- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.27 | 19.81 | 149.02 | 0.13 | 18.18 | 116.67 | 0.16 | -36.0 | 128.57 | 0.79 | 12.86 | 132.35 | 10.24 | -1.36 | -12.99 | 12.60 | -46.58 | -8.21 | 62.20 | -5.8 | -6.69 | 83 | 0.0 | 0.0 |
| 23Q3 (19) | 1.06 | 53.62 | 41.33 | 0.11 | -8.33 | 57.14 | 0.25 | 56.25 | 177.78 | 0.7 | 0.0 | 118.75 | 10.38 | -40.33 | 11.19 | 23.58 | 1.71 | 96.54 | 66.04 | -34.91 | 54.78 | 83 | 0.0 | 0.0 |
| 23Q2 (18) | 0.69 | 25.45 | -46.92 | 0.12 | 300.0 | 50.0 | 0.16 | 77.78 | 77.78 | 0.7 | 105.88 | 100.0 | 17.39 | 218.84 | 182.61 | 23.19 | 41.71 | 234.94 | 101.45 | 64.11 | 276.81 | 83 | 0.0 | 0.0 |
| 23Q1 (17) | 0.55 | 7.84 | -65.62 | 0.03 | -50.0 | -25.0 | 0.09 | 28.57 | -18.18 | 0.34 | 0.0 | 3.03 | 5.45 | -53.64 | 118.18 | 16.36 | 19.22 | 138.02 | 61.82 | -7.27 | 199.72 | 83 | 0.0 | 0.0 |
| 22Q4 (16) | 0.51 | -32.0 | -70.0 | 0.06 | -14.29 | 50.0 | 0.07 | -22.22 | -36.36 | 0.34 | 6.25 | 0.0 | 11.76 | 26.05 | 400.0 | 13.73 | 14.38 | 112.12 | 66.67 | 56.25 | 233.33 | 83 | 0.0 | 0.0 |
| 22Q3 (15) | 0.75 | -42.31 | -53.42 | 0.07 | -12.5 | 75.0 | 0.09 | 0.0 | -18.18 | 0.32 | -8.57 | -5.88 | 9.33 | 51.67 | 275.67 | 12.00 | 73.33 | 75.64 | 42.67 | 58.48 | 102.04 | 83 | 0.0 | 18.57 |
| 22Q2 (14) | 1.3 | -18.75 | -16.67 | 0.08 | 100.0 | 166.67 | 0.09 | -18.18 | -18.18 | 0.35 | 6.06 | 16.67 | 6.15 | 146.15 | 220.0 | 6.92 | 0.7 | -1.82 | 26.92 | 30.54 | 40.0 | 83 | 0.0 | 18.57 |
| 22Q1 (13) | 1.6 | -5.88 | 16.79 | 0.04 | 0.0 | 33.33 | 0.11 | 0.0 | 22.22 | 0.33 | -2.94 | 17.86 | 2.50 | 6.25 | 14.17 | 6.88 | 6.25 | 4.65 | 20.62 | 3.12 | 0.92 | 83 | 0.0 | 18.57 |
| 21Q4 (12) | 1.7 | 5.59 | 39.34 | 0.04 | 0.0 | 100.0 | 0.11 | 0.0 | 37.5 | 0.34 | 0.0 | 25.93 | 2.35 | -5.29 | 43.53 | 6.47 | -5.29 | -1.32 | 20.00 | -5.29 | -9.63 | 83 | 18.57 | 18.57 |
| 21Q3 (11) | 1.61 | 3.21 | 61.0 | 0.04 | 33.33 | 100.0 | 0.11 | 0.0 | 83.33 | 0.34 | 13.33 | 47.83 | 2.48 | 29.19 | 24.22 | 6.83 | -3.11 | 13.87 | 21.12 | 9.81 | -8.18 | 70 | 0.0 | 7.69 |
