- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 84.98 | 6.07 | -23.6 | 0.64 | 16.36 | -8.57 | 2.64 | -3.3 | -8.01 | 4.75 | 6.98 | -13.0 | 0.75 | 9.71 | 19.67 | 3.11 | -8.83 | 20.4 | 5.59 | 0.86 | 13.87 | 6320 | 0.0 | 0.0 |
| 23Q3 (19) | 80.12 | -1.38 | -34.02 | 0.55 | -5.17 | -32.1 | 2.73 | -1.09 | -3.53 | 4.44 | -14.12 | -16.07 | 0.69 | -3.85 | 2.91 | 3.41 | 0.3 | 46.2 | 5.54 | -12.92 | 27.21 | 6320 | 0.0 | -0.63 |
| 23Q2 (18) | 81.24 | 0.35 | 11.12 | 0.58 | 3.57 | 11.54 | 2.76 | 7.39 | 43.75 | 5.17 | 7.93 | 4.02 | 0.71 | 3.21 | 0.38 | 3.40 | 7.02 | 29.36 | 6.36 | 7.56 | -6.39 | 6320 | 0.0 | -0.63 |
| 23Q1 (17) | 80.96 | -27.21 | -14.72 | 0.56 | -20.0 | -23.29 | 2.57 | -10.45 | 30.46 | 4.79 | -12.27 | 0.0 | 0.69 | 9.91 | -10.05 | 3.17 | 23.03 | 52.97 | 5.92 | 20.53 | 17.26 | 6320 | 0.0 | -0.63 |
| 22Q4 (16) | 111.23 | -8.4 | -9.47 | 0.7 | -13.58 | -20.45 | 2.87 | 1.41 | 29.86 | 5.46 | 3.21 | 9.64 | 0.63 | -5.66 | -12.13 | 2.58 | 10.71 | 43.45 | 4.91 | 12.68 | 21.11 | 6320 | -0.63 | -0.63 |
| 22Q3 (15) | 121.43 | 66.09 | 33.45 | 0.81 | 55.77 | 28.57 | 2.83 | 47.4 | 39.41 | 5.29 | 6.44 | 18.08 | 0.67 | -6.22 | -3.66 | 2.33 | -11.26 | 4.46 | 4.36 | -35.92 | -11.52 | 6360 | 0.0 | 4.88 |
| 22Q2 (14) | 73.11 | -22.99 | 3.67 | 0.52 | -28.77 | 13.04 | 1.92 | -2.54 | 13.61 | 4.97 | 3.76 | -13.26 | 0.71 | -7.51 | 9.04 | 2.63 | 26.55 | 9.58 | 6.80 | 34.72 | -16.34 | 6360 | 0.0 | 4.88 |
| 22Q1 (13) | 94.93 | -22.74 | 33.14 | 0.73 | -17.05 | 48.98 | 1.97 | -10.86 | 21.6 | 4.79 | -3.82 | -10.63 | 0.77 | 7.37 | 11.9 | 2.08 | 15.38 | -8.66 | 5.05 | 24.49 | -32.88 | 6360 | 0.0 | 4.88 |
| 21Q4 (12) | 122.87 | 35.04 | 14.94 | 0.88 | 39.68 | 57.14 | 2.21 | 8.87 | 41.67 | 4.98 | 11.16 | -2.35 | 0.72 | 3.44 | 36.72 | 1.80 | -19.38 | 23.25 | 4.05 | -17.68 | -15.04 | 6360 | 4.88 | 4.88 |
| 21Q3 (11) | 90.99 | 29.03 | 13.07 | 0.63 | 36.96 | 1.61 | 2.03 | 20.12 | 2.53 | 4.48 | -21.82 | -14.83 | 0.69 | 6.15 | -10.14 | 2.23 | -6.9 | -9.33 | 4.92 | -39.4 | -24.68 | 6064 | 0.0 | 4.93 |
| 21Q2 (10) | 70.52 | -1.09 | 7.52 | 0.46 | -6.12 | 2.22 | 1.69 | 4.32 | 11.92 | 5.73 | 6.9 | 30.23 | 0.65 | -5.08 | -4.92 | 2.40 | 5.47 | 4.1 | 8.13 | 8.09 | 21.12 | 6064 | 0.0 | 4.93 |
| 21Q1 (9) | 71.3 | -33.3 | 54.9 | 0.49 | -12.5 | 16.67 | 1.62 | 3.85 | 1.25 | 5.36 | 5.1 | 53.14 | 0.69 | 31.19 | -24.68 | 2.27 | 55.7 | -34.63 | 7.52 | 57.57 | -1.13 | 6064 | 0.0 | 12.86 |
| 20Q4 (8) | 106.9 | 32.84 | 22.41 | 0.56 | -9.68 | 19.15 | 1.56 | -21.21 | 12.23 | 5.1 | -3.04 | 39.73 | 0.52 | -32.01 | -2.66 | 1.46 | -40.69 | -8.32 | 4.77 | -27.01 | 14.15 | 6064 | 4.93 | 12.86 |
