1.04 | 25.3 | 0.32 | -8.57 | 2.47 | -8.27 | 5.34 | 14.93 | 1.64 | -16.14 | 0 | 0 |
| 2017 (4) | 17.85 | 12.55 | 0.48 | 23.08 | 0.83 | -23.15 | 0.35 | 6.06 | 2.69 | 9.36 | 4.65 | -31.72 | 1.96 | -5.76 | 0 | 0 |
| 2016 (3) | 15.86 | 5.1 | 0.39 | -7.14 | 1.08 | 8.0 | 0.33 | 3.12 | 2.46 | -11.65 | 6.81 | 2.76 | 2.08 | -1.88 | 1435 | 0.0 |
| 2015 (2) | 15.09 | 12.61 | 0.42 | 5.0 | 1.0 | 8.7 | 0.32 | 10.34 | 2.78 | -6.76 | 6.63 | -3.48 | 2.12 | -2.01 | 1435 | 0.0 |
| 2014 (1) | 13.4 | -3.25 | 0.4 | -2.44 | 0.92 | -11.54 | 0.29 | 7.41 | 2.99 | 0 | 6.87 | 0 | 2.16 | 0 | 1435 | 0.0 |