| 21Q2 (10) | 1.56 | 13.87 | 85.71 | 0.03 | 0.0 | 50.0 | 0.11 | 22.22 | 120.0 | 0.3 | 7.14 | 42.86 | 1.92 | -12.18 | -19.23 | 7.05 | 7.34 | 18.46 | 19.23 | -5.91 | -23.08 | 70 | 0.0 | 7.69 |
| 21Q1 (9) | 1.37 | 12.3 | 0 | 0.03 | 50.0 | 0 | 0.09 | 12.5 | 0 | 0.28 | 3.7 | 0 | 2.19 | 33.58 | 0 | 6.57 | 0.18 | 0 | 20.44 | -7.65 | 0 | 70 | 0.0 | 0 |
| 20Q4 (8) | 1.22 | 22.0 | 0 | 0.02 | 0.0 | 0 | 0.08 | 33.33 | 0 | 0.27 | 17.39 | 0 | 1.64 | -18.03 | 0 | 6.56 | 9.29 | 0 | 22.13 | -3.78 | 0 | 70 | 7.69 | 0 |
| 20Q3 (7) | 1.0 | 19.05 | 0 | 0.02 | 0.0 | 0 | 0.06 | 20.0 | 0 | 0.23 | 9.52 | 0 | 2.00 | -16.0 | 0 | 6.00 | 0.8 | 0 | 23.00 | -8.0 | 0 | 65 | 0.0 | 0 |
| 20Q2 (6) | 0.84 | 0 | 0 | 0.02 | 0 | 0 | 0.05 | 0 | 0 | 0.21 | 0 | 0 | 2.38 | 0 | 0 | 5.95 | 0 | 0 | 25.00 | 0 | 0 | 65 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.58 | -13.73 | 0.39 | 50.0 | 0.66 | 83.33 | 2.54 | 90.98 | 10.89 | 73.88 | 18.44 | 112.52 | 70.95 | 121.38 | 0 | 0 |
| 2022 (9) | 4.15 | -33.39 | 0.26 | 100.0 | 0.36 | -16.28 | 1.33 | 5.56 | 6.27 | 200.24 | 8.67 | 25.68 | 32.05 | 58.46 | 0 | 0 |
| 2021 (8) | 6.23 | 81.1 | 0.13 | 44.44 | 0.43 | 79.17 | 1.26 | 35.48 | 2.09 | -20.24 | 6.90 | -1.07 | 20.22 | -25.19 | 83 | 18.57 |
| 2020 (7) | 3.44 | 36.51 | 0.09 | 12.5 | 0.24 | 14.29 | 0.93 | 6.9 | 2.62 | -17.59 | 6.98 | -16.28 | 27.03 | -21.69 | 70 | 7.69 |
| 2019 (6) | 2.52 | -15.44 | 0.08 | -11.11 | 0.21 | -4.55 | 0.87 | -9.38 | 3.17 | 5.11 | 8.33 | 12.88 | 34.52 | 7.17 | 65 | 4.84 |
| 2018 (5) | 2.98 | -12.87 | 0.09 | -10.0 | 0.22 | 29.41 | 0.96 | 17.07 | 3.02 | 3.29 | 7.38 | 48.52 | 32.21 | 34.36 | 62 | 14.81 |
| 2017 (4) | 3.42 | 85.87 | 0.1 | 11.11 | 0.17 | 30.77 | 0.82 | 60.78 | 2.92 | -40.22 | 4.97 | -29.64 | 23.98 | -13.5 | 54 | 0 |
| 2016 (3) | 1.84 | 196.77 | 0.09 | 50.0 | 0.13 | 85.71 | 0.51 | 30.77 | 4.89 | -49.46 | 7.07 | -37.42 | 27.72 | -55.94 | 0 | 0 |
| 2015 (2) | 0.62 | 0 | 0.06 | 0 | 0.07 | 0 | 0.39 | 0 | 9.68 | 0 | 11.29 | 0 | 62.90 | 0 | 0 | 0 |
