玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)34.466.42-0.1215.2227.15-13.8217.13-42.61-19.0514.63-39.47-11.443.95-47.89-41.912.03-45.58-41.50.13-13.33-38.119.39-39.14-12.93105.96-3.538.5389.29124.257.3710.71-82.2-36.3813.17-9.9815.12
23Q3 (19)32.38-5.35-5.6511.97-2.52-19.4529.85-9.9312.9424.17-9.128.297.58-2.82-2.943.73-6.98-2.860.150.0-25.031.86-8.5816.07109.84-0.336.239.815.85-28.7260.19-4.9239.1814.63-3.697.18
23Q2 (18)34.215.496.2412.2833.04-27.4233.14167.69898.5526.59164.31306.287.80160.87267.384.01146.01267.780.150.0-21.0534.85150.541220.58110.2023.320.0837.61-49.04109.2663.30141.7-87.515.19-11.5364.39
23Q1 (17)32.43-6.02.49.23-47.73-33.6412.38-41.49-54.5510.06-39.1-55.412.99-56.03-58.011.63-53.03-59.550.15-28.57-16.6713.91-37.54-50.9789.36-8.4718.473.81-11.2443.1926.1955.51-45.9517.1750.0941.32
22Q4 (16)34.500.5231.2817.6618.84842.0221.16-19.94113.0916.52-12.3113.076.80-12.9346.243.47-9.6437.70.215.023.5322.27-18.8798.6697.63-5.6118.1783.1648.88443.0316.84-61.05-86.4411.44-16.19-49.27
22Q3 (15)34.326.584.6314.86-12.176.4526.43736.8777.8618.84246.1688.027.81267.6140.313.84260.67128.570.205.2625.027.45982.6470.6103.43-6.0710.7955.86113.75-40.3443.24-91.46577.4813.6547.731.79
22Q2 (14)32.201.67-2.5716.9221.6425.24-4.15-115.23-110.25-12.89-157.14-137.44-4.66-165.45-148.39-2.39-159.31-147.140.195.5626.67-3.11-110.96-107.44110.1145.99.21-406.25-888.13-1318.75506.25944.81659.389.24-23.95-21.03
22Q1 (13)31.6720.51-5.0113.91684.451.4627.24174.326.1622.5654.4111.247.1253.1217.884.0359.9215.470.185.885.8828.37153.084.1575.47-8.65-8.9351.55312.63-4.6448.45-61.02.4412.15-46.12-3.03
21Q4 (12)26.28-19.88-22.89-2.38-117.05-121.339.93-33.18-36.8714.6145.8111.024.6543.0811.512.5250.01.20.176.25-10.5311.21-30.33-34.2982.62-11.518.3-24.24-125.9-133.79124.241846.46339.6322.5568.1634.15
21Q3 (11)32.80-0.760.2413.963.33-9.1114.86-63.28-21.010.02-70.9-35.813.25-66.25-43.771.68-66.86-45.630.166.67-15.7916.09-61.53-19.3193.36-7.432.1693.62180.8514.216.38-90.43-64.613.4114.6230.57
21Q2 (10)33.05-0.87-4.2913.51-1.4657.8340.4757.72-25.7734.4369.77-34.829.6359.44-5.595.0745.27-4.520.15-11.7650.041.8253.52-26.5100.8221.66-9.0733.33-38.33111.1166.6740.95-20.8311.70-6.620
21Q1 (9)33.34-2.17-6.913.7122.8529.3425.6663.13303.3320.2854.1224.426.0444.84260.213.4940.16263.080.17-10.5330.7727.2459.67353.1682.8718.665.8654.05-24.65163.0647.3067.36-74.5312.53-25.46-18.21
20Q4 (8)34.084.16-13.4111.16-27.3415.8915.73-16.3742.3513.16-15.719.964.17-27.8565.482.49-19.4260.650.190.035.7117.06-14.4427.4169.84-1.133.5171.74-12.48-18.4828.2656.72135.5116.8163.68-6.87
