- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 26.21 | 411.91 | 6.11 | 1.59 | 269.77 | 10.42 | 0.57 | 235.29 | 14.0 | 0 | 0 | 0 | 6.07 | -27.77 | 4.06 | 2.17 | -34.5 | 7.43 | 0.00 | 0 | 0 | 47 | 2.17 | 2.17 |
| 23Q3 (19) | 5.12 | 141.51 | 2594.74 | 0.43 | 126.32 | 230.77 | 0.17 | 41.67 | 54.55 | 0 | 0 | 0 | 8.40 | -6.29 | -87.73 | 3.32 | -41.34 | -94.26 | 0.00 | 0 | 0 | 46 | 0.0 | 6.98 |
| 23Q2 (18) | 2.12 | -32.05 | 21100.0 | 0.19 | -38.71 | -29.63 | 0.12 | -25.0 | -33.33 | 0 | 0 | 0 | 8.96 | -9.8 | -99.67 | 5.66 | 10.38 | -99.69 | 0.00 | 0 | 0 | 46 | 0.0 | 6.98 |
| 23Q1 (17) | 3.12 | -87.37 | 15500.0 | 0.31 | -78.47 | 82.35 | 0.16 | -68.0 | 0.0 | 0 | 0 | 0 | 9.94 | 70.43 | -98.83 | 5.13 | 153.33 | -99.36 | 0.00 | 0 | 0 | 46 | 0.0 | 6.98 |
| 22Q4 (16) | 24.7 | 12900.0 | 82233.33 | 1.44 | 1007.69 | 657.89 | 0.5 | 354.55 | 163.16 | 0 | 0 | 0 | 5.83 | -91.48 | -99.08 | 2.02 | -96.5 | -99.68 | 0.00 | 0 | 0 | 46 | 6.98 | 6.98 |
| 22Q3 (15) | 0.19 | 1800.0 | -74.32 | 0.13 | -51.85 | -27.78 | 0.11 | -38.89 | 37.5 | 0 | 0 | 0 | 68.42 | -97.47 | 181.29 | 57.89 | -96.78 | 435.53 | 0.00 | 0 | 0 | 43 | 0.0 | 26.47 |
| 22Q2 (14) | 0.01 | -50.0 | -99.95 | 0.27 | 58.82 | -51.79 | 0.18 | 12.5 | -43.75 | 0 | 0 | 0 | 2700.00 | 217.65 | 93773.21 | 1800.00 | 125.0 | 109418.75 | 0.00 | 0 | 0 | 43 | 0.0 | 26.47 |
| 22Q1 (13) | 0.02 | -33.33 | -99.9 | 0.17 | -10.53 | -79.01 | 0.16 | -15.79 | -50.0 | 0 | 0 | 0 | 850.00 | 34.21 | 20373.46 | 800.00 | 26.32 | 48675.0 | 0.00 | 0 | 0 | 43 | 0.0 | 26.47 |
| 21Q4 (12) | 0.03 | -95.95 | -99.78 | 0.19 | 5.56 | -73.61 | 0.19 | 137.5 | -50.0 | 0 | 0 | 0 | 633.33 | 2503.7 | 12012.5 | 633.33 | 5758.33 | 22850.0 | 0.00 | 0 | 0 | 43 | 26.47 | 26.47 |
| 21Q3 (11) | 0.74 | -96.2 | -19.57 | 0.18 | -67.86 | -45.45 | 0.08 | -75.0 | -57.89 | 0 | 0 | 0 | 24.32 | 745.7 | -32.19 | 10.81 | 557.77 | -47.65 | 0.00 | 0 | 0 | 34 | 0.0 | 3.03 |
| 21Q2 (10) | 19.47 | -0.21 | 605.43 | 0.56 | -30.86 | 55.56 | 0.32 | 0.0 | 220.0 | 0 | 0 | 0 | 2.88 | -30.72 | -77.95 | 1.64 | 0.21 | -54.64 | 0.00 | 0 | 0 | 34 | 0.0 | 3.03 |
| 21Q1 (9) | 19.51 | 41.68 | 75.61 | 0.81 | 12.5 | -10.0 | 0.32 | -15.79 | 28.0 | 0 | 0 | 0 | 4.15 | -20.6 | -48.75 | 1.64 | -40.56 | -27.11 | 0.00 | 0 | 0 | 34 | 0.0 | 3.03 |
| 20Q4 (8) | 13.77 | 1396.74 | -44.25 | 0.72 | 118.18 | -63.08 | 0.38 | 100.0 | -35.59 | 0 | 0 | 0 | 5.23 | -85.42 | -33.77 | 2.76 | -86.64 | 15.53 | 0.00 | 0 | 0 | 34 | 3.03 | 3.03 |
