玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)31.84-20.68-15.7910.98-35.56-6.5510.11-53.0-51.779.08-50.36-56.181.59-65.58-62.231.31-63.1-59.440.14-26.32-6.6721.28-27.96-29.2120.85-5.95-36.89110.0039.8692.5-10.00-149.44-122.5833.94-3.52-19.23
23Q3 (19)40.1413.427.6117.0417.5216.3921.5142.6418.9118.2927.2826.314.6238.3256.613.5547.9265.890.1918.7526.6729.5422.9313.422.17-44.17-24.6278.65-16.81-3.6920.22456.181.1235.183.53-10.09
23Q2 (18)35.39-0.39-15.0914.50-10.88-26.2515.08-4.5-30.0914.377.08-24.173.3428.46-26.272.4025.0-20.790.1614.290.024.03-8.04-12.6539.71-8.16-15.694.55-7.354.53.64278.18-56.3633.9814.64-9.87
23Q1 (17)35.53-6.03-12.0816.2738.47-21.2915.79-24.67-28.9113.42-35.23-24.482.60-38.24-43.971.92-40.56-40.370.14-6.67-22.2226.13-13.07-4.9843.2430.87-17.61102.0478.579.89-2.04-104.61-128.5729.64-29.46-14.31
22Q4 (16)37.811.37-12.711.75-19.74-39.920.9615.876.420.7243.0923.784.2142.71-13.23.2350.93-2.710.150.0-25.030.0615.3920.5333.0412.34-11.2557.14-30.03-42.8644.29121.433531.4342.027.3913.41
22Q3 (15)37.30-10.51-13.414.64-25.53-33.8518.09-16.13-20.6914.48-23.59-21.052.95-34.88-63.122.14-29.37-53.980.15-6.25-40.026.05-5.31-4.0929.41-37.49-51.6581.67-9.74-15.9520.00140.0606.6739.133.7916.46
22Q2 (14)41.683.14-3.2919.66-4.89-7.421.57-2.882.5218.956.643.554.53-2.37-44.353.03-5.9-32.960.16-11.11-36.027.510.048.3147.05-10.35-45.1690.48-2.56-10.58.3316.67866.6737.708.9910.11
22Q1 (13)40.41-6.71.3820.675.7313.3822.2112.7421.517.776.1522.644.64-4.33-18.173.22-3.01-9.30.18-10.0-25.027.5010.2618.5352.4840.96-30.8792.86-7.14-7.147.14485.71034.59-6.645.46
21Q4 (12)43.310.5612.4919.55-11.668.3119.70-13.6325.5616.74-8.7220.354.85-39.38-5.093.32-28.6-5.950.20-20.0-20.024.94-8.1720.8337.23-38.8-20.06100.002.91-13.431.22-56.91107.8637.0510.2730.64
21Q3 (11)43.07-0.0716.8522.134.2436.5222.818.4153.618.340.2255.428.00-1.7281.414.652.8856.040.250.00.027.166.9335.860.83-29.0938.9897.17-3.88-11.212.83360.38130.033.60-1.8737.59
21Q2 (10)43.108.1321.5521.2316.46432.0821.0415.119.7518.3026.2913.818.1443.5698.054.5227.3260.280.254.1747.0625.409.482.4285.7913.0258.08101.091.09354.89-1.090-101.434.244.39-28.74
21Q1 (9)39.863.53018.231.0018.2816.51014.494.1705.6710.9603.550.5700.24-4.0023.2012.4075.9163.00100.00-13.4300.00100.0032.8015.660
20Q4 (8)38.504.45018.0511.35015.695.66013.9117.8805.1115.8703.5318.4600.250.0020.643.2046.576.40115.525.560-15.52-64.48028.3616.130
20Q3 (7)36.863.95016.21306.27014.85-15.48011.80-26.6204.417.302.985.6700.2547.06020.00-19.35043.77-19.350109.43392.450-9.43-112.13024.42-49.180
20Q2 (6)35.46003.990017.570016.08004.11002.82000.170024.800054.270022.220077.780048.0500
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)36.08-8.5714.90-12.669.0538.4516.10-22.7414.19-21.1711.48-26.229.14-20.80.640.025.56-7.6920.85-36.8992.7913.097.21-60.550.297.8733.36-12.39
2022 (9)39.46-6.9617.06-16.296.5448.7120.841.3118.005.5115.56-24.7211.54-21.820.64-25.5827.699.3633.04-11.2582.05-17.2418.272037.50.27-18.6338.0810.6
2021 (8)42.4112.7320.3845.574.40-16.4720.5729.7817.0627.0320.6720.1714.7625.510.86-1.1525.3217.6637.23-20.0699.1512.290.85-92.70.33-28.6834.434.08
2020 (7)37.62-5.014.00-16.525.2632.8915.85-12.6213.43-6.4817.20-6.5711.76-9.680.87-3.3321.52-4.3646.57-1.8188.29-4.1111.7157.660.46033.08-1.34
2019 (6)39.60-2.2516.77-17.023.9660.6818.14-13.4114.36-13.6518.41-7.313.02-6.530.908.4322.50-4.6247.4336.192.08-4.177.43121.530.00033.530.66
2018 (5)40.51-2.5320.21-5.472.46-4.2620.955.9716.63-4.2619.86013.9300.83023.594.8934.85-33.3196.09-11.213.3500.00033.3113.53
2017 (4)41.56021.3802.57019.77017.3700.0000.0000.00022.49052.260108.220-8.2200.00029.340

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