| 20Q3 (7) | 80.47 | 22.69 | -3.09 | 0.62 | 37.78 | 29.17 | 1.98 | 31.13 | 13.79 | 5.26 | 19.55 | 40.64 | 0.77 | 12.3 | 33.29 | 2.46 | 6.88 | 17.43 | 6.54 | -2.56 | 45.13 | 5779 | 0.0 | 7.56 |
| 20Q2 (6) | 65.59 | 42.49 | 40.9 | 0.45 | 7.14 | 32.35 | 1.51 | -5.62 | 13.53 | 4.4 | 25.71 | 17.02 | 0.69 | -24.81 | -6.07 | 2.30 | -33.77 | -19.42 | 6.71 | -11.78 | -16.95 | 5779 | 7.56 | 7.56 |
| 20Q1 (5) | 46.03 | -47.29 | 6.04 | 0.42 | -10.64 | 35.48 | 1.6 | 15.11 | 30.08 | 3.5 | -4.11 | 14.38 | 0.91 | 69.54 | 27.77 | 3.48 | 118.39 | 22.68 | 7.60 | 81.93 | 7.87 | 5373 | 0.0 | 0.0 |
| 19Q4 (4) | 87.33 | 5.17 | 0.0 | 0.47 | -2.08 | 0.0 | 1.39 | -20.11 | 0.0 | 3.65 | -2.41 | 0.0 | 0.54 | -6.89 | 0.0 | 1.59 | -24.04 | 0.0 | 4.18 | -7.2 | 0.0 | 5373 | 0.0 | 0.0 |
| 19Q3 (3) | 83.04 | 78.39 | 0.0 | 0.48 | 41.18 | 0.0 | 1.74 | 30.83 | 0.0 | 3.74 | -0.53 | 0.0 | 0.58 | -20.86 | 0.0 | 2.10 | -26.66 | 0.0 | 4.50 | -44.24 | 0.0 | 5373 | 0.0 | 0.0 |
| 19Q2 (2) | 46.55 | 7.23 | 0.0 | 0.34 | 9.68 | 0.0 | 1.33 | 8.13 | 0.0 | 3.76 | 22.88 | 0.0 | 0.73 | 2.28 | 0.0 | 2.86 | 0.84 | 0.0 | 8.08 | 14.59 | 0.0 | 5373 | 0.0 | 0.0 |
| 19Q1 (1) | 43.41 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 1.23 | 0.0 | 0.0 | 3.06 | 0.0 | 0.0 | 0.71 | 0.0 | 0.0 | 2.83 | 0.0 | 0.0 | 7.05 | 0.0 | 0.0 | 5373 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 327.29 | -18.32 | 2.32 | -15.94 | 10.7 | 11.57 | 19.14 | -6.68 | 0.71 | 2.91 | 3.27 | 36.6 | 5.85 | 14.25 | 6320 | 0.0 |
| 2022 (9) | 400.7 | 12.65 | 2.76 | 12.2 | 9.59 | 26.85 | 20.51 | -0.19 | 0.69 | -0.41 | 2.39 | 12.6 | 5.12 | -11.41 | 6320 | -0.63 |
| 2021 (8) | 355.69 | 18.97 | 2.46 | 20.59 | 7.56 | 13.68 | 20.55 | 12.54 | 0.69 | 1.36 | 2.13 | -4.44 | 5.78 | -5.4 | 6360 | 4.88 |
| 2020 (7) | 298.98 | 14.85 | 2.04 | 28.3 | 6.65 | 17.08 | 18.26 | 28.5 | 0.68 | 11.72 | 2.22 | 1.94 | 6.11 | 11.89 | 6064 | 4.93 |
| 2019 (6) | 260.33 | -2.75 | 1.59 | -0.62 | 5.68 | -4.54 | 14.21 | 17.34 | 0.61 | 2.19 | 2.18 | -1.84 | 5.46 | 20.66 | 5779 | 7.56 |
| 2018 (5) | 267.7 | 3.58 | 1.6 | -1.84 | 5.95 | 11.84 | 12.11 | 20.38 | 0.60 | -5.23 | 2.22 | 7.98 | 4.52 | 16.22 | 5373 | -17.99 |
| 2017 (4) | 258.46 | 35.35 | 1.63 | 28.35 | 5.32 | 17.44 | 10.06 | 10.92 | 0.63 | -5.17 | 2.06 | -13.23 | 3.89 | -18.05 | 6552 | 9.42 |
| 2016 (3) | 190.96 | 5.5 | 1.27 | -2.31 | 4.53 | -13.05 | 9.07 | 20.77 | 0.67 | -7.4 | 2.37 | -17.59 | 4.75 | 14.47 | 5988 | 13.47 |
| 2015 (2) | 181.0 | 38.46 | 1.3 | 1.56 | 5.21 | 31.9 | 7.51 | 28.16 | 0.72 | -26.65 | 2.88 | -4.74 | 4.15 | -7.44 | 5277 | 28.39 |
| 2014 (1) | 130.72 | -3.92 | 1.28 | 1.59 | 3.95 | -11.43 | 5.86 | -3.46 | 0.98 | 0 | 3.02 | 0 | 4.48 | 0 | 4110 | 0.0 |
