玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)23.133.0312.9412.540.7223.5513.8714.3434.7910.9012.7237.87.33-3.6820.763.35-4.2924.070.31-11.43-6.0617.0611.4323.18117.23-5.61.190.32-12.06-8.379.60465.73622.2215.0410.517.74
23Q3 (19)22.4510.599.312.4529.288.9212.1312.529.089.6713.58.047.6110.77-9.193.5015.135.420.350.0-2.7815.317.597.06124.193.37-18.09102.7115.02-0.12-2.62-124.537.2813.611.492.72
23Q2 (18)20.308.7321.059.639.9322.0510.7821.2617.058.5221.5413.36.8741.65-6.153.0437.5616.920.3516.672.9414.2310.4814.57120.14-16.67-29.6189.30-9.354.2910.70616.9-25.5713.413.07-0.45
23Q1 (17)18.67-8.8412.48.76-13.691.278.89-13.61-0.677.01-11.38-2.774.85-20.1-32.072.21-18.15-11.950.30-9.09-11.7612.88-7.08.97144.1724.33-30.0798.51-0.061.871.4912.28-54.7913.01-6.817.08
22Q4 (16)20.48-0.2913.5910.15-11.219.1310.29-7.4611.977.91-11.629.416.07-27.57-15.582.70-18.672.660.33-8.33-8.3313.85-3.1515.51115.96-23.52-31.8198.57-4.156.411.33146.95-81.9613.965.361.23
22Q3 (15)20.5422.4812.8611.4344.8724.3711.1220.7411.428.9519.0210.498.3814.480.843.3227.6912.930.365.880.014.3015.1412.16151.62-11.17-16.8102.8320.111.67-2.83-119.69-135.7813.25-1.63-0.15
22Q2 (14)16.770.96-6.787.89-8.79-9.839.212.915.57.524.39.787.322.520.552.603.597.00.340.0-2.8612.425.088.95170.68-17.21-9.7485.62-11.45-14.4814.38335.466145.2413.4710.86-5.34
22Q1 (13)16.61-7.880.678.651.5311.618.95-2.6118.867.21-0.2823.887.14-0.711.742.51-4.5612.560.34-5.56-10.5311.82-1.4218.44206.1621.23-5.0896.704.39-5.933.30-55.2212.8512.15-11.89-3.95
21Q4 (12)18.03-0.931.418.52-7.2918.839.19-7.9219.047.23-10.7416.87.19-13.4815.222.63-10.5410.970.360.0-5.2611.99-5.9616.98170.06-6.683.6392.630.59-0.257.37-6.875.3813.793.92-6.25
21Q3 (11)18.201.17-10.749.195.03-11.89.9814.321.538.1018.256.588.3114.15-4.482.9420.99-7.550.362.86-14.2912.7511.845.9182.23-3.638.4892.09-8.02-13.137.913427.4231.7413.27-6.75-5.48
21Q2 (10)17.999.03-6.988.7512.91.048.7315.94-8.686.8517.7-8.057.2813.93-19.822.438.97-26.810.35-7.89-20.4511.4014.23-1.89189.09-12.942.66100.12-2.610.51-0.2491.87-102.5314.2312.490
21Q1 (9)16.50-7.28.777.758.0946.237.53-2.46189.625.82-5.98196.946.392.4275.882.23-5.91232.840.380.015.159.98-2.6384.47217.1932.3430.39102.7910.69-49.47-2.93-141.8497.1712.65-14.0-0.71
20Q4 (8)17.78-12.86.287.17-31.1921.947.72-21.4628.246.19-18.5543.956.24-28.2833.052.37-25.4739.410.38-9.52-2.5610.25-14.8726.7164.11-2.31.4492.87-12.39-5.06.99216.43211.7714.714.770
20Q3 (7)20.395.4314.7410.4220.3222.449.832.8216.757.602.0113.438.70-4.190.353.18-4.226.00.42-4.55-4.5512.043.6116.33167.98-8.8-15.59106.0117.04.88-6.01-163.9-461.2614.04016.81
20Q2 (6)19.3427.4920.358.6663.435.959.56267.6978.697.45280.183.59.08434.12105.433.32395.52100.00.4433.3310.011.62114.7950.71184.1910.58-1.6690.60-55.46-23.799.40109.09149.210.00-100.0-100.0
20Q1 (5)15.17-9.325.865.30-9.8628.642.60-56.81-52.91.96-54.42-57.021.70-63.75-61.010.67-60.59-58.390.33-15.38-2.945.41-33.13-34.5166.572.961.13203.43108.1172.38-103.43-4711.19-504.5912.740-1.47
19Q4 (4)16.73-5.850.05.88-30.90.06.02-28.50.04.30-35.820.04.69-45.910.01.70-43.330.00.39-11.360.08.09-21.840.0161.78-18.70.097.76-3.280.02.24309.60.00.00-100.00.0
19Q3 (3)17.7710.580.08.5133.590.08.4257.380.06.7065.020.08.6796.150.03.0080.720.00.4410.00.010.3534.240.0199.006.250.0101.07-14.980.0-1.0794.40.012.02-11.090.0
19Q2 (2)16.0712.140.06.3754.610.05.35-3.080.04.06-10.960.04.421.380.01.663.110.00.4017.650.07.71-6.660.0187.3013.720.0118.8859.170.0-19.10-174.720.013.524.560.0
19Q1 (1)14.330.00.04.120.00.05.520.00.04.560.00.04.360.00.01.610.00.00.340.00.08.260.00.0164.710.00.074.690.00.025.560.00.012.930.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)21.2114.1610.9114.363.028.9311.4816.089.0714.6624.87-8.811.741.121.27-11.1914.9113.9117.231.195.03-1.424.9738.210.3543.2713.784.47
2022 (9)18.585.039.5411.582.7813.649.8911.57.9112.8427.27-0.4711.6112.171.43-2.0513.0913.43115.96-31.8196.410.013.59-0.280.24-11.6313.19-2.15
2021 (8)17.69-3.918.555.432.4414.938.8713.577.0114.9227.4014.9310.3512.871.46-2.0111.5413.36170.063.6396.40-7.183.6000.282.3713.48-5.34
2020 (7)18.4112.468.1126.922.1310.337.8121.096.1022.2423.848.669.1713.771.49-5.710.1817.15164.111.44103.864.8-3.8200.27-47.9514.247.31
2019 (6)16.3716.856.3940.441.93-0.196.4551.054.9952.621.9459.568.0659.61.586.768.6932.67161.78-18.3199.10-6.960.9000.52-41.4813.27-2.57
2018 (5)14.01-18.54.55-22.351.93-0.554.27-38.473.27-41.6113.75-35.325.05-36.81.485.716.55-28.88198.0416.19106.5226.14-6.5900.89013.62-2.44
2017 (4)17.192.935.8611.831.94-1.096.9411.225.6014.7521.269.537.9910.061.40-3.459.218.35170.45-0.9984.440.4815.56-2.510.00013.962.95
2016 (3)16.707.465.2413.671.96-4.876.2417.744.8812.719.4111.947.2612.731.450.698.5010.82172.15-1.7684.04-3.4515.9623.170.00013.560.15
2015 (2)15.547.994.6114.682.0613.715.307.074.334.0917.34-2.646.44-1.831.44-6.497.679.57175.23-2.2287.057.0712.95-30.720.00013.544.8
2014 (1)14.3904.0201.814.974.9504.16017.8106.5601.54-3.757.0012.9179.211.1981.30-34.6118.7000.00012.924.45

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