- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.64 | 18.67 | 5.22 | 0.05 | -16.67 | 0 | 0.23 | -4.17 | 4.55 | 0.12 | 9.09 | -20.0 | 1.08 | -29.78 | 0 | 4.96 | -19.24 | -0.64 | 2.59 | -8.07 | -23.97 | 0 | 0 | 0 |
| 23Q3 (19) | 3.91 | -1.26 | -17.51 | 0.06 | 20.0 | -33.33 | 0.24 | 0.0 | -7.69 | 0.11 | -21.43 | -35.29 | 1.53 | 21.53 | -19.18 | 6.14 | 1.28 | 11.9 | 2.81 | -20.42 | -21.56 | 0 | 0 | 0 |
| 23Q2 (18) | 3.96 | 2.33 | -26.8 | 0.05 | 0.0 | -37.5 | 0.24 | 14.29 | 4.35 | 0.14 | 40.0 | -26.32 | 1.26 | -2.27 | -14.61 | 6.06 | 11.69 | 42.56 | 3.54 | 36.82 | 0.66 | 0 | 0 | 0 |
| 23Q1 (17) | 3.87 | -12.24 | -20.21 | 0.05 | 0 | -16.67 | 0.21 | -4.55 | 0.0 | 0.1 | -33.33 | -28.57 | 1.29 | 0 | 4.44 | 5.43 | 8.77 | 25.32 | 2.58 | -24.03 | -10.48 | 0 | 0 | 0 |
| 22Q4 (16) | 4.41 | -6.96 | -13.36 | 0 | -100.0 | -100.0 | 0.22 | -15.38 | 0.0 | 0.15 | -11.76 | -6.25 | 0.00 | -100.0 | -100.0 | 4.99 | -9.05 | 15.42 | 3.40 | -5.16 | 8.21 | 0 | 0 | 0 |
| 22Q3 (15) | 4.74 | -12.38 | 3.04 | 0.09 | 12.5 | 200.0 | 0.26 | 13.04 | 30.0 | 0.17 | -10.53 | 13.33 | 1.90 | 28.4 | 191.14 | 5.49 | 29.02 | 26.16 | 3.59 | 2.12 | 9.99 | 0 | 0 | 0 |
| 22Q2 (14) | 5.41 | 11.55 | 13.89 | 0.08 | 33.33 | 14.29 | 0.23 | 9.52 | 21.05 | 0.19 | 35.71 | 46.15 | 1.48 | 19.53 | 0.34 | 4.25 | -1.81 | 6.28 | 3.51 | 21.67 | 28.32 | 0 | 0 | 0 |
| 22Q1 (13) | 4.85 | -4.72 | 3.19 | 0.06 | 20.0 | 20.0 | 0.21 | -4.55 | -4.55 | 0.14 | -12.5 | -6.67 | 1.24 | 25.94 | 16.29 | 4.33 | 0.18 | -7.5 | 2.89 | -8.17 | -9.55 | 0 | 0 | 0 |
| 21Q4 (12) | 5.09 | 10.65 | -0.2 | 0.05 | 66.67 | 150.0 | 0.22 | 10.0 | -12.0 | 0.16 | 6.67 | 0.0 | 0.98 | 50.62 | 150.49 | 4.32 | -0.59 | -11.83 | 3.14 | -3.6 | 0.2 | 0 | 0 | 0 |
| 21Q3 (11) | 4.6 | -3.16 | 14.14 | 0.03 | -57.14 | -66.67 | 0.2 | 5.26 | -23.08 | 0.15 | 15.38 | 25.0 | 0.65 | -55.75 | -70.8 | 4.35 | 8.7 | -32.61 | 3.26 | 19.15 | 9.51 | 0 | 0 | 0 |
| 21Q2 (10) | 4.75 | 1.06 | 32.31 | 0.07 | 40.0 | 0.0 | 0.19 | -13.64 | -26.92 | 0.13 | -13.33 | -27.78 | 1.47 | 38.53 | -24.42 | 4.00 | -14.55 | -44.77 | 2.74 | -14.25 | -45.42 | 0 | 0 | 0 |
| 21Q1 (9) | 4.7 | -7.84 | 139.8 | 0.05 | 150.0 | 25.0 | 0.22 | -12.0 | 0.0 | 0.15 | -6.25 | 50.0 | 1.06 | 171.28 | -47.87 | 4.68 | -4.51 | -58.3 | 3.19 | 1.73 | -37.45 | 0 | 0 | 0 |
| 20Q4 (8) | 5.1 | 26.55 | 124.67 | 0.02 | -77.78 | -50.0 | 0.25 | -3.85 | 31.58 | 0.16 | 33.33 | 77.78 | 0.39 | -82.44 | -77.75 | 4.90 | -24.02 | -41.43 | 3.14 | 5.36 | -20.87 | 0 | 0 | 0 |