| 20Q3 (7) | 0.92 | -66.67 | 130.0 | 0.33 | -8.33 | -25.0 | 0.19 | 90.0 | 58.33 | 0 | 0 | 0 | 35.87 | 175.0 | -67.39 | 20.65 | 470.0 | -31.16 | 0.00 | 0 | 0 | 33 | 0.0 | -17.5 |
| 20Q2 (6) | 2.76 | -75.16 | 113.95 | 0.36 | -60.0 | 80.0 | 0.1 | -60.0 | 42.86 | 0 | 0 | 0 | 13.04 | 61.01 | -15.87 | 3.62 | 61.01 | -33.23 | 0.00 | 0 | 0 | 33 | 0.0 | -17.5 |
| 20Q1 (5) | 11.11 | -55.02 | 630.92 | 0.9 | -53.85 | 373.68 | 0.25 | -57.63 | 316.67 | 0 | 0 | 0 | 8.10 | 2.61 | -35.19 | 2.25 | -5.8 | -42.99 | 0.00 | 0 | 0 | 33 | 0.0 | -17.5 |
| 19Q4 (4) | 24.7 | 6075.0 | 0.0 | 1.95 | 343.18 | 0.0 | 0.59 | 391.67 | 0.0 | 0 | 0 | 0.0 | 7.89 | -92.82 | 0.0 | 2.39 | -92.04 | 0.0 | 0.00 | 0 | 0.0 | 33 | -17.5 | 0.0 |
| 19Q3 (3) | 0.4 | -68.99 | 0.0 | 0.44 | 120.0 | 0.0 | 0.12 | 71.43 | 0.0 | 0 | 0 | 0.0 | 110.00 | 609.5 | 0.0 | 30.00 | 452.86 | 0.0 | 0.00 | 0 | 0.0 | 40 | 0.0 | 0.0 |
| 19Q2 (2) | 1.29 | -15.13 | 0.0 | 0.2 | 5.26 | 0.0 | 0.07 | 16.67 | 0.0 | 0 | 0 | 0.0 | 15.50 | 24.03 | 0.0 | 5.43 | 37.47 | 0.0 | 0.00 | 0 | 0.0 | 40 | 0.0 | 0.0 |
| 19Q1 (1) | 1.52 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 12.50 | 0.0 | 0.0 | 3.95 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 40 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 36.57 | 46.81 | 2.52 | 25.37 | 1.01 | 6.32 | 0 | 0 | 6.89 | -14.6 | 2.76 | -27.58 | 0.00 | 0 | 47 | 2.17 |
| 2022 (9) | 24.91 | -37.33 | 2.01 | 15.52 | 0.95 | 5.56 | 0 | 0 | 8.07 | 84.34 | 3.81 | 68.44 | 0.00 | 0 | 46 | 6.98 |
| 2021 (8) | 39.75 | 39.18 | 1.74 | -24.68 | 0.9 | -2.17 | 0 | 0 | 4.38 | -45.88 | 2.26 | -29.71 | 0.00 | 0 | 43 | 26.47 |
| 2020 (7) | 28.56 | 2.33 | 2.31 | -16.91 | 0.92 | 9.52 | 0 | 0 | 8.09 | -18.8 | 3.22 | 7.03 | 0.00 | 0 | 34 | 3.03 |
| 2019 (6) | 27.91 | 107.97 | 2.78 | 94.41 | 0.84 | 162.5 | 0 | 0 | 9.96 | -6.52 | 3.01 | 26.22 | 0.00 | 0 | 33 | -17.5 |
| 2018 (5) | 13.42 | 18.76 | 1.43 | 12.6 | 0.32 | 6.67 | 0 | 0 | 10.66 | -5.19 | 2.38 | -10.18 | 0.00 | 0 | 40 | 21.21 |
| 2017 (4) | 11.3 | -50.24 | 1.27 | -13.61 | 0.3 | -40.0 | 0 | 0 | 11.24 | 73.63 | 2.65 | 20.58 | 0.00 | 0 | 33 | 10.0 |
| 2016 (3) | 22.71 | 31.42 | 1.47 | 2.8 | 0.5 | -18.03 | 0 | 0 | 6.47 | -21.78 | 2.20 | -37.63 | 0.00 | 0 | 30 | -6.25 |
| 2015 (2) | 17.28 | 52.79 | 1.43 | 85.71 | 0.61 | 56.41 | 0 | 0 | 8.28 | 21.55 | 3.53 | 2.37 | 0.00 | 0 | 32 | 10.34 |
| 2014 (1) | 11.31 | -39.68 | 0.77 | 22.22 | 0.39 | -4.88 | 0 | 0 | 6.81 | 0 | 3.45 | 0 | 0.00 | 0 | 29 | 20.83 |
