- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.27 | -7.35 | -13.03 | 0.11 | 10.0 | 37.5 | 0.16 | 0.0 | 33.33 | 0.2 | 0.0 | 0.0 | 4.85 | 18.72 | 58.09 | 7.05 | 7.93 | 53.3 | 8.81 | 7.93 | 14.98 | 0 | 0 | 0 |
| 23Q3 (19) | 2.45 | -2.39 | -26.87 | 0.1 | -9.09 | -16.67 | 0.16 | 6.67 | 14.29 | 0.2 | 5.26 | -28.57 | 4.08 | -6.86 | 13.95 | 6.53 | 9.28 | 56.27 | 8.16 | 7.84 | -2.33 | 0 | 0 | 0 |
| 23Q2 (18) | 2.51 | 5.91 | -34.29 | 0.11 | 10.0 | 0.0 | 0.15 | 7.14 | -11.76 | 0.19 | 0.0 | -9.52 | 4.38 | 3.86 | 52.19 | 5.98 | 1.17 | 34.29 | 7.57 | -5.58 | 37.7 | 0 | 0 | 0 |
| 23Q1 (17) | 2.37 | -9.2 | -33.61 | 0.1 | 25.0 | 0.0 | 0.14 | 16.67 | -17.65 | 0.19 | -5.0 | -13.64 | 4.22 | 37.66 | 50.63 | 5.91 | 28.48 | 24.05 | 8.02 | 4.62 | 30.09 | 0 | 0 | 0 |
| 22Q4 (16) | 2.61 | -22.09 | -24.35 | 0.08 | -33.33 | -42.86 | 0.12 | -14.29 | -25.0 | 0.2 | -28.57 | -4.76 | 3.07 | -14.43 | -24.47 | 4.60 | 10.02 | -0.86 | 7.66 | -8.32 | 25.89 | 0 | 0 | 0 |
| 22Q3 (15) | 3.35 | -12.3 | 6.01 | 0.12 | 9.09 | 9.09 | 0.14 | -17.65 | -6.67 | 0.28 | 33.33 | 40.0 | 3.58 | 24.4 | 2.9 | 4.18 | -6.09 | -11.96 | 8.36 | 52.04 | 32.06 | 0 | 0 | 0 |
| 22Q2 (14) | 3.82 | 7.0 | 31.27 | 0.11 | 10.0 | 37.5 | 0.17 | 0.0 | 41.67 | 0.21 | -4.55 | 16.67 | 2.88 | 2.8 | 4.74 | 4.45 | -6.54 | 7.92 | 5.50 | -10.79 | -11.13 | 0 | 0 | 0 |
| 22Q1 (13) | 3.57 | 3.48 | 37.31 | 0.1 | -28.57 | 25.0 | 0.17 | 6.25 | 54.55 | 0.22 | 4.76 | 22.22 | 2.80 | -30.97 | -8.96 | 4.76 | 2.68 | 12.55 | 6.16 | 1.24 | -10.99 | 0 | 0 | 0 |
| 21Q4 (12) | 3.45 | 9.18 | 46.19 | 0.14 | 27.27 | 75.0 | 0.16 | 6.67 | 60.0 | 0.21 | 5.0 | 10.53 | 4.06 | 16.57 | 19.71 | 4.64 | -2.3 | 9.45 | 6.09 | -3.83 | -24.39 | 0 | 0 | 0 |
| 21Q3 (11) | 3.16 | 8.59 | 42.34 | 0.11 | 37.5 | 57.14 | 0.15 | 25.0 | 66.67 | 0.2 | 11.11 | 5.26 | 3.48 | 26.62 | 10.4 | 4.75 | 15.11 | 17.09 | 6.33 | 2.32 | -26.05 | 0 | 0 | 0 |
| 21Q2 (10) | 2.91 | 11.92 | -27.61 | 0.08 | 0.0 | -42.86 | 0.12 | 9.09 | -33.33 | 0.18 | 0.0 | -56.1 | 2.75 | -10.65 | -21.06 | 4.12 | -2.53 | -7.9 | 6.19 | -10.65 | -39.35 | 0 | 0 | 0 |
| 21Q1 (9) | 2.6 | 10.17 | 0 | 0.08 | 0.0 | 0 | 0.11 | 10.0 | 0 | 0.18 | -5.26 | 0 | 3.08 | -9.23 | 0 | 4.23 | -0.15 | 0 | 6.92 | -14.01 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 2.36 | 6.31 | 0 | 0.08 | 14.29 | 0 | 0.1 | 11.11 | 0 | 0.19 | 0.0 | 0 | 3.39 | 7.51 | 0 | 4.24 | 4.52 | 0 | 8.05 | -5.93 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 2.22 | -44.78 | 0 | 0.07 | -50.0 | 0 | 0.09 | -50.0 | 0 | 0.19 | -53.66 | 0 | 3.15 | -9.46 | 0 | 4.05 | -9.46 | 0 | 8.56 | -16.08 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 4.02 | 0 | 0 | 0.14 | 0 | 0 | 0.18 | 0 | 0 | 0.41 | 0 | 0 | 3.48 | 0 | 0 | 4.48 | 0 | 0 | 10.20 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.6 | -28.09 | 0.42 | 5.0 | 0.61 | 1.67 | 0.78 | -13.33 | 4.38 | 46.02 | 6.35 | 41.38 | 8.12 | 20.52 | 0 | 0 |
| 2022 (9) | 13.35 | 10.15 | 0.4 | -2.44 | 0.6 | 11.11 | 0.9 | 18.42 | 3.00 | -11.43 | 4.49 | 0.87 | 6.74 | 7.51 | 0 | 0 |
| 2021 (8) | 12.12 | 40.93 | 0.41 | 36.67 | 0.54 | 45.95 | 0.76 | -3.8 | 3.38 | -3.03 | 4.46 | 3.56 | 6.27 | -31.74 | 0 | 0 |
| 2020 (7) | 8.6 | 14.51 | 0.3 | -9.09 | 0.37 | -11.9 | 0.79 | 23.44 | 3.49 | -20.61 | 4.30 | -23.07 | 9.19 | 7.79 | 0 | 0 |
| 2019 (6) | 7.51 | 1.08 | 0.33 | 26.92 | 0.42 | 10.53 | 0.64 | 20.75 | 4.39 | 25.57 | 5.59 | 9.35 | 8.52 | 19.47 | 0 | 0 |
| 2018 (5) | 7.43 | 19.65 | 0.26 | 18.18 | 0.38 | 26.67 | 0.53 | 20.45 | 3.50 | -1.22 | 5.11 | 5.87 | 7.13 | 0.68 | 0 | 0 |
| 2017 (4) | 6.21 | 47.16 | 0.22 | 4.76 | 0.3 | 25.0 | 0.44 | 2.33 | 3.54 | -28.81 | 4.83 | -15.06 | 7.09 | -30.46 | 0 | 0 |
| 2016 (3) | 4.22 | 19.89 | 0.21 | 10.53 | 0.24 | 26.32 | 0.43 | 10.26 | 4.98 | -7.81 | 5.69 | 5.36 | 10.19 | -8.03 | 0 | 0 |
| 2015 (2) | 3.52 | 0 | 0.19 | 0 | 0.19 | 0 | 0.39 | 0 | 5.40 | 0 | 5.40 | 0 | 11.08 | 0 | 0 | 0 |
