玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)42.7222.51-12.3511.09-17.67-63.787.53-54.22-74.368.64-32.92-63.421.68-55.91-85.481.26-51.91-83.240.14-30.0-56.2513.37-31.82-57.1339.7213.03-26.73147.0679.1241.15-47.06-362.88-1024.9335.9834.8162.88
23Q3 (19)34.870.26-25.7913.47-17.67-51.9816.453.33-45.4812.88-3.52-45.73.81-10.98-68.062.620.38-65.970.205.26-37.519.613.87-39.035.14-38.66-34.1982.10-19.88-11.6917.90825.0154.4126.6913.827.36
23Q2 (18)34.78-7.82-19.9916.36-9.96-31.3815.92-13.99-34.3813.35-6.18-32.34.281.42-42.552.610.38-45.850.195.56-20.8318.88-12.31-30.7257.29-20.40.65102.474.714.1-2.47-253.91-258.0223.45-8.97-4.83
23Q1 (17)37.73-22.591.118.17-40.6611.2718.51-36.98-1.1714.23-39.75-4.434.22-63.53-0.472.60-65.43-12.460.18-43.75-10.021.53-30.97-4.1871.9732.7637.1197.86-6.0712.051.60138.35-87.3325.7616.61-3.84
22Q4 (16)48.743.720.3530.629.164.0129.37-2.65-2.223.62-0.42-5.4811.57-3.0237.747.52-2.3418.050.320.028.031.19-2.99-6.5354.211.5257.36104.1812.076.43-4.18-159.45-298.0122.09-11.145.04
22Q3 (15)46.998.115.3728.0517.6643.1930.1724.3651.323.7220.2848.5311.9360.13159.917.7059.75129.850.3233.3352.3832.1517.9833.3553.40-6.1881.1492.96-5.56-5.787.04350.32251.8124.860.89-9.67
22Q2 (14)43.4716.4812.323.8445.9945.7224.2629.5252.119.7232.4449.737.4575.71122.394.8262.29105.110.2420.033.3327.2521.2730.5756.928.4425.5498.4412.71-4.371.56-87.66153.1224.64-8.03-12.66
22Q1 (13)37.32-23.164.8316.33-44.5346.218.73-37.6370.7414.89-40.4278.754.24-49.5298.132.97-53.3891.610.20-20.05.2622.47-32.6633.5952.4952.3728.987.33-10.78-14.112.67499.56860.026.7927.39-10.94
21Q4 (12)48.5719.2511.5829.4450.2830.6130.0350.634.3624.9956.4831.668.4083.0120.866.3790.1532.430.2519.050.033.3738.4121.3934.4516.86-3.8297.89-0.79-2.812.115.63393.6621.03-23.58-43.66
21Q3 (11)40.735.220.6419.5919.74-15.7419.9425.02-16.1115.9721.26-15.644.5937.01-54.693.3542.55-44.440.2116.67-34.3824.1115.52-12.5529.48-34.98-46.0698.67-4.151.242.00168.0-1.527.52-2.4520.81
21Q2 (10)38.718.740.7516.3646.46-28.7515.9545.4-28.6413.1758.1-24.963.3556.54-80.192.3551.61-77.10.18-5.26-68.9720.8724.08-20.845.3411.35-45.77102.941.250.18-2.94-76.47-6.5428.21-6.2218.73
21Q1 (9)35.60-18.22-8.1811.17-50.44-52.3710.97-50.92-50.728.33-56.11-51.232.14-69.21-66.031.55-67.78-63.360.19-24.0-24.016.82-38.81-37.8240.7213.68-19.03101.670.94-3.42-1.67-131.6768.3330.08-19.420
20Q4 (8)43.537.56-3.3122.54-3.05-12.3322.35-5.97-15.9818.980.26-13.256.95-31.39-28.054.81-20.23-24.610.25-21.88-13.7927.49-0.29-11.0635.82-34.46-25.09100.723.343.68-0.72-135.43-120.9837.3363.8736.24
20Q3 (7)40.475.34-12.3323.251.26-10.6523.776.35-8.3318.937.86-8.5510.13-40.09-29.316.03-41.23-35.510.32-44.83-28.8927.574.63-5.8154.65-34.63-1.9797.46-5.16-2.992.03173.55540.6122.78-4.12-3.88
20Q2 (6)38.42-0.9-10.0422.96-2.09-0.2622.350.4-3.0817.552.75-4.1516.91168.41-25.7710.26142.55-25.650.58132.0-22.6726.35-2.59-2.3783.6066.246.25102.76-2.383.1-2.7647.55-933.7423.760-8.19
20Q1 (5)38.77-13.88023.45-8.79022.26-16.32017.08-21.9406.30-34.7804.23-33.700.25-13.79027.05-12.49050.295.170105.268.360-5.26-253.5100.00-100.00
19Q4 (4)45.02-2.470.025.71-1.190.026.602.580.021.885.70.09.66-32.590.06.38-31.760.00.29-35.560.030.915.60.047.82-14.220.097.14-3.30.03.43844.00.027.4015.610.0
19Q3 (3)46.168.080.026.0213.030.025.9312.450.020.7013.050.014.33-37.090.09.35-32.250.00.45-40.00.029.278.450.055.75-29.140.0100.460.790.0-0.46-239.170.023.70-8.420.0
19Q2 (2)42.7100.023.0200.023.0600.018.3100.022.7800.013.8000.00.7500.026.9900.078.6800.099.6700.00.3300.025.8800.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)37.06-18.2415.12-42.313.1244.1215.24-43.3212.60-41.3412.92-61.18.82-61.40.70-33.9618.77-35.9439.72-26.7399.291.950.71-71.930.9666.4627.2412.61
2022 (9)45.338.2426.2127.852.17-44.6326.8930.1521.4827.4833.2160.4322.8548.671.0616.4829.3017.0154.2157.3697.39-1.952.54278.450.58-26.4224.19-7.1
2021 (8)41.884.4620.50-10.683.914.520.66-9.1916.85-7.6720.70-34.9315.37-31.780.91-26.0225.04-7.0534.45-3.8299.33-1.560.6700.79-47.426.04-1.29
2020 (7)40.09-9.4622.95-6.523.757.1722.75-8.0818.25-8.1131.81-26.8222.53-22.971.23-16.3326.94-5.7135.82-25.09100.911.79-0.9101.501.9226.383.09
2019 (6)44.288.8524.5541.913.50-19.2824.7537.2719.8636.4943.4766.329.2560.541.4717.628.5726.0847.82-5.0499.143.210.86-78.11.47-18.625.59-12.45
2018 (5)40.68-1.0917.3011.044.33-14.6418.0325.2114.5528.7626.1474.7318.2269.021.2531.5822.6612.5750.3640.4796.05-10.913.9501.80029.237.27
2017 (4)41.132.5215.58-13.685.0740.1414.40-24.3311.30-28.9814.96010.7800.95020.13-12.9735.85-14.62107.8213.69-8.3800.00027.2522.64
2016 (3)40.12018.0503.62019.03015.9100.0000.0000.00023.13041.99094.8405.1600.00022.220

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