- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 67.44 | 1.49 | -1.73 | 2.07 | 4.02 | -0.96 | 1.86 | -2.62 | -21.85 | 1.42 | 14.52 | 16.39 | 3.07 | 2.49 | 0.79 | 2.76 | -4.05 | -20.47 | 2.11 | 12.84 | 18.45 | 3385 | 0.0 | 0.0 |
| 23Q3 (19) | 66.45 | 22.38 | 4.61 | 1.99 | 6.42 | 34.46 | 1.91 | 0.0 | 72.07 | 1.24 | -3.12 | 0.81 | 2.99 | -13.04 | 28.53 | 2.87 | -18.28 | 64.48 | 1.87 | -20.84 | -3.63 | 3385 | 0.0 | 2.64 |
| 23Q2 (18) | 54.3 | -13.26 | -28.98 | 1.87 | -5.56 | 33.57 | 1.91 | -13.96 | -25.39 | 1.28 | 2.4 | 37.63 | 3.44 | 8.88 | 88.08 | 3.52 | -0.81 | 5.06 | 2.36 | 18.05 | 93.8 | 3385 | 0.0 | -7.51 |
| 23Q1 (17) | 62.6 | -8.79 | -24.3 | 1.98 | -5.26 | 26.11 | 2.22 | -6.72 | -12.25 | 1.25 | 2.46 | -35.23 | 3.16 | 3.86 | 66.59 | 3.55 | 2.26 | 15.91 | 2.00 | 12.33 | -14.45 | 3385 | 0.0 | -12.67 |
| 22Q4 (16) | 68.63 | 8.04 | -14.54 | 2.09 | 41.22 | 26.67 | 2.38 | 114.41 | 8.68 | 1.22 | -0.81 | -24.22 | 3.05 | 30.7 | 48.22 | 3.47 | 98.45 | 27.17 | 1.78 | -8.2 | -11.33 | 3385 | 2.64 | -6.88 |
| 22Q3 (15) | 63.52 | -16.92 | -28.87 | 1.48 | 5.71 | -22.11 | 1.11 | -56.64 | -59.34 | 1.23 | 32.26 | -25.9 | 2.33 | 27.25 | 9.51 | 1.75 | -47.81 | -42.84 | 1.94 | 59.2 | 4.17 | 3298 | -9.89 | -13.1 |
| 22Q2 (14) | 76.46 | -7.53 | -6.39 | 1.4 | -10.83 | -6.67 | 2.56 | 1.19 | -1.92 | 0.93 | -51.81 | 14.81 | 1.83 | -3.56 | -0.29 | 3.35 | 9.43 | 4.78 | 1.22 | -47.89 | 22.65 | 3660 | -5.57 | -1.05 |
| 22Q1 (13) | 82.69 | 2.96 | 11.79 | 1.57 | -4.85 | 3.29 | 2.53 | 15.53 | 3.27 | 1.93 | 19.88 | 89.22 | 1.90 | -7.59 | -7.6 | 3.06 | 12.2 | -7.62 | 2.33 | 16.43 | 69.26 | 3876 | 6.63 | 11.83 |
| 21Q4 (12) | 80.31 | -10.07 | 31.4 | 1.65 | -13.16 | 13.79 | 2.19 | -19.78 | 79.51 | 1.61 | -3.01 | 56.31 | 2.05 | -3.44 | -13.4 | 2.73 | -10.8 | 36.61 | 2.00 | 7.84 | 18.96 | 3635 | -4.22 | 14.7 |
| 21Q3 (11) | 89.3 | 9.33 | 43.57 | 1.9 | 26.67 | 31.94 | 2.73 | 4.6 | 31.25 | 1.66 | 104.94 | 62.75 | 2.13 | 15.86 | -8.1 | 3.06 | -4.33 | -8.58 | 1.86 | 87.45 | 13.36 | 3795 | 2.6 | 13.39 |
| 21Q2 (10) | 81.68 | 10.42 | 9.31 | 1.5 | -1.32 | -12.28 | 2.61 | 6.53 | 17.04 | 0.81 | -20.59 | -10.99 | 1.84 | -10.63 | -19.76 | 3.20 | -3.53 | 7.07 | 0.99 | -28.08 | -18.57 | 3699 | 6.72 | 6.51 |
| 21Q1 (9) | 73.97 | 21.02 | 31.67 | 1.52 | 4.83 | 25.62 | 2.45 | 100.82 | -1.21 | 1.02 | -0.97 | 5.15 | 2.05 | -13.38 | -4.59 | 3.31 | 65.93 | -24.97 | 1.38 | -18.17 | -20.14 | 3466 | 9.37 | 6.22 |
| 20Q4 (8) | 61.12 | -1.74 | -0.67 | 1.45 | 0.69 | 0.69 | 1.22 | -41.35 | -41.35 | 1.03 | 0.98 | 14.44 | 2.37 | 2.47 | 1.37 | 2.00 | -40.31 | -40.95 | 1.69 | 2.76 | 15.21 | 3169 | -5.32 | 0.0 |