| 20Q3 (7) | 4.03 | 12.26 | 89.2 | 0.09 | 28.57 | 125.0 | 0.26 | 0.0 | 30.0 | 0.12 | -33.33 | 33.33 | 2.23 | 14.53 | 18.92 | 6.45 | -10.92 | -31.29 | 2.98 | -40.61 | -29.53 | 0 | 0 | 0 |
| 20Q2 (6) | 3.59 | 83.16 | 83.16 | 0.07 | 75.0 | 40.0 | 0.26 | 18.18 | 23.81 | 0.18 | 80.0 | 100.0 | 1.95 | -4.46 | -23.57 | 7.24 | -35.48 | -32.4 | 5.01 | -1.73 | 9.19 | 0 | 0 | 0 |
| 20Q1 (5) | 1.96 | -13.66 | 3.16 | 0.04 | 0.0 | -33.33 | 0.22 | 15.79 | 4.76 | 0.1 | 11.11 | 25.0 | 2.04 | 15.82 | -35.37 | 11.22 | 34.1 | 1.55 | 5.10 | 28.68 | 21.17 | 0 | 0 | 0 |
| 19Q4 (4) | 2.27 | 6.57 | 0.0 | 0.04 | 0.0 | 0.0 | 0.19 | -5.0 | 0.0 | 0.09 | 0.0 | 0.0 | 1.76 | -6.17 | 0.0 | 8.37 | -10.86 | 0.0 | 3.96 | -6.17 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 2.13 | 8.67 | 0.0 | 0.04 | -20.0 | 0.0 | 0.2 | -4.76 | 0.0 | 0.09 | 0.0 | 0.0 | 1.88 | -26.38 | 0.0 | 9.39 | -12.36 | 0.0 | 4.23 | -7.98 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 1.96 | 3.16 | 0.0 | 0.05 | -16.67 | 0.0 | 0.21 | 0.0 | 0.0 | 0.09 | 12.5 | 0.0 | 2.55 | -19.22 | 0.0 | 10.71 | -3.06 | 0.0 | 4.59 | 9.06 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 1.9 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 3.16 | 0.0 | 0.0 | 11.05 | 0.0 | 0.0 | 4.21 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 16.37 | -15.58 | 0.21 | -4.55 | 0.92 | 1.1 | 0.48 | -27.27 | 1.28 | 13.06 | 5.62 | 19.75 | 2.93 | -13.86 | 0 | 0 |
| 2022 (9) | 19.39 | 1.31 | 0.22 | 10.0 | 0.91 | 10.98 | 0.66 | 13.79 | 1.13 | 8.58 | 4.69 | 9.54 | 3.40 | 12.33 | 0 | 0 |
| 2021 (8) | 19.14 | 30.29 | 0.2 | -9.09 | 0.82 | -17.17 | 0.58 | 3.57 | 1.04 | -30.23 | 4.28 | -36.43 | 3.03 | -20.51 | 0 | 0 |
| 2020 (7) | 14.69 | 78.06 | 0.22 | 15.79 | 0.99 | 22.22 | 0.56 | 60.0 | 1.50 | -34.97 | 6.74 | -31.36 | 3.81 | -10.14 | 0 | 0 |
| 2019 (6) | 8.25 | -21.13 | 0.19 | -32.14 | 0.81 | -12.9 | 0.35 | 0.0 | 2.30 | -13.97 | 9.82 | 10.43 | 4.24 | 26.79 | 0 | 0 |
| 2018 (5) | 10.46 | 1.65 | 0.28 | 21.74 | 0.93 | 8.14 | 0.35 | 0.0 | 2.68 | 19.76 | 8.89 | 6.38 | 3.35 | -1.63 | 0 | 0 |
| 2017 (4) | 10.29 | 15.49 | 0.23 | 4.55 | 0.86 | -15.69 | 0.35 | 6.06 | 2.24 | -9.48 | 8.36 | -26.99 | 3.40 | -8.16 | 0 | 0 |
| 2016 (3) | 8.91 | 4.95 | 0.22 | -48.84 | 1.02 | -20.93 | 0.33 | -15.38 | 2.47 | -51.25 | 11.45 | -24.66 | 3.70 | -19.37 | 3135 | 0.0 |
| 2015 (2) | 8.49 | -46.5 | 0.43 | -60.19 | 1.29 | -50.76 | 0.39 | -25.0 | 5.06 | -25.58 | 15.19 | -7.96 | 4.59 | 40.19 | 3135 | 0.0 |
| 2014 (1) | 15.87 | -45.05 | 1.08 | -16.28 | 2.62 | -11.49 | 0.52 | -38.82 | 6.81 | 0 | 16.51 | 0 | 3.28 | 0 | 3135 | 0.0 |
