- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 9.72 | 2.1 | 15.85 | 0.2 | -9.09 | -4.76 | 0.56 | 1.82 | 5.66 | 0.28 | 0.0 | 3.7 | 2.06 | -10.96 | -17.79 | 5.76 | -0.28 | -8.8 | 2.88 | -2.06 | -10.49 | 1173 | -1.35 | -5.71 |
| 23Q3 (19) | 9.52 | 18.7 | 26.26 | 0.22 | 83.33 | 46.67 | 0.55 | 0.0 | -1.79 | 0.28 | -6.67 | -3.45 | 2.31 | 54.45 | 16.16 | 5.78 | -15.76 | -22.21 | 2.94 | -21.37 | -23.53 | 1189 | -3.1 | -4.04 |
| 23Q2 (18) | 8.02 | 17.94 | 14.08 | 0.12 | 0.0 | 33.33 | 0.55 | 5.77 | 7.84 | 0.3 | 15.38 | 3.45 | 1.50 | -15.21 | 16.87 | 6.86 | -10.32 | -5.47 | 3.74 | -2.17 | -9.32 | 1227 | 8.78 | -3.0 |
| 23Q1 (17) | 6.8 | -18.95 | -4.36 | 0.12 | -42.86 | -33.33 | 0.52 | -1.89 | -1.89 | 0.26 | -3.7 | 0.0 | 1.76 | -29.5 | -30.29 | 7.65 | 21.05 | 2.59 | 3.82 | 18.81 | 4.56 | 1128 | -9.32 | -19.31 |
| 22Q4 (16) | 8.39 | 11.27 | -8.41 | 0.21 | 40.0 | 16.67 | 0.53 | -5.36 | 1.92 | 0.27 | -6.9 | 0.0 | 2.50 | 25.82 | 27.37 | 6.32 | -14.95 | 11.28 | 3.22 | -16.33 | 9.18 | 1244 | 0.4 | -5.97 |
| 22Q3 (15) | 7.54 | 7.25 | -29.27 | 0.15 | 66.67 | -11.76 | 0.56 | 9.8 | 1.82 | 0.29 | 0.0 | -3.33 | 1.99 | 55.39 | 24.75 | 7.43 | 2.38 | 43.95 | 3.85 | -6.76 | 36.67 | 1239 | -2.06 | -3.2 |
| 22Q2 (14) | 7.03 | -1.13 | -22.23 | 0.09 | -50.0 | -40.0 | 0.51 | -3.77 | -7.27 | 0.29 | 11.54 | 3.57 | 1.28 | -49.43 | -22.84 | 7.25 | -2.68 | 19.24 | 4.13 | 12.81 | 33.18 | 1265 | -9.51 | -9.58 |
| 22Q1 (13) | 7.11 | -22.38 | -31.04 | 0.18 | 0.0 | -10.0 | 0.53 | 1.92 | -3.64 | 0.26 | -3.7 | -7.14 | 2.53 | 28.83 | 30.51 | 7.45 | 31.31 | 39.73 | 3.66 | 24.06 | 34.65 | 1398 | 5.67 | -13.76 |
| 21Q4 (12) | 9.16 | -14.07 | -14.47 | 0.18 | 5.88 | 5.88 | 0.52 | -5.45 | 18.18 | 0.27 | -10.0 | -20.59 | 1.97 | 23.22 | 23.8 | 5.68 | 10.03 | 38.18 | 2.95 | 4.74 | -7.15 | 1323 | 3.36 | -14.86 |
| 21Q3 (11) | 10.66 | 17.92 | -4.82 | 0.17 | 13.33 | 6.25 | 0.55 | 0.0 | 12.24 | 0.3 | 7.14 | 3.45 | 1.59 | -3.89 | 11.63 | 5.16 | -15.2 | 17.93 | 2.81 | -9.14 | 8.69 | 1280 | -8.51 | -4.83 |
| 21Q2 (10) | 9.04 | -12.32 | 18.02 | 0.15 | -25.0 | 7.14 | 0.55 | 0.0 | -5.17 | 0.28 | 0.0 | 0.0 | 1.66 | -14.46 | -9.21 | 6.08 | 14.05 | -19.65 | 3.10 | 14.05 | -15.27 | 1399 | -13.7 | -3.25 |
| 21Q1 (9) | 10.31 | -3.73 | 85.77 | 0.2 | 17.65 | 42.86 | 0.55 | 25.0 | 19.57 | 0.28 | -17.65 | 0.0 | 1.94 | 22.21 | -23.1 | 5.33 | 29.85 | -35.64 | 2.72 | -14.45 | -46.17 | 1621 | 4.31 | 12.1 |
| 20Q4 (8) | 10.71 | -4.38 | 54.32 | 0.17 | 6.25 | -5.56 | 0.44 | -10.2 | -15.38 | 0.34 | 17.24 | 6.25 | 1.59 | 11.11 | -38.8 | 4.11 | -6.1 | -45.17 | 3.17 | 22.61 | -31.15 | 1554 | 15.54 | 10.6 |
