玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)49.2712.9315.4725.7354.9151.023.486.87171.1314.70-16.24115.231.67-11.17165.081.31-11.49184.780.0912.528.5729.204.7390.7333.8245.78-10.69111.5450.9-40.95-11.54-144.2387.0225.44-9.95-5.53
23Q3 (19)43.637.2-8.8416.619.2-18.0621.9726.85-60.4617.55-10.09-60.441.88-0.53-60.911.48-3.9-55.690.080.00.027.8820.02-54.3423.20-24.43-37.5573.91-16.23102.4626.09121.74-58.9128.25-2.18-8.87
23Q2 (18)40.702.7-19.2515.21-13.18-48.717.3231.61-60.5619.5251.08-52.021.8948.82-61.111.5454.0-54.30.080.00.023.2321.94-52.7930.7098.58-40.488.24-31.3731.1611.76132.94-64.0528.889.775.52
23Q1 (17)39.63-7.12-25.4517.522.82-45.2713.1651.96-69.8312.9289.17-62.571.27101.59-73.211.00117.39-70.590.0814.29-20.019.0524.43-60.015.46-59.18-59.74128.57-31.9375.08-35.7159.82-234.4526.31-2.35.03
22Q4 (16)42.67-10.84-23.0617.04-15.93-53.598.66-84.41-76.166.83-84.6-76.420.63-86.9-86.030.46-86.23-85.490.07-12.5-36.3615.31-74.93-61.9637.871.94-7.97188.89417.3988.89-88.89-240.0-5055.5626.93-13.1332.86
22Q3 (15)47.86-5.04-13.3820.27-31.64-24.8455.5626.53104.4944.369.05107.194.81-1.039.323.34-0.8918.440.080.0-38.4661.0624.0896.5937.15-27.88-14.3836.51-45.73-63.4963.4994.0031.0013.26-4.38
22Q2 (14)50.40-5.19-6.7429.65-7.37-9.6343.910.6652.0440.6817.8451.734.862.53-23.73.37-0.88-8.420.08-20.0-42.8649.213.3448.7251.5134.14-35.0767.27-8.39-41.532.7323.21361.8227.379.2613.29
22Q1 (13)53.16-4.150.5932.01-12.83-1.243.6220.0733.1534.5219.1632.874.745.1-23.183.407.26-17.070.10-9.09-37.547.6218.3127.9138.40-6.68-43.3573.44-26.56-24.8926.561640.62025.0523.581.17
21Q4 (12)55.460.3812.3136.7236.1526.2336.3333.7136.0228.9735.3136.394.512.5-8.73.1712.41-16.140.11-15.38-38.8940.2529.5927.7841.15-5.1626.54100.000.0-8.11-1.72080.4620.27-37.48-14.04
21Q3 (11)55.252.2427.1626.97-17.824.6327.17-5.9234.3121.41-20.1426.694.40-30.9320.552.82-23.371.440.13-7.14-18.7531.06-6.1324.2443.39-45.348.85100.00-13.04-4.170.00100.0100.032.4234.1926.0
21Q2 (10)54.042.2517.2732.811.2738.7928.88-11.8446.5226.813.1943.526.373.2475.973.68-10.2430.960.14-12.5-6.6733.09-11.1229.8279.3317.04132.78115.0017.61-4.17-12.50037.524.16-2.42-16.08
21Q1 (9)52.857.0319.1932.4011.3883.5732.7622.6557.8825.9822.3255.946.1724.9105.674.108.4769.420.16-11.1114.2937.2318.1937.4867.78108.43181.2497.78-10.1515.030.00100.0-100.024.765.0-18.07
20Q4 (8)49.3813.657.029.0934.4317.326.7132.0341.6221.2425.6842.454.9435.3464.673.7835.9757.50.1812.512.531.5026.026.032.5211.5631.93108.824.29-16.29-8.82-1.4770.5923.58-8.36-10.24