20Q3 (7)32.72-5.24-10.2615.3679.4430.6118.81-65.5-27.9615.61-70.45-24.225.78-43.338.853.09-41.81-0.960.1990.026.6719.94-64.96-27.3970.64-36.295.5181.97419.1380.8918.03-78.59-67.0310.270-44.99
20Q2 (6)34.53-3.579.418.56-19.251.1854.52532.01171.7852.82424.05215.9110.20370.56112.55.31348.1383.740.10-23.08-41.1856.90628.81161.73110.8841.6543.0715.79118.42-62.2484.21-54.6644.740.00-100.0-100.0
20Q1 (5)35.81-9.024.7110.6010.07-7.5-12.62-214.21-138.31-16.30-248.59-154.41-3.77-249.6-144.88-2.14-238.06-142.130.13-7.14-23.53-10.76-180.36-131.1178.2816.0232.75-85.71-197.4-351.43185.711447.62186.7215.32-15.1229.61
19Q4 (4)39.367.950.09.63-18.110.011.05-57.680.010.97-46.750.02.52-52.540.01.55-50.320.00.14-6.670.013.39-51.240.067.470.780.088.0094.210.012.00-78.060.018.05-3.320.0
19Q3 (3)36.4615.530.011.7639.010.026.1130.160.020.6023.210.05.3110.620.03.127.960.00.15-11.760.027.4626.310.066.95-13.610.045.318.360.054.69-6.010.018.6754.30.0
19Q2 (2)31.56-7.720.08.46-26.180.020.06-39.10.016.72-44.190.04.80-42.860.02.89-43.110.00.170.00.021.74-37.150.077.5031.420.041.8222.670.058.18-10.180.012.102.370.0
19Q1 (1)34.200.00.011.460.00.032.940.00.029.960.00.08.400.00.05.080.00.00.170.00.034.590.00.058.970.00.034.090.00.064.770.00.011.820.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.340.1812.15-23.730.8829.2423.2230.4518.9366.0521.8530.9211.2524.860.57-25.9725.0932.47105.968.5352.22-41.4647.47354.110.04-12.915.0529.3
2022 (9)33.286.6315.9370.370.68-24.7217.80-18.7211.40-40.8116.69-27.629.01-32.050.7713.2418.94-18.6197.6318.1789.20109.1810.45-81.780.05-11.0211.64-23.92
2021 (8)31.21-8.489.35-21.690.91-16.2521.9027.8519.2635.0623.0653.6313.2646.040.689.6823.2724.9782.6218.342.64-38.6857.3688.310.05-18.5715.304.37
2020 (7)34.10-3.0411.9415.811.08-8.8817.13-25.2614.26-28.2315.01-29.339.08-27.880.62-1.5918.62-24.2569.843.5169.5454.4630.46-44.60.06-48.7214.66-1.87
2019 (6)35.1716.7310.31-2.271.1943.6922.92103.7319.87193.521.24116.7312.59116.70.63-24.124.5897.9167.47-9.2745.02-52.0854.98810.20.12-4.0714.9426.72
2018 (5)30.130.6310.55-8.020.83-3.2311.257.456.77-21.469.80-22.775.81-23.450.83-3.4912.425.6174.36-0.0193.96-14.216.0400.13011.799.98
2017 (4)29.94-1.4211.477.10.86-4.410.47-26.068.62-20.2612.69-22.677.59-23.490.86-4.4411.76-23.7474.378.44109.5244.63-9.5200.00010.72-14.92
2016 (3)30.37-4.3210.71-11.850.89-10.8514.1636.1510.8156.2116.4163.619.9254.040.90-1.115.4231.1268.580.7375.73-35.4124.2700.00012.60-10.7
2015 (2)31.7417.1712.1566.671.00010.40-29.926.92-37.7710.03-36.966.44-40.970.91-6.1911.76-27.4168.0833.46117.24137.93-17.2400.00014.11-9.84
2014 (1)27.0907.2900.00014.84011.12015.91010.9100.97-6.7316.2024.6251.0118.8549.28-40.550.72206.230.00015.65-18.32

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