| 20Q3 (7) | 11.2 | 46.21 | 31.46 | 0.16 | 14.29 | -5.88 | 0.49 | -15.52 | -10.91 | 0.29 | 3.57 | -17.14 | 1.43 | -21.84 | -28.4 | 4.38 | -42.22 | -32.23 | 2.59 | -29.16 | -36.97 | 1345 | -6.98 | -3.58 |
| 20Q2 (6) | 7.66 | 38.02 | -12.76 | 0.14 | 0.0 | -22.22 | 0.58 | 26.09 | 11.54 | 0.28 | 0.0 | -9.68 | 1.83 | -27.55 | -10.85 | 7.57 | -8.64 | 27.85 | 3.66 | -27.55 | 3.53 | 1446 | 0.0 | 41.9 |
| 20Q1 (5) | 5.55 | -20.03 | -31.57 | 0.14 | -22.22 | -17.65 | 0.46 | -11.54 | 9.52 | 0.28 | -12.5 | -9.68 | 2.52 | -2.74 | 20.34 | 8.29 | 10.62 | 60.04 | 5.05 | 9.41 | 31.98 | 1446 | 2.92 | 41.9 |
| 19Q4 (4) | 6.94 | -18.54 | 0.0 | 0.18 | 5.88 | 0.0 | 0.52 | -5.45 | 0.0 | 0.32 | -8.57 | 0.0 | 2.59 | 29.99 | 0.0 | 7.49 | 16.07 | 0.0 | 4.61 | 12.24 | 0.0 | 1405 | 0.72 | 0.0 |
| 19Q3 (3) | 8.52 | -2.96 | 0.0 | 0.17 | -5.56 | 0.0 | 0.55 | 5.77 | 0.0 | 0.35 | 12.9 | 0.0 | 2.00 | -2.67 | 0.0 | 6.46 | 9.0 | 0.0 | 4.11 | 16.35 | 0.0 | 1395 | 36.9 | 0.0 |
| 19Q2 (2) | 8.78 | 8.26 | 0.0 | 0.18 | 5.88 | 0.0 | 0.52 | 23.81 | 0.0 | 0.31 | 0.0 | 0.0 | 2.05 | -2.2 | 0.0 | 5.92 | 14.36 | 0.0 | 3.53 | -7.63 | 0.0 | 1019 | 0.0 | 0.0 |
| 19Q1 (1) | 8.11 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 2.10 | 0.0 | 0.0 | 5.18 | 0.0 | 0.0 | 3.82 | 0.0 | 0.0 | 1019 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 34.06 | 13.23 | 0.66 | 3.12 | 2.17 | 1.88 | 1.11 | 0.0 | 1.94 | -8.93 | 6.37 | -10.03 | 3.26 | -11.69 | 1173 | -5.71 |
| 2022 (9) | 30.08 | -23.21 | 0.64 | -7.25 | 2.13 | -1.84 | 1.11 | -1.77 | 2.13 | 20.78 | 7.08 | 27.82 | 3.69 | 27.91 | 1244 | -5.97 |
| 2021 (8) | 39.17 | 11.53 | 0.69 | 13.11 | 2.17 | 10.15 | 1.13 | -5.04 | 1.76 | 1.42 | 5.54 | -1.24 | 2.88 | -14.86 | 1323 | -14.86 |
| 2020 (7) | 35.12 | 8.56 | 0.61 | -12.86 | 1.97 | -1.99 | 1.19 | -8.46 | 1.74 | -19.73 | 5.61 | -9.72 | 3.39 | -15.68 | 1554 | 10.6 |
| 2019 (6) | 32.35 | -0.8 | 0.7 | -17.65 | 2.01 | 6.91 | 1.3 | -0.76 | 2.16 | -16.99 | 6.21 | 7.77 | 4.02 | 0.03 | 1405 | 36.28 |
| 2018 (5) | 32.61 | 6.92 | 0.85 | 25.0 | 1.88 | -3.59 | 1.31 | -0.76 | 2.61 | 16.91 | 5.77 | -9.83 | 4.02 | -7.18 | 1031 | 7.4 |
| 2017 (4) | 30.5 | -12.38 | 0.68 | -21.84 | 1.95 | -11.36 | 1.32 | 4.76 | 2.23 | -10.79 | 6.39 | 1.16 | 4.33 | 19.57 | 960 | -7.07 |
| 2016 (3) | 34.81 | 11.0 | 0.87 | -16.35 | 2.2 | -2.22 | 1.26 | 2.44 | 2.50 | -24.64 | 6.32 | -11.91 | 3.62 | -7.71 | 1033 | -8.42 |
| 2015 (2) | 31.36 | -12.08 | 1.04 | -7.14 | 2.25 | 2.74 | 1.23 | -2.38 | 3.32 | 5.62 | 7.17 | 16.86 | 3.92 | 11.04 | 1128 | -9.98 |
| 2014 (1) | 35.67 | -2.09 | 1.12 | -4.27 | 2.19 | -7.59 | 1.26 | -3.82 | 3.14 | 0 | 6.14 | 0 | 3.53 | 0 | 1253 | -12.13 |