20Q3 (7)43.45-5.712.8621.64-8.4616.4720.232.6411.8916.90-9.5318.433.650.8317.742.78-1.0714.880.166.67-5.8825.00-1.921.0529.15-14.4712.77104.35-13.04-1.45-8.7056.52025.73-10.63-10.72
20Q2 (6)46.083.926.023.6433.9439.5519.71-5.01-0.4518.6812.1213.353.6220.67-10.622.8116.12-9.650.157.14-21.0525.49-5.87-0.9734.0841.413.78120.0041.1841.18-20.00-233.33-233.3328.79-4.73-1.77
20Q1 (5)44.34-3.924.3817.65-28.832.520.7510.02-2.5416.6611.74-1.363.000.0-19.142.420.83-16.550.14-12.5-17.6527.088.32-2.124.10-2.23-18.1485.00-34.626.2515.00150.0-25.030.2215.04-0.3
19Q4 (4)46.159.260.024.8033.480.018.864.310.014.914.480.03.00-3.230.02.40-0.830.00.16-5.880.025.001.050.024.65-4.640.0130.0022.780.0-30.0000.026.27-8.850.0
19Q3 (3)42.24-2.830.018.589.680.018.08-8.690.014.27-13.410.03.10-23.460.02.42-22.190.00.17-10.530.024.74-3.890.025.85-21.290.0105.8824.570.0-0.00-100.00.028.82-1.670.0
19Q2 (2)43.472.330.016.94-1.630.019.80-7.00.016.48-2.430.04.059.160.03.117.240.00.1911.760.025.74-6.940.032.8411.550.085.006.250.015.00-25.00.029.31-3.30.0
19Q1 (1)42.480.00.017.220.00.021.290.00.016.890.00.03.710.00.02.900.00.00.170.00.027.660.00.029.440.00.080.000.00.020.000.00.030.310.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)43.45-11.4718.95-26.035.4514.6919.08-51.5216.09-50.936.56-56.354.84-55.190.30-9.0924.88-43.9933.82-10.69100.0054.031.25-96.440.1510.0827.16-0.95
2022 (9)49.08-9.925.62-20.364.7528.7439.3625.7932.7927.4415.03-21.4310.80-22.190.33-38.8944.4226.0937.87-7.9764.92-37.1135.0800.140.027.427.53
2021 (8)54.4718.4632.1737.543.69-26.8531.2941.5825.7338.9319.1328.1313.8819.350.54-14.2935.2328.0241.1526.54103.23-2.85-2.6900.14-49.825.50-4.89
2020 (7)45.985.3623.3920.075.05-16.9522.1013.3918.5218.5714.9314.1411.6311.510.63-4.5527.525.5232.5231.93106.256.25-6.2500.27-41.1726.81-6.36
2019 (6)43.64-2.9819.48-3.426.0897.719.49-12.9515.62-10.6913.08-27.9710.43-26.50.66-18.5226.081.224.65-10.27100.0011.760.0000.46-17.9228.637.67
2018 (5)44.986.3620.172.393.07-4.4922.3928.2417.4923.618.1617.6914.1917.660.81-4.7125.7722.4827.47-5.3489.47-21.719.4700.56026.591.88
2017 (4)42.29-1.6719.7016.093.22-7.4917.4610.0914.1510.8115.4318.2412.0619.170.857.5921.040.8129.027.01114.296.54-12.8600.00026.10-9.56
2016 (3)43.01-7.4716.97-11.23.4815.4815.86-21.8712.77-21.9913.05-24.010.12-23.10.79-1.2520.87-15.5127.12-13.49107.2714.08-7.2700.00028.865.02
2015 (2)46.484.4519.1114.983.012.4120.305.8916.371.317.171.613.16-1.860.80-3.6124.7011.1631.355.4894.038.785.97-55.970.00027.48-0.36
2014 (1)44.50016.6202.94019.17016.16016.90013.4100.831.2222.22029.7233.0986.44-11.913.56618.640.00027.580

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