| 20Q3 (7) | 62.2 | -16.76 | -2.49 | 1.44 | -15.79 | -2.7 | 2.08 | -6.73 | 12.43 | 1.02 | 12.09 | 15.91 | 2.32 | 1.16 | -0.22 | 3.34 | 12.05 | 15.31 | 1.64 | 34.65 | 18.87 | 3347 | -3.63 | 9.31 |
| 20Q2 (6) | 74.72 | 33.0 | 25.26 | 1.71 | 41.32 | 21.28 | 2.23 | -10.08 | 12.06 | 0.91 | -6.19 | 1.11 | 2.29 | 6.26 | -3.18 | 2.98 | -32.39 | -10.54 | 1.22 | -29.46 | -19.28 | 3473 | 6.44 | 13.35 |
| 20Q1 (5) | 56.18 | -8.69 | 6.12 | 1.21 | -15.97 | -2.42 | 2.48 | 19.23 | 37.02 | 0.97 | 7.78 | 22.78 | 2.15 | -7.97 | -8.05 | 4.41 | 30.59 | 29.11 | 1.73 | 18.04 | 15.7 | 3263 | 2.97 | 7.44 |
| 19Q4 (4) | 61.53 | -3.54 | 0.0 | 1.44 | -2.7 | 0.0 | 2.08 | 12.43 | 0.0 | 0.9 | 2.27 | 0.0 | 2.34 | 0.87 | 0.0 | 3.38 | 16.56 | 0.0 | 1.46 | 6.03 | 0.0 | 3169 | 3.49 | 0.0 |
| 19Q3 (3) | 63.79 | 6.94 | 0.0 | 1.48 | 4.96 | 0.0 | 1.85 | -7.04 | 0.0 | 0.88 | -2.22 | 0.0 | 2.32 | -1.85 | 0.0 | 2.90 | -13.07 | 0.0 | 1.38 | -8.57 | 0.0 | 3062 | -0.07 | 0.0 |
| 19Q2 (2) | 59.65 | 12.67 | 0.0 | 1.41 | 13.71 | 0.0 | 1.99 | 9.94 | 0.0 | 0.9 | 13.92 | 0.0 | 2.36 | 0.92 | 0.0 | 3.34 | -2.42 | 0.0 | 1.51 | 1.11 | 0.0 | 3064 | 0.89 | 0.0 |
| 19Q1 (1) | 52.94 | 0.0 | 0.0 | 1.24 | 0.0 | 0.0 | 1.81 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 2.34 | 0.0 | 0.0 | 3.42 | 0.0 | 0.0 | 1.49 | 0.0 | 0.0 | 3037 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 250.79 | -13.91 | 7.9 | 20.98 | 7.89 | -8.04 | 5.18 | -2.45 | 3.15 | 40.52 | 3.15 | 6.81 | 2.07 | 13.31 | 3385 | 0.0 |
| 2022 (9) | 291.3 | -10.44 | 6.53 | -0.61 | 8.58 | -13.94 | 5.31 | 4.12 | 2.24 | 10.97 | 2.95 | -3.91 | 1.82 | 16.25 | 3385 | -6.88 |
| 2021 (8) | 325.25 | 27.94 | 6.57 | 13.08 | 9.97 | 24.47 | 5.1 | 29.44 | 2.02 | -11.61 | 3.07 | -2.71 | 1.57 | 1.17 | 3635 | 14.7 |
| 2020 (7) | 254.22 | 6.86 | 5.81 | 4.5 | 8.01 | 3.89 | 3.94 | 13.22 | 2.29 | -2.21 | 3.15 | -2.77 | 1.55 | 5.95 | 3169 | 0.0 |
| 2019 (6) | 237.91 | 6.2 | 5.56 | 2.96 | 7.71 | 28.71 | 3.48 | 4.82 | 2.34 | -3.05 | 3.24 | 21.2 | 1.46 | -1.3 | 3169 | 6.38 |
| 2018 (5) | 224.02 | 5.6 | 5.4 | -4.59 | 5.99 | 6.77 | 3.32 | 50.91 | 2.41 | -9.65 | 2.67 | 1.11 | 1.48 | 42.91 | 2979 | 1.71 |
| 2017 (4) | 212.14 | 7.78 | 5.66 | 2.91 | 5.61 | 13.79 | 2.2 | -6.38 | 2.67 | -4.52 | 2.64 | 5.58 | 1.04 | -13.14 | 2929 | 2.06 |
| 2016 (3) | 196.82 | 3.17 | 5.5 | -5.82 | 4.93 | 5.12 | 2.35 | 14.63 | 2.79 | -8.72 | 2.50 | 1.89 | 1.19 | 11.11 | 2870 | -0.76 |
| 2015 (2) | 190.77 | -5.31 | 5.84 | 5.42 | 4.69 | -6.76 | 2.05 | -4.65 | 3.06 | 11.32 | 2.46 | -1.53 | 1.07 | 0.69 | 2892 | 1.76 |
| 2014 (1) | 201.46 | 2.08 | 5.54 | 9.49 | 5.03 | 8.17 | 2.15 | -9.66 | 2.75 | 0 | 2.50 | 0 | 1.07 | 0 | 2842 | -3.07 |
